Want to be the next big TikTok creator? Here is a guide to help you get there

Creating high-quality video content requires thorough research to stay updated on industry trends, technological advancements, and creative techniques. To help content creators achieve their ideal video productions, digiDirect has compiled a comprehensive guide with essential steps and tips.

Account Setup: Begin by creating an account on the TikTok app. Make sure your user name is relevant to your account and easy to remember for followers to search your name. 

Research: Conduct extensive research to stay abreast of current trends, popular video formats, and audience preferences. This involves studying successful video content across various platforms, analysing audience engagement metrics, and identifying emerging trends.

Equipment: Smartphones serve as the most convenient tool for capturing TikTok content, whether it's filmed directly within the app or uploaded afterward. With their large screens and straightforward selfie mode recording, smartphones are the primary choice for creating the majority of TikTok videos. In saying this it’s still important to gather all necessary equipment to ensure high-quality video production. This may include cameras, lenses, laptops, microphones, lighting equipment, and editing software. Selecting the right tools is crucial for achieving professional-grade results. 

Scripting and Storyboarding: Plan out the video content by creating a script and storyboard. A well-crafted script ensures clear messaging and engaging storytelling, while storyboarding helps visualise the sequence of shots and transitions.

Filming Techniques: Familiarise yourself with different filming techniques such as framing, composition, lighting, and camera movements. Experiment with various angles and perspectives to add visual interest to your videos.

Editing Skills: Develop proficiency in video editing software to enhance the quality of your footage. Learn techniques for trimming, cutting, adding transitions, incorporating special effects, and optimising audio.

Optimisation for Platforms: Tailor your video content for specific platforms to maximise reach and engagement. Understand the requirements and best practices for each platform, including aspect ratios, video lengths, and content guidelines.

Engagement Strategies: Implement strategies to boost audience engagement and interaction with your videos. This may involve adding calls-to-action, responding to comments, collaborating with other creators, and leveraging social media promotion.

Analytics and Feedback: Continuously monitor the performance of your videos using analytics tools provided by the platform. Analyse metrics such as views, watch time, audience demographics, and engagement rates to gain insights into what resonates with your audience. Additionally, seek feedback from viewers to identify areas for improvement.

Continuous Learning: Stay updated on industry developments and advancements in video technology through ongoing learning and professional development. Attend workshops, webinars, and industry events, and actively engage with online communities to exchange ideas and insights.

TikTok tips to help you go viral! 

There are so many ways to go viral on social media! Check out some of our best tips below: 

1. Be yourself and have fun making these videos
2. Shoot your videos vertically 
3. Don’t be scared to use different filters and features on the app
4. Add text so people with their volume on low can still watch your videos 
5. Jump on the bandwagon and create trending TikToks