• X-Mount Lens/APS-C Format
• 76-213mm (35mm Equivalent)
• Aperture Range: f/2.8 to f/22
• Five ED Elements & One Super ED Element
• Nano-GI and HT-EBC Lens Coatings
• Optical Image Stabilization
• Triple Linear Autofocus Motor
• Inner Focusing and Zoom Design
• Weather-Sealed Construction
• Seven-Blade Rounded Diaphragm

• X-Mount Lens/APS-C Format
• 152-609mm (35mm Equivalent)
• Aperture Range: f/4.5 to f/22
• Five ED Elements, One Super ED Element
• Twin Linear Autofocus Motors
• Optical Image Stabilization
• Weather-Sealed Design, Fluorine Coating
• Rounded 9-Blade Diaphragm
• Removable Rotating Tripod Collar

• Fujinon's Economical Boating Model
• Waterproof & Fogproof
• Floats in Water (w/ Strap Attached)
• Porro Prism
• 7.5° Angle of View
• Individual Focus
• Light Polycarbonate Housing
• Rubber Armored
• 56-72mm Interpupillary Distance
• Tough Peel-Down Type Eyecups

• Fujinon's Economical Boating Model
• Waterproof and Fogproof
• Floats in Water (w/ Strap Attached)
• Porro Prism
• 7.0° Angle of View
• Individual Focus
• Light Polycarbonate Housing
• Rubber Armored
• LED-Illuminated Compass
• Tough Peel-Down Type Eyecups

• Fujifilm G Mount
• 25-51mm (35mm Equivalent)
• Aperture Range: f/4 to f/32
• Three Aspherical Elements
• One Super ED Element, One ED Element
• Linear AF Motor and Internal Focusing
• Fluorine-Coated Front Element
• Dust- and Weather-Sealed Construction
• Command Position on Aperture Ring
• Rounded Nine-Blade Diaphragm

• FUJIFILM G Mount
• 87mm (35mm Equivalent)
• Aperture Range: f/2 to f/22
• Four Extra-Low Dispersion Elements
• Linear AF Motor, Internal Focusing
• Dust- and Weather-Sealed Construction
• Command Position on Aperture Ring
• Rounded Nine-Blade Diaphragm

• FUJIFILM G Mount
• 79-158mm (35mm Equivalent)
• Aperture Range: f/5.6 to f/32
• One Aspherical and Two Super ED Elements
• Linear AF Motor
• Optical Image Stabilization
• Focus Limiter Switch, Tripod Collar
• Dust- and Weather-Sealed Construction 

• Fast, quiet and highly accurate AF
• 36-79mm (35mm Equivalent)
• Compact and lightweight Large Format standard zoom
• Three Aspherical Elements
• Astonishing image resolving power and wide tonal reproduction
• Highly robust design that withstands various shooting conditions

• ±6° Stabilization
• Fully Multi-Coated Lenses
• Compact Reverse Porro Prism
• Auto Shutoff Conserves Battery Life

• FUJIFILM G Mount
• Aperture Range: f/1.7 to f/22
• 63mm (35mm Equivalent)
• Two Super ED Elements
• Rounded nine-blade diaphragm contributes to a pleasing bokeh quality.

• X-Mount Lens/APS-C Format
• Aperture Range: f/4 to f/22
• 107-457mm (35mm Equivalent)
• Two ED Elements, One Aspherical Element

• Standard wide-angle lens with fast aperture suitable for landscape, cityscapes, portrait and wedding photography
• Incredibly compact and lightweight at 370g
• Fast, accurate and near-silent AF down to 20cm in as quickly as 0.04 seconds
• Exceptional optical performance at f/1.4 delivering a high level of detail and consistent sharpness complemented by beautiful bokeh
• New aperture ring with an ‘A’ position lock to ensure you’re ready to frame that moment
• Dust, moisture and weather resistance down to -10°C to keep you going when others are forced to go home

• Extra-Low Dispersion Lanthanum Glass
• Phase-Corrected Dielectric Roof Prisms
• Anti-Reflection, Fully Multicoated
• Wide 64° Apparent Angle of View
• Nitrogen Filled, Water and Fogproof
• Sturdy Closed-Bridge Configuration
• Lightweight and Strong Magnesium Chassis
• M46x0.75 Objective Filter Threads
• Large Center Focusing Knob
• Twist-Up Rubber Eyecups

• Extra-Low Dispersion Lanthanum Glass
• Phase-Corrected Dielectric Roof Prisms
• Anti-Reflection, Fully Multicoated
• Wide 65° Apparent Angle of View
• Nitrogen Filled, Water and Fogproof
• Sturdy Closed-Bridge Configuration
• Lightweight and Strong Magnesium Chassis
• M46x0.75 Objective Filter Threads
• Large Center Focusing Knob
• Twist-Up Rubber Eyecups

• X-Mount Lens/APS-C Format
• 50mm (35mm Equivalent)
• Aperture Range: f/1.4 to f/16
• Minimum Focusing Distance: 30cm
• Two Aspherical Elements
• Three ED Elements

• X-Mount Lens/APS-C Format
• 35mm (35mm Equivalent)
• Aperture Range: f/1.4 to f/16
• Two Aspherical Element
• Three ED Elements
• Rounded 9-Blade Diaphragm

• New 26.16MP X-TransTM 5 HS Stacked BSI CMOS sensor with X Processor 5 for speed & reliability
• Face/ Eye and Subject Detection with AF Tracking for fast moving photography
• Blackout free high-speed continuous shooting of up to 40fps with no crop
• High capacity buffer for extended continuous shooting: JPEG/RAW: ∞@15fps
• Powerful 5-axis IBIS offering up to 7-stops stabilisation to reduce motion blur and improve clarity
• Large, sharp & accurate 5.76m Dot 120fps 0.8x Magnification EVF for clear viewing
• 6K/30p, 4K/120p, 1080/240p 4:2:2 10bit + ProRes internal video recording
• Dual Card Slots CF Express Type B & SD UHS-II to meet professional needs
• Dust and Weather Resistant structure, able to operate as low as -10°C

• Super-telephoto zoom lens that covers 229-914mm in 35mm format equivalent
• Lightweight design at 1,605g with minimal shift in weight distribution during use
• 5-stops image stabilisation mechanism for premium image quality
• Teleconverter support with up to 1828mm (in 35mm format equivalent) with XF2X TC WR
• Internal zoom with non-extending structure: approx. 315mm long at any focal length for better balance
• Ultra-fast AF Linear Motor for speed, accuracy & quiet operation
• Matt silver colour to mitigate lens heating during high temperatures
• Dust and weather resistant structure able to operate as low as -10°C

• Ultra high resolution 40MP BSI X-Trans™ CMOS 5HR Sensor for high image quality
• 160MP Pixel Shift Multi Shot*2 for super high resolution imaging
• Five-axis 7 stops IBIS*3 for improved stability & clarity
• Large, clear & accurate EVF; 5.76M Dot 120FPS refresh rate
• Subject detect AF with eye tracking for focus accuracy
• 8K/30P, 6.2K/30P, 4K/60P movie and 4:2:2 10bit internal plus ProRes
• Dual memory card slots: CF Express Type B & SD UHS-II for professionals needs
• Dust and Weather Resistant structure, able to operate as low as -10°C

• Fujifilm X-H2
• Ultra high resolution 40MP BSI X-Trans™ CMOS 5HR Sensor for high image quality
• 160MP Pixel Shift Multi Shot*2 for super high resolution imaging
• Five-axis 7 stops IBIS*3 for improved stability & clarity
• Large, clear & accurate EVF; 5.76M Dot 120FPS refresh rate
• Subject detect AF with eye tracking for focus accuracy
• 8K/30P, 6.2K/30P, 4K/60P movie and 4:2:2 10bit internal plus ProRes
• Dual memory card slots: CF Express Type B & SD UHS-II for professionals needs
• Dust and Weather Resistant structure, able to operate as low as -10°C

• Fujifilm XF 16-80mm F4 R OIS WR
• X-Mount Lens/APS-C Format
• 24-120mm (35mm Equivalent)
• Aperture Range: f/4 to f/22
• One ED Aspherical Element

• X-Mount Lens/APS-C Format
• 85mm (35mm Equivalent)
• Aperture Range: f/1.2 to f/16
• Two Aspherical Elements
• One Extra-Low Dispersion Element
• Fluorite-Coated Front Element
• Rounded 11-Blade Diaphragm
• Weather Sealed Construction
• FUJINON Cinema Technology

• Highly anticipated ultra-wide zoom lens for GFX System
• Widest focal length GF lens, with an equivalent range of 16-28mm in 35mm format
• High speed & silent AF
• Internal zoom for constant overall length
• Small, compact, and lightweight at approx. 725g
• Ideal for high end enthusiasts and professionals looking for a versatile wide-angle lens for landscape, portrait, and real estate photograph
• Dust and Weather Resistant structure with fluorine coating, able to operate as low as -10°C

• 40.2 Megapixels
• 6.2K Video Quality
• Wi-Fi and Bluetooth
• ISO 125-12800
• Electronic Viewfinder
• 3.0" LCD Screen

• Ultra high resolution 40.2MP BSI X-Trans™ CMOS 5HR sensor for high image quality
• X Processor 5 for precision & reliability
• Subject detect AF with eye tracking for focus accuracy
• 160MP Pixel Shift for super high resolution imaging
• Five-axis 7 stops IBIS for improved stability & clarity
• Shooting under ultra bright conditions with 1/180,000sec shutter speed
• 15 FPS mechanical shutter continuous shooting
• 6.2K/30P, 4K/60P movie and 4:2:2 10bit internal recording
• 1.84-million-dot 3 way tilting LCD touchscreen for ease of use when held high or low
• Lightweight & portable weighing approx. 557g body
• Dual SD UHS-II card slots for fast recording
• Dust and Weather Resistant structure, able to operate as low as -10°C

• Fujifilm X-T5 Camera - Black
• Ultra high resolution 40.2MP BSI X-Trans™ CMOS 5HR sensor for high image quality
• X Processor 5 for precision & reliability
• Subject detect AF with eye tracking for focus accuracy
• 160MP Pixel Shift for super high resolution imaging
• Five-axis 7 stops IBIS for improved stability & clarity
• Shooting under ultra bright conditions with 1/180,000sec shutter speed
• 15 FPS mechanical shutter continuous shooting
• 6.2K/30P, 4K/60P movie and 4:2:2 10bit internal recording
• 1.84-million-dot 3 way tilting LCD touchscreen for ease of use when held high or low
• Lightweight & portable weighing approx. 557g body
• Dual SD UHS-II card slots for fast recording
• Dust and Weather Resistant structure, able to operate as low as -10°C

• Fujifilm XF 16-80mm F4 R OIS WR
• X-Mount Lens/APS-C Format
• 24-120mm (35mm Equivalent)
• Aperture Range: f/4 to f/22
• One ED Aspherical Element

• Fujifilm X-T5 Camera - Silver
• Ultra high resolution 40.2MP BSI X-Trans™ CMOS 5HR sensor for high image quality
• X Processor 5 for precision & reliability
• Subject detect AF with eye tracking for focus accuracy
• 160MP Pixel Shift for super high resolution imaging
• Five-axis 7 stops IBIS for improved stability & clarity
• Shooting under ultra bright conditions with 1/180,000sec shutter speed
• 15 FPS mechanical shutter continuous shooting
• 6.2K/30P, 4K/60P movie and 4:2:2 10bit internal recording
• 1.84-million-dot 3 way tilting LCD touchscreen for ease of use when held high or low
• Lightweight & portable weighing approx. 557g body
• Dual SD UHS-II card slots for fast recording
• Dust and Weather Resistant structure, able to operate as low as -10°C

• Fujifilm XF 16-80mm F4 R OIS WR
• X-Mount Lens/APS-C Format
• 24-120mm (35mm Equivalent)
• Aperture Range: f/4 to f/22
• One ED Aspherical Element

• Highly anticipated standard focal length prime lens for GFX System
• Large aperture prime lens that is equivalent to 44mm in 35mm format
• Autofocus driven by an evolved DC motor for fast and accurate autofocus
• 11 diaphragm blades for a near perfect circle aperture
• Ideal for high end enthusiast and professionals looking for a fast prime lens suitable for
• portraiture and street photography

From its unparalleled image quality, to its overall mobility, the boundaries of large format imaging have continually been reimagined with every new iteration. The Fujifilm GFX100 II Medium Format Camera continues this tradition by bringing unprecedented high-speed performance, expanded video capabilities, and lightning fast autofocus to a growing list of accolades that professionals everywhere have come to rely on from GFX System cameras.

• 102MP Large Format CMOS II HS Sensor to capture every detail
• TO GFX X Processor 5 for precision & speed
• 4K/60P, 8K/30P FHD/120p video and 4:2:2 10-bit internal, and 12-bit external Apple
• ProRes/Blackmagic RAW
• high speed continuous shooting up to 8fps  
• up to 8 stops IBIS for improved stability
• AI subject detection AF with eye tracking for versatile shooting
• Dedicated cinema overlays plus USB-C SSD recording
• Dual slot SD UHS-II & CFexpress Type B slot enables buffer-free raw shooting
• REALA ACE Film Simulation
• Versatile and ergonomic flagship design with NEW BISHAMON-TEX finish
• 3-way tilting touchscreen for versatile shooting
• Interchangeable EVF system
• Dust and Weather Resistant structure, able to operate at -10°C

• 14x Magnification
• 40mm Objective Lens Diameter
• ±6° Stabilization
• Compact Reverse Porro Prism
• Fully Multi-Coated Lenses
• Auto Shutoff Conserves Battery Life
• Fiberglass-Reinforced Plastic Chassis
• Twist-Up Eyecups
• Runs on Four AA Batteries

• High image quality and performance achieved by high-performance sensor and high-speed image processing engine
• Enhanced functions to further expand the shooting range
• Sophisticated product design with the ultimate in functional beauty

• High image quality and performance achieved by high-performance sensor and high-speed image processing engine
• Enhanced functions to further expand the shooting range
• Sophisticated product design with the ultimate in functional beauty

• High image quality and performance achieved by high-performance sensor and high-speed image processing engine
• Enhanced functions to further expand the shooting range
• Sophisticated product design with the ultimate in functional beauty

• High image quality and performance achieved by high-performance sensor and high-speed image processing engine
• Enhanced functions to further expand the shooting range
• Sophisticated product design with the ultimate in functional beauty

• High image quality and performance achieved by high-performance sensor and high-speed image processing engine
• Enhanced functions to further expand the shooting range
• Sophisticated product design with the ultimate in functional beauty

• High image quality and performance achieved by high-performance sensor and high-speed image processing engine
• Enhanced functions to further expand the shooting range
• Sophisticated product design with the ultimate in functional beauty

• High image quality and performance achieved by high-performance sensor and high-speed image processing engine
• Enhanced functions to further expand the shooting range
• Sophisticated product design with the ultimate in functional beauty

• High image quality and performance achieved by high-performance sensor and high-speed image processing engine
• Enhanced functions to further expand the shooting range
• Sophisticated product design with the ultimate in functional beauty

• High image quality and performance achieved by high-performance sensor and high-speed image processing engine
• Enhanced functions to further expand the shooting range
• Sophisticated product design with the ultimate in functional beauty

• Dial operation The essence of photography
• Three-way tilting LCD Versatility for all occasions
• 557g compact body Enhanced mobility
• Three top-plate dials

• Dial operation The essence of photography
• Three-way tilting LCD Versatility for all occasions
• 557g compact body Enhanced mobility
• Three top-plate dials

• Featuring a Large Format sensor with 102MP, it achieves an extraordinary level of image quality
• Powerful IBIS mechanism in a compact body, it brings the extraordinary depiction closer to you
• Don't miss decisive moments with the evolved high-speed, high-precision AF and continuous shooting performance
• It is equipped with 4K/30P video recording capability, allowing for high-quality video production

• The multi- coated prisms give a sharp, high contrast image
• Auto off functions automatically switch power off after 10 minutes, reducing unnecessary power consumption
• The TS 12X28 can run for up to 12 hours. Under extreme cold conditions, operating times can differ
• Equipped with a vibration canceler, the TS 12X28 constantly delivers a stable field of view by correcting for hand movement over the entire magnification range
• The vibration correction range is +/-3deg. , allowing effective use of the TS 12x28 on land, sea or air. With this correction effect, the 12x28 can deliver stable images with 12x magnification
• Lightweight, compact and ergonomic, the TS 12X28 is comfortable for the user, making these binoculars ideal for long observations
• The body structure is designed to protect the optics and prevent dirt or dust from adhering to the optical elements
• The precise center focus wheel, makes it possible to bring details into sharp focus with just the movement of the finger
• Twisting eyecups are easy to use and offer comfort for the user
• The TS 12X28 is made of fiberglass-reinforced, high durability plastic
• The comfortable neck strap makes for easy transportation

• Built-In Stabilisation System
• AA Battery Powered
• 14x Magnification
• Fully Multi-Coated Optics
• Buoyant Floating Design

Lightweight and durable, the FUJIFILM Fujinon TECHNO-STABI 16X28 Waterproof Binoculars  are built for travel and outdoor pursuits including hiking, birding, sports and more.