Canon PowerShot SX740 HS Black

Don't pay $499.00 $424.15
Request a pricematch
In stock
Earn 848 Qantas Points
product overview

product overview
  • See into the distance with 40x zoom
  • Record your adventures with 4K Movie shooting and 4K time-lapse
  • Fast, responsive operation from the new D1G!C 8 image processor
  • Tilt the screen 180 degrees up for perfect travel selfies
  • Focus on your subject with ease with Zoom Framing Assist
  • Share your holiday photos instantly with Bluetooth®
  • Fast, responsive operation from the new D1G!C 8 image processor
Build In WIFIBuild In WIFI
Image ProcessorImage Processor
CMOS SensorCMOS Sensor
4K Video4K Video

Capture precious moments at home or on the go with the PowerShot SX740 HS camera. The superb 40x Optical Zoom can make faraway subjects seem close, with the Optical Image Stabilizer helping to ensure sharp and steady results. For special, scenic memories, dive into the immersive world of 4K video recording for cinematic movies at nearly four times the resolution of Full HD. You can also flex your creativity with fun options like 4K Time-lapse Movies, Food Mode and more. Combining incredible zoom power with 4K video capabilities and a variety of inspiring features, the pocket-friendly PowerShot SX740 HS is ready to accompany you on your next event.

40x Optical Zoom with Optical Image Stabilizer

Whether the action is happening right in front of you or far in the distance, the 40x Optical Zoom of the PowerShot SX740 HS has you covered. The camera's Intelligent Image Stabilization technology helps ensure that images and videos can be captured with clear and outstanding quality.

Zoom Framing Assistant

The Zoom Framing Assist function makes it easy to track a moving subject when the zoom lens is fully extended. Simply press and hold the Zoom Framing Assist button and the camera will automatically zoom out to help you locate your subject. Release the button to return the lens to its original zoom position, intelligently  you're ready to capture the perfect close-up moment.

Dual Sensing IS

Trust the advanced technology of Dual Sensing IS to deliver reliable image stabilization, even at the furthest reaches of the PowerShot SX740 HS camera's telephoto lens. By helping to correct unwanted shaking from accidental camera or body movement, the PowerShot SX740 HS can produce sharp and clear


When the 40x Optical Zoom reach just isn't enough, the PowerShot SX740 HS camera allows you to extend another 40x - for an approx. 80x zoom - without losing resolution thanks to its ZoomPlus option. See and capture things you never thought possible without moving an inch, from travel to concerts, to wildlife and so much more. 

  • MPN - 2955C007AA
  • GTIN - 4549292119022
+ Read more
Effective MegapixelsApprox 20.3M
File FormatsDesign rule for Camera File system (DCF) compliant; DPOF (Version 1.1) compatible
ISO SensitivityAuto: ISO 100800
P: ISO 1003200
Shutter Speeds11/3200 sec.
151/3200 sec. (in all shooting modes
Lens Focal Length4.3 (W) 172.0 (T) mm (35mm film equivalent: 24960mm)
LCD Monitor Type3.0-inch TFT Color LCD with wide viewing angle (4:3)
LCD Screen SizeApprox. 922,000 dots
Exposure MeteringEvaluative, Center Weighted Average, Spot
White Balance ModesAuto, Daylight, Shade, Cloudy, Tungsten Light, White Fluorescent Light, Custom, WB Correction
Continuous Shooting SpeedHigh-speed Continuous Shooting in One-Shot AF mode: Approx. 10.0 shots/sec.
Low-speed Continuous Shooting in One-Shot AF mode: Approx. 4.0 shots/sec.
High-speed Continuous Shooting in Servo AF mode: Approx. 7.4 shots/sec.
Low-speed Continuous Shooting in Servo AF mode: Approx. 4.0 shots/sec.

Continuous shooting speed may become slower due to the following factors: Tv value, Av value, subject conditions, shooting environment, use of flash, ISO speed, zoom position.
Memory Card TypeSD/SDHC/SDXC and UHS-I Memory Cards
ViewfinderNot available
BatteryBattery Pack NB-13L
Dimensions (WxHxD)Approx. 110.1 x 63.8 x 39.9mm
Weight299 g
Total PixelsApprox. 21.1 Megapixels
Shooting ModesP, M, Tv, Hybrid Auto, Auto, Standard, Vivid, Neutral, B/W, Sepia, Video Snapshot, Food
Flash RangeApprox. 1.616.4 ft. (W), 6.68.2 ft. (T)
Approx. 50.0cm 5.0m (W), 2.02.5m (T)
Optical Zoom40x
Built-in FlashAuto, On, Slow Synchro, Off
Maximum Aperturef/3.3 (W), f/6.9 (T)
Autofocus SystemTTL Autofocus
Focusing RangeAuto: 0.4 in. (1cm) infinity (W), 6.6 ft. (2.0m) infinity (T)
Normal: 2.0 in. (5cm) infinity (W), 6.6 ft. (2.0m) infinity (T)
Macro: 0.4 in. 1.6 ft. (1.050cm) (W)
ZoomPlusApprox. 80x
Digital Zoom MagnificationApprox. 4x
Image Processor TypeDIGIC 8
Image Sensor Type20.3 Megapixel*, 1/2.3-inch CMOS
Self-TimerOff / 2 sec. / 10 sec. / Custom
Image Compressionn Fine / Norma
Number of Recording PixelsStill Images:
1) 16:9 Large: 5184 x 2912; Medium: 3648 x 2048; Small: 2432 x 1368
2) 3:2 Large: 5184 x 3456; Medium: 3648 x 2432; Small: 2432 x 1616
3) 4:3 Large: 5184 x 3888; Medium: 3648 x 2736; Small: 2432 x 1824
4) 1:1 Large: 3888 x 3888; Medium: 2736 x 2736; Small: 1824 x 1824
4K 3840 x 2160: 29.97 fps
Full HD 1920 x 1080: 59.94 fps, 29.97 fps
HD 1280 x 720: 59.94 fps
Video OutHDMI (Type D)
Operating Humidity1090%
Operating Temperature32104F/040C
Playback TimeApprox. 4 hrs.
Shooting Capacity
Approx. 265 shots
Approx. 370 shots in ECO Mode

Video Recording Time (CIPA compliant): Approx. 60 min.
Video Recording Time (Continuous Shooting): Approx. 100 min.
Other InterfacesHi-Speed USB (Micro); direct connection to Canon SELPHY, PIXMA Photo Printers & PictBridge compatible printers
Audio OutStereo
Exposure Compensation3 stops in 1/3-stop increments
Focal Length4.3 (W) 172.0 (T) mm (35mm film equivalent: 24960mm)
Wireless ControlBuilt-in Wi-Fi and Bluetooth
+ Read more
Write Your Own Review
You're reviewing:Canon PowerShot SX740 HS Black
Your Rating
+ Read more
What’s In The Box
  • PowerShot SX740 HS Black
  • Battery Pack NB-13L
  • Battery Charger CB-2LH
  • Wrist Strap WS-800
+ Read more

Read Our Helpful Buying Guides

Helpful Buying Guide
You May Also Like