Make finding a family affair

Share Airtag with up to five people. So items that everyone uses- like an umbrella, a bike or the family car keys can be tracked by friends and family

Ping it. Find it

Mispacing something like your keys doesn't have to be a big deal when it has an Airtag attached. Open the items tab in the Find My app or ask Siri for help if whatever's missing is hiding nearby. And with a 50 percent louder speaker, you can now hear Airtag from up to twice as far away.

Cold. Warm. Warmer. Hot.

if your Airtag is nearby, your iPhone or Apple Watch can lead you straight to it. Thanks to its expanded Precision Finding tagne and built-in Ultra Wideband technology, you'll see the exact distance and direction to head in, whether you left it on the counter or in the car

Get by with a little help from over a billion friends

If you've left something behind, like at a cafe, the beach or the airport, the Find my network can leverage more than a billion iPhone, iPad and Mac devices while protecting your privacy every step of the way

How does it work?

Your AirTag sends out a secure Bluetooth signal that can be detected by nearby devices in the Find My network. These devices send the location of your Airtag to iCloud, then you can go to the Find My app and see it on a map. The whole process is anonymous and encrypted to protect your privacy. And it's efficient, so there's no need to worry about battery life or data usage

Lost Lode makes finding things even easier

Just like your other Apple devices, AirTag can be put into Lost Mode. Then, when it's detected by a device in the network, you'll automatically get a notification. You can also set it so someone can get your contract capable smartphone that's the same technology that lets people pay for things with their phones

Share your lost item's location

If you lose an item, you can temporarily share the location of your AirTag or Find My network accessory with others to help you find it, including more than 50 airlines, like Qantas. Lufthansa, singapore Airplanes and United. It's easy, private and secure. Simply share an item's location in the Find My app. Sharing automatically stops when you are reunited with your item or expires after seven days.

Privacy is built in

Only you can know where your AirTag is. Your location data and history are never stored on the AirTag itself. Devices that relay the location of your AirTag also stay anonymous, and that location data is encrypted every step of the way. So not even Apple knows the location of your AirTag or the identity of the device that helps find it.

AirTag is designed to discourage unwanted tracking

If someone else's AirTag finds its way into your stuff, your iPhone or Android phone will notice it's travelling with you and send you an alert. If you still haven't found it after a while, the AirTag will start making a sound letting you know it's there

Of course, if you happen to be with a friend who has an Airtag, or on a train with a whole bunch of people with AirTags, don't worry. These alerts only get triggered when an AirTag is separated from its owner

Beautifully simple.

A one-tap setup instantly connects your AirTag with your iPhone or iPad. Enter a name for your AirTag, attach it to the item you want to track, and you're good to go with your Apple Watch too.

Long live the battery

AirTag works for more than a year on a standard battery, which you can easily replace when your iPhone alerts you

Splish, splash

Let's say you've tagged your keys and oops dropped them in a puddle. Or they're in the path of a colossal spill. Hey, that's okay. Your AirTag is water and dust-resistant

Intial it. Emoji it

When you buy your AirTag from the Apple website or Apple Store App, you can have it personalised with your initials. AN emoji. Or both. It's free and easy, and it adds some fun

Tracking a smaller footprint

As we strive to become carbon neutral by 2030, the latest AirTag features 85 percent recyled plastic in the enclosure and 100 per cent fibre-based packing