CORRECTIVE NOTICE

DIGITAL IMAGING EXPRESS PTY LTD

digiDirect

 

Following concerns raised by the Australian Competition and Consumer Commission (ACCC), digiDirect has admitted that it made false or misleading representations to Australian consumers by using dual pricing on its website.

Between at least 1 May 2024 to 8 November 2025, digiDirect advertised certain products for sale on its website by displaying a lower price, together with a higher price that was struck through with the words “price slashed”.

This represented that these products were previously sold at a particular price and were now available for a lower discounted price.

When in fact:

  • these products were rarely offered for sale at the higher price;
  • these products were almost never sold at the higher price; and
  • the lower price was not a reduction from the higher price or genuine saving for consumers.

digiDirect cooperated with the ACCC during its investigation and has stopped this conduct.

We have entered into an Undertaking with the ACCC to not engage in similar conduct in future and have also paid 5 infringement notice penalties totalling $99,000.

Further information is available here.

If you have any questions, please contact us at sales@digidirect.com.au or 02 8732 6400.

Image: example of a product advertised on digiDirect’s website using dual pricing:

Example of a product advertised using dual pricing