{"product_id":"sony-fe-50mm-f-1-4-gm-lens","title":"Sony FE 50mm f\/1.4 GM Lens","description":"\u003cp class=\"mText\"\u003eSony's latest lens technology delivers extraordinary resolution and bokeh in a compact, lightweight lens. The \u003cstrong class=\"h1Lit\"\u003eSony FE 50mm F1.4 GM Lens\u003c\/strong\u003e is a fast-aperture, professional grade standard prime lens which provides extraordinary all-round performance for photographers and filmmakers alike.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eSEL50F14GM fits comfortably into the kit bag for event and on-site photographers without adding unnecessary bulk. Boasting the smooth and clean focus fall-off that GM lenses are known for, this lens delivers total control over subject isolation, enhancing subjects and erasing unsightly background without distraction. At the same time, the lens benefits from the latest optical developments to deliver extraordinary sharpness and clarity across the field, ensuring outstanding performance for documentary and archival photography.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003eKey Features of the Sony FE 50mm f\/1.4 GM Lens\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eExtraordinary resolution and gorgeous bokeh from F1.4 in a compact, lightweight 50 mm prime lens\u003c\/li\u003e\n\u003cli\u003eState of the art technology packs incredible performance into a versatile, mobile 50 mm prime lens\u003c\/li\u003e\n\u003cli\u003eA must for top-quality stills and movies, this 50 mm prime lens features fast, precise, quiet AF and tracking\u003c\/li\u003e\n\u003cli\u003eSolid operability and reliability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eExceptional Performance for Photo and Video\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eLike all modern Sony lenses, the 50mm f\/1.4 GM has been designed to deliver for both stills and video applications.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDual XD Linear AF Motors\u003c\/strong\u003e\u003cbr\u003eUpdated to dual XD Linear motors from its predecessor’s ring-type SSM, this new lens achieves nearly double the focus speed, with higher precision, smooth transitions and silent operation. On compatible Alpha bodies, the 50mm f\/1.4 GM also benefits from breathing compensation, eliminating the lens’ already low focus breathing profile. Linear response focus and a de-clickable aperture round out this lens’ video capabilities.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eAdvanced Tech Delivers Stunning Bokeh\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eCombining an 11-bladed aperture, XA aspheric lens elements and ED glass in a key magnifying group, along with generous flocking and coating throughout, the 50mm f\/1.4 GM achieves a beautiful and dreamy defocus effect.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eSmall, Discreet and Durable\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eWith the full suite of GM durability technology, the 50mm f\/1.4 GM is a solid investment in your photography. Dust and weather sealing, a fluorine-coated front element, and high-durability materials throughout ensure long life and reliable functionality.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"mpn\"\u003e\n\u003cli\u003eMPN - SEL50F14GM\u003c\/li\u003e\n\u003cli\u003eGTIN - 4548736135116\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46839007183033,"sku":"150941","price":2599.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/sony_0003_sel50f14gm_d-large.jpg?v=1775374935","url":"https:\/\/www.digidirect.com.au\/products\/sony-fe-50mm-f-1-4-gm-lens","provider":"digiDirect","version":"1.0","type":"link"}