{"product_id":"sony-fe-24-70mm-f-2-8-gm-lens","title":"Sony FE 24-70mm f\/2.8 GM Lens","description":"\u003cp class=\"mText\"\u003eA fast, standard zoom favoured for its versatility, the \u003cstrong class=\"h1Lit\"\u003eSony FE 24-70mm f\/2.8 GM Lens\u003c\/strong\u003e is a wide-angle to short telephoto lens designed for E-mount mirrorless cameras. Featuring a constant f\/2.8 maximum aperture, this lens maintains consistent performance throughout the zoom range and benefits from working in low-light conditions and with selective focus techniques. Complementing the apt light-gathering capabilities is an equally impressive optical design, which incorporates three aspherical elements and two extra-low dispersion elements. One of the aspherical elements features an XA (extreme aspherical) designation, ensuring its refined surface precision and notable ability to minimize spherical aberrations throughout the zoom range. Additionally, a Nano AR Coating has been applied to individual elements to significantly minimize lens flare and ghosting for increased contrast and colour neutrality. Pairing a sophisticated optical design and versatile speed, this standard zoom is well-suited for use in a wide array of environments and lighting conditions.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eBeyond the attributes of the lens system itself, this 24-70mm is also characterized by a Direct Drive SSM (Super Sonic wave Motor) system that provides fast, quiet AF performance as well as responsive manual focus handling. The lens is also dust- and moisture-sealed, to permit working in inclement weather conditions, and nuanced details, such as a focus hold button and rubberized control dials, further the intuitiveness in handling.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003eKey Features of the Sony FE 24-70mm f\/2.8 GM Lens\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/li\u003e\n\u003cli\u003eCovering wide-angle to portrait-length perspectives, this standard 24-70mm zoom is designed for full-frame E-mount mirrorless cameras and is also compatible with APS-C models, where it will provide a 36-105mm equivalent focal length range.\u003c\/li\u003e\n\u003cli\u003eConstant f\/2.8 maximum aperture maintains consistent performance from wide-angle to telephoto focal length positions and also contributes to greater selective focus control.\u003c\/li\u003e\n\u003cli\u003eOf the three aspherical elements incorporated in the lens design, one is an XA element with superior surface precision to effectively reduce astigmatism, field curvature, coma, and other monochromatic aberrations from imagery.\u003c\/li\u003e\n\u003cli\u003eOne extra-low dispersion element and one Super ED element are featured in the lens design and help to control chromatic aberrations and reduce colour fringing for increased clarity and colour fidelity.\u003c\/li\u003e\n\u003cli\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.\u003c\/li\u003e\n\u003cli\u003eA Direct Drive Super Sonic wave AF motor and internal focus mechanism provides quick, quiet, and precise autofocus performance and also contribute to more natural, intuitive manual focus control.\u003c\/li\u003e\n\u003cli\u003eA focus hold button and AF\/MF switch are present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\n\u003cli\u003eA dust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\n\u003cli\u003eThe rounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"gText\"\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eA new era of standard zoom performance\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eNo-compromise design and technology result in a constant F2.8 zoom lens that can fully utilize the potential of current and future high-resolution camera bodies. This peerless standard zoom covers a 24mm to 70mm focal length range and is an ideal choice when ultimate image quality is required for portraits, scenery, snapshots, and more.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eExtraordinary resolution and bokeh\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eA XA (extreme aspherical) lens element with superlative surface precision not only contributes to stunning corner-to-corner resolution and detail throughout the zoom range but also plays a vital role in achieving smooth, soft bokeh that can be a powerful expressive tool in a wide range of photographic situations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eNatural rendering and colour\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eOne ED (Extra-low-Dispersion) and one Super ED glass element in an optical path that has been designed to the highest standards help to achieve lifelike, natural imagery without unnatural colouration by keeping axial and lateral chromatic aberration in check while maximizing subjective resolution for breathtaking texture and detail.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eBright, fast F2.8 at any focal length\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eA constant F2.8 maximum aperture makes it easy to keep exposure settings constant throughout the zoom range to maintain low-light capability or action-stopping shutter speeds. Consistently spectacular image quality is ensured at any aperture or focal length\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003e9-blade aperture enhances bokeh beauty\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe remarkable beauty of this lens’s bokeh is further enhanced by a 9-blade circular aperture design that contributes not only to smoothness but to natural highlights as well.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eThe precise focus at blazing speed\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eIn addition to positioning large-aperture lenses with extremely high precision for spot-on focusing, the Direct Drive SSM (DDSSM) system minimizes spurious motion while an advanced control system and refined algorithms enhance AF operation speed. DDSSM is also smooth and quiet, making it advantageous for movies as well as stills.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eOutstanding clarity and contrast\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eSony’s original Nano AR Coating suppresses spurious reflections that can cause flare and ghosting, particularly in backlit situations. The result is consistently high contrast and clarity with deep blacks in the widest possible range of photographic situations. (1. Nano AR Coating \/ 2.Glass \/ 3.Transmitted light)\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eVersatile fingertip focus control\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe ability to respond quickly to rapidly changing shooting situations can mean the difference between getting the shot or not. A manual\/autofocus mode switch and focus hold button are positioned for easy access, providing versatile, professional control for a wide range of subjects and environments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eZoom lock improves portability\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eZoom lenses can sometimes extend under their own weight during transportation, and that can be a nuisance while increasing the chance of accidental damage. A zoom lock switch provides a simple, sure way to lock the zoom mechanism for safe, convenient transportation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eHigh reliability in harsh conditions\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eCareful dust and moisture sealing measures have been implemented to ensure maximum protection and reliability in challenging environments. Shoot with confidence in light rain or windy conditions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eHood lock and release\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eA hood lock mechanism prevents accidental hood detachment when moving from location to location, while a hood release button makes it easy to remove and replace the hood whenever necessary.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"mpn\"\u003e\n\u003cli\u003eMPN - SEL2470GM\u003c\/li\u003e\n\u003cli\u003eGTIN - 4548736019522\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46839006331065,"sku":"122255","price":2899.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/11653_c_1.jpg?v=1775374909","url":"https:\/\/www.digidirect.com.au\/products\/sony-fe-24-70mm-f-2-8-gm-lens","provider":"digiDirect","version":"1.0","type":"link"}