{"product_id":"sony-a7-iv-w-tamron-28-300mm-f-4-7-1","title":"Sony A7 IV w\/ Tamron 28-300mm f\/4-7.1","description":"\u003cp class=\"mText\"\u003eA newly developed 35mm full-frame back-illuminated CMOS image sensor with approx. 33 effective megapixels and the latest generation BIONZ XR flagship-class processing engine, lets the\u003cstrong class=\"h1Lit\"\u003e Sony A7 IV Body \u003c\/strong\u003e realize flagship-class still image quality with advanced AI-based autofocus at an impressive 10 fps continuous shooting rate plus evolved real-world movie features including 10bit 4:2:2 Colour, S-Log3\/S-Cinetone and full-frame 7K oversampled 4K30p internal video recording.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eImproving on its popular predecessor A7 III, the new A7 IV receives the updated 759 phase-detection AF point 4D Focus system of the Sony A1 thus reducing the time required to refocus by 30% compared to the A7III. The newly developed subject recognition algorithm uses colour, pattern and subject distance data for more tenacious real-time tracking and Real-Time Eye AF now supports birds as well as Human\/Animal mode. 5-axis optical in-body image stabilisation has also been improved with up to 5.5-steps of shutter speed advantage.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eWith the A7 mark IV, Sony has yet again proved that they take video content creation seriously. The A7 IV is capable of 4K60p Video Recording (16:9) with a 1.5x crop using 4.6K Oversampling and 4K30p Full-frame Recording (16:9) without crop using 7K Oversampling, both modes support shooting with 10\/8bit, Long GOP\/All-I and H.264\/H.265. S-Cinetone Picture Profile offers more expressive depth and natural skin tones while S-Log3 enables 15+ stops of latitude to protect high-light details in your footage for a natural roll-off.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eA new Focus Map overlay lets you easily visualize depth of field quickly during shooting with a coloured overlay showing behind the focus, within focus and in front of focus. While AF Assist with flexible 7-step AF Transition Speed and 5-step AF Subject Shift Sensitivity supports focus transitions when using AF.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eFocus breathing can be a distraction for your viewers with the frame jumping around during focusing. Sony A7 Mark IV uses Breathing Compensation with supported lenses to combat this keeping a consistent angle of view when focusing.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eOther features that make the A7 IV the content creators dream camera include a bright and clear 3.69 million dot EVF, a 3.0-inch 1.03 million dot Vari-angle LCD screen that is fully adjustable, dual card slots (CFE-Type A\/UHS II + UHS II), a Digital Multi-Interface Shoe supporting Digital Audio, USB 3.2 (Gen 2) Connectivity with up to 10Gbps transfer and USB-PD Charging, Mic input + Headphone output ports, Wi-Fi 2.4GHz\/5GHz plus Imaging Edge Mobile Connection via Bluetooth, and easy to use 4K 15p \u0026amp; FHD 60p Live Streaming with internal recording via UVC (USB Video Class) \/UAC (USB Audio Class) streaming function.\u003c\/p\u003e\n\u003cp\u003e     \u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003eKey Features of the Sony A7 IV w\/ Tamron 28-300mm f\/4-7.1\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eSony A7 IV Body\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e33 MP Exmor R Sensor\u003c\/li\u003e\n\u003cli\u003eBionz XR Processor\u003c\/li\u003e\n\u003cli\u003e10 fps\u003c\/li\u003e\n\u003cli\u003eNative ISO 100 – 51200\u003c\/li\u003e\n\u003cli\u003e5.5 Stops Internal SteadyShot\u003c\/li\u003e\n\u003cli\u003e4K60p\u003c\/li\u003e\n\u003cli\u003e10bit 4:2:2 Colour Sampling\u003c\/li\u003e\n\u003cli\u003eS-Log3\/S-Cinetone\u003c\/li\u003e\n\u003cli\u003e3.69 million dot EVF\u003c\/li\u003e\n\u003cli\u003e3.0-inch 1.03 million dot Vari-angle LCD screen\u003c\/li\u003e\n\u003cli\u003eDual card slot (CFE-Type A\/UHS II + UHS II)\u003c\/li\u003e\n\u003cli\u003eDigital Multi-Interface Shoe\u003c\/li\u003e\n\u003cli\u003eStill\/Movie\/S\u0026amp;Q Mode dial\u003c\/li\u003e\n\u003cli\u003eHDMI Type-A\u003c\/li\u003e\n\u003cli\u003eLive Streaming via USB\u003c\/li\u003e\n\u003cli\u003eUSB 3.2 (Gen 2) – Up to 10Gbps\u003c\/li\u003e\n\u003cli\u003eUSB-PD Charging\u003c\/li\u003e\n\u003cli\u003eMic input + Headphone output ports\u003c\/li\u003e\n\u003cli\u003eWi-Fi 2.4GHz\/5GHz\u003c\/li\u003e\n\u003cli\u003eNP-FZ100 Lithium ION Battery\u003c\/li\u003e\n\u003cli\u003e658 grams (Inc. battery + memory card)\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eTamron 28-300mm F\/4-7.1 DI III VC VXD for Sony FE\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003eA versatile 10.7x zoom\u003c\/li\u003e\n\u003cli\u003eVC Image Stabilizer\u003c\/li\u003e\n\u003cli\u003eFast and quiet AF VXD motor\u003c\/li\u003e\n\u003cli\u003eCompact ( 126 cm ) and light ( 610 g )\u003c\/li\u003e\n\u003cli\u003eMinimum focus of 19 cm (at 28 mm)\u003c\/li\u003e\n\u003cli\u003eCompatible with Tamron Lens Utility\u003c\/li\u003e\n\u003cli\u003eTropicalized construction\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"gText\"\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eFlagship-class Still Image Quality\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eApproximately 33 effective megapixels 35mm full-frame Back-illuminated CMOS image sensor\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e5-axis optical in-body image stabilization\u003c\/strong\u003e | for a 5.5-step shutter speed advantage\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColour reproduction accuracy \u0026amp; low noise\u003c\/strong\u003e | Skin textures and tones are smooth, realistic, and healthy-looking.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISO range from 100 to 51200\u003c\/strong\u003e | Expandable to 50 to 204800 for stills, to 50 to 102400 for movies\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e15-stop approx. dynamic range\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e10-bit HEIF format for smoother gradations.\u003c\/strong\u003e | 10-bit 4:2:2 or 4:2:0 color sampling selectable.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVisible Light and IR Sensor\u003c\/strong\u003e | For improved AWB performance\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCreative Look with 10 types and 8 selectable parameter items\u003c\/strong\u003e | Supports both of still mode and movie mode.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eAdvanced AI Based Autofocus\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e4D FOCUS: 759 phase-detection AF points (approximately 94% Coverage)\u003c\/strong\u003e | Optimum use is made of the phase-detection AF system, reducing the time required to refocus by approximately 30% (AF-S).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMore tenacious Real-time Tracking\u003c\/strong\u003e | The newly developed subject recognition algorithm uses colour, pattern and subject distance data to process spatial information in real-time at high speed.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReal-time Eye AF: Human\/Animal\/Bird\u003c\/strong\u003e | High-level subject recognition technology provides Real-time Eye AF for birds\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAF tracking for continuous shooting at F22\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eHigh-resolution Oversampling delivers High-detail 4K Video\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eEvolved movie technology taken directly from real-world movie production ensures high image quality and high sound quality for the content shot with the A7 IV.\u003c\/p\u003e\n\u003cp\u003e4K 60p recording in Super35 format with full pixel readout without binning and smooth 2.5x (max.) slow-motion imagery at 4K resolution provides new creative outlets for you filmmaking needs. While full-frame 7K oversampled 4K 30p recording with full pixel readout without binning delivers expressive full-frame video with more detail.\u003c\/p\u003e\n\u003cp\u003eOptical Active Mode image stabilisation ensures smooth footage without image quality compromise and the A7 IV's digital audio interface delivers clearer audio recordings with minimal hassle when using the optional ECM-B1M Directional Mic or the ECM-W2BT Wireless Lav.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eFlagship Video Features for Post-production and Quick Delivery\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003e10-bit 4:2:2 colour sampling\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eS-Cinetone Picture Profile\u003c\/strong\u003e | for more expressive depth and natural skin tones\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eS-Log3 with 15+ stops of latitude\u003c\/strong\u003e | protect high-light details for natural roll-off and get your look just right with more information available for colour grading\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eHigh-efficiency MPEG-H HEVC\/H.265 XAVC HS recording format\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIntra-frame encoding (XAVC S-I) 4k recording\u003c\/strong\u003e | at bit rates up to 600Mbps\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eSony A7 IV 4K Video Crop and Oversampling\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e4K 16:9 with 1.5x crop [4.6K Oversampling]\u003c\/strong\u003e | Shooting with 10\/8bit, Long GOP\/All-I, H.264\/H.265, 60fps\/50fps\/30fps\/25fps\/24fps\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e4K 16:9 without crop [7K Oversampling]\u003c\/strong\u003e | Shooting with 10\/8bit, Long GOP\/All-I, H.264\/H.265, 30fps\/25fps\/24fps\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eResponsive Video Autofocus Features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eIn addition to the evolution of AF expressiveness, Real-time Eye AF can be used in movies.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eEasily select a subject and start tracking with Touch Tracking\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlexible focus control expands visual expression\u003c\/strong\u003e | 7-step AF Transition Speed, 5-step AF Subject Shift Sensitivity\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReal-time Eye AF for humans, animals, and birds\u003c\/strong\u003e | with Eye AF right\/left eye selection (Human \u0026amp; Animal)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAF Assist\u003c\/strong\u003e | supports focus transitions when using AF\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus Map\u003c\/strong\u003e | visualize depth of field quickly during shooting with a coloured overlay showing behind DOF, within DOF and in front of DOF\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBreathing Compensation*\u003c\/strong\u003e | for consistent angle of view when focusing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eSony A7 IV Live Streaming Features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eUVC (USB Video Class) \/UAC (USB Audio Class) streaming function provides easy connection and supports video \u0026amp; sound distribution in Real-time. This enables the Alpha 7 IV to function as a high-performance web camera when connected to a computer or smartphone via USB. A USB function selection menu will pop up on the camera display when the camera is connected to a computer.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e4K 15p \u0026amp; FHD 60p deliver extremely high image quality and realism for remote sharing. (4K 15p, Full HD 60p, Full HD 30p, HD720 30p)\u003c\/li\u003e\n\u003cli\u003eDigital audio delivers high sound quality.\u003c\/li\u003e\n\u003cli\u003eCreative Look \u0026amp; Soft Skin Effect make an ideal impression in live streaming video to not only clients but also, friends and video viewers.\u003c\/li\u003e\n\u003cli\u003eRecord internally while live streaming for added flexibility of distribution via SNS or a web page later.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eOther Enhancements of the Sony A7 IV Camera\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eNew heat dissipating structure | As found in the Alpha 7S III and flagship Alpha 1, the Sigma shaped heat sink effectively draws heat away from the sensor to allow 4K 60p 10 Bit 4:2:2 recording continuously for over an hour.\u003c\/li\u003e\n\u003cli\u003eShutter closed on Power-Off | This function closes the shutter when the camera’s power is turned off, protecting the image sensor from dust and particles while changing lenses.\u003c\/li\u003e\n\u003cli\u003eImproved Imaging Edge Mobile touch control | Touch Tracking and Touch Focus can be controlled from the Imaging Edge Mobile application*1, adding extra AF control versatility. The focus frame is now shown on the application display, further enhancing operability.\u003c\/li\u003e\n\u003cli\u003eImage Stabilization metadata | The A7IV records gyro and lens metadata that can be used in the Catalyst Browse\/Prepare applications to apply post-shoot image stabilization.\u003c\/li\u003e\n\u003cli\u003eDisplay with external HDMI device | It is now possible to simultaneously display 4K video on three devices: the camera monitor, an external HDMI recorder\/monitor, and the Imaging Edge Mobile app connected via Wi-Fi.\u003c\/li\u003e\n\u003cli\u003eImaging Edge Mobile Connection via Bluetooth | If Imaging edge Mobile and the camera are paired in advance, the camera keeps connecting with IEM, and only needs to be selected from the IEM menu to allow Wi-Fi transfer of images stored in the camera.\u003c\/li\u003e\n\u003cli\u003eImproved transfer speed | The Imaging Edge Mobile application now supports 5 GHz Wi-Fi for higher transfer speeds on top of 2.4GHz.\u003c\/li\u003e\n\u003cli\u003eFTP background transfer with 5GHz wireless | Allows transferring still image and movie files to a specified remote FTP server via 5GHz wireless LAN, high-speed wired LAN via a USB to Ethernet adapter, or a USB-tethered smartphone connection.\u003c\/li\u003e\n\u003cli\u003eA SuperSpeed USB 10Gbps (USB 3.2 Gen2) Type-C connector allows fast, stress-free wired PC Remote (tethered) shooting.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eAdvanced External Flash Control\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eP-TTL flash metering for every frame in Lo, Mid, and Hi continuous shooting mode ensures stable illumination and consistent exposure for each frame, even when tracking fast-moving subjects in scenes where the light changes dramatically or the angle of view is changed\u003c\/li\u003e\n\u003cli\u003eReduced flash trigger time lag\u003c\/li\u003e\n\u003cli\u003eExternal flash control allows the control of compatible flash and radio wireless commander units connected to the camera directly from the camera interface\u003c\/li\u003e\n\u003cli\u003eControl linked to the camera’s face detection for AWB and flash level control gives a natural colour tone on human faces considering the balance between the light incident on the subject’s face from the flash and from the environment. When more than one person is in the shot, flash will be optimized for the individual’s face on which the face or eye detection frame is displayed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"l1div\"\u003e \u003c\/div\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cstrong\u003eTamron 28-300mm F\/4-7.1 DI III VC VXD for Sony FE \u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp class=\"mText\"\u003eThe\u003cstrong class=\"h1Lit\"\u003e Tamron 28-300mm F\/4-7.1 DI III VC VXD for Sony FE \u003c\/strong\u003e is an all-in-one zoom lens for Sony E-mount full-frame mirrorless interchangeable lens cameras. This lens covers a broad focal length range from 28mm wide-angle to 300mm telephoto with superior imaging performance. It achieves a zoom ratio of 10.7x with a length of just 126mm (5in) and weighs only 610g (21.5oz). The lens is equipped with the VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism, enabling it to focus quickly and accurately throughout the entire zoom range. The lens also features TAMRON’s VC (Vibration Compensation) mechanism to ensure sharp hand-held images when shooting at the 300mm telephoto end and in low-light conditions. With an MOD (Minimum Object Distance) of 0.19m (7.5in) and a maximum magnification ratio of 1:2.8 at the wide end, the lens allows users to enjoy the world of wide macro photography. And it includes the Focus Set Button and a connector port for the dedicated TAMRON Lens Utility software independently developed by TAMRON to expand the scope of expression for still images and video. The lens features Moisture-Resistant Construction, and the front element has a protective Fluorine Coating. The new 28-300mm F4-7.1 VC lets users take photos in an extremely wide range situations with just one lens.\u003c\/p\u003e\n\u003cdiv class=\"gText\"\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003e10.7x zoom lens for full-frame mirrorless cameras that covers the focal length range from 28mm wide-angle to 300mm telephoto \u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe greatest feature of the 28-300mm F4-7.1 VC is its 10.7x zoom focal length range. In response to users stating that 200mm is not quite long enough at the telephoto end for an all-in-one zoom lens, TAMRON has extended the focal length to 300mm. Exceptionally portable, the lens features a highly compact design. This single lens enables shooting in all situations in everyday life and during travel, including landscapes, snapshots, portraits and sports photography. It's an extremely versatile lens that lets users take photos in any situation of any subject without changing lenses.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eOutstanding imaging performance\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThis new TAMRON zoom has an optical construction of 20 elements in 13 groups. It includes one XLD (eXtra Low Dispersion) lens element and an LD (Low Dispersion) lens element to efficiently control aberrations such as chromatic aberration. The BBAR-G2 (Broad-Band Anti-Reflection Generation 2) Coating suppresses ghosting and flare, producing clear images even in backlit conditions. It boasts best-in-class image quality as an all-in-one zoom lens for full-frame mirrorless interchangeable lens cameras.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003e Lightweight and compact lens body\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eDespite covering a 10.7x focal length range from 28mm wide-angle to 300mm telephoto, the lens is very compact, with a length of only 126mm (5in) and a weight of 610g (21.5oz). Small and versatile, it can be casually carried anywhere, and users are unlikely to tire even after long hours of shooting. It's ideal for people who want to carry a smaller camera bag. Additionally, the lens makes it easy to frame accurately when shooting still and moving images while zooming in and out, such as sports and wildlife, and is designed to be comfortable to use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003e Equipped with VXD, TAMRON’s top-class linear motor focus mechanism \u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe 28-300mm F4-7.1 VC is equipped with the VXD autofocus drive that includes TAMRON’s premium linear motor focus mechanism to ensure that the focus is attained quickly and accurately throughout the 10.7x zoom range. Upending the stereotype of all-in-one zoom lenses having slow autofocus, its nimble operation allows users to capture more fleeting photo opportunities. The quietness supports photography and videography in conditions that require silence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003e TAMRON’s proprietary VC mechanism \u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eAlthough it's compact, the 28-300mm F4-7.1 is equipped with TAMRON’s proprietary VC mechanism that lets users take steady photos, especially at the 300mm telephoto end of its broad 10.7x range. VC effectively suppresses camera shake that often occurs when shooting in the telephoto range or under low-light conditions, thereby helping users take sharp photos without a tripod.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eHigh convenience and operability \u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e67mm filter size, same as most other TAMRON lenses for mirrorless cameras 　　\u003c\/li\u003e\n\u003cli\u003eFocus Set Button for assigning camera function and TAMRON Lens Utility function 　　\u003c\/li\u003e\n\u003cli\u003eEnhanced overall lens design for user-friendly operation 　\u003c\/li\u003e\n\u003cli\u003eZoom Lock mechanism\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"mpn\"\u003e\n\u003cli\u003eMPN - A7IV28300\u003c\/li\u003e\n\u003cli\u003eGTIN - TBA\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46839001088185,"sku":"172572","price":4299.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/untitled_5_5.png?v=1775374768","url":"https:\/\/www.digidirect.com.au\/products\/sony-a7-iv-w-tamron-28-300mm-f-4-7-1","provider":"digiDirect","version":"1.0","type":"link"}