{"product_id":"sigma-28-70mm-f-2-8-dg-dn-contemporary-lens-for-sony-e-mount","title":"Sigma 28-70mm f\/2.8 DG DN Contemporary Lens for Sony E-Mount","description":"\u003cp class=\"mText\"\u003eThe \u003cstrong class=\"h1Lit\"\u003eSigma 28-70mm f\/2.8 DG DN Contemporary Lens for Sony E-Mount\u003c\/strong\u003e is a versatile wide-angle to portrait-length zoom characterized by its f\/2.8 constant maximum aperture. True to the Contemporary line's core concept, the 28-70mm F2.8 DG DN | Contemporary was developed to offer the right balance of performance and portability, and as such, this large-aperture standard zoom delivers outstanding image quality that rivals Art line lenses in a body light enough for day-to-day use.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eMore lightweight and compact than similar 24-70mm lenses, it's optical design is based on the 24-70mm F2.8 DG DN | Art and incorporates two FLD and two SLD low-dispersion elements plus three aspherical elements that reduce a variety of aberrations to achieve high sharpness, enhanced clarity, and improved colour accuracy.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eThe Sigma 28-70mm f\/2.8 DG DN Contemporary Lens for Sony E-Mount features just one lightweight focusing element, which keeps the AF unit small. This, along with a quiet and fast stepping motor, makes for responsive and near-silent autofocus performance, an ideal combination for filmmakers looking for a high-performance, lightweight, and easy-to-handle camera system that works well with a gimbal or other accessories.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eEach optical surface features Super Multi-Layer and Nano Porous coatings to improve contrast and colour rendering by suppressing lens flare and ghosting for optimal light transmission, and an added water- and oil-repellent coating on the front optic helps keep the lens free from smudges and droplets. The weather-sealed design benefits working in trying environmental conditions, and a nine-blade rounded diaphragm contributes a pleasing bokeh quality when using wider apertures.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003eNote:\u003c\/em\u003e\u003c\/strong\u003e\u003cem\u003e Product is shown in use for illustration only, additional equipment is not included.\u003c\/em\u003e\u003c\/p\u003e\n\u003cbr\u003e\n\u003ch2 class=\"h2Lit\"\u003eKey Features of the Sigma 28-70mm f\/2.8 DG DN Contemporary Lens for Sony E-Mount\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eStandard zoom for full-frame E-mount mirrorless cameras\u003c\/li\u003e\n\u003cli\u003e42-105mm equivalent focal length when used on an APS-C camera\u003c\/li\u003e\n\u003cli\u003eConstant f\/2.8 maximum aperture for Low light use and depth-of-field control\u003c\/li\u003e\n\u003cli\u003eTwo F Low Dispersion (FLD) and two Special Low Dispersion (SLD) elements reduce chromatic aberrations and colour fringing\u003c\/li\u003e\n\u003cli\u003eThree aspherical elements control spherical aberrations and distortion\u003c\/li\u003e\n\u003cli\u003eBoth Super Multi-Layer and Nano Porous coatings minimize lens flare and ghosting and produce contrast-rich and colour-neutral imagery\u003c\/li\u003e\n\u003cli\u003eIntegrated stepping motor and optimized AF algorithm provides quick and quiet autofocus\u003c\/li\u003e\n\u003cli\u003e28mm minimum focus distance: 19cm, 1:3.3 magnification\u003c\/li\u003e\n\u003cli\u003e70mm minimum focus distance: 38cm, 1:4.6 magnification\u003c\/li\u003e\n\u003cli\u003eRounded nine-blade diaphragm for a pleasing bokeh quality\u003c\/li\u003e\n\u003cli\u003eBrass bayonet for mounting accuracy and rigidity\u003c\/li\u003e\n\u003cli\u003eRubber sealing for dust- and splash-resistance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"gText\"\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eLightweight \u0026amp; Compact ― ideal for day-to-day use\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eStarting at 28mm has allowed a significant reduction in the size of the 28-70mm F2.8 DG DN | Contemporary lens body. In order to fit with the design concept of the Contemporary line, which balances performance with portability, this new lens features simpler dust- and splash-proof structure and smaller switches than the 24-70mm ART. Which in turn makes it the smallest and lightest lens in its class.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe 28-70mm F2.8 DG DN | Contemporary weighs in at only 470g\u003c\/li\u003e\n\u003cli\u003eOne single lightweight focusing element keeps the AF unit small and along with a quiet and fast stepping motor, makes for responsive and near-silent autofocus performance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eSuperb Build Quality\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eWith priority given to optimal portability, the body of the SIGMA 28-70mm F2.8 DG DN | Contemporary consists primarily of lightweight parts but thanks to Sigma's ingenuity no compromise has been made whatsoever on build quality.\u003c\/p\u003e\n\u003cp\u003eOne reason for this is that it uses a type of polycarbonate called TSC (Thermally Stable Composite), which has a comparable level of thermal shrinkage to aluminium. This helps reduce differences between the thermal shrinkage of the metal and non-metal parts, ensuring stable levels of performance even in an environment with extreme temperature changes.\u003c\/p\u003e\n\u003cp\u003eSigma's careful treatment to the precision of the zoom and focus ring parts and movement adjustment with appropriate lubricant, ensures they offer a precise action with an exceptionally high-quality feel.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\n\u003cul class=\"mpn\"\u003e\n\u003cli\u003eMPN - 4592965\u003c\/li\u003e\n\u003cli\u003eGTIN - 085126592653\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sigma","offers":[{"title":"Default Title","offer_id":46838855631033,"sku":"139054","price":1299.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/sigma_28-70mm_f2.8_dg_dn_contemporary_lens_for_sony_e-mount.jpg?v=1775372623","url":"https:\/\/www.digidirect.com.au\/products\/sigma-28-70mm-f-2-8-dg-dn-contemporary-lens-for-sony-e-mount","provider":"digiDirect","version":"1.0","type":"link"}