{"product_id":"hoya-72mm-pro-nd8-ex-filter","title":"HOYA 72mm Pro ND8 EX Filter","description":"\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cstyle\u003e\n        h2.h2Lit {padding-block-start: 0.6rem;margin-block-end: 0.5rem;}\n        .gText h2, .gText3 h2, .gText4 h2, .gText5 h2 {line-height:0.7;}\n        h2.lh1 {line-height: 1;}\n        h3.uLit {padding-top: 1rem; margin-bottom: -0.2rem;}\n        span.h2Lit, .h1Lit {color: #ff6600; font-weight: bold;}\n        .h1Lit {font-size: large;}\n        span.h2Lit, p.mText, blockquote.descQ {font-size: medium;}\n        blockquote.descQ footer {font-size: small; }\n        blockquote.descQ {background-color: rgb(237, 237, 237); padding: 0.5rem; width: 80%;}\n        blockquote.descQ p{padding: 0.5rem 0.5rem 0 0.5rem;}\n        Ul.mpn {color: #888888;}\n        span.ind{padding-left: 1rem;}\n        table.descTable tr {vertical-align: top;}\n        table.descTable th, table.descTable td {width: 50%; text-align: left; padding: 0 1rem 0 1rem;}\n        table.descTable th {padding-top:1.5rem;}\n        table.bTable {width: auto;}\n        table.bTable th {text-align: left; padding-top:1rem; padding-bottom: 1rem; width: auto; font-size: 1vw;}\n            .bDs {padding:0.5rem; box-shadow: 0rem 0.2rem 0.5rem  rgba(0,0,0,0.6); border-radius:0.5rem; border}\n            @media only screen and (min-width:200px) and (max-width:1000px) {\n                table.bTable th {font-size:3vw;}\n            }\n        .gText div, .gText3 div, .gText4 div, .gText5 div {padding:1rem;}\n        .gText {display:grid; grid-template-columns: repeat(auto-fill,minmax(50%, 1fr));}\n        .gText3 {display:grid; grid-template-columns: repeat(auto-fill,minmax(33.33%, 1fr));}\n        .gText4 {display:grid; grid-template-columns: repeat(auto-fill,minmax(25%, 1fr));}\n        .gText5 {display:grid; grid-template-columns: repeat(auto-fill,minmax(20%, 1fr));}\n                @media only screen and (min-width:200px) and (max-width:1000px) {\n                        .gText, .gText3, .gText4, .gText5 {display:grid; grid-template-columns: repeat(auto-fill,minmax(100%, 1fr));}\n            }\n        .bDs1 {width:fit-content; box-shadow: 0rem 0.2rem 0.5rem  rgba(0,0,0,0.6); border-radius:0.5rem; border}\n        .iDs1 {padding: 0.7rem;}\n        .l1div {border-bottom: 0.1rem solid #000;}\n        .dBor {padding:1rem;border:0.1rem solid #000;}\n            .dMobile {border-top: solid .3rem #000; border-radius: 1rem; box-shadow: #000 0.1rem 0.1rem 0.3rem;}\n            .dMobi {padding-left: 1rem; padding-right: 1rem;}\n            u.h1Lit {font-size: large;}\n        .aquaList li {padding-top: 0.5rem;}\n        .aquaList li::first-line {font-weight: bolder;}\n    \u003c\/style\u003e\n\u003cp class=\"mText\"\u003eThe \u003cstrong class=\"h1Lit\"\u003eHOYA 72mm Pro ND8 EX Filter \u003c\/strong\u003eNeutral density filters are important for filmmakers and photographers because they allow you to precisely control the amount of light passing through the lens for greater creative control over exposure. For filmmakers, this means shutter speeds that match your frame-rate while maintaining the depth-of-field you want. For photographers, it means you can use longer exposures or achieve a shallow depth-of-field in bright sunlight.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eThe downside to most neutral density filters is unpredictable “color shift”. This shift is caused by low-quality materials, poor manufacturing, and ignoring the infrared band of the light spectrum. This “High Red” transmission spike results in unpredictable color shifts that can change drastically as filter density and exposure times increase.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eThanks to ACCU-ND technology, the image undergoes no negative affects from color shift that may occur due to low-quality materials, poor manufacturing QC, or issues with leaking of the Infrared band of the light spectrum. HOYA's exclusive ACCU-ND technology achieves equal reduction of the light in visible and IR spectrums. As a result, the photographer doesn’t experience issues with color shift when using HOYA ND filters in different shooting conditions. The filter is mounted into a lightweight, precision-milled aluminum frame. It includes front filter threads so you can attach additional filters or a protective lens cap.\u003c\/p\u003e\n\u003cp\u003e     \u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003eKey Features of the HOYA 72mm Pro ND8 EX Filter  \u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eReduces light entering camera by 3 stops\u003c\/li\u003e\n\u003cli\u003eACCU-ND technology - no color shift\u003c\/li\u003e\n\u003cli\u003eNo infrared light leaks\u003c\/li\u003e\n\u003cli\u003eCreate motion blur with moving objects\u003c\/li\u003e\n\u003cli\u003eFor still and video\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"mpn\"\u003e\n\u003cli\u003eMPN -72PNDEX8\u003c\/li\u003e\n\u003cli\u003eGTIN - 024066071637\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Hoya","offers":[{"title":"Default Title","offer_id":46838343598265,"sku":"155564","price":179.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/72pndex8.tag.0.jpg?v=1775360166","url":"https:\/\/www.digidirect.com.au\/products\/hoya-72mm-pro-nd8-ex-filter","provider":"digiDirect","version":"1.0","type":"link"}