{"product_id":"hoya-72mm-nd4-hmc-filter","title":"HOYA 72mm ND4 HMC Filter","description":"\u003cp class=\"mText\"\u003eThe \u003cspan class=\"h1Lit\"\u003eHOYA 72mm ND4 HMC Filter\u003c\/span\u003e The 2-stop, 72mm Hoya ND Filter has several uses and offers the possibility to achieve otherwise unachievable results. ND filters appear gray and reduce the amount of light reaching the film. ND filters create a darkening of the entire image, allowing you to photograph with a wider aperture or slower shutter speed without overexposing your image. By slowing your exposure time, you can create motion blur for special effects or to convey a sense of movement. Opening your iris allows you to create shallow depth of field, which can help isolate your subject.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eThey have no effect on color balance. Multicoated to minimize reflection at the filter surfaces which reduces flare and ghosting..\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003eKey Features of the HOYA 72mm ND4 HMC Filter\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e0.6 Optical Density\u003c\/li\u003e\n\u003cli\u003eMulticoated (HMC)\u003c\/li\u003e\n\u003cli\u003eGlass\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"gText\"\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003e Neutral Density filters have four main uses \u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eTo enable slow shutter speeds to be used, especially with high speed films, to record movement in subjects such as waterfalls, clouds, or cars\u003c\/li\u003e\n\u003cli\u003eTo decrease depth of field by allowing wider apertures to be used, which helps separate subjects from their background\u003c\/li\u003e\n\u003cli\u003eTo decrease the effective ISO of high speed film (above ISO 400) and allow it to be used outdoors in bright situations\u003c\/li\u003e\n\u003cli\u003eTo allow cine and video cameras (which have fixed shutter speeds) to film subjects such as snow, sand or other bright scenes which could cause overexposure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003e Neutral Density Factors \u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e2x = ND.3 (exposure adjustment = 1 stop, reduces ISO 1\/2)\u003c\/li\u003e\n\u003cli\u003e4x = ND.6 (exposure adjustment = 2 stops, reduces ISO 1\/4)\u003c\/li\u003e\n\u003cli\u003e8x = ND.9 (exposure adjustment = 3 stops, reduces ISO 1\/8)\u003c\/li\u003e\n\u003cli\u003eAs one of the premier filter manufacturers, Hoya filters continue to made from quality glass assuring the photographer clear, sharp and accurate images\u003c\/li\u003e\n\u003cli\u003eHoya filters consistently provide even color all the way through the filter; All surfaces are ground and polished to specific thickness and tolerances\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cul class=\"mpn\"\u003e\n\u003cli\u003eMPN - C552172\u003c\/li\u003e\n\u003cli\u003eGTIN - 024066002730\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hoya","offers":[{"title":"Default Title","offer_id":47111063109817,"sku":"105819","price":89.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/1348498215_23356.jpg?v=1778106808","url":"https:\/\/www.digidirect.com.au\/products\/hoya-72mm-nd4-hmc-filter","provider":"digiDirect","version":"1.0","type":"link"}