{"product_id":"hoya-37mm-uv-pro1d-dmc-filter","title":"HOYA 37mm UV Pro1D DMC Filter","description":"\u003cp class=\"mText\"\u003eThe \u003cstrong class=\"h1Lit\"\u003eHOYA 37mm UV Pro1D DMC Filter\u003c\/strong\u003e is a wise initial investment. It helps protect your valuable investment from dust, moisture and scratches, which can lead to costly repairs. Digital camera CCD or CMOS sensors are highly susceptible to reflections. This stray light can ruin your photographs with flare and ghosting. Hoya Digital Multi-Coating reduces any internal reflections, which means a clearer image with greater contrast. A UV filter not only minimizes the bluish cast sometimes found under daylight conditions but is also the best available protection against accidental damage to the front element of your lens. A lens that accidentally gets dropped on its front element while hiking can potentially be saved by purchasing this item. Some people refer to it as \"cheap insurance\". As a lens protector, it should be left on at all times. Aside from that more-than-significant benefit, UV filters render your photos clearer, sharper and more contrasty.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eFor those who enjoy outdoor photography, especially distant vistas, a UV filter can produce a more distinct and acceptable image by removing much of the blue tint normally associated with atmospheric haze. The advantage of most Hoya filters is that Hoya puts, at least, one layer of anti-reflective coating on each side of their glass. It is not bare glass. Even if the glass is not multi-coated, this kind of production tends to minimize flare and ghosting. Digital Multi-Coating takes this protection to a higher level.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eHoya is one of the largest manufacturers of glass in the filter industry. In collaboration with its parent company, Tokina Optical, Hoya continues to strive to produce some of the best glass on the market. Currently, they hold 40% of the world's market for optical glass.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003ePro 1 Digital filters are ultra-thin but have a front thread.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003eKey Features of the HOYA 37mm UV Pro1D DMC Filter\u003c\/h2\u003e\n\u003cp\u003e.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHigh-quality optical glass ensures excellent image quality.\u003c\/li\u003e\n\u003cli\u003eDigital multi-coating greatly reduces the appearance of lens flare and ghosting caused by reflections.\u003c\/li\u003e\n\u003cli\u003eFeatures a black matte aluminium satin finish almite frame which reduces reflections.\u003c\/li\u003e\n\u003cli\u003eEquipped with black rimmed glass to reduce the chance of light reflecting off the edge.\u003c\/li\u003e\n\u003cli\u003eUltra-thin filter frame helps avoid vignetting on super wide-angle lenses but still holds a lens cap.\u003c\/li\u003e\n\u003cli\u003eStraight knurling edge for non-slip, easy attachment and removal.\u003c\/li\u003e\n\u003cli\u003eUV protected case to further lengthen the life of the filter.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"gText\"\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eDigital Multi-Coated\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eDigital multi-coated filters greatly reduce the appearance of lens flare and ghosting caused by internal reflections that can be a problem with CCD and CMOS sensors\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eBlack Almite Frame\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eFilters feature a black matte aluminium, satin-finish almite frame, which reduces reflections\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eBlack Rimmed Glass\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThese filters are equipped with black rimmed glass to reduce the chance of light reflecting off the edge\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eLow Profile Frame\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eUltra-thin filter frames, which help to avoid vignetting on super wide-angle lenses, are also designed to hold a lens cap\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eKnurling Edge Frame\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThese filters are equipped with a straight knurling edge for non-slip, easy attachment and removal\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eUV Protected Case\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eFilter cases are UV protected, which further lengthens the life of filters. If desired, it can be left on the lens at all times, for protection.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"mpn\"\u003e\n\u003cli\u003eMPN - C559237\u003c\/li\u003e\n\u003cli\u003eGTIN - 024066040749\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hoya","offers":[{"title":"Default Title","offer_id":46838330884281,"sku":"119831","price":9.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/10324_hoya-49mm-pro1d-uv-0-filter_1.jpg?v=1775360012","url":"https:\/\/www.digidirect.com.au\/products\/hoya-37mm-uv-pro1d-dmc-filter","provider":"digiDirect","version":"1.0","type":"link"}