{"product_id":"hoya-37mm-circ-pol-pro1d-dmc-filter","title":"HOYA 37mm CIRC-POL Pro1D DMC Filter","description":"\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eLight rays which are reflected by any surface can become polarised so polarising filters are used to select which light rays enter your camera lens. The \u003cem\u003e\u003cstrong\u003eHoya 37mm Circular-Polariser Pro1D DMC Filter\u003c\/strong\u003e\u003c\/em\u003e allows you to remove unwanted reflections from non-metallic surfaces such as water, glass etc. It also enables colors to become more saturated and appear clearer with better contrast. This effect is often used to increase the contrast and saturation in blue skies and white clouds. HOYA's polarising filters do not affect the overall color balance of a shot.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDigital Multi-Coated\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDigital multi-coated filters greatly reduce the appearance of lens flare and ghosting caused by reflections.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBlack Almite Frame\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFilters feature a black matte aluminum satin finish almite frame which reduces reflections.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBlack Rimmed Glass\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThese filters are equipped with black rimmed glass to reduce the chance of light reflecting off the edge.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLow Profile Frame\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUltra thin filter frames to help avoid vignetting on super wide angle lenses are also designed to hold a lens cap.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKnurling Edge Frame\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThese filters are equipped with a straight knurling edge for non-slip, easy attachment and removal.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUV Protected Case\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFilter cases are UV protected to further lengthen the life of filters.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDigital Multi-Coated - Digital multi-coated filters greatly reduce the appearance of lens flare and ghosting caused by reflections.\u003c\/li\u003e\n\u003cli\u003eBlack Almite Frame - Filters feature a black matte aluminium satin finish almite frame which reduces reflections.\u003c\/li\u003e\n\u003cli\u003eBlack Rimmed Glass - These filters are equipped with black rimmed glass to reduce the chance of light reflecting off the edge.\u003c\/li\u003e\n\u003cli\u003eLow Profile Frame - Ultra thin filter frames to help avoid vignetting on super wide angle lenses are also designed to hold a lens cap.\u003c\/li\u003e\n\u003cli\u003eKnurling Edge Frame - These filters are equipped with a straight knurling edge for non-slip, easy attachment and removal.\u003c\/li\u003e\n\u003cli\u003eUV Protected Case - Filter cases are UV protected to further lengthen the life of filters.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003eMPN - C559337\u003c\/li\u003e\n\u003cli\u003eGTIN - N\/A\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Hoya","offers":[{"title":"Default Title","offer_id":46838330327225,"sku":"119825","price":19.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/hoya_37mm_circ-pol_pro1d_dmc_01.jpg?v=1775359991","url":"https:\/\/www.digidirect.com.au\/products\/hoya-37mm-circ-pol-pro1d-dmc-filter","provider":"digiDirect","version":"1.0","type":"link"}