Polaroid Now - Blue

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product overview
product overview
  • Works with: i-Type & 600 film
  • Dual Lens Design with Auto Zone Focus
  • Integrated Optical Viewfinder
  • Self-Timer and Double Exposure Functions

Point, shoot and keep your everyday moments with the simple to use Polaroid Now - Blue a modern and up-to-date take on a traditional instant film camera. Polaroid new analog instant camera comes with autofocus to help you catch life as you live it in that iconic Polaroid instant film format.

Intuitive handling pairs with a unique dual-lens system for autofocus operation that shifts between a dedicated close-up lens, for working with subjects as close as 55cm away, and a distance lens for working with subjects from 61cm to infinity. The camera features a built-in lithium-ion battery, making it compatible with the battery-less i-Type instant film for producing 3.1 x 3.1" prints; however, it is also compatible with 600-type film if needed. The camera's design incorporates a bright optical viewfinder, a built-in flash, a self-timer, and double exposure functions, and it has a familiar form factor reminiscent of Polaroid cameras from the 1970s.

Key Features of the Polaroid Now - Blue

  • Accepts i-Type and 600 instant films to produce 3.5 x 4.2" prints with a 3.1 x 3.1" image area.
  • Unique autofocus dual-lens system incorporates a pair of lenses to suit two distinct focusing ranges. The close-up lens has a 55cm-1.3m focusing range and the distance lens has a fixed focus range of 61cm to infinity; and the camera automatically switches between the two depending on how far away the subject is.
  • The optical viewfinder provides a clear and accurate means for framing your images.
  • A built-in flash is available for working in low-light conditions.
  • Integrated double exposure mode for making in-camera creative effects.
  • Self-timer function is ideal for selfies and group portraits.
  • Built-in 750mAh lithium-ion battery is rated for approximately 15 packs of film and is charged through the camera with the included USB cable.

Autofocus 2‑lens system

In other words: sharper photos, easily. The Polaroid Now decides which lens is suitable, so you get beautiful portraits in more places, more often — even without the flash.

Built‑in double exposure

Get two frames in the one Polaroid photograph. Dreamy, artistic, and ready to add some drama to your photography.


Sometimes you need proof. Get it with the self-timer. In just one tap, you’ve got 9 seconds to gather your friends and smile.

Accurate Flash

A more human-friendly flash to make everyone look like they should.

Rechargeable Battery

Be ready for every moment with a built-in rechargeable battery and USB charging cable.

i-Type film

Uses Polaroid's battery-free i-Type film that's easier on the wallet.

  • MPN - 9030
  • GTIN - 9120096770159
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Film Format Polaroid Originals i-Type, Polaroid 600


Focal Length 94.96 - 102.35mm
Focus Type Zone Focus
Minimum Focus Distance 1.80' / 55 cm


Viewfinder Type Optical

Exposure Control

Exposure Modes Automatic
Exposure Compensation None
Self-Timer 9 Sec


Built-In Flash Yes
Flash Modes Auto


Battery Type 1 x Built-In
Dimensions (W x H x D) 3.7 x 4.42 x 5.91" / 94 x 112.2 x 150.2 mm
Weight 15.31 oz / 434 g
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What’s In The Box
  • Polaroid Now - Blue
  • Neck Strap
  • USB Charging Cable
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