{"title":"Sony Lens Blitz","description":null,"products":[{"product_id":"sony-fe-24-50mm-f-2-8-g-lens","title":"Sony FE 24-50mm f\/2.8 G Lens","description":"\u003cp class=\"mText\"\u003eThe \u003cstrong class=\"h1Lit\"\u003eSony FE 24-50mm f\/2.8 G Lens \u003c\/strong\u003e  is a compact, fast-aperture standard zoom lens, designed to complement and accentuate the light weight and small form factor that have always been advantages of the Alpha range. Complementing the existing range of standard zooms for Sony FullFrame mirrorless cameras, this lens is designed for photographers for whom a bright, constant maximum aperture is\n \u003cbr\u003e\n the top priority.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eFor anyone who wants both convenience and the expressive power of a fast maximum aperture, this lens give unrivalled mobility, while still delivering on the quality, speed and durability that are hallmarks of the Sony G series.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003eKey Features of the Sony FE 24-50mm f\/2.8 G Lens  \u003c\/h2\u003e\n\u003cul\u003e\n \u003cli\u003eBuilt For Beauty\u003c\/li\u003e\n \u003cli\u003ePerfect with 7C\u003c\/li\u003e\n \u003cli\u003eGreat for Stills, Great for Video\u003c\/li\u003e\n \u003cli\u003eFocus ring\u003c\/li\u003e\n \u003cli\u003eZoom ring\u003c\/li\u003e\n \u003cli\u003eFocus hold button\u003c\/li\u003e\n \u003cli\u003eAperture Ring\u003c\/li\u003e\n \u003cli\u003eLinear Motors\u003c\/li\u003e\n \u003cli\u003eExterior\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eBuilt For Beauty\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eDesigned to take full advantage of its bright maximum aperture, the FE 24-50mm F\/2.8 G has smooth and pleasing roll-off into the defocused areas of an image, enhanced by an 11-bladed aperture for consistently rounded bokeh across the frame.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003ePerfect with 7C\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eCombined with an A7CII or A7CR, the FE 24-50mm F\/2.8 G still weighs in at under 1Kg, providing a bright, fast-focusing standard zoom and modern full-frame sensor in a total kit size that is completely unheard-of. This makes the lens ideal for for active photographers who need to carry their gear over the course of a day.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eGreat for Stills, Great for Video\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThanks to its light weight, the FE 24-50mm F\/2.8 G is an ideal choice for gimbal work, and its rapid focusing linear motors can also provide smooth focus adjustments when the situations calls for it. Focus breathing correction in late-model alpha cameras ensures stable framing even during extreme focus shifts.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"mpn\"\u003e\n \u003cli\u003eMPN - SEL2450G\u003c\/li\u003e\n \u003cli\u003eGTIN - 4548736141421\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46838148956345,"sku":"158888","price":1388.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/2f280af8-6c76-4210-8487-0b9fb6387e67_1.jpg?v=1775354590"},{"product_id":"sony-fe-16-25mm-f-2-8-g-lens","title":"Sony FE 16-25mm f\/2.8 G Lens","description":"\u003cp class=\"mText\"\u003eThis compact full-frame \u003cstrong class=\"h1Lit\"\u003eSony FE 16-25mm f\/2.8 G Lens \u003c\/strong\u003eis an excellent match for α- series bodies, with advanced technology ensuring that body performance is fully realised from ultra-wide 16 mm to wide 25 mm focal lengths. Outstanding G Lens TM resolution and bokeh are available throughout that range, and precision AF means fast, sharp focus. Great for wide-angle stills as well as movies.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003eKey Features of the Sony FE 16-25mm f\/2.8 G Lens\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eExcellent optical performance\u003c\/li\u003e\n\u003cli\u003eSuperb autofocus performance\u003c\/li\u003e\n\u003cli\u003eCompact and lightweight design\u003c\/li\u003e\n\u003cli\u003eMovie application\u003c\/li\u003e\n\u003cli\u003eHigh operability and reliability\u003c\/li\u003e\n\u003cli\u003eSustainability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eA small wide F2.8 zoom that goes anywhere\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eWith a 16-25 mm range that is ideal for scenery, cityscapes, selfies, travel, and general snapshots, this versatile wide-angle zoom delivers beautiful G Lens rendering and bokeh at all focal lengths in a remarkably compact, lightweight design. You get refined large-aperture wide-angle imaging performance for both stills and movies.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eSuperb sharpness at any focal length\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eAn advanced optical design using three ED (Extra low Dispersion) glass elements plus four aspherical elements that include one ED Aspherical glass element delivers high resolution throughout the 16-25 mm zoom range in a remarkably compact lens. Flare, ghosting, and colour bleeding are effectively subdued for clear, detailed rendering.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eImpressive close-up performance\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eMaximum magnification is 0.2x (AF)\/0.23x (MF) with a minimum focus distance of 0.18 m (0.59ft) (AF)\/0.17 m (0.56ft) (MF) at the 16 mm end of the range and 0.24 m (AF) (0.79ft)\/0.22 m (0.73ft) (MF) at the 25 mm end of the range for superb wide- angle close-up performance. Wide-angle coverage lets you shoot close while simultaneously capturing the subject's surroundings.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eDeep bokeh makes the subject stand out\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eA maximum aperture that remains constant at F2.8 throughout the zoom range, state-of-the-art optical design, and an 11-blade aperture unit all work in harmony to deliver smooth, deep G Lens bokeh in a versatile wide-angle zoom lens. ED glass elements reduce colour bleeding for excellent contrast and clarity.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eAF that maximises body potential\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eTwo specially optimised linear motors and a precision control system acquire focus on any subject with remarkable speed and accuracy. Tracking performance is excellent, easily keeping up even with the Sony's advanced model α9 III body at up to 120 fps . Precise, quiet focus is smoothly acquired and maintained even when shooting high frame rate 4K 120p or FHD 240p movies .\u003c\/p\u003e\n\u003cp\u003e1 Sony test conditions. Maximum continuous frame rate may be lower in some shooting conditions. Continuous shooting speed may vary depending on the lens used in AF-C focus modes.\u003c\/p\u003e\n\u003cp\u003e2 Depending on the camera and settings used.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eHigh optical performance in a compact lens\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eEven though it boasts an advanced optical design that includes four aspherical elements, one of which is ED Aspherical, this lens is only 74.8 mm in diameter by 91.4 mm in length (3 x 3-5\/8 inch) . Engineering plastics enhance durability while reducing weight to just 409 grams (14.5 oz), making this a low-stress F2.8 choice for long shooting sessions or low-light situations.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eF2.8 in a mobile zoom is great for movies\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eWide angles, F2.8 in an agile zoom that can be handheld, quiet AF, and reduced focus breathing make this lens great for movies. Minimal extension and centre of gravity shift make gimbal or drone mounting easy.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003e More versatile movie features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eMovie features provided by the latest α bodies are fully supported. And combined with in-body Active Mode stabilisation it can deliver stable handheld footage at wide angles while walking around. It also supports body breathing compensation and metadata recording.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eThree control rings in a compact lens\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eFor direct, intuitive creative control when shooting stills and movies, this lens features a full complement of three control rings: focus, zoom, and aperture. The aperture ring click stops can be turned on or off to match the shooting situation.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eComprehensive control\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eIn addition to three control rings, the FE 16-25mm F2.8 G includes a customizable focus hold button and AF\/MF switch. Linear Response MF ensures immediate, intuitive manual focus control. Inner focus makes it easy to use rotatable 67 mm filters, such as variable ND types that are often used when shooting movies.\u003c\/p\u003e\n\u003cp\u003eReliable in challenging conditions A dust and moisture resistant design maximises reliability in challenging outdoor conditions , and the front element features a fluorine coating.\u003c\/p\u003e\n\u003cp\u003eNot guaranteed to be 100% dust and moisture proof.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eEnvironment friendly\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eSony's \"Road to Zero\" project aims for a zero environmental footprint by 2050. The environmental footprint of this product has been minimised from development through supply chain, production, and packaging. We are also transitioning to non- plastic packaging materials. Plant-based non-woven fabrics are used for product bags.\u003c\/p\u003e\n\u003cp\u003eNot including materials used in coatings and adhesives. Natural non-woven fabric may not be available during some production periods.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"mpn\"\u003e\n\u003cli\u003eMPN - SEL1625G\u003c\/li\u003e\n\u003cli\u003eGTIN - 4548736156630\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46838149218489,"sku":"160069","price":1388.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/160069-0001-new.jpg?v=1775354596"},{"product_id":"sony-fe-300mm-f-2-8-oss-gm-lens","title":"Sony FE 300mm f\/2.8 OSS GM Lens","description":"\u003cp class=\"mText\"\u003eThe \u003cstrong class=\"h1Lit\"\u003eSony FE 300mm f\/2.8 OSS GM Lens\u003c\/strong\u003e is the lightest large-aperture telephoto prime lens in its class, delivering outstanding optical performance and rendering plus astonishingly fast, precise AF in a versatile lens that weighs just 1470 grams (51.0 oz. excludes tripod mount). It is an ideal match for lightweight bodies that reduce load on the user, and it can minimize stress and fatigue during long handheld shooting sessions. The SEL300F28GM has been carefully designed to meet the varied needs of professional photographers shooting sports, events, wildlife, and more with easy handling and agile maneuverability. The full might of Sony’s most advanced technology has been applied to ensure that this groundbreaking lens delivers unsurpassed performance, speed, and mobility when paired with full-frame mirrorless α series camera bodies.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003eKey Features of the Sony FE 300mm f\/2.8 OSS GM Lens\u003c\/h2\u003e\n\u003cul\u003e\n \u003cli\u003eHigh resolution plus bokeh that can make images pop\u003c\/li\u003e\n \u003cli\u003eFast, precise AF brings out the full potential of advanced bodies\u003c\/li\u003e\n \u003cli\u003eExceptional mobility and operability support professional creation\u003c\/li\u003e\n \u003cli\u003eHigh reliability in outdoor and sports applications\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eExcellent corner-to-corner resolution\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe SEL300F28GM can capture decisive moments with breathtaking G Master resolution . An innovative optical design that includes three Super ED (Extra -low Dispersion) glass elements and one ED glass element effectively subdues axial chromatic aberration that is common in large-aperture telephoto lenses, as well as lateral chromatic aberration that can degrade resolution toward the image periphery. Outstanding resolution and contrast are maintain ed right out to the image edges, which also allows for more flexible cropping and editing. Optional 1.4x (SEL144TC) and 2.0x (SEL20TC) teleconverters provide even greater versatility. With the SEL20TC the SEL300F28GM offers a 600 mm focal length (900 mm equivalent on APS-C format) and F5.6 maximum aperture while maintaining outstanding resolution.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eBeautiful bokeh brings subjects to the fore\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eGorgeous, creamy bokeh that is a hallmark of G Master design ideally complements the lens’s 300 mm focal length and F2.8 maxi mum aperture, allowing the use of narrow depth of field to make subjects stand out from the background. In addition to Super ED (extra -low dispersion) and ED elements in a new optical design that effectively suppresses color bleeding, each lens is individually calibrated during manufacture to optimize bokeh quality. An 11-blade circular aperture mechanism contributes to smooth ball bokeh.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eFlare and ghosting minimized for eye-opening clarity\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eAdding to the effectiveness of Sony’s original Nano AR Coating II, reflections inside the lens barrel are carefully controlled to minimize flare and ghosting for crisp, clear images.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eFast, precise AF is also quiet and low in vibration\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe SEL300F28GM maximizes the speed potential of high-performance camera bodies, making it easier than ever to capture important moments in dynamic sports action or fast-moving wildlife scenes. Two XD (extreme dynamic) Linear Motors with high thrust efficiency and an advanced control algorithm have been specially fine tuned for use in the SEL300F28GM, achieving extremely fast response to control signals so that the large-diameter focus element group is precisely controlled with minimal time lag and vibration. The result is exceptionally responsive, precise, quiet, low-vibration AF operation.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eHigh-speed continuous shooting with fast, precise AF\/AE\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eAF tracking speed and precision are maintained even when shooting continuous bursts at a small F22 aperture. The user can shoot continuously while panning to follow moving subjects, or stop down to achieve greater depth of field without having to worry about minimum aperture limitations.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eHigh AF tracking performance with 1.4x and 2,0x teleconverters \u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eFast, precise AF performance is available even when the SEL300F28GM is used with the optional SEL14TC (1.4x) or SEL20TC (2.0x ) teleconverter.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eMobile, ideally balanced, and the lightest in its class at 1 470 grams (51.0 oz. excludes tripod mount. )\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eExtensive weight reduction measures make the SEL300F28GM the lightest lens in its class at approximately 1470 grams (51.0 oz. excludes tripod mount.) The number of elements positioned at the front of the lens has been reduced to lower subjective weight, with Super ED (Extra-low Dispersion) glass elements employed to maximize optical performance. Internal components made of a durable magnesium alloy further contribute to overall weight reduction. All of this significantly reduces weight and inertia for easier shooting and transportation. Responding to feedback from professional photographers, the lens has been designed so that its weight is not concentrated at the front. This optimizes balances and reduces moment of inertia which is felt as resistance to rotation, allowing precise, agile lens movement and panning while shooting.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eBuilt-in Optical SteadyShot\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eBuilt-in optical image stabilization makes it easier to shoot sharp images handheld at telephoto focal lengths. MODE 2 offers id eal stabilization for panned shots, while MODE 3 provides enhanced viewfinder stabilization that allows easier framing of dynamic sports or other active subjects. 5-axis stabilization is available with compatible α bodies. Compatible bodies also provide detailed body-lens communication and control that can effectively manage the blur that tends to occur at telephoto focal lengths for more stable framing. Body-lens communication also supports Active Mode when shooting movies.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eFull-time DM\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eWhen the Full-time DMF switch is ON, manual focus is automatically engaged when the focus ring is operated, even in the AF-C mode. This capability can be used to correct focus when autofocus targets the wrong subject, for example. Full-time DMF is not restricted by focus range limiter switch settings.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eLinear Response MF \u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eLinear Response MF ensures that the focus ring responds directly and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eFour customizable focus hold buttons\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eCustomizable focus hold buttons are provided in four locations for easy, instant access when shooting in any orientation. Other functions can be assigned to the focus hold buttons from the body menus as required. “Tracking On” switching could be assigned to the focus hold buttons for fast changes, for example.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eFunction Ring\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe SEL300F28GM includes a function ring that can directly control the power focus, APS-C\/full-frame switching functions of compatible bodies. Power Focus: This is the default setting. Rotating the ring initiates constant speed focusing in the specified direction. APS-C\/Full Frame: When assigned to the corresponding body menu function, rotating the ring instantly selects APS-C or full-frameformat.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eFocus Range Limiter\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eA focus range limiter switch makes it possible to limit the lens’s autofocus range to 6 meters to infinity, or allow full range autofocus with no limit. This can speed up focus in some situations.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eDust and moisture resistance plus high durability\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eA dust and moisture resistant design provides extra reliability for outdoor use in challenging conditions. The use of a durable magnesium alloy for internal components and other refinements maximizes durability while reducing weight.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eFluorine front element coating\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe front lens element features a fluorine coating that repels fingerprints, dust, water, oil, and other contaminants, while making it easier to wipe off any contaminants that do become attached to the lens surface.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eDrop-in filter support\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe SEL300F28GM can use standard 40.5 mm diameter drop-in ND and other filters as well as Sony’s own VF-DCPL1 circular polarizer. The VF-DCPL1 can be easily rotated while installed in the lens.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eRemovable tripod mount foot\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe supplied aluminum tripod mount foot can be positioned as desired after loosening its clamp knob. The sliding tripod mount foot can be removed from the tripod ring so that it doesn’t get in the way when shooting handheld or storing the lens in a camera bag.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eLock-button type lens hood\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eA new lens hood design uses a high-strength engineering plastic that provides an ideal blend of durability and low weight. The interior of the hood features flocking to minimize reflections, and the hood attaches to the lens via lock-button mechanism rather than screw threads for easier attachment and removal.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eSoft case supplied\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe SEL300F28GM is supplied with a dedicated soft case that protects the lens against vibration and shock while making it easier to carry around.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"mpn\"\u003e\n \u003cli\u003eMPN - SEL300F28GM\u003c\/li\u003e\n \u003cli\u003eGTIN - 4548736156654\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46838151545017,"sku":"156566","price":8199.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/ilce-1_vx8038_lens_hood_right_1.jpg?v=1775354659"},{"product_id":"sony-e-10-20mm-f-4-g-pz-lens","title":"Sony E 10-20mm f\/4 G PZ Lens","description":"\u003cp class=\"mText\"\u003eThe new \u003cstrong class=\"h1Lit\"\u003eSony E 10-20mm f\/4 G PZ Lens\u003c\/strong\u003e is the world's smallest and lightest constant F4 ultra-wide-angle APS-C power zoom lens offering outstanding mobility and superb image quality for both stills and movies.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eOutstanding G Lens imagery, impeccable AF performance, and versatile power zoom are now available in a compact zoom lens that offers refined visual expression and operability for movies as well as stills.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003eKey Features of the Sony E 10-20mm f\/4 G PZ Lens\u003c\/h2\u003e\n\u003cul\u003e\n \u003cli\u003eThe world's smallest, lightest ultra-wide-angle F4 power zoom lens for APS-C and Super 35mm\u003c\/li\u003e\n \u003cli\u003eExcellent G lens resolution throughout the 10 to 20 mm zoom range (35mm full-frame equivalent: 15 to 30 mm)\u003c\/li\u003e\n \u003cli\u003eResponsive new power zoom system and a zoom lever that makes it easy to execute super-slow constant-speed zooms\u003c\/li\u003e\n \u003cli\u003eTwo linear motors allow fast, precise autofocus and tracking performance for both stills and movies\u003c\/li\u003e\n \u003cli\u003eOutstanding control and reliability for any situation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eOutstanding image quality with high resolution\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThree aspherical elements are ideally positioned to suppress field curvature and astigmatism, both of which are common problems in ultra wide angle lenses. The optical path also includes two ED (Extra-low Dispersion) glass elements that effectively subdue chromatic aberration. An ED aspherical element further contributes to high resolution right out to the image edges. A circular aperture and carefully designed spherical aberration work together to deliver smooth, natural-looking G Lens bokeh that can contribute to impressive imagery.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eSmooth, quiet movie AF\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eHigh-thrust linear motors, optimized optics, and responsive control add up to extraordinarily precise AF performance. The E PZ 10-20mm F4 G tracks even fast-moving subjects smoothly and silently.\u003c\/p\u003e\n\u003cul\u003e\n \u003cli\u003e2 linear motors\u003c\/li\u003e\n \u003cli\u003eFast, quiet, low-vibration AF\u003c\/li\u003e\n \u003cli\u003eHigh tracking performance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eNew responsive electronic internal power zoom system\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe subtlest zoom ring rotation is precisely detected and instantly converted to actual zoom operation. It supports precise framing for video shooting as well as still shooting. With compatible camera bodies, customizing the zoom ring direction is also possible.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eMinimized focus breathing\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe E PZ 10-20mm F4 G reduces focus breathing optically to ensure that the highest quality images are easily captured. The lens also support the breathing compensation function provided in compatible α series bodies, further reducing unwanted angle of view shifts during focusing.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eConstant lens length\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eInternal focusing and internal power zoom design keeps the barrel length constant and offers optimum balance for gimbal-mounted movie shooting.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eLinear Response MF support\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe E PZ 10-20mm F4 G provides excellent response and fine linear focus control for fast, accurate manual focusing.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"mpn\"\u003e\n \u003cli\u003eMPN - SELP1020G\u003c\/li\u003e\n \u003cli\u003eGTIN - 4548736132160\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46839002890425,"sku":"146092","price":999.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/sony_e_pz_10-20mm_f4_g_lens.jpg?v=1775374820"},{"product_id":"sony-e-15mm-f-1-4-g-lens","title":"Sony E 15mm f\/1.4 G Lens","description":"\u003cp class=\"mText\"\u003eThe \u003cstrong class=\"h1Lit\"\u003eSony E 15mm f\/1.4 G Lens\u003c\/strong\u003e delivers stunning G Lens rendering, F1.4 bokeh. Superb operability and AF combined with great portability for stills and movies.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eWith stunning G Lens rendering and expressive F1.4 bokeh this 15 mm (35mm full-frame equivalent: 22.5 mm) wide-angle prime lens for APS-C bodies can deliver dynamic perspectives. Whether you’re shooting stills or movies, superb operability and AF performance combine with compact, lightweight portability for multifaceted versatility.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eA wide angle-of-view and large aperture make this lens ideal for creative possibilities. With G Lens excellent resolution, AF performance and operation, this lens can be used for both stills and movies.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003eKey Features of the Sony E 15mm f\/1.4 G Lens\u003c\/h2\u003e\n\u003cul\u003e\n \u003cli\u003eLarge-aperture wide-angle APS-C prime with high G Lens resolution and beautiful bokeh even at F1.4\u003c\/li\u003e\n \u003cli\u003eAspherical elements minimize aberrations\u003c\/li\u003e\n \u003cli\u003eED (Extra-low Dispersion) glass element correct chromatic aberration\u003c\/li\u003e\n \u003cli\u003eSuper ED glass further correct chromatic aberration\u003c\/li\u003e\n \u003cli\u003eG Lens bokeh\u003c\/li\u003e\n \u003cli\u003e0.17-meter minimum focus\u003c\/li\u003e\n \u003cli\u003eFast, precise, quiet AF and tracking\u003c\/li\u003e\n \u003cli\u003eMinimum breathing\u003c\/li\u003e\n \u003cli\u003eInternal focus mechanism\u003c\/li\u003e\n \u003cli\u003eCompact and lightweight for outstanding mobility and shooting freedom\u003c\/li\u003e\n \u003cli\u003eExcellent control and reliability for stills and movies\u003c\/li\u003e\n \u003cli\u003eLinear Response MF\u003c\/li\u003e\n \u003cli\u003eAperture ring\u003c\/li\u003e\n \u003cli\u003eAperture click switch\u003c\/li\u003e\n \u003cli\u003eFocus hold button\u003c\/li\u003e\n \u003cli\u003eFocus mode switch\u003c\/li\u003e\n \u003cli\u003eDust and moisture resistant\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"mpn\"\u003e\n \u003cli\u003eMPN - SEL15F14G\u003c\/li\u003e\n \u003cli\u003eGTIN - 4548736132184\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46839003021497,"sku":"146094","price":1199.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/sony_e_15mm_f1.4_g_lens_0001_cx8029_c.jpg?v=1775374825"},{"product_id":"sony-e-16-55mm-f-2-8-g-lens","title":"Sony E 16-55mm f\/2.8 G Lens","description":"\u003cp class=\"mText\"\u003eThe \u003cstrong class=\"h1Lit\"\u003eSony E 16-55mm f\/2.8 G Lens\u003c\/strong\u003e is a flexible wide-angle to portrait-length workhorse zoom featuring a bright constant f\/2.8 maximum aperture. This fast design suits working in a variety of lighting conditions throughout the zoom range and also affords greater control over depth of field.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eFeaturing two AA (advanced aspherical) and two aspherical elements to suppress aberration for outstanding corner-to-corner G Lens resolution, while three ED (Extra-low Dispersion) glass elements reduce colour bleeding to a minimum. A Nano AR Coating has also been applied to further reduce surface reflections, adding superior resistance to flare and ghosting for crisp contrast when working in bright and backlit conditions. A 9-blade circular aperture contribute to smooth bokeh.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eBenefitting the optics, this lens also sports an XD Linear Motor system that is quick and quiet, and also lends more responsive control for manual focus operation. The lens also has a dust- and moisture-sealed design, along with a fluorine coating, to support shooting in inclement conditions.\u003c\/p\u003e\n\u003ch2\u003eKey Features of the Sony E 16-55mm f\/2.8 G Lens\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eCompact F2.8 APS-C standard zoom G lens\u003c\/li\u003e\n\u003cli\u003eExcellent G Lens resolution\u003c\/li\u003e\n\u003cli\u003eXD Linear Motor for fast, precise AF and tracking\u003c\/li\u003e\n\u003cli\u003eSmooth, beautiful bokeh\u003c\/li\u003e\n\u003cli\u003eCrisp contrast\u003c\/li\u003e\n\u003cli\u003eProfessional control and reliability\u003c\/li\u003e\n\u003cli\u003eDust and moisture resistant\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eCompact F2.8 APS-C standard zoom G lens\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eSony’s first 16-55 mm (24-82.5 mm full-frame equiv.) APS-C zoom with a constant F2.8 aperture is remarkably compact while offering performance befitting the G Lens series. A new optical design delivers excellent corner-to-corner resolution, and beautiful bokeh is available when needed. It is compact, lightweight, and ideal for a wide range of subjects.\u003c\/p\u003e\n\u003cp\u003eOptimised mechanical and optical design achieve a weight of just 494 grams. This fine lens is ideal for everything from portraits to everyday snapshots. Combined with compact E-mount bodies it forms a highly mobile, manageable package for a wide range of photographic applications.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eExcellent G Lens resolution\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eTwo AA (advanced aspherical) and two aspherical elements suppress aberration for outstanding corner-to-corner G Lens resolution, while three ED (Extra-low Dispersion) glass elements reduce color bleeding to a minimum. You get sharp, clear detail and natural colour throughout the zoom range at any focusing distance.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eXD Linear Motor for fast, precise AF and tracking\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe same type of advanced XD (eXtreme Dynamic) linear motor that maximises focus performance in G Master series lenses is employed in this APS-C lens. The XD Linear Motor fully utilises the speed potential of the camera body, focusing on and tracking even fast-moving subjects with outstanding speed and precision. Operation is also quiet, allowing videographers to take advantage of the constant F2.8 aperture.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eSmooth, beautiful bokeh\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eSpherical aberration has a large effect on bokeh quality, and is precisely controlled to deliver smooth, attractive bokeh in out-of-focus areas. A 9-blade circular aperture also contributes to this lens’s beautiful bokeh. Sharp in-focus detail contrasts with luscious background bokeh for deep, impressive imagery.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eCrisp contrast\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eSony’s original Nano AR Coating creates a precise, regular nanostructure on lens surfaces that does not interfere with light transmission while suppressing reflections that can cause flare and ghosting. Internal reflections are reduced to an absolute minimum, achieving outstanding clarity and contrast\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eProfessional control and reliability\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eA customisable focus hold button, AF\/MF mode switch, and Linear Response MF add control versatility and precision that can help get the shot even in difficult, changing conditions. The front lens element is fluorine coated to repel water and grime, and the lens is dust and moisture resistant2 so that that it can be used with confidence in challenging outdoor environments.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eFocus mode switch\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eSony’s Linear Response MF feature ensures that the focus ring responds directly and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eCustomisable focus hold button\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eA focus hold button on the lens barrel is conveniently positioned for easy focus hold control. The button can also be customised via a camera menu that allows assignment of other functions, such as Right\/Left Eye Select, as required.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eFluorine coated front element\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe front lens element features a fluorine coating that repels water, oil, and other contaminants, while making it easier to wipe off any contaminants or fingerprints that do become attached to the lens surface.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eDust and moisture resistant\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eA dust and moisture resistant design provides the reliability needed for outdoor use in challenging conditions.\u003c\/p\u003e\n\u003ch3 class=\"uLit\"\u003eBuy Sony E 16-55mm f\/2.8 G Lens with Sony Australia Warranty from digiDirect\u003c\/h3\u003e\n\u003cp\u003eAll our \u003ca href=\"https:\/\/www.digidirect.com.au\/cameras\/sony\"\u003eSony\u003c\/a\u003e products come with Sony Australia Warranty. \u003cbr\u003eBuy with confidence from a reputable seller. digiDirect does not sell grey-import or grey-market stock. \u003cbr\u003eSony Warranty on the Sony E 16-55mm f\/2.8 G Lens is 2 year back to base. For more on our warranty policy please see \u003ca href=\"https:\/\/www.digidirect.com.au\/faq\/warranty\/\"\u003e digiDirect FAQ Warranty\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"mpn\"\u003e\n\u003cli\u003eMPN - SEL1655G\u003c\/li\u003e\n\u003cli\u003eGTIN - 4548736099654\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46839003119801,"sku":"133095","price":1999.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/1566988889_1502819.jpg?v=1775374828"},{"product_id":"sony-e-16mm-f-2-8-lens","title":"Sony E 16mm f\/2.8 Lens","description":"\u003cp class=\"mText\"\u003eThe \u003cstrong class=\"h1Lit\"\u003eSony E 16mm f\/2.8 Lens \u003c\/strong\u003e is a suitable travel companion. Providing a 24mm equivalent focal length when mounted to your APS-C-format E-mount camera, this lens will allow photographers to capture wide landscapes and work in tight spaces with ease. It offers a fast maximum aperture of f\/2.8 for operating in low-light conditions and it incorporates one aspherical element to combat various aberrations that may occur. Also, it has a fast and silent motor for autofocus in stills and video modes and features an internal focus design that ensures maximum performance. A seven-blade circular diaphragm is implemented as well for smooth bokeh. Additionally, it can accept optional ultra-wide and fisheye converters for getting 18mm and 15mm equivalent perspectives.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003eKey Features of the Sony E 16mm f\/2.8 Lens\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eE-Mount Lens\/APS-C Format\u003c\/li\u003e\n\u003cli\u003e24mm (35mm Equivalent)\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/2.8 to f\/22\u003c\/li\u003e\n\u003cli\u003eOne Aspherical Element\u003c\/li\u003e\n\u003cli\u003eCompact Pancake Design\u003c\/li\u003e\n\u003cli\u003eInternal Focus\u003c\/li\u003e\n\u003cli\u003eSeven-Blade Circular Diaphragm\u003c\/li\u003e\n\u003cli\u003eOptional Ultra-Wide \u0026amp; Fisheye Converters\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"gText\"\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eCompact Design, Broad Field of View\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eWith its pancake design, the lens only extends 0.9\" from the mount, resulting in a compact and lightweight camera system.\u003c\/li\u003e\n\u003cli\u003eDesigned for use on APS-C format cameras, this 16mm lens will provide a wide-angle perspective with a 35mm equivalent focal length of 24mm.\u003c\/li\u003e\n\u003cli\u003eBright f\/2.8 maximum aperture suits working in available lighting and also contributes to the sleek size and lightweight design.\u003c\/li\u003e\n\u003cli\u003eThis lens is compatible with optical wide-angle and fisheye conversion lenses, which, when used, will convert this lens into an 18mm or 15mm lens, respectively.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003e Optics and Focusing\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eOne aspherical element is incorporated into the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e\n\u003cli\u003eThe lens uses an internal focusing design that contributes to faster autofocus performance as well as a minimum focus distance of 23 cm.\u003c\/li\u003e\n\u003cli\u003eA rounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"mpn\"\u003e\n\u003cli\u003eMPN -  SEL16F28\u003c\/li\u003e\n\u003cli\u003eGTIN - 4905524636635\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cstyle\u003e\u003c!--\n        h2.h2Lit {padding-block-start: 0.6rem;margin-block-end: 0.5rem;}\n        .gText h2, .gText3 h2, .gText4 h2, .gText5 h2 {line-height:0.7;}\n        h2.lh1 {line-height: 1;}\n        h3.uLit {padding-top: 1rem; 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Complementing the range of focal lengths is an Optical SteadyShot image stabilization system, which minimizes the appearance of camera shake for sharper handheld shooting. Also helping to produce sharper imagery is a linear autofocus motor, which delivers quick and accurate focusing performance that is also quiet to suit video recording applications. Balancing with the handling attributes, this lens also sports an intelligent optical design that uses both extra-low dispersion glass and aspherical elements to control spherical and chromatic aberrations for high sharpness and clarity throughout the zoom range.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003eKey Features of the Sony E 18-135mm f\/3.5-5.6 OSS Lens\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eE-Mount Lens\/APS-C Format\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/3.5 to f\/36\u003c\/li\u003e\n\u003cli\u003e27-202.5mm (35mm Equivalent)\u003c\/li\u003e\n\u003cli\u003eMaximum Aperture Range: f\/3.5-5.6\u003c\/li\u003e\n\u003cli\u003eTwo ED Elements \u0026amp; One Aspherical Element\u003c\/li\u003e\n\u003cli\u003eOptical SteadyShot Image Stabilization\u003c\/li\u003e\n\u003cli\u003eLinear AF Motor\u003c\/li\u003e\n\u003cli\u003eMinimum Focus Distance: 1.5'\u003c\/li\u003e\n\u003cli\u003eSeven-Blade Circular Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mText\"\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul class=\"mpn\"\u003e\n\u003cli\u003eMPN - SEL18135\u003c\/li\u003e\n\u003cli\u003eGTIN - 4548736074156\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46839003250873,"sku":"128315","price":899.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/1515113148_1383463.jpg?v=1775374833"},{"product_id":"sony-e-35mm-f-1-8-oss-lens","title":"Sony E 35mm f\/1.8 OSS Lens","description":"\u003cp class=\"mText\"\u003eThe \u003cstrong class=\"h1Lit\"\u003eSony E 35mm f\/1.8 OSS Lens \u003c\/strong\u003e \u003cspan class=\"mText\"\u003e is a versatile and lightweight option that will fit a variety of shooting scenarios. It offers a fast f\/1.8 maximum aperture for working in low-light and creating images with shallow depth of field. Equipped with one extra-low dispersion element and two aspherical elements, images will have an absolute minimum of aberrations. Also, it has built-in Optical SteadyShot image stabilization for reducing camera shake and creating sharper images and uses an internal focus mechanism that enables fast, responsive focusing as close as 11.8\". Additionally, it has a seven-blade circular diaphragm for smooth bokeh. \u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003eKey Features of the Sony E 35mm f\/1.8 OSS Lens\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eE-Mount Lens\/APS-C Format\u003c\/li\u003e\n\u003cli\u003e52.5mm (35mm Equivalent)\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/1.8 to f\/22\u003c\/li\u003e\n\u003cli\u003eOne ED Element \u0026amp; Two Aspherical Elements\u003c\/li\u003e\n\u003cli\u003eOptical SteadyShot Image Stabilization\u003c\/li\u003e\n\u003cli\u003eInternal Focus\u003c\/li\u003e\n\u003cli\u003eMinimum Focus Distance: 11.8\"\u003c\/li\u003e\n\u003cli\u003eSeven-Blade Circular Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mText\"\u003e \u003c\/p\u003e\n\u003cul class=\"mpn\"\u003e\n\u003cli\u003eMPN - SEL35F18\u003c\/li\u003e\n\u003cli\u003eGTIN - 4905524894912\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46839003447481,"sku":"108761","price":499.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/ezgif.com-webp-to-jpg_-_2023-07-18t082513.202.jpg?v=1775374839"},{"product_id":"sony-e-pz-18-105mm-f-4-g-oss-lens","title":"Sony E PZ 18-105mm f\/4 G OSS Lens","description":"\u003cp class=\"mText\"\u003eThe \u003cstrong class=\"h1Lit\"\u003eSony E PZ 18-105mm f\/4 G OSS Lens. \u003c\/strong\u003eDesigned for APS-C-format E-mount cameras, this lens offers an extremely versatile 27-157.5mm zoom range and has a constant f\/4 aperture for consistency through all focal lengths. Making this lens a great choice for both stills and video is the implementation of a power zoom mechanism and Handycam technology that provides smooth, quiet zooming and focusing. Also, it uses two extra-low dispersion elements and three aspherical elements to combat aberrations for crisp, clean images.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eOn top of these features, the lens is equipped with Optical SteadyShot image stabilization to help reduce the effects of camera shake, especially at longer focal lengths. The lens benefits from an internal focus design that ensures that the overall length of the lens does not change during focusing. Additionally, it offers a minimum focus distance of 1.5' and uses a seven-blade circular diaphragm for smooth bokeh.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003e \u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003eKey Features of the Sony E PZ 18-105mm f\/4 G OSS Lens\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eE-Mount Lens\/APS-C Format\u003c\/li\u003e\n\u003cli\u003e27-157.5mm (35mm Equivalent)\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/4 to f\/22\u003c\/li\u003e\n\u003cli\u003eTwo ED \u0026amp; Three Aspherical Elements\u003c\/li\u003e\n\u003cli\u003eOptical SteadyShot Image Stabilization\u003c\/li\u003e\n\u003cli\u003ePower Zoom Lever; Handycam Technology\u003c\/li\u003e\n\u003cli\u003eInternal Focus\u003c\/li\u003e\n\u003cli\u003eMinimum Focus Distance: 1.5'\u003c\/li\u003e\n\u003cli\u003eSeven-Blade Circular Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"gText\"\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003e Zoom Range \u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe lens offers a versatile zoom range from 18mm wide-angle to 105mm telephoto, providing flexibility for various shooting situations. This makes it suitable for a wide range of photography genres, including landscapes, portraits, and general everyday shooting.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003e Constant Aperture \u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe lens has a constant maximum aperture of f\/4 throughout the zoom range. This means you can maintain a consistent exposure when zooming in or out, which can be particularly useful for video shooting or in low-light conditions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003e Optical Image Stabilization \u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe lens features built-in Optical SteadyShot image stabilization, which helps to reduce camera shake and allows for sharper handheld shots, especially at longer focal lengths or in low-light situations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003e Power Zoom \u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eUnlike traditional manual zoom lenses, the E 18-105mm f\/4 has a power zoom mechanism that can be controlled electronically. This allows for smooth and precise zooming while recording videos, and it can be a useful feature for those who prefer power zoom for still photography as well.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003e High-Quality Optics \u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe lens is constructed with high-quality optics, including advanced aspherical and extra-low dispersion (ED) glass elements, which help minimize aberrations, distortion, and chromatic aberration. This results in sharp and clear image quality with good contrast and color reproduction.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003e Internal Focusing \u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe lens utilizes an internal focusing mechanism, which means the lens elements move internally to achieve focus, without changing the physical length of the lens. This results in faster and quieter autofocus performance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003e Smooth Manual Focus Control \u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe lens features a smooth manual focus ring, allowing precise and intuitive manual focus adjustments when desired.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eCompact and Lightweight Design \u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe lens has a relatively compact and lightweight design, making it easy to carry and handle. It is suitable for photographers who prefer a portable setup without sacrificing image quality and zoom versatility.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"mpn\"\u003e\n\u003cli\u003eMPN - SELP18105G\u003c\/li\u003e\n\u003cli\u003eGTIN - 4905524956672\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46839003742393,"sku":"108768","price":849.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/sony_e_18-105mm_f4_zoom_lens_03.jpg?v=1775374853"},{"product_id":"sony-e-70-350mm-f-4-5-6-3-g-oss-lens","title":"Sony E 70-350mm f\/4.5-6.3 G OSS Lens","description":"\u003cp class=\"mText\"\u003eThe \u003cspan class=\"h1Lit\"\u003eSony E 70-350mm f\/4.5-6.3 G OSS Lens\u003c\/span\u003e offers outstanding super-telephoto zoom performance for APS-C bodies (105-525mm equiv.). Impressive G Lens quality is maintained throughout the zoom range, right out to the image edges. All of this is packed into a compact, mobile 5x super-telephoto zoom lens with built-in optical image stabilisation.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eThe long reach is suitable for sports, wildlife, and landscape shooting, and is benefitted by the Optical SteadyShot image stabilization system to minimise the appearance of camera shake for sharper handheld shooting. Also complementing handling is an XD Linear Motor that provides quick and quiet autofocus performance along with responsive manual focus control.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eOne aspherical element and three ED (Extra-low Dispersion) glass elements in a precision optical design suppress aberration throughout the zoom range, including chromatic aberration that can be an issue at super-telephoto focal lengths.\u003c\/p\u003e\n\u003ch2\u003eKey Features of the Sony E 70-350mm f\/4.5-6.3 G OSS Lens\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eE-Mount Lens\/APS-C Format\u003c\/li\u003e\n\u003cli\u003e105-525mm (35mm Equivalent)\u003c\/li\u003e\n\u003cli\u003eSuper-telephoto G Lens with 5x magnification range\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/4.5 to f\/32\u003c\/li\u003e\n\u003cli\u003eOne Aspherical Element\u003c\/li\u003e\n\u003cli\u003eThree Extra-Low Dispersion Elements\u003c\/li\u003e\n\u003cli\u003eXD Linear Motor AF System\u003c\/li\u003e\n\u003cli\u003eOptical SteadyShot Image Stabilization\u003c\/li\u003e\n\u003cli\u003e7-Blade Diaphragm\u003c\/li\u003e\n\u003cli\u003eDust and moisture resistant design\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eCompact, 5x super-telephoto zoom\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eAlthough it offers a big 5x zoom range, this compact lens weighs in at just 625 grams, enhancing the mobility of the entire camera system. Built-in optical image stabilisation makes it easier to capture crisp, blur-free imagery even when shooting handheld at super-telephoto focal lengths.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eSuperb image quality\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eOne aspherical element and three ED (Extra-low Dispersion) glass elements in a precision optical design suppress aberration throughout the lens’s zoom range, including chromatic aberration that can be an issue at super-telephoto focal lengths. Excellent sharpness and rendering are achieved at all focal lengths, throughout the image area.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eXD Linear Motor in an APS-C lens\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eSony’s original XD (extreme dynamic) linear motor technology offers top-class autofocus performance that is fast and accurate. Coupled with the advanced real-time AF capability of the latest compact APS-C bodies, you have a high-performance, easy-handling system for landscapes, wildlife, and more.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eG Lens bokeh\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eA circular aperture mechanism enhances bokeh quality, rendering smooth out of focus areas and making it possible to take advantage of the narrow depth of field available with a super-telephoto zoom lens to create impressive images.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eClear, blur-free images without a tripod\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eBuilt-in Optical SteadyShot image stabilisation makes it easier to capture blur-free images, particularly when shooting at super-telephoto focal length\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003ePortable | Functional | Reliable\u003c\/h2\u003e\n\u003cp\u003eAn Optical SteadyShot switch, customisable focus hold button, and zoom lock switch ad convenience to a lens that also features a dust and moisture resistant design for high reliability in challenging environmental conditions.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eFocus hold button\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eA conveniently located focus hold button provides focus hold control. The button can also be customised via a camera menu that allows assignment of other functions such as Right\/Left Eye Select.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eZoom lock switch\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eEngage the zoom lock switch to prevent the lens from extending under its own weight during transportation.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eAuto\/manual focus switch\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eAn AF\/MF focus mode switch on the lens makes it easy to quickly switch between auto and manual focus to respond to changing shooting needs.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eDust and moisture resistant design\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eA dust and moisture resistant design provides the reliability needed for outdoor use in challenging conditions.\u003c\/p\u003e\n\u003ch3 class=\"uLit\"\u003eBuy Sony E 70-350mm f\/4.5-6.3 G OSS Lens with Sony Australia Warranty from digiDirect\u003c\/h3\u003e\n\u003cp\u003eAll our \u003ca href=\"https:\/\/www.digidirect.com.au\/cameras\/sony\"\u003eSony\u003c\/a\u003e products come with Sony Australia Warranty. \u003cbr\u003eBuy with confidence from a reputable seller. digiDirect does not sell grey-import or grey-market stock. \u003cbr\u003eSony Warranty on the Sony E 70-350mm f\/4.5-6.3 G OSS Lens is 2 year back to base. For more on our warranty policy please see \u003ca href=\"https:\/\/www.digidirect.com.au\/faq\/warranty\/\"\u003e digiDirect FAQ Warranty\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"mpn\"\u003e\n\u003cli\u003eMPN - SEL70350MM\u003c\/li\u003e\n\u003cli\u003eGTIN - TBA\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46839003775161,"sku":"133096","price":1499.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/sel70350g-large4.jpg?v=1775374854"},{"product_id":"sony-fe-100mm-f2-8-macro-gm-oss-lens","title":"Sony FE 100mm F2.8 Macro GM OSS Lens","description":"\u003cp class=\"mText\"\u003eThis versatile \u003cstrong class=\"h1Lit\"\u003eSony FE 100mm F2.8 Macro GM OSS Lens\u003c\/strong\u003e offers up to 1.4x magnification, or up to 2.8x with an optional teleconverter. G Master resolution and bokeh contribute to impressive macro captures, while advanced stabilisation and macro-optimised operability deliver unprecedented macro potential for stills and movies. Flowers, insects, and other subjects come alive with normally hidden detail.\u003c\/p\u003e\n\u003ch2\u003eKey Features of the Sony FE 100mm F2.8 Macro GM OSS Lens\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eUp to 1.4x magnification, or 2.8x with optional teleconverter\u003c\/li\u003e\n\u003cli\u003eBreathtaking G Master resolution and bokeh\u003c\/li\u003e\n\u003cli\u003eRefined optical image stabilization minimizes macro shake\u003c\/li\u003e\n\u003cli\u003eFast, precise, quiet AF keeps the creativity flowing\u003c\/li\u003e\n\u003cli\u003eFocus operation optimised for macro shooting\u003c\/li\u003e\n\u003cli\u003eExtra durability and reliability for challenging outdoor conditions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eExtreme macro with more than a 1:1 ratio\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eUp to 1.4x magnification and a 0.26 m (0.86 ft) minimum focus distance make this lens ideal for macro photography. Close-up capability with more than a 1:1 magnification ratio makes it possible to capture details and textures that are barely invisible to the naked eye in creative new ways.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003e2.8x magnification with a teleconverter\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eTeleconverter support enables up to 2.8x magnification that can reveal new dimensions of detail and texture while providing ample working distance that not only makes it possible to shoot impressive macro captures of subjects that can’t be approached closely, but also allows extra space for effective lighting.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eBreathtaking G Master resolution\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eTwo XA (extreme aspherical) elements and two ED (Extra-low Dispersion) glass elements suppress chromatic and other aberration for superior resolution right out to the image edges. Floating focus minimises aberration variations for superb resolution at close focus. Nano AR Coating II controls flare and ghosting for excellent contrast and clarity.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eExquisite G Master bokeh\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eAn F2.8 aperture, two XA (extreme aspherical) elements, two ED (Extra-low Dispersion) glass elements, and an 11-blade aperture unit all help to create gorgeous G Master bokeh that has minimal colouration. Refined bokeh contributes to beautiful, impressively dimensional imagery.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eEffective stabilisation for macro shooting\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eAdvanced optical image stabilisation is optimised for macro shooting where sharpness is critical, and a new control system achieves improved angle, shift, and depth control for precise handheld stabilisation. Compatible α bodiesadditionally enable lens-body communication that enhances stabilisation for both stills and movies (Active Mode).\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eReliable AF keeps the creativity flowing\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eFour XD (extreme dynamic) linear motors drive the floating focus group for up to 1.9x faster AF over a wide range in AF-S mode. Tracking is fast too, making it easier to shooting active macro subjects. This system easily keeps up with the 120 fps maximum speed of the α9 III. Focus drive is quiet too, making it ideal for movie shooting.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eCritical focus for eye-opening macro\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003ePrecise focus is essential when shooting with a narrow depth of field, and this remarkable lens ensures that it is easy to achieve. After following a moving subject in AF-C mode, the MF mode can be quickly selected via the AF\/MF switch and used with focus magnification to refine and finalise focus.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eQuick, easy focus adjustment\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eIf focus is on the wrong subject, it can be returned to the intended subject simply by rotating the focus ring in the lens’s DMF mode. Sliding the focus ring back and forth switches between the AF\/MF and FULL MF modes, with the latter providing distance and magnification scales that are ideal for macro shooting.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eCustomisable focus hold buttons\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eWhen using AF, pressing a focus hold button maintains focus at the current setting for as long as the button is held. The focus hold buttons can be assigned different functions for different situations. Focus magnification can be assigned to the focus hold buttons, for example, so that it can be quickly activated for precise focus confirmation.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eNatural linear manual focus response\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eLinear Response MF ensures that the focus ring responds directly and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise. Linear Response MF also enables smooth, accurate manual focus shifts when shooting movies.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eRobust and reliable in the field\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eButtons and switches sealed with silicone gaskets, a rubber ring that seals the lens mount, and other measures prevent the incursion of dust and moisture even in challenging outdoor conditions. The front element features a fluorine coating that repels contaminants and makes the lens easier to clean.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"mpn\"\u003e\n\u003cli\u003eMPN - SEL100M28GM\u003c\/li\u003e\n\u003cli\u003eGTIN - 04548736169722\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46839005380793,"sku":"172627","price":1988.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/172627-0001.jpg?v=1785109981"},{"product_id":"sony-fe-14mm-f-1-8-gm-lens","title":"Sony FE 14mm f\/1.8 GM Lens","description":"\u003cp class=\"mText\"\u003eThe \u003cstrong class=\"h1Lit\"\u003eSony FE 14mm f\/1.8 GM Lens\u003c\/strong\u003e is a fast, versatile lens well-suited to landscape, nature, architectural, and astrophotography applications. Its extremely wide-but-usable perspective is complemented by the f\/1.8 maximum aperture for excellent performance in low-light conditions and increased control over depth of field.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eThe optical design incorporates two extra-low dispersion elements and one super ED element to reduce chromatic aberrations, plus two XA (extreme aspherical) elements that significantly control spherical aberrations for a high degree of image sharpness and clarity. A Nano AR II coating has been applied to limit ghosting and lens flare for increased contrast and colour fidelity when working in strong lighting conditions.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eAn XD Linear Motor system uses two separate motors to provide quick and quiet focus, and also lends more responsive control for manual focus operation. A minimum focus of just 25cm and an ultra-wide field of view opens a new world of deep perspective close-up photography. Also, the lens features a dust- and moisture-sealed design and fluorine-coated outer elements to support shooting in inclement conditions.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eKey Features of the Sony FE 14mm f\/1.8 GM Lens\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/1.8 to f\/16\u003c\/li\u003e\n\u003cli\u003eTwo XA Elements, One Super ED Element\u003c\/li\u003e\n\u003cli\u003eNano AR II and Fluorine Coatings\u003c\/li\u003e\n\u003cli\u003eXD Linear Motor AF, Internal Focus\u003c\/li\u003e\n\u003cli\u003ePhysical Aperture Ring; De-Click Switch\u003c\/li\u003e\n\u003cli\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli\u003eRounded 9-Blade Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eA Remarkably Compact Ultra-wide Angle Lens\u003c\/span\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eEvery component of the 14mm f\/1.8 G Master is designed to ensure maximum results in a remarkably compact and lightweight lens. The three aspherical lenses, two compact XD (Extreme Dynamic) Linear AF Motors, maximising the benefits of the short mirrorless flange back distance, all contributed to achieving the ultrawide large-aperture performance with no compromises. This increased mobility makes the 14mm ideal for outdoor shooting and movie shooting using a gimbal. With an incredible minimum focus distance of 0.25m, combining this with the unique ultra-wide 14mm angle offers expanded possibilities for close-up stills or movie shooting.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTwo XA (Extreme Aspherical) and one aspherical lens delivers supreme optical performance, with corner sharpness not seen in other ultra-wide angle lenses.\u003c\/li\u003e\n\u003cli\u003eExcellent contrast and precise rendering is achieved by utilizing a Super ED (Extra-low Dispersion) glass elements.\u003c\/li\u003e\n\u003cli\u003eTwo ED glass elements which effectively suppress chromatic aberration.\u003c\/li\u003e\n\u003cli\u003eUnparalleled performance with minimal coma, astigmatism, and sagittal flare.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eTwo XD Linear Autofocus Motors | Fast, precise, and quiet autofocus for stills and movies\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eTwo XD (Extreme Dynamic) Linear Motors are optimized specifically for the 14mm f\/1.8 G Master to provide the thrust efficiency required to precisely position the lens’s large focus groups, while maintaining near-silent operational noise.\u003c\/p\u003e\n\u003cp\u003eThe lens’s advanced mechanical system enables smooth and quiet focus transitions with minimal vibrations, especially crucial when filming video content. Additionally, the 14mm GM also supports Linear Response Manual Focus which delivers incredible precision when performing repeatable movements in Manual Focus.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eG Master Construction\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eMaintaining the G Master standard of lens design and reliability, the 14mm f\/1.8 G Master is constructed from a combination of metal and engineering plastic for high durability and low weight. At 460 grams and measuring under 10 centimeters, the lens is built to travel easily and balance perfectly onto a gimbal unit. Additionally, the 14mm f\/1.8 has fluorine coating on the front element which helps to prevent fingerprints, dust, water, oil, and other contaminants, and built with a dust and moisture resistant design for extra protection and reliable operation.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"mpn\"\u003e\n\u003cli\u003eMPN - SEL14F18GM\u003c\/li\u003e\n\u003cli\u003eGTIN - 4548736131170\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46839005741241,"sku":"139613","price":1642.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/sony_14mm_f1.8_ultra-wide_gm_lens_0006_vx8015_a.jpg?v=1778109147"},{"product_id":"sony-fe-16-35mm-f-2-8-gm-ii-lens","title":"Sony FE 16-35mm f\/2.8 GM II Lens","description":"\u003c!-- description --\u003e\n\u003cp class=\"mText\"\u003eThe \u003cstrong class=\"h1Lit\"\u003e Sony FE 16-35mm f\/2.8 GM II Lens \u003c\/strong\u003e renders consistently clean and clear images from corner to corner throughout the entire 16mm to 35mm zoom range. It is perfectly suited to photographing dynamic architecture, landscapes, portraiture along with the myriad of photographic genres that demand excellent resolution and image quality\u003c\/p\u003e\n\u003cp class=\"mText\"\u003e \u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003eKey Features of the Sony FE 16-35mm f\/2.8 GM II Lens\u003c\/h2\u003e\n\u003cul\u003e\n \u003cli\u003eZoom ring\u003c\/li\u003e\n \u003cli\u003eAperture click switch for adjustable control\u003c\/li\u003e\n \u003cli\u003eAperture ring with F-stop engravings\u003c\/li\u003e\n \u003cli\u003eLinear Response MF focus ring for precise control\u003c\/li\u003e\n \u003cli\u003eDust and moisture resistant design*\u003c\/li\u003e\n \u003cli\u003eFluorine front element coating\u003c\/li\u003e\n \u003cli\u003eFocus hold button (x2) for customizable focus control\u003c\/li\u003e\n \u003cli\u003eIRIS LOCK switch prevents accidental aperture changes\u003c\/li\u003e\n \u003cli\u003eManual\/auto focus mode switch on the lens\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"gText\"\u003e\n \u003cdiv\u003e\n  \u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003e Improved video performance \u003c\/span\u003e\u003c\/h2\u003e\n  \u003cp\u003eThe FE 16-35mm F2.8 GM II has new advanced features that will assist movie shooters and video creatives. Reduced focus breathing for maximum benefits to users of earlier Alpha bodies Reduced Focus and Axial shift when zooming during video recording. Centralised weight distribution at different focal lengths, removing the need to re-balance the gimbal when there is a change in focal length\u003c\/p\u003e\n \u003c\/div\u003e\n \u003cdiv\u003e\n  \u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003e Excellent close-up performance \u003c\/span\u003e\u003c\/h2\u003e\n  \u003cp\u003eSuperior optical design and the latest floating focus mechanism enable close-up shooting as close as 22 centimeters with a magnification factor of 0.32x across the entire zoom range, delivering images with beautifully smooth bokeh.\u003c\/p\u003e\n \u003c\/div\u003e\n \u003cdiv\u003e\n  \u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003e Speed advantage achieved by XD Linear Motors \u003c\/span\u003e\u003c\/h2\u003e\n  \u003cp\u003eQuad (4) XD Linear Motors delivers fast, precise AF that enables high-speed continuous shooting at up to 30fps Accurate and smooth autofocus for slow motion 4K\/8K video capture The SEL1635GM2 delivers up to twice the AF speed over the SEL1635GM\u003c\/p\u003e\n \u003c\/div\u003e\n \u003cdiv\u003e\n  \u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003e Professional reliability \u003c\/span\u003e\u003c\/h2\u003e\n  \u003cp\u003eThe FE 16-35mm F2.8 GM II has been designed for improved dust and mois- ture resistance compared to the previous model. All seams feature structural sealing, buttons and switches are fitted with silicone rubber gaskets and a rubber ring seals the lens mount. The front lens element has a fluorine coat that repels water, oil and other contaminants\u003c\/p\u003e\n \u003c\/div\u003e\n \u003cdiv\u003e\n  \u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003e The world’s smallest and lightest full frame 16-35mm F2.8 zoom lens* \u003c\/span\u003e\u003c\/h2\u003e\n  \u003cp\u003eThe FE 16-35mm F2.8 GM II is 111.5mm which makes it 10.1mm shorter and 133 grams lighter than its predecessor.\u003c\/p\u003e\n \u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"mpn\"\u003e\n \u003cli\u003eMPN - SEL1635GM2\u003c\/li\u003e\n \u003cli\u003eGTIN - 4548736156692\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46839005839545,"sku":"155105","price":3199.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/vx8037_b-large.jpg?v=1775374894"},{"product_id":"sony-fe-16-35mm-f-2-8-gm-lens","title":"Sony FE 16-35mm f\/2.8 GM Lens","description":"\u003cp class=\"mText\"\u003eA fast and flexible wide-angle zoom, the \u003cstrong class=\"h1Lit\"\u003eSony FE 16-35mm f\/2.8 GM Lens\u003c\/strong\u003e is a wide-angle zoom designed for full-frame E-mount mirrorless cameras. Distinguished by its constant f\/2.8 maximum aperture, this lens offers consistent performance throughout the zoom range and benefits working in low-light conditions. The optical design incorporates two extra-low dispersion elements to reduce chromatic aberrations along with two XA elements and three aspherical elements, which significantly controls spherical aberrations for a high degree of image sharpness and clarity. Additionally, a Nano AR coating has been applied to limit ghosting and lens flare for increased contrast and color fidelity when working in strong lighting conditions.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eComplementing the optical assets, this lens is also notable for its inclusion of an 11-blade circular diaphragm to produce smooth, soft-edged bokeh with selective focus imagery. For controlling focus, two Direct Drive SSM AF groups are employed that are quick and quiet, and also lend more responsive control for manual focus operation. The lens also sports a dust- and moisture-sealed design to support shooting in inclement conditions and a dedicated focus hold button and AF\/MF switch.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003eKey Features of the Sony FE 16-35mm f\/2.8 GM Lens\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/2.8 to f\/22\u003c\/li\u003e\n\u003cli\u003eTwo Extra-Low Dispersion Elements\u003c\/li\u003e\n\u003cli\u003eThree Aspherical and Two XA Elements\u003c\/li\u003e\n\u003cli\u003eNano AR and Fluorine Coatings\u003c\/li\u003e\n\u003cli\u003eTwo Direct Drive SSM AF Groups\u003c\/li\u003e\n\u003cli\u003eFocus Hold Button, AF\/MF Switch\u003c\/li\u003e\n\u003cli\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli\u003eEleven-Blade Circular Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eG Master Design\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations.\u003c\/p\u003e\n\u003cp\u003eBright f\/2.8 constant maximum aperture benefits working in difficult lighting conditions and also affords increased control over depth of field.\u003c\/p\u003e\n\u003cp\u003eNano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003ePractical and Intuitive Handling\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eTwo Direct Drive SSM (DDSSM) autofocus groups offer quick, quiet, and precise focusing performance that is ideal for both stills and video applications.\u003c\/p\u003e\n\u003cp\u003eFloating focusing system divides the focus group into two separately controlled groups and helps to maintain consistently clear optical performance throughout the zoom and focus ranges.\u003c\/p\u003e\n\u003cp\u003eDedicated focus hold button and AF\/MF switch for direct tactile control over focus settings.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"mpn\"\u003e\n\u003cli\u003eMPN - SEL1635GM\u003c\/li\u003e\n\u003cli\u003eGTIN - 4548736038448\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46839005872313,"sku":"126737","price":2860.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/15107_fe16-35mmf28-1_1.jpg?v=1784679980"},{"product_id":"sony-fe-20-70mm-f-4-g-lens","title":"Sony FE 20-70mm f\/4 G Lens","description":"\u003cp class=\"mText\"\u003eThe \u003cstrong class=\"h1Lit\"\u003eSony FE 20-70mm f\/4 G Lens\u003c\/strong\u003e is a remarkably compact and lightweight standard zoom lens for Sony α series cameras, covering an impressive ultra-wide 20mm to 70mm telephoto with a constant aperture of F4.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eSony's latest lens design technology makes imitable G Lens image quality available. With two AA (advanced aspherical) elements, one aspherical element, three ED (Extra-low Dispersion) glass elements, and one ED aspherical element, this lens' state-of-the-art optical design corrects chromatic and spherical aberration for extremely high optical performance right out to the image edges. Optimized coatings add high flare and ghost resistance to this superior optical design, for extraordinary contrast and clarity.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eAdvanced technology reduces focus breathing as well as focus and axial shift when zooming so that distracting image shifts are minimized. The Sony FE 20-70mm f4 G lens has also been carefully designed for quiet operation when shooting movies, with the advanced XD linear motors and a newly developed aperture unit dramatically reducing noise and vibration.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eOther features of the Sony FE 20-70mm f4 G lens that makes your content creation easier include: a 9-blade circular aperture for soft bokeh, a short minimum focus distance of 0.3m at the wide end, Active Mode image stabilization support, Linear Responsive MF, Aperture ring with click ON\/OFF switch, two customizable focus hold buttons, and a new Iris Lock Switch plus dust and moisture resistant design with a fluorine-coated front element that is easy to keep clean.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003eKey Features of the Sony FE 20-70mm f\/4 G Lens\u003c\/h2\u003e\n\u003cul\u003e\n \u003cli\u003eCompact, lightweight standard zoom covering ultra-wide 20mm to 70mm telephoto\u003c\/li\u003e\n \u003cli\u003eOutstanding image quality consistent with other Sony G Lenses\u003c\/li\u003e\n \u003cli\u003eMaximizes camera AF performance for stills and movies\u003c\/li\u003e\n \u003cli\u003eMovie performance designed for refined imagery\u003c\/li\u003e\n \u003cli\u003eHigh-level operability and reliability for any environment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eExtended standard zoom coverage\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eWith an unprecedented ultra-wide 20mm to short-telephoto 70mm zoom range, this versatile lens is an excellent choice for a wide variety of movie and still subjects, from expansive landscapes to intimate portraits. the ultra-wide 20mm end of the zoom range makes it possible to maintain a wide angle of view even when shooting movies with a 16:9 or 2.35:1 aspect ratio that would normally reduce view angle.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eF4 maximum aperture throughout the zoom range\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eA constant F4 maximum aperture provides extra versatility for choosing an aperture that best suits your intent at any focal length from 20mm to 70mm. The selected aperture remains constant throughout the whole zoom range. There is no need to use extreme ISO settings at the telephoto end of the range, and high shutter speeds can be used as needed to achieve the desired effect.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eCompact, lightweight design\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe Sony FE 20-70mm f4 G lens offers an extended 20mm through 70mm standard zoom range with outstanding optical performance in a remarkably compact, lightweight lens thanks to Sony's latest lens design and XD (extreme dynamic) Linear Motor technology.\u003c\/p\u003e\n\u003cp\u003eCombined with a compact mirrorless body this lens can deliver superb image quality in just about any situation, at focal lengths from ultra-wide to short-telephoto. It is an excellent choice for shooting with a minimum amount of gear, or in cases where a number of prime lenses might normally be required.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eA compact lens with G Lens high resolution\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe latest lens design technology makes imitable G Lens image quality available in a surprisingly compact, lightweight lens. With two AA (advanced aspherical) elements, one aspherical element, three ED (Extra-low Dispersion) glass elements, and one ED aspherical element, this lens' state-of-the-art optical design corrects chromatic and spherical aberration for extremely high optical performance right out to the image edges. Optimized coatings add high flare and ghost resistance to this superior optical design, for extraordinary contrast and clarity.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eBeautiful Bokeh\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe deep soft bokeh available with full-frame image sensors is further enhanced by a 9-blade circular aperture and optimally tuned spherical aberration.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eExcellent close-up performance\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThanks to an innovative optical design incorporating Sony's high-precision AA (advanced aspherical) elements, the minimum focusing distance is only 0.3 meters at the wide end and 0.25 meters at the telephoto end of the zoom range when using AF or 0.25 meters constant when using manual focus. A maximum magnification of 0.39x makes for dynamic close-up images and the short minimum focus distance makes it easy to maneuver around subjects like small flowers.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eRefined movie performance\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eAdvanced technology reduces focus breathing as well as focus and axial shift when zooming so that distracting image shifts are minimized. This lens has also been carefully designed for quiet operation when shooting movies, with the advanced XD linear motors and a newly developed aperture unit dramatically reducing noise and vibration. The breathing compensation function provided in compatible α series cameras is also supported.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eXD Linear Motors for maximum AF performance for stills and movies\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe lens's focus group is driven by two of Sony's latest XD (extreme dynamic) Linear Motors, providing high thrust for a fast, quiet and low-vibration focus drive. Thrust efficiency has been significantly improved compared to previous models with an approximately 60\u0026amp; increase in AF speed. Moving subjects are tracked with consistent reliable precision with 2 times improved tracking performance.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eActive Mode image stabilization support for ultra-wide images and movies\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eα series camera's Active Mode image stabilization is highly effective at the ultra-wide end of this lens, providing excellent image stabilization performance while maintaining a wide angle of view. This can be particularly useful for shooting smooth handheld footage while walking.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eUpgraded high-performance AF for movies\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe Sony FE 20-70mm f4 G lens works with α series cameras to let you easily acquire accurate focus and smoothly track fast-moving subjects thanks to the two XD Linear AF Motors so you can leave focusing to the camera when shooting solo.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eLinear Response MF support\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eLinear Responsive MF ensures that the focus ring responds directly and in a linear fashion for subtle control when focussing manually. Focus ring rotation directly translates to a corresponding change in focus for precise rack focus effects and a great control feel. This feature also works effectively in combination with the AF Assist functions in cameras such as the a7 IV and FX6 to give you enhanced artistic control.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eAperture ring with click ON\/OFF switch\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eAn independent aperture ring offers direct and intuitive aperture control while the click ON\/OFF switch allows the aperture click stops to be turned off for smooth and seamless aperture changes while recording.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eCustomizable focus hold button\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eCustomizable focus hold buttons have been provided in two different locations for easy access. Other functions can also be assigned to the focus hold buttons from your camera's menu to match your shooting needs.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eFocus switch for instant AF\/MF switching\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eA focus mode switch on the side of the lens makes it possible to switch between autofocus and manual focus on the fly, to quickly adapt to changing shooting conditions.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eDust and moisture-resistant design\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eA dust and moisture-resistant design provides extra reliability for outdoor use in challenging conditions.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eFluorine front element coating\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe front lens element features a fluorine coating that repels fingerprints, dust, water, oil, and other contaminants while making it easier to wipe off any contaminants that become attached to the lens surface.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eIris Lock Switch\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eA new Iris Lock switch provides the following settings:\u003c\/p\u003e\n\u003cul\u003e\n \u003cli\u003eLock ON: The aperture ring is either fixed at the \"A\" position to prevent unwanted changes while recording, or it can be manually set between F4 and F22\u003c\/li\u003e\n \u003cli\u003eLock OFF: The aperture ring can be seamlessly moved between \"A\" and F4\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"mpn\"\u003e\n \u003cli\u003eMPN - SEL2070G\u003c\/li\u003e\n \u003cli\u003eGTIN - 4548736134799\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46839005905081,"sku":"150597","price":1399.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/sony_fe_20-70mm_f4_g_lens_0007_sel2070g_a.jpg?v=1775374897"},{"product_id":"sony-fe-16mm-f-1-8-g","title":"Sony FE 16mm f\/1.8 G Lens","description":"\u003cp class=\"mText\"\u003eWith a 16 mm angle of view and F1.8 aperture, the \u003cstrong class=\"h1Lit\"\u003e Sony FE 16mm f\/1.8 G \u003c\/strong\u003e can capture wide-angle imagery with gorgeous background bokeh. This expressive prime G Lens is great for scenery, architecture, starry skies, and more. It also offers outstanding close-up capability and precise, quiet AF. The FE 16mm F1.8 G accepts standard 67 mm filters, is compact and lightweight, and is easy to balance on a gimbal.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003eKey Features of the Sony FE 16mm f\/1.8 G\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eOutstanding resolution at ultra-wide 16 mm angles of view\u003c\/li\u003e\n\u003cli\u003eLarge-aperture ultra-wide performance in a compact lens\u003c\/li\u003e\n\u003cli\u003eFast, precise autofocus supports high-level imaging\u003c\/li\u003e\n\u003cli\u003eRefined, stable performance for movies\u003c\/li\u003e\n\u003cli\u003eComprehensive control and solid reliability\u003c\/li\u003e\n\u003cli\u003eSony's goal: zero environmental footprint\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"gText\"\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eOutstanding resolution in ultra-wide views\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eTwo AA (Advanced Aspherical) lens minimise field curvature and astigmatism for stunning image-wide resolution at all apertures. One Super ED (Extra-low Dispersion) glass element and three ED elements suppress chromatic aberration, while an optimised coating minimises flare and ghosting. This is an ideal lens for creating spectacular wide-angle images.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eThe beauty of G Lens bokeh at F1.8 \u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eWhen beautiful bokeh is the goal, this G Lens really delivers with its large F1.8 maximum aperture, 11-blade circular aperture mechanism, and carefully controlled spherical aberration.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eEye-opening close-up performance \u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eClose-up performance is excellent with a minimum focus distance of 0.15 m \/ 0.5 ft and maximum magnification of 0.25x when using AF (0.13 m \/ 0.43 ft, 0.30x for MF). The ability to get that close with an ultra-wide lens makes it possible to capture dynamic perspectives with deep, exquisite bokeh.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003e Large-aperture, ultra-wide, and compact \u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eAspherical lens elements, including Sony’s high-precision AA (Advanced Aspherical) lens, result in a full-frame ultra-wide lens that is 73.8 x 75 mm (3 x 3 in) and weighs just 304 g (10.8 oz). It is compact, lightweight, and mobile while delivering spectacular imaging performance for a wide range of subjects including landscapes, architecture, night scenes, and more.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eAdvanced AF supports high-level imaging \u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eTwo XD (extreme dynamic) linear motors ensure fast, precise AF and tracking. A dedicated control algorithm achieves enhanced response with minimal delay and vibration so that the lens’s large focus group is driven smoothly and quietly. All of this makes it easier to capture the most important moments when shooting active, fast-moving subjects.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003e Refined, stable performance for movies \u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eFocus breathing is controlled so that angle of view shifts are minimised for smooth movie footage. The breathing compensation function in compatible α bodies is also supported, and in-body Active Mode image stabilisation makes it easy to shoot stable movies while walking. The lens accepts 67 mm filters, and is compact, lightweight, and easy to balance on a gimbal.\u003c\/p\u003e\n\u003cp\u003eCamera compatibility info at: https:\/\/www.sony.net\/dics\/breathing\/ Not available when shooting stills. Angle of view and image quality may change slightly when this function is used. Effective compensation may not be achieved in all situations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eComprehensive control\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eIn addition to the normal focus hold function, other functions can be assigned to the focus hold button via the camera controls as needed. A focus mode switch conveniently located on the side of the lens barrel makes it easy to switch between auto and manual focus without having to take your eye off the viewfinder.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003e Natural linear manual focus response \u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eLinear Response MF ensures that the focus ring responds directly and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eAperture ring with click ON\/OFF switch \u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eAn aperture ring provides on-the-fly aperture control, and a click ON\/OFF switch optimises aperture ring operation for different types of shooting. The click stops can be turned ON to provide tactile feedback when shooting stills, or OFF for quiet, continuous aperture control when shooting movies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eIris lock prevents unwanted aperture changes \u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eAn iris lock switch prevents unwanted aperture changes while shooting. When locked, the aperture is either locked at the [A] position or can be rotated between any of the manual settings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eExtra reliability for outdoor shooting \u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eA dust and moisture resistant design provides ample reliability when shooting outdoors. The front element features a fluorine coating that repels contaminants and makes the lens easier to clean.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003e Sony's goal: Environmentally conscious \u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eSony’s environmental plan “Road to Zero” aims for a zero environmental footprint by 2050. The environmental footprint of this product has been minimised from development through supply chain, production, and packaging. We are also transitioning to non-plastic packaging materials. Plant-based non-woven fabrics are used for product bags.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"mpn\"\u003e\n\u003cli\u003eMPN - SEL16F18G\u003c\/li\u003e\n\u003cli\u003eGTIN - 4548736170094\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46839005970617,"sku":"167286","price":1395.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/vx8032_c-large_3.jpg?v=1775374899"},{"product_id":"sony-fe-200-600mm-f-5-6-6-3-oss-lens","title":"Sony FE 200-600mm f\/5.6-6.3 OSS Lens","description":"\u003cp class=\"mText\"\u003eSpanning a versatile telephoto range, the \u003cstrong class=\"h1Lit\"\u003eSony FE 200-600mm f\/5.6-6.3 OSS Lens \u003c\/strong\u003eis a flexible zoom perfectly suited for nature, wildlife, and sports applications. Its long reach pairs with a modest maximum aperture range to render to a relatively lightweight and portable design, which benefits handheld use. The optical design incorporates a series of low dispersion and aspherical elements, which suppress a variety of aberrations, colour fringing, and distortion in order to produce well-corrected imagery with high sharpness, colour fidelity, and accurate rendering. A Nano AR Coating has also been applied to further reduce surface reflections and flare for improved contrast when working in bright and backlit conditions.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eComplementing the optics, this lens also features a sophisticated physical design, which incorporates a Direct Drive Super Sonic wave Motor to realize fast, near-silent autofocus performance as well as full-time manual focus override. Optical SteadyShot image stabilization minimizes the appearance of camera shake to produce sharper imagery when working handheld and a removable, rotating tripod collar is also featured for stable tripod and monopod mounting. Additionally, a rounded 11-blade diaphragm contributes to an especially pleasing bokeh quality and the lens sports a weather-sealed design along with a fluorine-coated front element.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003eKey Features of the Sony FE 200-600mm f\/5.6-6.3 OSS Lens\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/5.6 to f\/36\u003c\/li\u003e\n\u003cli\u003eFive ED Elements, One Aspherical Element\u003c\/li\u003e\n\u003cli\u003eNano AR Coating and Fluorine Coating\u003c\/li\u003e\n\u003cli\u003eDirect Drive Super Sonic Wave AF Motor\u003c\/li\u003e\n\u003cli\u003eOptical SteadyShot Image Stabilization\u003c\/li\u003e\n\u003cli\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli\u003eRemovable, Rotating Tripod Collar\u003c\/li\u003e\n\u003cli\u003eRounded 11-Blade Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eLong-Reaching, Stabilized Zoom\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eDesigned for full-frame E-mount cameras, this super-telephoto can also be used on APS-C models to achieve an equivalent 300-900mm focal length range.\u003c\/p\u003e\n\u003cp\u003eMaximum aperture range of f\/5.6-6.3 helps minimize size and weight while providing excellent performance in a variety of applications.\u003c\/p\u003e\n\u003cp\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eG Lens Series\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eFive extra-low dispersion elements are featured in the lens design and help to control chromatic aberrations and reduce color fringing for increased clarity and color fidelity.\u003c\/p\u003e\n\u003cp\u003eOne aspherical element is placed at the rear of the optical design and reduces distortion and spherical aberrations in order to produce a high degree of sharpness and accurate rendering.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eProfessional, Durable Design\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eDust and weather-sealed construction benefits using the lens in inclement shooting conditions.\u003c\/p\u003e\n\u003cp\u003eThe front lens element features a fluorine coating to protect against smudges and dust from adhering to the glass surface.\u003c\/p\u003e\n\u003cp\u003eRemovable rotating tripod mount permits quick switching from horizontal to vertical shooting orientations.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"mpn\"\u003e\n\u003cli\u003eMPN - SEL200600G\u003c\/li\u003e\n\u003cli\u003eGTIN - 4548736099739\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46839006003385,"sku":"132191","price":2399.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/1560248447_1485540_1.jpg?v=1775374901"},{"product_id":"sony-fe-16-35mm-f-4-pz-g-lens","title":"Sony FE 16-35mm f\/4 PZ G Lens","description":"\u003cp class=\"mText\"\u003eThe \u003cstrong class=\"h1Lit\"\u003eSony FE 16-35mm f\/4 PZ G Lens\u003c\/strong\u003e is the lightest constant F4 wide-angle power zoom for Sony E mount cameras, offering evolved image quality and ideal operation for both movies and stills.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003eKey Features of the Sony FE 16-35mm f\/4 PZ G Lens\u003c\/h2\u003e\n\u003cul\u003e\n \u003cli\u003eHigh-resolution ultralight compact Wide-angle Power Zoom G lens\u003c\/li\u003e\n \u003cli\u003eReduced focus breathing for polished movie imagery\u003c\/li\u003e\n \u003cli\u003eRefined G Lens bokeh and excellent close-up performance (minimum focus distance; 0.24m)\u003c\/li\u003e\n \u003cli\u003eNew XD Linear Motors power zoom system delivers responsive and quiet zoom operation\u003c\/li\u003e\n \u003cli\u003eConstant or variable zoom speed control for expanded movie expression\u003c\/li\u003e\n \u003cli\u003eFast, precise, quiet AF and tracking delivered by two high thrust XD Linear Motors\u003c\/li\u003e\n \u003cli\u003eConsistent balance for easy handling, thanks to internal focus and zoom\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eOptical Construction\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n \u003cli\u003e2x Advanced Aspherical lenses (AA lens)\u003c\/li\u003e\n \u003cli\u003e1x Aspherical Lens\u003c\/li\u003e\n \u003cli\u003e1x ED (extra-low dispersion) Aspherical Lens\u003c\/li\u003e\n \u003cli\u003e1x Super ED Glass\u003c\/li\u003e\n \u003cli\u003e1x ED (extra-low dispersion) Glass\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eXD Linear Power Zoom System\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe Sony FE 16-35mm F4 PZ G Lens' new XD Linear Motors power zoom system delivers exceptionally responsive and quiet zoom operation. Constant or variable zoom speed control allows for expanded movie expression while reduced focus breathing produces polished movie imagery. Fast, precise, quiet AF and tracking is further delivered by two high thrust XD Linear Motors\u003c\/p\u003e\n\u003ch3 class=\"uLit\"\u003eBuy Sony FE 16-35mm F4 PZ G Lens with Sony Australia Warranty from digiDirect\u003c\/h3\u003e\n\u003cp\u003eAll our \u003ca href=\"https:\/\/www.digidirect.com.au\/lenses\/sony\"\u003eSony\u003c\/a\u003e lenses come with Sony Australia Warranty.\n \u003cbr\u003e\n Buy with confidence from a reputable seller. digiDirect does not sell grey-import or grey-market stock.\n \u003cbr\u003e\n For more on our warranty policy please see \u003ca href=\"https:\/\/www.digidirect.com.au\/faq\/warranty\/\"\u003e digiDirect FAQ Warranty\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"mpn\"\u003e\n \u003cli\u003eMPN - SELP1635G\u003c\/li\u003e\n \u003cli\u003eGTIN - 4548736140257\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46839006068921,"sku":"145065","price":1399.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/sony_fe_16-35mm_f4_pz_g_lens_0001_vx8023_f.jpg?v=1775374902"},{"product_id":"sony-fe-24-70mm-f-2-8-gm-ii-lens","title":"Sony FE 24-70mm f\/2.8 GM II Lens","description":"\u003cp class=\"mText\"\u003eThe \u003cstrong class=\"h1Lit\"\u003eSony FE 24-70mm f\/2.8 GM II Lens\u003c\/strong\u003e is the world's smallest, lightest standard zoom with G Master quality that brings out the best in advanced camera bodies with\n    breathtaking rendering and ideal framing for stills and movies.\u003c\/p\u003e\n\n    \u003cp class=\"mText\"\u003eThe FE 24-70mm F2.8 GM is an updated standard zoom, packing evolved optics and AF performance into a\n    convenient, compact, lightweight zoom design that offers maximum mobility for both stills and movies. It is an ideal\n    match for high-performance compact α system bodies, and will cover a wide range of shooting situations.\u003c\/p\u003e\n\n    \u003cbr\u003e\u003ch2 class=\"h2Lit\"\u003eKey Features of the Sony FE 24-70mm f\/2.8 GM II Lens\u003c\/h2\u003e\n    \u003cul\u003e\n        \u003cli\u003eF2.8 standard zoom with enhanced image quality\u003c\/li\u003e\n        \u003cli\u003eAF performance that maximizes the speed advantages of advanced bodies\u003c\/li\u003e\n        \u003cli\u003eMovie features refined for visual creators\u003c\/li\u003e\n        \u003cli\u003eThe smallest and lightest in its class* for unequalled mobility\u003c\/li\u003e\n        \u003cli\u003eSuperior control and reliability in any environment\u003c\/li\u003e\n    \u003c\/ul\u003e\n\n    \n  \n\u003cdiv class=\"gText\"\u003e\n    \u003cdiv\u003e\n        \u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eStunning G Master image quality\u003c\/span\u003e\u003c\/h2\u003e\n        \u003cp\u003eExquisite F2.8 bokeh extends throughout the zoom range thanks to advanced optical design and a new 11-blade aperture\n        unit. Bokeh is enhanced by precise control of spherical aberration during design and for each lens during manufacture.\n        Two XA elements with 0.01-micron precision suppress onion ring bokeh. Minimum focusing distance is 0.21 meters at 24 mm\n        and 0.30 meters at 70 mm, with max. magnification of 0.32x.\u003c\/p\u003e\n    \n        \u003cp\u003eExcellent contrast at high spatial frequencies means superb resolution even at F2.8. Two high-precision XA (extreme\n        aspherical) elements, two ED (Extra-low dispersion) glass elements, two Super ED glass elements, and a floating focus\n        mechanism control chromatic aberration, astigmatism, distortion, and coma at all zoom and aperture settings. Nano AR\n        Coating II subdues flare and ghosting for outstanding clarity.\u003c\/p\u003e\n    \u003c\/div\u003e\n    \u003cdiv\u003e\n        \u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eFast, precise AF and excellent response\u003c\/span\u003e\u003c\/h2\u003e\n        \u003cp\u003eFour of Sony’s original XD (extreme dynamic) Linear Motors, a floating focus mechanism, and advanced lens control\n        achieve high AF precision and approximately 2x better tracking performance while zooming than the previous model. With\n        a compatible body it can shoot at up to 30 frames per second. The new aperture unit also contributes to high speed,\n        enabling full AF tracking performance even when shooting with the aperture stopped down.\u003c\/p\u003e\n        \u003cul\u003e\n            \u003cli\u003eFour XD (extreme dynamic) Linear Motors contribute to greatly improved focusing performance, compared to the DDSSM\n            system of the predecessor, including faster, quieter, and more precise AF that's ideal for both photo and stills.\u003c\/li\u003e\n            \u003cli\u003eFloating focusing mechanism helps maintain image quality throughout the focusing range.\u003c\/li\u003e\n        \u003c\/ul\u003e\n    \u003c\/div\u003e\n    \u003cdiv\u003e\n        \u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eMovie features refined for visual creators\u003c\/span\u003e\u003c\/h2\u003e\n        \u003cp\u003eThe latest lens design technology reduces unwanted image shifts and angle of view variations for smooth, expressive\n        movie imagery. XD Linear Motors enhance AF and tracking performance, enabling high frame rate recording for exquisite\n        detail. Independent focus and aperture rings are provided, and Linear Response MF ensures direct, linear focus ring\n        response when focusing manually.\u003c\/p\u003e\n    \u003c\/div\u003e\n    \u003cdiv\u003e\n        \u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eThe most compact, lightweight, and versatile in its class\u003c\/span\u003e\u003c\/h2\u003e\n        \u003cp\u003eThe smallest and lightest F2.8 24-70mm zoom in its class, this lens offers unprecedented flexibility and freedom. It\n        weighs just 695 grams, 191 grams less than the previous model. Its length has been reduced by 16 mm, and overall volume\n        has been reduced by approximately 18%. Impressive portability and mobility make it a good choice for professional or\n        enthusiast still or movie use in a wide range of situations.\u003c\/p\u003e\n    \u003c\/div\u003e\n    \u003cdiv\u003e\n        \u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eExcellent control and reliability in any environment\u003c\/span\u003e\u003c\/h2\u003e\n        \u003cp\u003eAn updated dust and moisture resistant design provides extra reliability for outdoor use in challenging conditions, and\n        a fluorine coating keeps the front element clean. Convenient operation of circular polarizing and variable ND filters\n        (optional) is provided by a special opening in the supplied lens hood. Two customizable focus hold buttons are provided\n        for easy access and convenient control when shooting in any orientation.\u003c\/p\u003e\n    \u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"dDh\"\u003e\n\u003ch3 class=\"uLit\"\u003eBuy Sony FE 24-70mm f\/2.8 GM II Lens with Sony Australia Warranty from digiDirect\u003c\/h3\u003e\n    \u003cp\u003eAll our \u003ca href=\"https:\/\/www.digidirect.com.au\/lenses\/sony\"\u003eSony\u003c\/a\u003e lenses come with Sony Australia Warranty. \n    \u003cbr\u003eBuy with confidence from a reputable seller. digiDirect does not sell grey-import or grey-market stock. \n    \u003cbr\u003eFor more on our warranty policy \n    please see \u003ca href=\"https:\/\/www.digidirect.com.au\/faq\/warranty\/\"\u003e digiDirect FAQ Warranty\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\n    \n    \u003cbr\u003e\n    \u003cul class=\"mpn\"\u003e\n        \u003cli\u003eMPN - SEL2470GM2\u003c\/li\u003e\n        \u003cli\u003eGTIN - 4548736134102\u003c\/li\u003e\n    \u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46839006101689,"sku":"145468","price":2288.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/sony_fe_24-70mm_f_2.8_gm_ii_lens_0005_vx8027_a.jpg?v=1778110089"},{"product_id":"sony-fe-24-240mm-f-3-5-6-3-lens","title":"Sony FE 24-240mm f\/3.5-6.3 Lens","description":"\u003cp class=\"mText\"\u003eThe \u003cstrong class=\"h1Lit\"\u003eSony FE 24-240mm f\/3.5-6.3 Lens \u003c\/strong\u003e \u003cspan class=\"mText\"\u003efor full-frame E-mount cameras. Able to cover everything from wide-angle to telephoto in a single compact form factor, this lens uses a variable aperture of f\/3.5-6.3 to keep size and weight to a minimum. Ensuring maximum quality throughout the range the lens incorporates one extra-low dispersion element and five aspherical elements that combat various aberrations. Also, it has a linear autofocus motor and internal focus design that provides fast, accurate, and reliable focusing. Further benefitting use is built-in Optical SteadyShot image stabilization that reduces the impact of camera shake, especially at longer focal lengths. The lens is dust and moisture resistant as well, for operation in less-than-ideal conditions. And, it has a seven-blade circular diaphragm for smooth bokeh. \u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003eKey Features of the Sony FE 24-240mm f\/3.5-6.3 Lens\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/3.5-6.3 to f\/22-40\u003c\/li\u003e\n\u003cli\u003eOne ED Element; Five Aspherical Elements\u003c\/li\u003e\n\u003cli\u003eLinear Autofocus Motor; Internal Focus\u003c\/li\u003e\n\u003cli\u003eOptical SteadyShot Image Stabilization\u003c\/li\u003e\n\u003cli\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli\u003eSeven-Blade Circular Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"mpn\"\u003e\n\u003cli\u003eMPN - SEL24240\u003c\/li\u003e\n\u003cli\u003eGTIN - 4548736002029\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46839006167225,"sku":"119362","price":1299.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/9485_sony-fe-24-240mm-f3_5-6_3-oss-lens-06_1.jpg?v=1775374905"},{"product_id":"sony-fe-20mm-f-1-8-g-lens","title":"Sony FE 20mm f\/1.8 G Lens","description":"\u003cp class=\"mText\"\u003eThe \u003cspan class=\"h1Lit\"\u003eSony FE 20mm f\/1.8 G Lens\u003c\/span\u003e is finally Sony's answer to a compact ultra-wide prime with a bright maximum aperture for their full-frame cameras. Sony’s latest optical technology achieves impressive corner-to-corner resolution from maximum F1.8 aperture in a large-aperture wide-angle prime lens. It is characterized by its portability, advanced optical design, and intuitive handling.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eThe optical design incorporates a pair of aspherical elements and three extra-low dispersion elements to greatly reduce a variety of aberrations and distortion. A Nano AR Coating has also been applied to further reduce surface reflections and flare for improved contrast when working in bright and backlit conditions.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eBenefitting the optics, this lens also sports a dual XD Linear Motor system that is fast and quiet while lending to more responsive control for manual focus operation. The lens is also dust- and moisture-sealed along with a fluorine coating, to support shooting in inclement conditions.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eA focus hold button, focus mode switch, aperture ring, and other controls have been designed and positioned for easy operation and a smooth workflow. Alternative functions that support individual shooting needs can be assigned to the focus hold button via camera body menu settings. While the front lens element is fluorine-coated to repel water and grime, and the lens' dust and moisture resistant design provides the reliability needed for outdoor use in challenging conditions. Additionally, this lens has been optimised for video with a de-clickable aperture ring and a smooth linear manual focus response.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003eKey Features of the Sony FE 20mm f\/1.8 G Lens\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eUltra-wide 20mm F1.8 lens with a stunning corner-to-corner resolution\u003c\/li\u003e\n\u003cli\u003eCompact and lightweight for enhanced handling and mobility\u003c\/li\u003e\n\u003cli\u003eXD Linear Motors for fast, precise, quiet AF and tracking\u003c\/li\u003e\n\u003cli\u003eTwo AA (Advanced Aspherical) elements help to greatly reduce distortion and spherical aberrations in order to accurately render scenes with a high degree of sharpness.\u003c\/li\u003e\n\u003cli\u003eThree extra-low dispersion elements reduce colour fringing and chromatic aberrations for improved clarity and colour accuracy.\u003c\/li\u003e\n\u003cli\u003eA Nano AR Coating has been applied to minimize surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.\u003c\/li\u003e\n\u003cli\u003eCustomizable focus hold button for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\n\u003cli\u003eThe physical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\n\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\n\u003cli\u003eFluorine-coated front element resists dust, moisture, and fingerprints and is easy to clean.\u003c\/li\u003e\n\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eHigh-Resolution Optical Performance in a Compact Ultra-wide Prime Lens\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe Sony FE 20mm f\/1.8 G features two AA (advanced aspherical) elements in an innovative optical design to minimise aberration for outstanding corner-to-corner resolution right from the lens’s widest F1.8 aperture.\u003c\/p\u003e\n\u003cp\u003eIn addition to precise control of spherical aberration that has a significant influence on bokeh quality, the FE 20mm F1.8 G has a 9-blade circular aperture that contributes to smooth, creamy bokeh and natural-looking highlights that are hallmarks of the G Lens series. This lens also has a minimum focusing distance of just 0.19 meter when used in AF mode, and an even closer 0.18 meter minimum focusing distance when focused manually. It is an excellent choice for gimbal\/grip mounting, whether shooting selfies or other subjects.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eNano AR Coating for crisp contrast\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eSony’s original Nano AR Coating creates a precise, regular nanostructure on lens surfaces that does not interfere with light transmission while suppressing reflections that can cause flare and ghosting. Internal reflections are reduced to an absolute minimum, achieving outstanding clarity and contrast.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eRealistically rendered point sources\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eTwo AA (advanced aspherical) elements and three ED (Extra-low Dispersion) glass elements are employed to minimise sagittal flare so that point light sources are reproduced accurately, without colour smearing.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eXD Linear Autofocus Motors Maximises AF Speed, Precision, and Tracking for Reliable Results\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eTwo XD (eXtreme Dynamic) Linear Motors easily keep up with Sony’s high-speed camera bodies, taking full advantage of their AF speed, precision, and tracking potential. New control algorithms make it possible to drive the lens’s large focus group smoothly and without delays for responsive, silent, low-vibration autofocus.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eCompact and Lightweight Design with Enhanced Handling\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe excellent optical performance is further supported by a refined mechanical system that only weighs 373 grams! Resulting in enhance mobility when used with compact E-mount bodies, and making up a well-balanced system that is ideal for use on gimbals or accessory grips.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eDust and moisture resistant\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eA dust and moisture resistant design provides the reliability needed for outdoor use in challenging conditions.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eFluorine front element coating\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe front lens element features a fluorine coating that repels water, oil, and other contaminants while making it easier to wipe off any contaminants or fingerprints that do become attached to the lens surface.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eCustomisable focus hold button\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eA conveniently placed focus hold button not only offers easy focus hold control but can be assigned to a variety of other functions from a menu accessed via the camera body.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eOptimised for Sony Alpha Video Production\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eRecognising the need of Sony content creators, this lens offers a smooth natural and linear focus response for subtle control when focusing manually. The focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eSwitchable aperture ring click stops\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eIn addition to providing the fast response required for professional application, the aperture ring includes a switch that turns its click stops on or off: ON for tactile feedback when shooting stills, or OFF for seamless, silent control when shooting movies.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eEasy manual\/autofocus switching\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eA focus mode switch that allows instant switching between auto and manual focus modes can be a great advantage when shooting subjects or situations that require fine manual focus adjustment.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"mpn\"\u003e\n\u003cli\u003eMPN - SEL20F18G\u003c\/li\u003e\n\u003cli\u003eGTIN - 4548736099777\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46839006232761,"sku":"135079","price":1399.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/sony_fe_20mm_f1.8_g_lens_sel20f18g_a.jpg?v=1775374907"},{"product_id":"sony-fe-24-105mm-f-4-g-oss-lens","title":"Sony FE 24-105mm f\/4 G OSS Lens","description":"\u003cp class=\"mText\"\u003eDesigned for versatility, the \u003cstrong class=\"h1Lit\"\u003eSony FE 24-105mm f\/4 G OSS Lens\u003c\/strong\u003e is a wide-angle to short-telephoto zoom designed for E-mount mirrorless cameras. Complementing the useful range of focal lengths is a constant f\/4 maximum aperture, which maintains consistent performance throughout the zoom range and also affords increased control over depth of field. Benefitting the reach is an advanced optical design, which employs aspherical and extra-low dispersion glass elements to control color fringing, distortion, and a variety of aberrations for greater sharpness and clarity. A Nano AR Coating has also been applied to suppress lens flare and ghosting for high contrast and color accuracy when working in harsh light.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eFurther adding to the versatility, this 24-105mm f\/4 also incorporates an Optical SteadyShot image stabilization system to minimize the appearance of camera shake for sharper handheld shooting, and this system can pair with select cameras' sensor-shift image stabilization for even more effective blur control. Suiting both stills and video shooting, a Direct Drive Super Sonic wave AF motor, along with an internal focusing design, provides quick and quiet focusing performance as well as natural manual focus control. Additionally, this also features a weather-resistant physical construction, along with a fluorine-coated front element, to enable its use in trying weather conditions.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003eKey Features of the Sony FE 24-105mm f\/4 G OSS Lens\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/4 to f\/22\u003c\/li\u003e\n\u003cli\u003e4 Aspherical Elements, 3 ED Elements\u003c\/li\u003e\n\u003cli\u003eNano AR and Fluorine Coatings\u003c\/li\u003e\n\u003cli\u003eDirect Drive Super Sonic Wave AF Motor\u003c\/li\u003e\n\u003cli\u003eOptical SteadyShot Image Stabilization\u003c\/li\u003e\n\u003cli\u003eInternal Focus Design\u003c\/li\u003e\n\u003cli\u003eFocus Hold Button; AF\/MF Switch\u003c\/li\u003e\n\u003cli\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli\u003eRounded Nine-Blade Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"gText\"\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eWide-range mid-telephoto zoom\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eA wide 24–105 mm zoom range with constant F4 easily handles subjects such as portraits, snapshots, landscapes, architecture, and more. This one lens will cover most shooting needs, minimizing the need to carry extra equipment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eOutstanding images at any focal length\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eFour aspherical elements, two of which are high-precision AA (advanced aspherical) types, are used in an advanced optical design that effectively suppresses distortion while maintaining consistently high corner-to-corner resolution and image quality throughout the lens's zoom range.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eED glass enhances resolution and color\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThree ED (Extra-low Dispersion) glass elements strategically deployed in the lens's optical path further enhance resolution by suppressing chromatic aberration. Excellent sharpness and natural color reproduction are maintained right out to the image edges.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eClarity and contrast in any light\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eSony's original Nano AR Coating suppresses spurious reflections that can cause flare and ghosting in backlit and other challenging lighting situations, for consistently high contrast and clarity. Freedom from flare over a wide range of incident light angles provides greater framing and composing flexibility. (1. Nano AR Coating \/ 2. Glass \/ 3. Transmitted light)\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eA one-lens solution for mobile, versatile shooting\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eExcellent optical performance and a high zoom ratio are packed into a compact, lightweight design weighing only 23.4 oz (663 g). The design extends to E-mount bodies for outstanding system mobility and handling ease. This one high-performance lens lets you shoot a wide range of subjects and situations. A minimum focus distance of 1.25 ft (0.38 m) and built-in optical image stabilization further enhance all-around versatility.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eBeautiful blend of sharpness and bokeh\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eIn addition to a circular aperture design, precise control of the lens's spherical aberration shape contributes to the stunning balance between sharpness and luscious bokeh that is a hallmark of the G Lens brand. The ability to combine high resolution and smooth bokeh in creative imagery affords vast expressive potential.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eConstant F4 and fast, precise, quiet AF are good for stills and movies\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eA bright, constant F4 maximum aperture throughout the zoom range keeps the brightness even when focal length is changed. Sony's Direct Drive SSM (DDSSM) AF drive system offers fast, precise and quiet focusing. A precision optical design minimizes focus breathing. All of this makes the FE 24-105mm F4 G OSS an excellent choice for both stills and movies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eHigh reliability in harsh conditions\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe overall design of this lens is dust and moisture resistant3 for extra protection and reliable operation in challenging environments. Shoot with confidence in light rain or windy conditions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eFluorine coated front element\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe lens's front element features a fluorine coating that helps to prevent fingerprints on the lens and stop dirt from sticking, and makes it easier to wipe away any dirt and fingerprints that do appear on the lens surface.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cul class=\"mpn\"\u003e\n\u003cli\u003eMPN - SEL24105G\u003c\/li\u003e\n\u003cli\u003eGTIN -027242909601 \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46839006265529,"sku":"127909","price":1262.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/1508902263_img_888266.jpg?v=1775374908"},{"product_id":"sony-fe-24-70mm-f-2-8-gm-lens","title":"Sony FE 24-70mm f\/2.8 GM Lens","description":"\u003cp class=\"mText\"\u003eA fast, standard zoom favoured for its versatility, the \u003cstrong class=\"h1Lit\"\u003eSony FE 24-70mm f\/2.8 GM Lens\u003c\/strong\u003e is a wide-angle to short telephoto lens designed for E-mount mirrorless cameras. Featuring a constant f\/2.8 maximum aperture, this lens maintains consistent performance throughout the zoom range and benefits from working in low-light conditions and with selective focus techniques. Complementing the apt light-gathering capabilities is an equally impressive optical design, which incorporates three aspherical elements and two extra-low dispersion elements. One of the aspherical elements features an XA (extreme aspherical) designation, ensuring its refined surface precision and notable ability to minimize spherical aberrations throughout the zoom range. Additionally, a Nano AR Coating has been applied to individual elements to significantly minimize lens flare and ghosting for increased contrast and colour neutrality. Pairing a sophisticated optical design and versatile speed, this standard zoom is well-suited for use in a wide array of environments and lighting conditions.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eBeyond the attributes of the lens system itself, this 24-70mm is also characterized by a Direct Drive SSM (Super Sonic wave Motor) system that provides fast, quiet AF performance as well as responsive manual focus handling. The lens is also dust- and moisture-sealed, to permit working in inclement weather conditions, and nuanced details, such as a focus hold button and rubberized control dials, further the intuitiveness in handling.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003eKey Features of the Sony FE 24-70mm f\/2.8 GM Lens\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/li\u003e\n\u003cli\u003eCovering wide-angle to portrait-length perspectives, this standard 24-70mm zoom is designed for full-frame E-mount mirrorless cameras and is also compatible with APS-C models, where it will provide a 36-105mm equivalent focal length range.\u003c\/li\u003e\n\u003cli\u003eConstant f\/2.8 maximum aperture maintains consistent performance from wide-angle to telephoto focal length positions and also contributes to greater selective focus control.\u003c\/li\u003e\n\u003cli\u003eOf the three aspherical elements incorporated in the lens design, one is an XA element with superior surface precision to effectively reduce astigmatism, field curvature, coma, and other monochromatic aberrations from imagery.\u003c\/li\u003e\n\u003cli\u003eOne extra-low dispersion element and one Super ED element are featured in the lens design and help to control chromatic aberrations and reduce colour fringing for increased clarity and colour fidelity.\u003c\/li\u003e\n\u003cli\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.\u003c\/li\u003e\n\u003cli\u003eA Direct Drive Super Sonic wave AF motor and internal focus mechanism provides quick, quiet, and precise autofocus performance and also contribute to more natural, intuitive manual focus control.\u003c\/li\u003e\n\u003cli\u003eA focus hold button and AF\/MF switch are present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\n\u003cli\u003eA dust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\n\u003cli\u003eThe rounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"gText\"\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eA new era of standard zoom performance\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eNo-compromise design and technology result in a constant F2.8 zoom lens that can fully utilize the potential of current and future high-resolution camera bodies. This peerless standard zoom covers a 24mm to 70mm focal length range and is an ideal choice when ultimate image quality is required for portraits, scenery, snapshots, and more.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eExtraordinary resolution and bokeh\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eA XA (extreme aspherical) lens element with superlative surface precision not only contributes to stunning corner-to-corner resolution and detail throughout the zoom range but also plays a vital role in achieving smooth, soft bokeh that can be a powerful expressive tool in a wide range of photographic situations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eNatural rendering and colour\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eOne ED (Extra-low-Dispersion) and one Super ED glass element in an optical path that has been designed to the highest standards help to achieve lifelike, natural imagery without unnatural colouration by keeping axial and lateral chromatic aberration in check while maximizing subjective resolution for breathtaking texture and detail.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eBright, fast F2.8 at any focal length\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eA constant F2.8 maximum aperture makes it easy to keep exposure settings constant throughout the zoom range to maintain low-light capability or action-stopping shutter speeds. Consistently spectacular image quality is ensured at any aperture or focal length\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003e9-blade aperture enhances bokeh beauty\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe remarkable beauty of this lens’s bokeh is further enhanced by a 9-blade circular aperture design that contributes not only to smoothness but to natural highlights as well.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eThe precise focus at blazing speed\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eIn addition to positioning large-aperture lenses with extremely high precision for spot-on focusing, the Direct Drive SSM (DDSSM) system minimizes spurious motion while an advanced control system and refined algorithms enhance AF operation speed. DDSSM is also smooth and quiet, making it advantageous for movies as well as stills.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eOutstanding clarity and contrast\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eSony’s original Nano AR Coating suppresses spurious reflections that can cause flare and ghosting, particularly in backlit situations. The result is consistently high contrast and clarity with deep blacks in the widest possible range of photographic situations. (1. Nano AR Coating \/ 2.Glass \/ 3.Transmitted light)\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eVersatile fingertip focus control\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe ability to respond quickly to rapidly changing shooting situations can mean the difference between getting the shot or not. A manual\/autofocus mode switch and focus hold button are positioned for easy access, providing versatile, professional control for a wide range of subjects and environments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eZoom lock improves portability\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eZoom lenses can sometimes extend under their own weight during transportation, and that can be a nuisance while increasing the chance of accidental damage. A zoom lock switch provides a simple, sure way to lock the zoom mechanism for safe, convenient transportation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eHigh reliability in harsh conditions\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eCareful dust and moisture sealing measures have been implemented to ensure maximum protection and reliability in challenging environments. Shoot with confidence in light rain or windy conditions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eHood lock and release\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eA hood lock mechanism prevents accidental hood detachment when moving from location to location, while a hood release button makes it easy to remove and replace the hood whenever necessary.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"mpn\"\u003e\n\u003cli\u003eMPN - SEL2470GM\u003c\/li\u003e\n\u003cli\u003eGTIN - 4548736019522\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46839006331065,"sku":"122255","price":2299.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/11653_c_1.jpg?v=1784677057"},{"product_id":"sony-fe-24mm-f-2-8-g-lens","title":"Sony FE 24mm f\/2.8 G Lens","description":"\u003cp class=\"mText\"\u003eThe \u003cstrong class=\"h1Lit\"\u003eSony FE 24mm f\/2.8 G Lens\u003c\/strong\u003e is a classic wide prime lens in an ultra-compact form factor optimised for the modern content creator that shoots both stills and video. This versatile lens suits shooting everything from street to landscape and documentary subjects, and it features an advanced optical design for well-corrected imagery with a high degree of sharpness and clarity.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eThe lens design includes an extra-low dispersion and aspherical elements to reduce a variety of aberrations, colour fringing, and distortion. The optics are complemented by a Nano AR II coating that also suppresses flare and ghosting for improved contrast. Balancing the optics is an XD Linear Motor system that uses two separate focusing motors to deliver especially quiet, precise, and quick autofocus performance. The lens also sports a dust- and moisture-sealed design and fluorine-coated front lens element to support shooting in inclement conditions.\u003c\/p\u003e\n\u003cbr\u003e\n\u003ch2 class=\"h2Lit\"\u003eKey Features of the Sony FE 24mm f\/2.8 G Lens\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/2.8 to f\/22\u003c\/li\u003e\n\u003cli\u003eXA Element and ED Element\u003c\/li\u003e\n\u003cli\u003eNano AR II and Fluorine Coatings\u003c\/li\u003e\n\u003cli\u003eMinimum Focus Distance: 24cm\u003c\/li\u003e\n\u003cli\u003eDual XD Linear AF Motors, Internal Focus\u003c\/li\u003e\n\u003cli\u003eFocus Hold Button, AF\/MF Switch\u003c\/li\u003e\n\u003cli\u003ePhysical Aperture Ring; De-Click Switch\u003c\/li\u003e\n\u003cli\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli\u003eRounded 7-Blade Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eHigh-Resolution Images with Beautiful Bokeh\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eHigh image quality is realised using aspherical and ED (Extra-low Dispersion) glass elements to deliver sharp and detailed images. The aspherical elements deployed in the 24mm F2.8 removes many common aberrations. The ED glass element effectively suppresses chromatic aberration and reduces colour fringing. Additionally, an incredibly close focus distance allows for greater detail up close.\u003c\/p\u003e\n\u003cdiv class=\"gText\"\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eSuperb Build Quality\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe robust build is designed to withstand the demands of everyday use. With the exterior finish and lens hood made from tough aluminium for enhanced durability plus dust and weather resistance for greater reliability. Further, the aperture ring indices, focal length markings, and Sony logo on the hood, are all engraved, giving a finish with a sophisticated feel.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCompact Size\u003c\/strong\u003e\u003cbr\u003eDespite the compact size of the 24mm F2.8 it still features a focus hold button, focus mode switch, aperture ring, and aperture click switch. The Linear Response Manual Focus ring contributes to the intuitive operability and design of the lens, offering greater control and an enhanced user experience. Weighing 162g, the Sony FE 24mm F2.5 shares the same physical dimensions and filter diameter as the Sony FE 40mm and 50mm F\/2.5, allowing seamless lens changing for videographers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eOutstanding Autofocus Performance\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eSupported by two linear motors this lens is capable of delivering fast, precise autofocus with excellent AF tracking performance. When paired with an Alpha camera with Real-time Tracking, autofocus tracking is maintained regardless of instantaneous changes in subject speed or direction. The powerful autofocus capabilities deliver exceptional results for both stills capture and movie making.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQuiet and Low-vibration AF | ideal for movie shooting\u003c\/strong\u003e\u003cbr\u003eBesides exceptionally fast and accurate autofocus, the two linear motors have a very low operating noise, making this lens ideal for both still and movie shooting, when near-silent operation is highly important. Additionally, the wide variety of capabilities and features such as deep-ribbed focus wheel with linear focus response, deep-ribbed iris wheel and light-weight make this collection of prime lenses comfortable for extended shooting use for either stills or movies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\n\u003cul class=\"mpn\"\u003e\n\u003cli\u003eMPN - 4548736130586\u003c\/li\u003e\n\u003cli\u003eGTIN - SEL24F28G\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46839006363833,"sku":"139303","price":899.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/sony_fe_24mm_f_2.8_g_lens_0002_vx8018_f.jpg?v=1775374911"},{"product_id":"sony-fe-24mm-f-1-4-gm-lens","title":"Sony FE 24mm f\/1.4 GM Lens","description":"\u003cp class=\"mText\"\u003eCombining a favored wide-angle focal length with an especially bright design, the\u003cstrong class=\"h1Lit\"\u003e Sony FE 24mm f\/1.4 GM Lens\u003c\/strong\u003e is a fast, versatile lens well-suited to landscape, nature, and street photography. Its wide-but-usable perspective is complemented by the f\/1.4 maximum aperture, which excels in low-light conditions and also offers increased control over depth of field. The optical design incorporates three extra-low dispersion elements to reduce chromatic aberrations and two XA (extreme aspherical) elements, which significantly control spherical aberrations for a high degree of image sharpness and clarity. Additionally, a Nano AR coating has been applied to limit ghosting and lens flare for increased contrast and color fidelity when working in strong lighting conditions.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eFor controlling focus, a Direct Drive SSM (Super Sonic wave Motor) is employed that is quick and quiet, and also lends more responsive control for manual focus operation. The lens also sports a dust- and moisture-sealed design and fluorine-coated front lens element to support shooting in inclement conditions and a dedicated focus hold button, AF\/MF switch, and manual aperture ring lend further control while shooting.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/p\u003e\n\u003cp\u003e     \u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003eKey Features of the Sony FE 24mm f\/1.4 GM Lens\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eVersatile wide-angle prime is designed for full-frame Sony E-mount mirrorless cameras, however can also be used on APS-C models where it provides a 36mm equivalent focal length.\u003c\/li\u003e\n\u003cli\u003eNotably fast f\/1.4 maximum aperture benefits working in difficult lighting conditions and also affords increased control over depth of field.\u003c\/li\u003e\n\u003cli\u003eTwo XA elements are incorporated into the optical design, which features superior surface precision for effective control over astigmatism, field curvature, coma, and other spherical aberrations.\u003c\/li\u003e\n\u003cli\u003eThree extra-low dispersion elements are featured in the lens design and help to reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/li\u003e\n\u003cli\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.\u003c\/li\u003e\n\u003cli\u003eA Direct Drive Super Sonic wave Motor AF system and internal focus mechanism provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control.\u003c\/li\u003e\n\u003cli\u003eA focus hold button is present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\n\u003cli\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\n\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\n\u003cli\u003eFluorine-coated front element resists dust, moisture, and fingerprints and is easy to clean.\u003c\/li\u003e\n\u003cli\u003eRounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"mpn\"\u003e\n\u003cli\u003eMPN -  SEL24F14GM\u003c\/li\u003e\n\u003cli\u003eGTIN - 4548736083981\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46839006429369,"sku":"129547","price":1759.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/1537457807_1435887_1.jpg?v=1784680392"},{"product_id":"sony-fe-28-135mm-f-4-g-oss-pz-lens","title":"Sony FE 28-135mm f\/4 G OSS PZ Lens","description":"\u003cp class=\"mText\"\u003eFeaturing an LED video light and a compact design, the \u003cstrong class=\"h1Lit\"\u003eSony FE 28-135mm f\/4 G OSS PZ Lens\u003c\/strong\u003e provides users with a portable unit for use specifically with Nikon's i-TTL metering system. The flash has good power with a guide number of 24 m at ISO 100 and while no direct manual adjustments are available the output can be tuned via the camera's flash exposure compensation settings. The unit offers wide coverage for a 24mm lens with FX-format full-frame cameras and the 100 lux LED light has quarter, half or full power output levels, which is beneficial for both video and close up still photography.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eVersatility is important in this unit with the ability to tilt upward 90° and rotate left and right 180° for excellent bounce and swivel capabilities. The flash will also function wirelessly as either a commander unit on the D810 and D750 or a remote slave for full compatibility with cameras, other flash units, and wireless flash controllers in Nikon's Creative Lighting System. Other features include slow, Auto FP high-speed, 1st, and 2nd curtain synchronization. The SB-500 will also transmit LED and flash color information to the camera for setting an optimal white balance and runs on AA batteries x2, which provide a recycle time as fast as 3.5 seconds. Included with the camera are a soft case and stand.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003eKey Features of the Sony FE 28-135mm f\/4 G OSS PZ Lens\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eOffers test firing, the ability to monitor pre-flashes, and an LED modeling flash function\u003c\/li\u003e\n\u003cli\u003eFlash compensation from -3 to +1 EV in 1\/3 EV steps is available in-camera\u003c\/li\u003e\n\u003cli\u003eHead tilts up 90° with click-stops at 0°, 60°, 75°, and 90°\u003c\/li\u003e\n\u003cli\u003eHead rotates horizontally 180° to the left and right with click-stops at 0°, 30°, 60°, 75°, 90°, 120°, 150°, and 180°\u003c\/li\u003e\n\u003cli\u003eFour wireless channels are available in Commander mode while only 1 is available in Remote mode\u003c\/li\u003e\n\u003cli\u003eTwo wireless groups, A and B, are available\u003c\/li\u003e\n\u003cli\u003eFlash-ready indicator lights up when fully recycled or flashes slowly as a warning\u003c\/li\u003e\n\u003cli\u003eDelivers approximately 100 full-power flashes from a pair of Alkaline batteries and 140 from Ni-MH\u003c\/li\u003e\n\u003cli\u003eA thermal cut-out function protects the flash\u003c\/li\u003e\n\u003cli\u003eFirmware can be updated through camera body\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"mpn\"\u003e\n\u003cli\u003eMPN - FSA04201\u003c\/li\u003e\n\u003cli\u003eGTIN - 018208048144\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46839006462137,"sku":"118491","price":2899.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/118491-main-0001.jpg?v=1785126165"},{"product_id":"sony-fe-28-70mm-f-2-gm-lens","title":"Sony FE 28-70mm f\/2 GM Lens","description":"\u003cp class=\"mText\"\u003eThe \u003cstrong class=\"h1Lit\"\u003eSony FE 28-70mm f\/2 GM Lens\u003c\/strong\u003e is a truly unique addition to the GM range of optics. With a constant f\/2 maximum aperture, the lens provides powerful background defocus and low-light performance across its significant focal length range. Despite its remarkable technical specifications, the 28-70mm f\/2 GM is a highly portable lens, weighing in at just 918g; far lighter than any comparable optic. As a result, the lens is a powerful option for any professional seeking to add some of the qualities that prime lenses offer, while maintaining the versatility that only a zoom lens provides.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003e \u003c\/p\u003e\n\u003ch2\u003eKey Features of the Sony FE 28-70mm f\/2 GM Lens\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eDouble the Light-Gathering of other Premium Zooms\u003c\/li\u003e\n\u003cli\u003eRapid, Tenacious Autofocus\u003c\/li\u003e\n\u003cli\u003eDesigned for Stills and Video\u003c\/li\u003e\n\u003cli\u003eCapture clear images with minimal flar\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"mpn\"\u003e\n\u003cli\u003eMPN - SEL2870GM\u003c\/li\u003e\n\u003cli\u003eGTIN - 4548736165823\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46839006560441,"sku":"165683","price":3768.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/sony-sel-28-70mm-f-2-0-gm_19725_1.jpg?v=1775374916"},{"product_id":"sony-fe-35mm-f-1-8-lens","title":"Sony FE 35mm f\/1.8 Lens","description":"\u003cp class=\"mtext\"\u003eThe fast and compact \u003cspan class=\"h1lit\"\u003eSony FE 35mm f\/1.8 Lens\u003c\/span\u003e from Sony provides a versatile wide-angle solution for your full-frame E-mount camera. It can also be used on APS-C format cameras where it will provide a 52.5mm equivalent focal length. \u003cbr\u003eThe lens features an aspherical element to reduce aberrations and field curvature while maintaining contrast and edge-to-edge sharpness. It also, boasts a maximum aperture of f\/1.8 for selective focus effects and for working in low-light conditions.\u003c\/p\u003e\n\u003cp class=\"mtext\"\u003eDust- and moisture-resistant construction that will permit operation in less-than-ideal weather conditions. Additionally, it has a nine-blade circular diaphragm for smooth bokeh.\u003c\/p\u003e\n\u003cp class=\"mtext\"\u003eFor fast, responsive focusing, the 35mm uses a linear motor and internal focus design, while a customizable focus hold button locks focus when recomposing and can be set to activate other functions*\u003c\/p\u003e\n\u003cp\u003e*(including Eye AF, AF On, Aperture Preview, Shot Result Preview, or Bright Monitoring among others).\u003c\/p\u003e\n\u003ch2 class=\"hlit\"\u003e\u003cspan class=\"hlit\"\u003eA fast, versatile prime for all occasions\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eOffering outstanding image quality even at its maximum f\/1.8 aperture, this compact, lightweight 35mm prime lens for full-frame cameras is a versatile choice for everything from tabletop photography to the great outdoors. Fast, precise, quiet AF operation and reliable AF tracking make it suitable for shooting videos as well as stills.\u003c\/p\u003e\n\u003ch2\u003eKey Features Sony FE 35mm f\/1.8 Lens\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eA fast f\/1.8 maximum aperture for creating images with a shallow depth of field as well as work in low-light conditions.\u003c\/li\u003e\n\u003cli\u003eCustomizable focus hold button\u003c\/li\u003e\n\u003cli\u003eAn aspheric element is incorporated in the lens design to reduce aberrations and field curvature while maintaining contrast and sharpness.\u003c\/li\u003e\n\u003cli\u003eA linear autofocus motor and internal focus design provide quick and precise autofocus performance and enables accurate and silent focusing while recording videos.\u003c\/li\u003e\n\u003cli\u003eAF\/MF switch on the lens barrel conveniently allows for fast selection between autofocus or manual focus without having to access any menus.\u003c\/li\u003e\n\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\n\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"hlit\"\u003e\u003cspan class=\"hlit\"\u003eCompact and lightweight with full-frame coverage\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThanks to innovative optical design, this large-aperture lens weighs a mere 280g (9.9oz.) and is just 65.6mm in diameter by 73mm in length. That convenience and mobility come with superb image quality that makes it a great all-around choice for stills and movies. It is a full-frame lens, but also balances well with APS-C bodies, providing an equivalent focal length of 52.5mm that is ideal for portraits and snapshots.\u003c\/p\u003e\n\u003ch2 class=\"hlit\"\u003e\u003cspan class=\"hlit\"\u003eHigh corner-to-corner resolution from the widest aperture\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eAn aspherical element is strategically implemented in this lens’s advanced design to suppress optical aberration and achieve high resolution right out to the image periphery. Smooth bokeh is also available when needed, supported by a 9-blade circular aperture mechanism that contributes to natural looking highlights. 0.22m (0.73ft.) minimum focus distance and 0.24x maximum magnification make this lens useful for closeups too.\u003c\/p\u003e\n\u003ch2 class=\"hlit\"\u003e\u003cspan class=\"hlit\"\u003eVersatile and reliable for a range of shooting situations\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eA conveniently placed focus hold button not only offers easy focus hold control, but can be assigned to a variety of other functions from a menu accessed via the camera body. The lens also features a focus mode switch that allows instant switching between auto and manual focus. A dust and moisture resistant design1 ensures maximum reliability in challenging shooting environments.\u003c\/p\u003e\n\u003ch2 class=\"hlit\"\u003e\u003cspan class=\"hlit\"\u003eQuiet, reliable AF tracking for movies as well as stills\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe narrow depth of field available at a wide f\/1.8 aperture makes focus critical. The fast response and high precision of this lens's linear-motor AF drive system ensure fast, precise, quiet autofocus operation. Outstanding AF performance is available not only for stills, but also for movies where \"wobbling\" is employed for delicate continuous focus control.\u003c\/p\u003e\n\u003ch2 class=\"hlit\"\u003e\u003cspan class=\"hlit\"\u003eNatural, linear manual focus response\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eLinear Response MF ensures that the focus ring responds directly and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise.\u003c\/p\u003e\n\u003ch3 class=\"ulit\"\u003eBuy Sony FE 35mm f\/1.8 Lens with Sony Australia Warranty from digiDirect\u003c\/h3\u003e\n\u003cp\u003eAll our \u003ca href=\"https:\/\/www.digidirect.com.au\/cameras\/sony\"\u003eSony\u003c\/a\u003e products come with Sony Australia Warranty. \u003cbr\u003eBuy with confidence from a reputable seller. digiDirect does not sell grey-import or grey-market stock. \u003cbr\u003eSony Warranty on the Sony FE 35mm f\/1.8 Lens is 2 year back to base. For more on our warranty policy please see \u003ca href=\"https:\/\/www.digidirect.com.au\/faq\/warranty\/\"\u003e digiDirect FAQ Warranty\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"mpn\"\u003e\n\u003cli\u003eMPN - SEL35F18F\u003c\/li\u003e\n\u003cli\u003eGTIN - 4548736099760\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46839006658745,"sku":"132515","price":899.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/1562667325_img_1214267.jpg?v=1775374919"},{"product_id":"sony-fe-35mm-f-1-4-gm-lens","title":"Sony FE 35mm f\/1.4 GM Lens","description":"\u003cp class=\"mText\"\u003eThe \u003cstrong class=\"h1Lit\"\u003eSony FE 35mm f\/1.4 GM Lens\u003c\/strong\u003e is a remarkably compact classic wide-angle prime with an updated design. It delivers eye-opening G Master resolution, bokeh, and with extraordinary AF speed and precision, it is a great choice for applications where an ideal blend of mobility and superb image quality is required.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eTwo XA (eXtreme Aspherical) elements and one extra-low dispersion element in the FE 35mm f\/1.4 GM optical design reduce a variety of aberrations, colour fringing, and distortion for stunning contrast and resolution. A Nano AR II coating complements the optics, suppressing flare and ghosting for improved contrast and image clarity in any lighting conditions.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eAn XD Linear Motor system uses two separate focusing motors to deliver especially quiet, precise, and quick autofocus performance. Sony's state-of-the-art control algorithms developed specifically for the XD Linear Motors minimize vibration and noise, while Linear Response MF feature provides direct, linear manual focus response.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eThe Sony FE 35mm f\/1.4 GM Lens features robust and intuitive physical design to benefit both photography and cine applications with a focus hold button, focus ring, and other controls supporting efficient operation. You can assign the focus hold button to a number of other functions via a camera body menu and also de-click the aperture ring for smooth aperture changes via the aperture click switch on the side of the lens.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eAdditionally, the Sony FE 35mm f\/1.4 GM also sports a dust- and moisture-sealed design and fluorine-coated front lens element to support shooting in inclement conditions.\u003c\/p\u003e\n\u003cbr\u003e\n\u003ch2 class=\"h2Lit\"\u003eKey Features of the Sony FE 35mm f\/1.4 GM Lens\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eFast f\/1.4 maximum aperture benefits working in difficult lighting conditions and offers increased control over depth of field.\u003c\/li\u003e\n\u003cli\u003eOptical design with two XA (extreme aspherical) elements featuring superior surface precision for effective control over astigmatism, field curvature, coma, distortion, and other spherical aberrations for a high degree of sharpness and accurate rendering.\u003c\/li\u003e\n\u003cli\u003eOne extra-low dispersion element helps to reduce chromatic aberrations and colour fringing for improved clarity and colour neutrality.\u003c\/li\u003e\n\u003cli\u003eNano AR Coating II reduces surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions. This updated coating is better suited for larger, curved elements and is especially adept at minimizing internal reflections.\u003c\/li\u003e\n\u003cli\u003eTwo XD Linear Motors, along with an internal focusing design, provides quick, quiet, and precise autofocus performance.\u003c\/li\u003e\n\u003cli\u003eNatural intuitive Linear Response manual focus control with AF\/MF switch located on the lens barrel for tactile control over this setting.\u003c\/li\u003e\n\u003cli\u003eA focus hold button is featured on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\n\u003cli\u003eThe physical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\n\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\n\u003cli\u003eFluorine-coated front element resists dust, moisture, and fingerprints and is easy to clean.\u003c\/li\u003e\n\u003cli\u003eRounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eA Compact G Master 35mm lens with Amazing Resolution\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eAdvanced optical design and manufacturing technology enables the Sony FE 35mm f\/1.4 GM Lens to deliver extraordinary resolution, gorgeous bokeh and precise focus performance. Two XA (extreme aspherical) elements effectively maintain superb resolution throughout the image area. An ED glass element and other optical refinements effectively suppress chromatic aberration and purple fringing for breathtaking results.\u003c\/p\u003e\n\u003cp\u003eThanks to its 11-blade construction the FE 35mm f\/1.4 GM delivers beautiful extraordinary bokeh with advanced spherical aberration control. The combination of f\/1.4 maximum aperture and the flexibility to choose the perfect shooting distance allows for ultimate control and stunning bokeh when shooting both stills and video.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e11-blade aperture construction\u003c\/li\u003e\n\u003cli\u003eMinimum focusing distance of just 27cm with a maximum magnification of 0.23x in autofocus mode\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eProfessional control and reliability\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe FE 35mm f\/1.4 GM offers full professional control, with a focus hold button and focus mode switch to support smooth, efficient operation. An aperture ring with switchable click stops can be turned off for movie shooting. Sporting the build quality typical of G Master, the FE 35mm f\/1.4 GM has been created to be reliable with a dust and moisture resistant design* and a fluorine front element coating that repels water, oil, and other contaminants.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLinear Response MF provides excellent response and fine linear focus control\u003c\/li\u003e\n\u003cli\u003eCustomisable Focus hold button via a body menu\u003c\/li\u003e\n\u003cli\u003eAperture control ring that can be de-clicked for smooth aperture transitions\u003c\/li\u003e\n\u003cli\u003eFocus mode switch for switching between AF\/MF without having to look away from the viewfinder\u003c\/li\u003e\n\u003cli\u003eSealing at all buttons and rings (dust and moisture resistance)\u003c\/li\u003e\n\u003cli\u003eHybrid metal and engineering plastic construction for high durability and low weight\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eAdvanced Focus System with XD Linear Motors ensure fast, precise, quiet AF and tracking\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eTwo XD (extreme dynamic) Linear Motors provide precise autofocus and tracking for outstanding resolution at any distance. The state-of-the-art control algorithms, developed specifically for the XD Linear Motors, improve control response and precision whilst minimising vibration and noise for fast, smooth and silent AF performance. Linear Response MF is ideal for creative focusing effects when shooting video as it ensures the focus ring responds to subtle movement when focusing manually providing immediate and precise control.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTwo precise XD (extreme dynamic) AF Linear Motors\u003c\/li\u003e\n\u003cli\u003eState-of-the-art control algorithms improve control response and precision whilst minimising vibration and noise\u003c\/li\u003e\n\u003cli\u003eLinear Response MF\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"dDh\"\u003e\n\u003ch3 class=\"uLit\"\u003eBuy Sony FE 35mm f\/1.4 GM Lens with Sony Australia Warranty from digiDirect\u003c\/h3\u003e\n\u003cp\u003eAll our \u003ca href=\"https:\/\/www.digidirect.com.au\/lenses\/sony\"\u003eSony\u003c\/a\u003e lenses come with Sony Australia Warranty. \u003cbr\u003eBuy with confidence from a reputable seller. digiDirect does not sell grey-import or grey-market stock. \u003cbr\u003eFor more on our warranty policy please see \u003ca href=\"https:\/\/www.digidirect.com.au\/faq\/warranty\/\"\u003e digiDirect FAQ Warranty\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\n\u003cul class=\"mpn\"\u003e\n\u003cli\u003eMPN - SEL35F14GM\u003c\/li\u003e\n\u003cli\u003eGTIN - 4548736123144\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003e*Not guaranteed to be 100% dust and moisture-proof.\u003c\/em\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46839006822585,"sku":"138642","price":1679.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/sony_fe_35mm_f1.4_gm_lens_0003_sel35f14gm_b-large.jpg?v=1775374923"},{"product_id":"sony-fe-50mm-f-1-2-gm-lens","title":"Sony FE 50mm f\/1.2 GM Lens","description":"\u003cp class=\"mText\"\u003eAs an ideal choice for dedicated creators, te \u003cstrong class=\"h1Lit\"\u003eSony FE 50mm f\/1.2 GM Lens\u003c\/strong\u003e is characterized by its speed and relatively compact form factor and features XA (extreme aspherical) elements and other advanced technologies combine to achieve extraordinary resolution and contrast from the image centre right out to the edges.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eThis versatile focal length suits shooting everything from street, portraiture, and landscape to documentary subjects, and the fast-maximum aperture excels in low light and controlling depth of field.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eThe combination of the lens's remarkable maximum f\/1.2 aperture and 11-blade circular aperture mechanism contributes to the gorgeous G Master bokeh that really makes portrait and other subjects stand out. Three XA (eXtreme Aspherical) elements provide excellent spherical aberration control by reducing a variety of aberrations, colour fringing, and distortion.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eSony’s Nano AR Coating II subdues flare and ghosting, while a floating focus mechanism ensures optimum sharpness at any focusing distance. Balancing the optics is an XD Linear Motor system that uses four separate focusing motors to deliver especially quiet, precise, and quick autofocus performance. The lens also sports a dust- and moisture-sealed design and fluorine-coated front lens element to support shooting in inclement conditions.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003eNote:\u003c\/em\u003e\u003c\/strong\u003e\u003cem\u003e Product is shown in use for illustration only, additional equipment is not included.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003eKey Features of the Sony FE 50mm f\/1.2 GM Lens\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/1.2 to f\/16\u003c\/li\u003e\n\u003cli\u003eThree XA Elements\u003c\/li\u003e\n\u003cli\u003eNano AR II and Fluorine Coatings\u003c\/li\u003e\n\u003cli\u003eFour XD Linear AF Motors, Internal Focus\u003c\/li\u003e\n\u003cli\u003eFocus Hold Button, AF\/MF Switch\u003c\/li\u003e\n\u003cli\u003ePhysical Aperture Ring; De-Click Switch\u003c\/li\u003e\n\u003cli\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli\u003eFilter Diameter: 72mm\u003c\/li\u003e\n\u003cli\u003eRounded 11-Blade Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eSmooth, Refined Bokeh\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eXA elements plus painstaking spherical aberration control at the design and manufacturing stages contribute to gorgeous G Master bokeh that can really make a portrait and other subjects stand out, especially with the shallow depth of field available at the lens’s maximum F1.2 aperture. An 11-blade circular aperture mechanism contributes to beautifully circular bokeh.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eFast, Precise, Quiet AF \u0026amp; Tracking\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eFast, accurate focus is assured, even with extremely shallow 50mm F1.2 depth of field. Four XD (extreme dynamic) Linear Motors smoothly deliver high thrust to position the large, heavy focus groups for fast, accurate AF. Original Sony E-mount lens technology ensures that you get maximum performance from E-mount bodies, for both stills and movies.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eControl \u0026amp; Reliability\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eTwo focus hold buttons, a focus mode switch, a focus ring, an aperture ring with switchable click stops and other controls support the smooth operation. The focus hold buttons can be assigned to other functions via a camera menu. Linear Response MF ensures that the focus ring responds linearly to manual focus control. Effective dust and moisture resistance1 and a fluorine front element coating enhance reliability.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"mpn\"\u003e\n\u003cli\u003eMPN - SEL50F12GM\u003c\/li\u003e\n\u003cli\u003eGTIN - 4548736132009\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46839006953657,"sku":"139182","price":2269.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/sony_fe_50mm_f1.2_gm_lens.jpg?v=1778109081"},{"product_id":"sony-fe-40mm-f-2-5-g-lens","title":"Sony FE 40mm f\/2.5 G Lens","description":"\u003cp class=\"mText\"\u003eThe \u003cstrong class=\"h1Lit\"\u003eSony FE 40mm f\/2.5 G Lens\u003c\/strong\u003e is a classic wide normal prime lens an in ultra-compact form factor optimised for the modern content creator that shoots both stills and video. This versatile lens suits shooting everything from street to landscapes, portraiture, and documentary subjects, and it features an advanced optical design for well-corrected imagery with a high degree of sharpness and clarity.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eThe lens design includes an extra-low dispersion and aspherical elements to reduce a variety of aberrations, colour fringing, and distortion. The optics are complemented by a Nano AR II coating that also suppresses flare and ghosting for improved contrast. Balancing the optics is an XD Linear Motor system that uses two separate focusing motors to deliver especially quiet, precise, and quick autofocus performance. The lens also sports a dust- and moisture-sealed design and fluorine-coated front lens element to support shooting in inclement conditions.\u003c\/p\u003e\n\u003cbr\u003e\n\u003ch2 class=\"h2Lit\"\u003eKey Features of the Sony FE 40mm f\/2.5 G Lens\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/2.5 to f\/22\u003c\/li\u003e\n\u003cli\u003eXA Element and ED Element\u003c\/li\u003e\n\u003cli\u003eNano AR II and Fluorine Coatings\u003c\/li\u003e\n\u003cli\u003eMinimum Focus Distance: 28cm\u003c\/li\u003e\n\u003cli\u003eDual XD Linear AF Motors, Internal Focus\u003c\/li\u003e\n\u003cli\u003eFocus Hold Button, AF\/MF Switch\u003c\/li\u003e\n\u003cli\u003ePhysical Aperture Ring; De-Click Switch\u003c\/li\u003e\n\u003cli\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli\u003eRounded 7-Blade Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eHigh-Resolution Images with Beautiful Bokeh\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eHigh image quality is realised using aspherical glass elements to deliver sharp and detailed images. The aspherical elements deployed in the 40mm F2.5 minimises and removes many common aberrations. Additionally, an incredibly close focus distance allows for greater detail up close.\u003c\/p\u003e\n\u003cdiv class=\"gText\"\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eSuperb Build Quality\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe robust build is designed to withstand the demands of everyday use. With the exterior finish and lens hood made from tough aluminium for enhanced durability plus dust and weather resistance for greater reliability. Further, the aperture ring indices, focal length markings, and Sony logo on the hood, are all engraved, giving a finish with a sophisticated feel.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCompact Size\u003c\/strong\u003e\u003cbr\u003eDespite the compact size of the 40mm F2.5 it still features a focus hold button, focus mode switch, aperture ring, and aperture click switch. The Linear Response Manual Focus ring contributes to the intuitive operability and design of the lens, offering greater control and an enhanced user experience. Weighing 173g, the Sony FE 40mm F2.5 shares the same physical dimensions and filter diameter as the Sony FE 24mm and 50mm F\/2.5, allowing seamless lens changing for videographers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eOutstanding Autofocus Performance\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eSupported by two linear motors this lens is capable of delivering fast, precise autofocus with excellent AF tracking performance. When paired with an Alpha camera with Real-time Tracking, autofocus tracking is maintained regardless of instantaneous changes in subject speed or direction. The powerful autofocus capabilities deliver exceptional results for both stills capture and movie making.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQuiet and Low-vibration AF | ideal for movie shooting\u003c\/strong\u003e\u003cbr\u003eBesides exceptionally fast and accurate autofocus, the two linear motors have a very low operating noise, making this lens ideal for both still and movie shooting, when near-silent operation is highly important. Additionally, the wide variety of capabilities and features such as deep-ribbed focus wheel with linear focus response, deep-ribbed iris wheel and light-weight make this collection of prime lenses comfortable for extended shooting use for either stills or movies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\n\u003cul class=\"mpn\"\u003e\n\u003cli\u003eMPN - SEL40F25G\u003c\/li\u003e\n\u003cli\u003eGTIN - 4548736130616\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46839007019193,"sku":"139304","price":785.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/sony_fe_40mm_f_2.5_g_lens_0003_vx8019_f.jpg?v=1775374929"},{"product_id":"sony-fe-50-150mm-f-2-gm-lens","title":"Sony FE 50-150mm f\/2 GM Lens","description":"\u003cp class=\"mText\"\u003eThe \u003cstrong class=\"h1Lit\"\u003eSony FE 50-150mm f\/2 GM Lens \u003c\/strong\u003e is the ultimate no-compromises do-everything zoom for the mid-telephoto range. Within its 50-150mm zoom range, it delivers exceptional optical quality all the way down to its stunning f\/2 maximum aperture, perfect for everything from weddings and portraiture to court sports. At 1340g, the FE 50-150mm f\/2 GM stays comfortable to carry over a working day, while ensuring you have the perfect lens for whatever the job throws your way, every time. Even close focus is covered, with a floating focus system providing crisp and well-corrected close-up capture down to 0.2x reproduction ratio, perfect for ring shots.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003eKey Features of the Sony FE 50-150mm f\/2 GM Lens\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eOutstanding Autofocus Speed\u003c\/li\u003e\n\u003cli\u003eDurable and Reliable\u003c\/li\u003e\n\u003cli\u003ePower \u0026amp; Flexibility\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"gText\"\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003e Outstanding Autofocus Speed \u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eAs a flagship GM lens, the FE 50-150mm f\/2 GM benefits from Quad XD Linear Motors, driving two focus groups in a floating focus arrangement. This allows for a shorter minimum working distance and superior optical performance at close range. Because of the use of XD Linear Motors, the lens also boasts extraordinary autofocus characteristics, working with the Alpha 1 and Alpha 9 cameras at their maximum speeds, and tracking moving subjects tenaciously in both still and video modes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003e Power \u0026amp; Flexibility\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe FE 50-150mm f\/2 GM is a natural fit for stills photographers who want beautiful background defocus across a wide range, but the lens is also a powerful option for videographers. A declickable aperture ring facilitates handheld video, while internal focus and zoom make the lens remarkably easy to manage on a gimbal system.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eDurable and Reliable\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eIn addition, the front lens element features a fluorine coating, which makes it easy to remove fingerprints, dust, oil, and other contaminants from the lens surface. The dust and moisture resistant design provides extra reliability for outdoor use in challenging conditions and expands the freedom of shooting.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"mpn\"\u003e\n\u003cli\u003eMPN -  SEL50150GM\u003c\/li\u003e\n\u003cli\u003eGTIN - 4548736169708\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46839007051961,"sku":"168876","price":5189.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/vx8043_c-large.jpg?v=1775374930"},{"product_id":"sony-fe-50mm-f-1-4-gm-lens","title":"Sony FE 50mm f\/1.4 GM Lens","description":"\u003cp class=\"mText\"\u003eSony's latest lens technology delivers extraordinary resolution and bokeh in a compact, lightweight lens. The \u003cstrong class=\"h1Lit\"\u003eSony FE 50mm F1.4 GM Lens\u003c\/strong\u003e is a fast-aperture, professional grade standard prime lens which provides extraordinary all-round performance for photographers and filmmakers alike.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eSEL50F14GM fits comfortably into the kit bag for event and on-site photographers without adding unnecessary bulk. Boasting the smooth and clean focus fall-off that GM lenses are known for, this lens delivers total control over subject isolation, enhancing subjects and erasing unsightly background without distraction. At the same time, the lens benefits from the latest optical developments to deliver extraordinary sharpness and clarity across the field, ensuring outstanding performance for documentary and archival photography.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003eKey Features of the Sony FE 50mm f\/1.4 GM Lens\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eExtraordinary resolution and gorgeous bokeh from F1.4 in a compact, lightweight 50 mm prime lens\u003c\/li\u003e\n\u003cli\u003eState of the art technology packs incredible performance into a versatile, mobile 50 mm prime lens\u003c\/li\u003e\n\u003cli\u003eA must for top-quality stills and movies, this 50 mm prime lens features fast, precise, quiet AF and tracking\u003c\/li\u003e\n\u003cli\u003eSolid operability and reliability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eExceptional Performance for Photo and Video\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eLike all modern Sony lenses, the 50mm f\/1.4 GM has been designed to deliver for both stills and video applications.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDual XD Linear AF Motors\u003c\/strong\u003e\u003cbr\u003eUpdated to dual XD Linear motors from its predecessor’s ring-type SSM, this new lens achieves nearly double the focus speed, with higher precision, smooth transitions and silent operation. On compatible Alpha bodies, the 50mm f\/1.4 GM also benefits from breathing compensation, eliminating the lens’ already low focus breathing profile. Linear response focus and a de-clickable aperture round out this lens’ video capabilities.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eAdvanced Tech Delivers Stunning Bokeh\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eCombining an 11-bladed aperture, XA aspheric lens elements and ED glass in a key magnifying group, along with generous flocking and coating throughout, the 50mm f\/1.4 GM achieves a beautiful and dreamy defocus effect.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eSmall, Discreet and Durable\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eWith the full suite of GM durability technology, the 50mm f\/1.4 GM is a solid investment in your photography. Dust and weather sealing, a fluorine-coated front element, and high-durability materials throughout ensure long life and reliable functionality.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"mpn\"\u003e\n\u003cli\u003eMPN - SEL50F14GM\u003c\/li\u003e\n\u003cli\u003eGTIN - 4548736135116\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46839007183033,"sku":"150941","price":1639.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/sony_0005_sel50f14gm_a-large.jpg?v=1778110755"},{"product_id":"sony-fe-50mm-f-2-5-g-lens","title":"Sony FE 50mm f\/2.5 G Lens","description":"\u003cp class=\"mText\"\u003eThe \u003cstrong class=\"h1Lit\"\u003eSony FE 50mm f\/2.5 G Lens\u003c\/strong\u003e is a classic normal prime lens an in ultra-compact form factor optimised for the modern content creator that shoots both stills and video. This versatile lens suits shooting everything from street, portraiture, and documentary subjects, and it features an advanced optical design for well-corrected imagery with a high degree of sharpness and clarity.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eThe lens design includes an extra-low dispersion and aspherical elements to reduce a variety of aberrations, colour fringing, and distortion. The optics are complemented by a Nano AR II coating that also suppresses flare and ghosting for improved contrast. Balancing the optics is an XD Linear Motor system that uses two separate focusing motors to deliver especially quiet, precise, and quick autofocus performance. The lens also sports a dust- and moisture-sealed design and fluorine-coated front lens element to support shooting in inclement conditions.\u003c\/p\u003e\n\u003cbr\u003e\n\u003ch2 class=\"h2Lit\"\u003eKey Features of the Sony FE 50mm f\/2.5 G Lens\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/2.5 to f\/22\u003c\/li\u003e\n\u003cli\u003eXA Element and ED Element\u003c\/li\u003e\n\u003cli\u003eNano AR II and Fluorine Coatings\u003c\/li\u003e\n\u003cli\u003eMinimum Focus Distance: 35.1cm\u003c\/li\u003e\n\u003cli\u003eDual XD Linear AF Motors, Internal Focus\u003c\/li\u003e\n\u003cli\u003eFocus Hold Button, AF\/MF Switch\u003c\/li\u003e\n\u003cli\u003ePhysical Aperture Ring; De-Click Switch\u003c\/li\u003e\n\u003cli\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli\u003eRounded 7-Blade Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eHigh-Resolution Images with Beautiful Bokeh\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eHigh image quality is realised using aspherical and ED (Extra-low Dispersion) glass elements to deliver sharp and detailed images. The aspherical elements deployed in the 50mm F2.8 minimises and removes many common aberrations. The ED glass element effectively suppresses chromatic aberration and reduces colour fringing. Additionally, an incredibly close focus distance allows for greater detail up close.\u003c\/p\u003e\n\u003cdiv class=\"gText\"\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eSuperb Build Quality\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe robust build is designed to withstand the demands of everyday use. With the exterior finish and lens hood made from tough aluminium for enhanced durability plus dust and weather resistance for greater reliability. Further, the aperture ring indices, focal length markings, and Sony logo on the hood, are all engraved, giving a finish with a sophisticated feel.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCompact Size\u003c\/strong\u003e\u003cbr\u003eDespite the compact size of the 50mm F2.5 it still features a focus hold button, focus mode switch, aperture ring, and aperture click switch. The Linear Response Manual Focus ring contributes to the intuitive operability and design of the lens, offering greater control and an enhanced user experience. Weighing 174g respectively, the Sony FE 50mm F2.5 shares the same physical dimensions and filter diameter as the Sony FE 24mm and 40mm F\/2.5, allowing seamless lens changing for videographers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eOutstanding Autofocus Performance\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eSupported by two linear motors this lens is capable of delivering fast, precise autofocus with excellent AF tracking performance. When paired with an Alpha camera with Real-time Tracking, autofocus tracking is maintained regardless of instantaneous changes in subject speed or direction. The powerful autofocus capabilities deliver exceptional results for both stills capture and movie making.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQuiet and Low-vibration AF | ideal for movie shooting\u003c\/strong\u003e\u003cbr\u003eBesides exceptionally fast and accurate autofocus, the two linear motors have a very low operating noise, making this lens ideal for both still and movie shooting, when near-silent operation is highly important. Additionally, the wide variety of capabilities and features such as deep-ribbed focus wheel with linear focus response, deep-ribbed iris wheel and light-weight make this collection of prime lenses comfortable for extended shooting use for either stills or movies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\n\u003cul class=\"mpn\"\u003e\n\u003cli\u003eMPN - SEL50F25G\u003c\/li\u003e\n\u003cli\u003eGTIN - 4548736130647\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46839007248569,"sku":"139305","price":899.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/sony_fe_50mm_f_2.5_g_lens_0003_vx8020_f.jpg?v=1775374936"},{"product_id":"sony-fe-85mm-f-1-4-gm-ii-lens","title":"Sony FE 85mm f\/1.4 GM II Lens","description":"\u003cp class=\"mText\"\u003eThe original \u003cstrong class=\"h1Lit\"\u003eSony FE 85mm f\/1.4 GM II Lens\u003c\/strong\u003e is one of the best-regarded portrait lenses in the market today. In making a version 2 lens worthy of the name, we had to reconsider the role of an 85mm lens, and look outside the traditional portrait role for new ways to push performance. The resulting lens is a true all-rounder, offering improvements on every level; core optical performance is enhanced to satisfy portrait photographers. The lens has been made smaller and lighter, a quality that any content creator will appreciate. The new focus motor transforms this lens from a steady performer into a true sports shooter for close range capture, and also makes the lens a great choice for movies with smooth, silent focus control\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003eKey Features of the Sony FE 85mm f\/1.4 GM II Lens\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eFocus ring\u003c\/li\u003e\n\u003cli\u003eAperture Lock (far side)\u003c\/li\u003e\n\u003cli\u003eFluorine Coating\u003c\/li\u003e\n\u003cli\u003eFocus hold button\u003c\/li\u003e\n\u003cli\u003eAperture Ring\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"gText\"\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eExceptional Bokeh\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eA new and improved optical design strongly reduces colour fringing in both the foreground and background, allowing photographers to capture challenging, contrasty subjects without the fear that out-of-focus highlights will turn into green and-magenta distractions. The combination of refined design and advanced Extreme Aspheric lens elements serve to strongly suppress these difficult to-address aberrations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eExceptional Focus Speed\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe 85mm f\/1.4 GM II benefits from a massive leap in focus motor technology, moving from the powerful but aging ring drive SSM motor to the latest XD Linear motor. This technology shift enables the lens to be used for the most demanding and dynamic applications, from fast sports action at 120fps on the Alpha 9 III to smooth focus transitions on-set with the FX6.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eCompact, Durable, Reliable\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eLike all GM lenses, the new 85mm f\/1.4 GM II is fully dust and weather sealed. With a 15% reduced volume and 20% reduced weight, the lens is now more portable than ever, and with new quality of life features like Aperture lock and dual focus hold buttons, the lens will find a happy home in any professional’s kit\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"mpn\"\u003e\n\u003cli\u003eMPN - SEL85F14GM2\u003c\/li\u003e\n\u003cli\u003eGTIN - 4548736156777\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46839007477945,"sku":"162783","price":1897.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/vx8040_c-large.jpg?v=1775374944"},{"product_id":"sony-fe-70-300mm-f-4-5-5-6-g-oss-lens","title":"Sony FE 70-300mm f\/4.5-5.6 G OSS Lens","description":"\u003cp class=\"mText\"\u003eSpanning a useful range of telephoto focal lengths, the \u003cstrong class=\"h1Lit\"\u003e Sony FE 70-300mm f\/4.5-5.6 G OSS Lens \u003c\/strong\u003e is a versatile zoom lens designed for full-frame E-mount mirrorless cameras. Complementing the reach, this lens' optical design incorporates four aspherical elements and two extra-low dispersion glass elements to control spherical and chromatic aberrations throughout the zoom range for increased clarity, sharpness, and color accuracy. A Nano AR coating has also been applied to individual lens elements to minimize lens flare and ghosting for increased contrast and color fidelity when working in strong lighting conditions. Well-suited to a variety of telephoto needs, this zoom lens balances both a versatile focal length range along with a sophisticated optical design for maintained image quality.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eWorking in concert with the optical assets, this lens also incorporates an Optical Steady Shot image stabilization mechanism that minimizes the appearance of camera shake for sharper handheld shooting. Also benefitting sharpness is a linear actuator autofocus system, which offers smooth, quiet focusing performance to support both stills and movie recording applications. An internal focusing mechanism is also employed, which limits the overall length of the lens when focusing and both a focus range limiter and focus hold button facilitate more intuitive handling. Additionally, the lens is designed to be dust- and moisture resistant for use in trying conditions.\u003c\/p\u003e\n\u003cp\u003e     \u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003eKey Features of the Sony FE 70-300mm f\/4.5-5.6 G OSS Lens\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eTelephoto zoom 70-300mm lens is designed for full-frame Sony E-mount mirrorless cameras, however, it can also be used with APS-C models where it provides a 105-450mm equivalent focal length range.\u003c\/li\u003e\n\u003cli\u003eFour aspherical elements pair with two extra-low dispersion elements to minimize both spherical and chromatic aberrations throughout the zoom range for sharper, clearer imagery.\u003c\/li\u003e\n\u003cli\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and more accurate color rendering.\u003c\/li\u003e\n\u003cli\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds.\u003c\/li\u003e\n\u003cli\u003eA linear actuator offers fast, precise, smooth, and silent autofocus performance that is ideal for video applications as well as stills shooting.\u003c\/li\u003e\n\u003cli\u003eAn internal focusing design helps to quicken focusing speeds as well as maintain the overall length of the lens when focusing for more intuitive handling.\u003c\/li\u003e\n\u003cli\u003eA dedicated AF\/MF switch lets you quickly switch between auto and manual focusing methods.\u003c\/li\u003e\n\u003cli\u003eFocus range limiter lets you constrain the usable focusing range to either 9.8' to infinity or the full range of 3' to infinity.\u003c\/li\u003e\n\u003cli\u003eFocus hold button can be used to stop the autofocus system when more control over focusing on a particular subject is desired.\u003c\/li\u003e\n\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/li\u003e\n\u003cli\u003eDust- and moisture-resistant construction benefits working in harsh environments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"mpn\"\u003e\n\u003cli\u003eMPN -  SEL70300G\u003c\/li\u003e\n\u003cli\u003eGTIN - 4548736033061\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46839007576249,"sku":"122534","price":1899.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/sony_fe_70-300mm_f4.5-5.6_g_oss.jpg?v=1775374945"},{"product_id":"sony-fe-70-200mm-f-4-macro-g-ii-oss-lens","title":"Sony FE 70-200mm f\/4 Macro G II OSS Lens","description":"\u003cp class=\"mText\"\u003eThe \u003cstrong class=\"h1Lit\"\u003eSony FE 70-200mm f\/4 Macro G II OSS Lens\u003c\/strong\u003e is a compact, lightweight telephoto zoom lens that can be used in a wide range of situations. Not only does the FE 70-200MM F4 Macro G OSS II provide superb speed and high-performance AF you would expect from a G lens, this is the world’s first zoom lens to offer half macro capability throughout the zoom range, with a maximum magnification of 0.5x throughout. In addition, with a teleconverter (sold separately), supertelephoto shooting up to 400mm and true 1:1 magnification macro shooting throughout the entire zoom range is possible.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003eKey Features of the Sony FE 70-200mm f\/4 Macro G II OSS Lens\u003c\/h2\u003e\n\u003cul\u003e\n \u003cli\u003eAcclaimed G Lens rendering plus outstanding close-up performance\u003c\/li\u003e\n \u003cli\u003eFast autofocus maximizes camera high-speed performance\u003c\/li\u003e\n \u003cli\u003eMovie performance designed for refined imagery\u003c\/li\u003e\n \u003cli\u003eTop-class optical performance with compatible teleconverters\u003c\/li\u003e\n \u003cli\u003eImpressive portability, mobility, operability, and reliability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eOutstanding Autofocus Speed\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eSony’s unique XD (extreme dynamic) linear motor increases the autofocus speed by up to 20%. Tracking performance for moving objects has also improved approximately twice as much compared to the previous model, so it continues to track the target subject with high accuracy. Whilst focus tracking performance during zooming has also been greatly improved . When paired with the flagship α1 body, it is possible to shoot high-speed bursts at up to 30 frames per second.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eIntuitive Usability\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe FE 70-200MM F4 Macro G OSS II provides intuitive and secure operability that supports the photographers and videographers. In addition to a focus range limiter and a full-time DMF switch that instantly switches from AF to MF (manual focus), the detachable tripod mount included in the box provides a sense of stability during super-telephoto and macro shooting.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eDurable and Reliable\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eIn addition, the front lens element features a fluorine coating, which makes it easy to remove fingerprints, dust, oil, and other contaminants from the lens surface. The dust and moisture resistant design provides extra reliability for outdoor use in challenging conditions and expands the freedom of shooting.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"mpn\"\u003e\n \u003cli\u003eMPN - SEL70200G2\u003c\/li\u003e\n \u003cli\u003eGTIN - 4548736141728\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46839007641785,"sku":"153687","price":1795.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/vx8036_b.jpg?v=1775374947"},{"product_id":"sony-fe-85mm-f-1-8-lens","title":"Sony FE 85mm f\/1.8 Lens","description":"\u003cp class=\"mText\"\u003eThe \u003cstrong class=\"h1Lit\"\u003eSony FE 85mm f\/1.8 Lens \u003c\/strong\u003e makes a strong argument for itself as the ideal portrait-length prime lens. A refined and attractively designed short-telephoto lens for full-frame E mount mirrorless cameras. The f\/1.8 maximum aperture is bright enough to capture stunning images in even the lowest light conditions, permitting the user great control over their depth of field. The nine total lens elements include a single extra-low dispersion lens element designed to reduce or entirely eliminate chromatic and colour fringing.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eA sleek and intuitive outer design makes the FE 85mm f\/1.8 Lens a joy to use, like so many of Sony’s lenses. An incorporated and customisable hold focus button permits precise control over the depth of field and selective focus techniques. All powered by a double linear autofocus motor that will present no disruptions, and easily overridden with a manual focus function.\u003c\/p\u003e\n\u003cp\u003e     \u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003eKey Features of the Sony FE 85mm f\/1.8 Lens  \u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/1.8 to f\/22\u003c\/li\u003e\n\u003cli\u003eOne Extra-Low Dispersion Element\u003c\/li\u003e\n\u003cli\u003eDouble Linear AF Motor\u003c\/li\u003e\n\u003cli\u003eCustomizable Focus Hold Button\u003c\/li\u003e\n\u003cli\u003eRounded Nine-Blade Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"mpn\"\u003e\n\u003cli\u003eMPN - SEL85F18\u003c\/li\u003e\n\u003cli\u003eGTIN - 4548736058354\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46839007674553,"sku":"125733","price":749.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/14134_sel85f18-2_1.jpg?v=1775374949"},{"product_id":"sony-fe-85mm-f-1-4-gm-lens","title":"Sony FE 85mm f\/1.4 GM Lens","description":"\u003cp class=\"mText\"\u003eA prized focal length for portraiture, the \u003cstrong class=\"h1Lit\"\u003eSony FE 85mm f\/1.4 GM Lens\u003c\/strong\u003e is a fast, short-telephoto lens designed for E-mount mirrorless digital cameras. Characterized by its flattering perspective and fast f\/1.4 maximum aperture, this lens is adept at isolation focus for shallow depth of field effects, as well as performing in low-light conditions. The optical design incorporates three extra-low dispersion elements to reduce chromatic aberrations and one XA (extreme aspherical) element, which significantly controls spherical aberrations for a high degree of image sharpness and clarity. Additionally, a Nano AR coating has been applied to limit ghosting and lens flare for increased contrast and color fidelity when working in strong lighting conditions. Pairing a bright f\/1.4 aperture with a short-telephoto focal length, this 85mm lens is ideally suited for portraiture and other situations where focus control is paramount.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eComplementing the optical assets, this lens is also notable for its inclusion of an 11-blade circular diaphragm to produce smooth, soft-edged bokeh with selective focus imagery. For controlling focus, a linear SSM (Super Sonic wave Motor) is employed that is quick and quiet, and also lends more responsive control for manual focus operation. The lens also sports a dust- and moisture-sealed design to support shooting in inclement conditions and a dedicated focus hold button, AF\/MF switch, and manual aperture ring lend further control while shooting.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003eKey Features of the Sony FE 85mm f\/1.4 GM Lens\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/1.4 to f\/16\u003c\/li\u003e\n\u003cli\u003eOne XA Element and Three ED Elements\u003c\/li\u003e\n\u003cli\u003eNano AR Coating\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"gText\"\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eFast Design, Refined Optics\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003ePractical and intuitive Handling\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eLinear Super Sonic wave Motor (SSM) autofocus system and internal focus mechanism provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cul class=\"mpn\"\u003e\n\u003cli\u003eMPN - SEL85F14GM\u003c\/li\u003e\n\u003cli\u003eGTIN - 027242895294\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46839007740089,"sku":"122254","price":2099.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/sony_fe_85mm_02_1.jpg?v=1784676775"},{"product_id":"sony-fe-90mm-f-2-8-macro-lens","title":"Sony FE 90mm f\/2.8 Macro Lens","description":"\u003cp class=\"mText\"\u003eGet up close and personal with the 1:1 magnification ratio of the full-frame compatible \u003cstrong class=\"h1Lit\"\u003eSony FE 90mm f\/2.8 Macro Lens\u003c\/strong\u003e for E-Mount mirrorless cameras. Optimized for macro shooting, this medium telephoto lens utilizes an aspherical element along with extra-low dispersion and super extra-low dispersion glass in order to create sharp imagery with minimal aberration. Also, it has a Nano AR Coating that suppresses reflections and allows for efficient light transmission for clear photographs.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eIts maximum aperture of f\/2.8 is effective when shooting in low light and allows for shallow depth-of-field focus. An internal focus system in which only the middive optical groups move when focusing provides fast autofocus action and a short minimum focus distance of 28 cm. Also, the lens does not extend when focusing and the front end does not rotate. The Direct Drive Super Sonic Wave AF motor employs piezoelectric elements oscillating at ultrasonic frequencies to drive the focus lens with accuracy and near-silence. The focus ring slides back and forth to select manual or auto focus and with a focus hold button and focus limiter switch, the lens offers precise control of where you place focus.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eAn optical image stabilization system uses gyro sensors to detect camera movement and quiet linear motors to shift the stabilization lens for blur control which is very helpful when shooting macro and\/or in low light.  Nine circular aperture blades create a unique diaphragm design that is almost perfectly circular throughout its aperture range and thus helps to create pleasing out-of-focus highlights. Finally, a handsome and sturdy build with a dust and moisture-resistant design contributes to the overall quality and durability of this fine optic.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003eKey Features of the Sony FE 90mm f\/2.8 Macro Lens\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/2.8 to 22\u003c\/li\u003e\n\u003cli\u003e1:1 Magnification Ratio; Internal Focus\u003c\/li\u003e\n\u003cli\u003eAspherical, ED and Super ED Elements\u003c\/li\u003e\n\u003cli\u003eNano AR Coating\u003c\/li\u003e\n\u003cli\u003eDirect Drive Super Sonic Wave AF Motor\u003c\/li\u003e\n\u003cli\u003eOptical SteadyShot Image Stabilization\u003c\/li\u003e\n\u003cli\u003eFocus Hold Button \u0026amp; Range Limiter Switch\u003c\/li\u003e\n\u003cli\u003eSliding Focus Ring for AF\/MF Selection\u003c\/li\u003e\n\u003cli\u003eMinimum Focus Distance: 28 cm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"gText\"\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eFull-Frame E-Mount Telephoto Macro Lens\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eA 90mm prime telephoto lens with 1:1 macro capability, it provides an f\/2.8 maximum aperture for low light effectiveness and shallow depth of field control. Compatible with full-frame E-Mount cameras, it can also be used on APS-C E-Mount cameras with an angle of view equivalent to a 135mm lens in the 35mm\/full-frame format.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eInternal Focusing\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eOnly the mid-dive groups of the optical system move to achieve focus, so the overall length of the lens does not change. Other important benefits include fast autofocus and a short minimum focusing distance. Also, the filter thread at the front of the lens does not rotate, which is convenient if you're using a polarizing filter.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eFocus Hold Button\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eOnce you've adjusted focus to where you want it, pressing this button on the lens barrel will keep the lens locked to that focusing distance. The preview function can also be assigned to this button through the camera's custom settings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eFocus Range Limiter\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThis function allows you to set a limit on the focusing range which can save you time during AF operation as the lens will not 'hunt' through the entire focusing range. On this macro lens, three ranges are supported: Full, infinity to 50 cm and 28 cm.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eSliding Focus Ring\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe focus ring slides back and forth to select manual or auto focus.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eDirect Drive Super Sonic Wave AF Motor\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eQuiet, precise DDSSM focus drive employs piezoelectric elements oscillating at ultrasonic frequencies to drive the focus lens groups. In this case, two floating focus groups are driven by independent DDSSM systems for the precision positioning of the relatively heavy lenses required for macro photography. The system is remarkably quiet, making it ideal for animal and insect photography, as well as for video recording. It also improves the precision of \"focus wobble\" employed to achieve optimum focus when shooting movies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eLens-Based Optical Image Stabilization\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eGyro sensors built into the lens detect even the slightest movement, and the stabilization lens is precisely shifted to counteract any image blur that might occur. The use of precision, quiet linear motors and technology inherited from high-end Sony professional camcorders results in exceptionally quiet, effective image stabilization that contributes to high-quality movies as well as stills.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eAspherical Lens Elements\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eAspherical lens design dramatically reduces spherical aberration while also reducing lens size and weight. Specially shaped aspherical elements near the diaphragm restore the alignment of light rays at the image plane, maintaining high sharpness and contrast even at maximum aperture and can also be used at other points in the optical path to reduce distortion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eED and Super ED Glass\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eExtra-low Dispersion and Super Extra-low Dispersion glass elements reduce chromatic aberration for sharp, colour-accurate images.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eNano AR Coating\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eEffectively suppress reflections that can cause flare and ghosting with Sony's original Nano AR Coating technology. This nano-structure allows accurate light transmission, contributing to high-quality images, even more so than lenses with coatings that use an irregular nano-structure. The reflection suppression characteristic of the Nano AR Coating is superior to conventional anti-reflective coatings, providing a notable improvement in clarity, contrast, and overall image quality.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eCircular Aperture\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eWhen changing your aperture to defocus the background, the light sources appear blurred. This 'bokeh' effect of the blurred background can be enhanced with circular aperture blades used in this lens. Its unique design keeps the aperture almost perfectly circular from its wide-open setting to when it is closed by 2 stops. Smoother, more natural defocusing can be obtained as a result.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eDust and Moisture Resistant Design\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eA solid and handsome design is complemented with dust and moisture-resistant sealing enabling this lens to be used in the field as well as in the studio.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"mpn\"\u003e\n\u003cli\u003eMPN - SEL90M28G\u003c\/li\u003e\n\u003cli\u003eGTIN - 4548736007970\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46839007772857,"sku":"119364","price":1199.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/sony_fe_90mm_f2.8_macro_g_oss_lens.jpg?v=1775374952"},{"product_id":"sony-fe-cz-55mm-f-1-8-sonnar-t-lens","title":"Sony FE CZ 55mm f\/1.8 Sonnar T* Lens","description":"\u003cp class=\"mText\"\u003eThe \u003cstrong class=\"h1Lit\"\u003eSony FE CZ 55mm f\/1.8 Sonnar T* Lens\u003c\/strong\u003e is a premium prime lens designed to deliver exceptional image quality and versatility for portrait photography. With its advanced optical technology and thoughtful design, this lens is a go-to choice for professional and enthusiast photographers alike.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003eKey Features of the Sony FE CZ 55mm f\/1.8 Sonnar T* Lens\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli\u003eThree Aspherical Elements\u003c\/li\u003e\n\u003cli\u003eLinear Autofocus Motor; Internal Focus\u003c\/li\u003e\n\u003cli\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/1.8 to f\/22\u003c\/li\u003e\n\u003cli\u003eZEISS T* Anti-Reflective Coating\u003c\/li\u003e\n\u003cli\u003eMinimum Focus Distance: 49m\u003c\/li\u003e\n\u003cli\u003eRounded 9-Blade Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eZEISS Optical Design\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eBased on the ZEISS Sonnar optical concept, this lens uses a design with seven elements in five groups that helps achieve the large maximum aperture of f\/1.8 while simultaneously reducing flare and improving contrast.\u003c\/p\u003e\n\u003cp\u003eBright f\/1.8 maximum aperture allows users to create images with shallow depth of field and work in low-light conditions with relative ease.\u003c\/p\u003e\n\u003cp\u003eThree aspherical elements, including two double-sided, are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/p\u003e\n\u003cp\u003eZEISS T* anti-reflective coatings have been applied to each lens surface to help minimize reflections in order to provide greater image clarity, contrast, and color fidelity.\u003c\/p\u003e\n\u003cp\u003eA rounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eAutofocus and Design\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eLinear autofocus motor and internal focus design provide quick and precise autofocus performance and enable accurate and silent focusing while recording videos.\u003c\/p\u003e\n\u003cp\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003e Carl Zeiss Optics \u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe lens is equipped with Carl Zeiss optics, renowned for their superior optical performance. This ensures outstanding image quality with sharpness, clarity, and precise color rendition.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003e 55mm Focal Length \u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe 55mm focal length provides a natural perspective and a versatile field of view, making it ideal for capturing stunning portrait shots. It allows you to frame your subjects comfortably while maintaining an appropriate distance for flattering compositions.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003e Wide Aperture \u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eWith an impressive maximum aperture of f\/1.8, this lens excels in low-light conditions and offers excellent control over depth of field. The wide aperture enables beautiful background blur (bokeh) and allows your subject to stand out prominently, creating a captivating visual impact.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003e Precise and Silent Autofocus \u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe lens features a fast and accurate autofocus system that ensures sharp and well-focused images. Its quiet operation makes it suitable for various shooting scenarios, including intimate portrait sessions or situations where discretion is essential.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003e High-Quality Build \u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eDesigned with durability in mind, the lens features a robust build quality that can withstand the rigors of professional use. Its construction incorporates weather sealing, protecting against dust and moisture, allowing you to shoot confidently in challenging environments.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003e Compact and Lightweight \u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe lens is designed to be compact and lightweight, making it highly portable and comfortable to use. It won't weigh you down during extended shooting sessions or while traveling, making it an excellent option for on-location portrait photography.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003e Versatility Beyond Portraits \u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eWhile primarily intended for portraits, the 55mm focal length can also be used for various other photography genres, such as street photography, documentary photography, or capturing detailed close-ups.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"mpn\"\u003e\n\u003cli\u003eMPN - SEL55F18Z\u003c\/li\u003e\n\u003cli\u003eGTIN - 4905524934762\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46839007871161,"sku":"108765","price":899.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/sony_fe_55mm_02.jpg?v=1775374955"},{"product_id":"sony-fe-70-200mm-f-2-8-gm-ii-oss-lens","title":"Sony FE 70-200mm f\/2.8 GM II OSS Lens","description":"\u003cp class=\"mText\"\u003eThe \u003cstrong class=\"h1Lit\"\u003eSony FE 70-200mm f\/2.8 GM II OSS Lens\u003c\/strong\u003e is an evolved and improved telephoto zoom lens for professionals. It is lighter than its predecessor but boasts performance improvements in every area of operation.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eThis new version of Sony's popular 70-200mm lens delivers increased sharpness with a minimum of aberrations by an optical design that includes an XA element, an aspherical element, two extra-low dispersion aspherical elements, two extra-low dispersion elements, and two Super ED elements. This optical design also features Sony's latest generation Nano AR II Coating that reduces reflections, flare, and ghosting for improved contrast and colour.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eFour XL Linear motors make autofocus fast, precise, and highly responsive for stationary subjects and for tracking, with two motors driving each of the internal focusing groups. The floating focus design divides the elements into two independently controlled groups for increased responsiveness, for both still and video applications, with speeds up to four times faster than its previous version design. The FE 70-200mm f\/2.8 GM OSS II lens is the first large-aperture tele-zoom lens with four linear AF actuators, which work to reduce focus breathing and focus shift while zooming. Direct manual focus is available full-time, and linear response manual focus function changes the manual focus response based on the focus ring rotations speed.s\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eOptimized for speed, this lens maintains a fast and constant f\/2.8 aperture through the zoom range for easy use in low-light conditions, as well as for greater control over shallow depth of field. Smooth bokeh is achieved by the eleven-blade circular diaphragm for smooth out-of-focus areas. The newly developed aperture drive unit provides fast yet quiet operation.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eThe white lens barrel features three programmable focus control buttons, an AF\/MF switch, a focus range limiter switch, and Optical Steady Shot control switches. Image stabilization combats camera shake, especially at longer focal lengths, and the added Mode 3 function increases framing stability when shooting moving subjects.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eFor durability and working in harsh environments, the lens is dust and moisture resistant, and the front element features a fluorine coating to resist water and oil. The lens features a removable rotating tripod collar and a lens hood that provides access to rotate a separately available accessory polarizing filter.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003eKey Features of the Sony FE 70-200mm f\/2.8 GM II OSS Lens\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/2.8 to f\/22\u003c\/li\u003e\n\u003cli\u003eOne XA \u0026amp; One Aspherical Elements\u003c\/li\u003e\n\u003cli\u003eFour ED Elements \u0026amp; Two Super ED Elements\u003c\/li\u003e\n\u003cli\u003eNano AR Coating II\u003c\/li\u003e\n\u003cli\u003e4 XD Linear AF Motors\u003c\/li\u003e\n\u003cli\u003eOptical Steady Shot Image Stabilization\u003c\/li\u003e\n\u003cli\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli\u003eEleven-Blade Circular Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eUnprecedented image quality\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eImage quality is superb throughout the zoom range at all focusing distances. Two aspherical elements, one an XA (extreme aspherical) type, ensure high resolution throughout the image area. Two ED (extra-low dispersion) glass elements, two Super ED glass elements, and one ED aspherical element minimise chromatic aberration, while Sony’s Nano AR Coating II subdues flare and ghosting.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eExquisite G Master bokeh\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eBeautiful G Master bokeh is achieved through advanced optical design, an F2.8 aperture, and a new 11-blade aperture unit. An XA element manufactured to 0.01-micron surface precision suppresses onion ring bokeh, and the new aperture unit helps to deliver natural circular bokeh. Close-up bokeh is superb too, with a minimum focusing distance of just 0.4 meters at 70mm and 0.82 meters at 200mm.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eFast, precise AF supports creative shooting\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eFour of Sony’s original XD (extreme dynamic) Linear Motors deliver high thrust efficiency that boosts AF speed by up to 4x compared to the previous model. When tracking an approaching short-distance runner, for example, tracking while zooming is improved by approx. 30% compared to the previous model greatly increasing chances of getting the shot.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eProfessional movie capability\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe latest lens technology reduces focus breathing, focus shift when zooming, and axis shift when zooming. XD Linear Motors and a new aperture drive unit contribute to quiet operation. This lens even has independent control rings for focus, zoom, and iris, with a click on\/off switch for the aperture ring. Sony’s Linear Response MF feature ensures responsive, direct manual focus control.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eThe lightest in its class\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThis lens offers outstanding optical quality and AF in the world’s lightest1 F2.8 70-200mm zoom. XD Linear Motors and magnesium alloy barrel components result in an overall weight of just 1045 grams; approx. 29% lighter than the previous model. Advanced design improves balance, while a constant barrel length further contributes to easy, agile handling.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eProfessional control and reliability\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eFlexible focus control is provided by features such as Full-time DMF, Linear Response MF, and a focus-range limiter. An aperture ring with switchable clicks and an iris lock provides extra exposure control. MODE 1, MODE 2, and MODE 36 optical image stabilisation ensure sharp images, and a dust and moisture resistant design plus fluorine-coated front element maximise reliability in tough environments.\u003c\/p\u003e\n\u003ch3 class=\"uLit\"\u003eBuy the Sony FE 70-200mm f\/2.8 GM OSS II Lens with Sony Australia Warranty from digiDirect\u003c\/h3\u003e\n\u003cp\u003eAll our \u003ca href=\"https:\/\/www.digidirect.com.au\/lenses\/sony\"\u003eSony\u003c\/a\u003e lenses come with Sony Australia Warranty. \u003cbr\u003eBuy with confidence from a reputable seller. digiDirect does not sell grey-import or grey-market stock. \u003cbr\u003eFor more on our warranty policy please see \u003ca href=\"https:\/\/www.digidirect.com.au\/faq\/warranty\/\"\u003e digiDirect FAQ Warranty\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"mpn\"\u003e\n\u003cli\u003eMPN - SEL70200GM2\u003c\/li\u003e\n\u003cli\u003eGTIN - 4548736134096\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46839055548601,"sku":"142517","price":2849.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/142517-new-main-0001.jpg?v=1787201854"},{"product_id":"sony-sel20tc-2x-teleconverter","title":"Sony SEL20TC 2x Teleconverter","description":"\u003cp class=\"mText\"\u003eExtending the effective focal length of the FE 70-200mm f\/2.8 GM OSS lens, the \u003cstrong class=\"h1Lit\"\u003eSony SEL20TC 2x Teleconverter\u003c\/strong\u003e renders this telephoto zoom as a 140-400mm f\/5.6 lens. The dedicated design maintains full communication between the lens and E-mount mirrorless cameras, including auto-exposure metering, autofocus, and Optical SteadyShot image stabilization. Additionally, this teleconverter also features a dust- and moisture-resistant construction, matching the lens, to benefit working in harsh environmental conditions.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003eKey Features of the Sony SEL20TC 2x Teleconverter \u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eE-Mount Teleconverter\/Full-Frame Format\u003c\/li\u003e\n\u003cli\u003e2.0x Magnification Factor\u003c\/li\u003e\n\u003cli\u003eCommunication Between Lens \u0026amp; Camera\u003c\/li\u003e\n\u003cli\u003eMaintains Metering, Autofocus, and OSS\u003c\/li\u003e\n\u003cli\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli\u003eCompatible with Select Sony Lenses\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"mpn\"\u003e\n\u003cli\u003eMPN - SEL20TC\u003c\/li\u003e\n\u003cli\u003eGTIN - 4548736038639\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46839057645753,"sku":"123422","price":680.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/sony_fe_2.0x_teleconverter_sel20tc_02.jpg?v=1775376920"},{"product_id":"sony-sel14tc-1-4x-teleconverter","title":"Sony SEL14TC 1.4x Teleconverter","description":"\u003cp class=\"mText\"\u003eExtending the effective focal length of the Sony FE 70-200mm f\/2.8 GM OSS lens, the \u003cstrong class=\"h1Lit\"\u003e Sony SEL14TC 1.4x Teleconverter \u003c\/strong\u003e renders this telephoto zoom as a 98-280mm f\/4 lens. The dedicated design maintains full communication between the lens and E-mount mirrorless cameras, including auto-exposure metering, autofocus, and Optical SteadyShot image stabilization. Additionally, this teleconverter also features a dust- and moisture-resistant construction, matching the lens, to benefit working in harsh environmental conditions.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003eKey Features of the Sony SEL14TC 1.4x Teleconverter\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eE-Mount Teleconverter\/Full-Frame Format\u003c\/li\u003e\n\u003cli\u003e1.4x Magnification Factor\u003c\/li\u003e\n\u003cli\u003eCommunication Between Lens \u0026amp; Camera\u003c\/li\u003e\n\u003cli\u003eMaintains Metering, Autofocus, and OSS\u003c\/li\u003e\n\u003cli\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli\u003eCompatible with FE 70-200mm f\/2.8 GM OSS\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"mpn\"\u003e\n\u003cli\u003eMPN -  SEL14TC\u003c\/li\u003e\n\u003cli\u003eGTIN - 4548736038479\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46839057711289,"sku":"123421","price":799.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/1454496359_1222777.jpg?v=1775376921"},{"product_id":"sony-fe-100-400mm-f-4-5-gm-oss-lens","title":"Sony FE 100-400mm f\/4.5 GM OSS Lens","description":"\u003cp class=\"mText\"\u003eThis \u003cstrong class=\"h1Lit\"\u003eSony FE 100-400mm f\/4.5 GM OSS Lens\u003c\/strong\u003e is ideal for wildlife, birds, sports, and photojournalism. With a constant F4.5 aperture, it delivers fast AF to leverage advanced Sony E-mount cameras. Its lightweight inner-zoom design ensures comfortable handling, while refined controls support professional workflows.\u003c\/p\u003e\n\u003ch2\u003eKey Features of the Sony FE 100-400mm f\/4.5 GM OSS Lens\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eOutstanding G Master resolution and bokeh from 100 to 400 mm.\u003c\/li\u003e\n\u003cli\u003eMinimal ghosting and stunning close-ups.\u003c\/li\u003e\n\u003cli\u003eConstant F4.5 maximum aperture.\u003c\/li\u003e\n\u003cli\u003eFast, precise AF effortlessly tracks active subjects.\u003c\/li\u003e\n\u003cli\u003eLightweight for fatigue-free shooting.\u003c\/li\u003e\n\u003cli\u003eAdvanced optical stabilization.\u003c\/li\u003e\n\u003cli\u003eCustomizable for any shooting style.\u003c\/li\u003e\n\u003cli\u003eRugged reliability in challenging conditions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"mpn\"\u003e\n\u003cli\u003eMPN - SEL100400MC\u003c\/li\u003e\n\u003cli\u003eGTIN - 4548736175525\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48261796430009,"sku":"179053","price":6099.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/sony_fe_100-400mm_f4.5_gm_oss_lens_9.jpg?v=1784591571"}],"url":"https:\/\/www.digidirect.com.au\/collections\/sony-lens-blitz.oembed","provider":"digiDirect","version":"1.0","type":"link"}