{"title":"P\u0026V - Medium Format Lenses","description":null,"products":[{"product_id":"fujifilm-gf-100-200mm-f-5-6-r-lm-wr-lens","title":"FUJIFILM GF 100-200mm f\/5.6 R LM WR Lens","description":"\u003cp class=\"mText\"\u003eAdd a medium telephoto zoom to your medium-format system with the \u003cstrong class=\"h1Lit\"\u003eFUJIFILM GF 100-200mm f\/5.6 R LM WR Lens\u003c\/strong\u003e. Bringing with it as 79-158mm equivalent focal length, this is a versatile option for many shooters and has a rugged construction that makes it suited to traveling and adventurous photographers. It also boasts top-tier image quality with a 20 element in 13 group construction starring two Super ED elements and one aspherical element.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eEnsuring excellent performance and results, the 100-200mm is equipped with a fast and silent linear autofocus motor along with a mechanism to prevent unnecessary movement of elements when the camera is not in use. Further bolstering performance and usability on location is an optical image stabilizer rated for five stops. Fast operation is available in the form of a focus limiter switch and stabilization on\/off switch.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eBuild quality is important for professional equipment, with this lens being sealed in 10 places to protect against dust and water. It can also handle cold environments with its ability to work in temperatures as low as 14°F. For those in need of just a bit more reach, the lens is compatible with the GF 1.4x TC WR Teleconverter which boosts its range to 140-280mm, or 111-221mm in 35mm equivalency.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e* Product is shown in use for illustration only, additional equipment is not included.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003eKey Features of the FUJIFILM GF 100-200mm f\/5.6 R LM WR Lens\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eFUJIFILM G Mount\u003c\/li\u003e\n\u003cli\u003e79-158mm (35mm Equivalent)\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/5.6 to f\/32\u003c\/li\u003e\n\u003cli\u003eOne Aspherical and Two Super ED Elements\u003c\/li\u003e\n\u003cli\u003eLinear AF Motor\u003c\/li\u003e\n\u003cli\u003eOptical Image Stabilization\u003c\/li\u003e\n\u003cli\u003eFocus Limiter Switch, Tripod Collar\u003c\/li\u003e\n\u003cli\u003eDust- and Weather-Sealed Construction \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"gText\"\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eMedium telephoto zoom lens\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe medium telephoto zoom lens offers a 79-158mm equivalent focal length to realize a narrow field of view to suit wildlife and portraiture applications\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eConstant f\/5.6 maximum aperture\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eConstant f\/5.6 maximum aperture ensures consistent performance throughout the zoom range\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eOptical design incorporates two Super ED elements and one aspherical element\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe optical design incorporates two Super ED elements and one aspherical element to reduce chromatic aberrations, color fringing, and field curvature aberrations throughout the aperture and focusing ranges for notable clarity and color fidelity\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eLinear AF motor\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eA linear AF motor is used for quick, quiet focusing performance and an internal focusing mechanism maintains the overall length of the lens during operation and also produces consistent optical performance throughout the focusing range. Additionally, an updated mechanism also fixes the linear motor position when turning the camera off so the focus position remains the same\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eOptical Image Stabilization system\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eOptical Image Stabilization system compensates for up to five stops of camera shake to help realize sharper imagery when shooting handheld\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003ePhysical aperture ring\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe physical aperture ring allows for intuitive adjustment over exposure settings and incorporates a C (Command) position to permit a camera-based aperture setting\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eDust- and weather-sealed magnesium-alloy construction\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eDust- and weather-sealed magnesium-alloy construction enables working in harsh climates and temperatures as low as 14°F\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eCompatible with optional GF 1.4X TC WR Teleconverter\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eCompatible with optional GF 1.4X TC WR Teleconverter, which extends the focal length to 140-280mm, or 111-221mm equivalent, for even greater reach\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"mpn\"\u003e\n\u003cli\u003eMPN - 74249\u003c\/li\u003e\n\u003cli\u003eGTIN - 4547410391732\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":46838230220985,"sku":"130530","price":3299.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/130530-01-new.jpg?v=1775356450"},{"product_id":"fujifilm-gf-110mm-f-2-r-lm-wr-lens","title":"Fujifilm GF 110mm f\/2 R LM WR Lens","description":"\u003cp class=\"mText\"\u003eThe \u003cstrong class=\"h1Lit\"\u003eFujifilm GF 110mm f\/2 R LM WR Lens\u003c\/strong\u003e is a medium telephoto lens for portraits. With a focal length equivalent to 87mm in the 35mm format, it achieves a brightness of F2.0 when used wide open to deliver beautiful bokeh. The high resolving power of the area in focus and the rich bokeh unique to medium format fast lenses depicts portraits with a realistic three-dimensional feel. It features fast and quiet AF due to a linear motor, is dust and weather resistant, and is capable of operating in environments as cold as -10°C. The lens combines high performance and reliability as a professional work tool.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eKey Features of the Fujifilm GF 110mm f\/2 R LM WR Lens\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eFUJIFILM G Mount\u003c\/li\u003e\n\u003cli\u003e87mm (35mm Equivalent)\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/2 to f\/22\u003c\/li\u003e\n\u003cli\u003eFour Extra-Low Dispersion Elements\u003c\/li\u003e\n\u003cli\u003eLinear AF Motor, Internal Focusing\u003c\/li\u003e\n\u003cli\u003eDust- and Weather-Sealed Construction\u003c\/li\u003e\n\u003cli\u003eCommand Position on Aperture Ring\u003c\/li\u003e\n\u003cli\u003eRounded Nine-Blade Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"gText\"\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eHigh Image quality\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThis medium telephoto lens with a focal length equivalent to 87mm in the 35mm format offers fantastic bokeh thanks to its large F2 aperture, making it the perfect portrait lens. Using four ED lens elements, this high image quality lens limits chromatic aberrations by arranging the elements in a well-balanced manner before and after the aperture. By adopting an inner focusing AF system for the optimal configuration, aberration fluctuations due to changes in shooting distance are suppressed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eBeautiful bokeh\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eBy adopting a construction including 14 elements in 9 groups, including 4 ED lens elements, spherical aberrations and chromatic aberrations are suppressed. Nine rounded aperture blades create a beautiful bokeh at both the front and back which enables the rich expression of out of focus areas unique to medium format lenses.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eFast and quiet AF\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eA linear motor drives the autofocus, allowing for fast and quiet shooting using the AF.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eDust and weather resistant\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe lens has been sealed in nine areas, allowing you to shoot with stability even in dusty environments and in light rain outodoors. Capable of operating in environments as cold as -10°C.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eHigh operability\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe aperture ring has a C position (command dial mode) that allows the lens aperture value to be changed via the command dial on the camera body to suit the photographer’s preference. A locking mechanism has been added to the A (Auto) and C positions to prevent unintended movements of the aperture dial.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"mpn\"\u003e\n\u003cli\u003eMPN - 74254\u003c\/li\u003e\n\u003cli\u003eGTIN - 4547410345445\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":46838230253753,"sku":"126550","price":4399.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/126550-01-new.jpg?v=1775356452"},{"product_id":"fujifilm-gf-120mm-f-4-r-lm-ois","title":"FUJIFILM GF 120mm f\/4 R LM OIS","description":"\u003cp class=\"mText\"\u003eDesigned for working with close-up subjects, the \u003cstrong class=\"h1Lit\"\u003eFUJIFILM GF 120mm f\/4 R LM OIS\u003c\/strong\u003e is a versatile short telephoto prime for the G-mount GFX camera system. Offering a 95mm equivalent focal length, along with a maximum magnification of 1:2 and a 45 cm minimum focusing distance, this lens is well-suited for photographing near macro subjects as well as portraits and still lifes. Its optical design incorporates three extra-low dispersion elements to reduce color fringing and chromatic aberrations for improved clarity and color accuracy, and the design has also been optimized to render smooth out-of-focus area in front of and behind the plane of focus to suit shallow depth of field imagery. Additionally, a floating elements system is employed for consistent sharpness throughout the focusing range, and a linear AF motor provides fast and quiet focusing performance.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eBenefitting handheld shooting, Optical Image Stabilization minimizes the appearance of camera shake for sharper imagery when working with slower shutter speeds. A focus range limiter switch is also available, to constrain the focusing to a 45 cm to 92 cm range, a 92 cm to infinity range, or the full focusing range. A fluorine coating has also been added to the front element to repel moisture and the lens also features a dust-, freeze-, and weather-resistant construction for use in inclement conditions. Additionally, a manual aperture ring is featured for intuitive, tactile adjustment over exposure settings, and a Command position can also be set for camera-based control over the aperture.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003eKey Features of the FUJIFILM GF 120mm f\/4 R LM OIS\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eTelephoto prime lens offers a 95mm equivalent focal length that is well-suited to working with close-up subjects at a comfortable range.\u003c\/li\u003e\n\u003cli\u003eThe optical design incorporates three extra-low dispersion elements to reduce chromatic aberrations and color fringing throughout the aperture and focusing ranges for notable clarity and color fidelity.\u003c\/li\u003e\n\u003cli\u003eA floating focusing system maintains sharpness and clarity throughout the focusing range, from 45 cm to infinity.\u003c\/li\u003e\n\u003cli\u003eHigh-speed linear motor delivers quick, quiet, and smooth autofocus performance.\u003c\/li\u003e\n\u003cli\u003eMaximum magnification of 1:2 benefits working with close-up subjects.\u003c\/li\u003e\n\u003cli\u003eFocus range limiter lets you choose between a 45-92 cm focusing range, 92 cm to infinity range, or full range depending on the subject being photographed.\u003c\/li\u003e\n\u003cli\u003eOptical Image Stabilization system compensates for up to five stops of camera shake to help realize sharper imagery when shooting handheld.\u003c\/li\u003e\n\u003cli\u003ePhysical aperture ring allows for intuitive adjustment over exposure settings, and incorporates a C (Command) position to permit camera-based aperture setting.\u003c\/li\u003e\n\u003cli\u003eThe front element features a hydrophobic fluorine coating to repel moisture.\u003c\/li\u003e\n\u003cli\u003eDust- and weather-sealed physical construction enables working in harsh climates and temperatures as low as -10°C.\u003c\/li\u003e\n\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"mpn\"\u003e\n\u003cli\u003eMPN - 74223\u003c\/li\u003e\n\u003cli\u003eGTIN - 074101032130\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":46838230319289,"sku":"125591","price":4299.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/fujifilm_gf_120mm_f4_macro_r_lm_ois_wr_lens_03.jpg?v=1775356454"},{"product_id":"fujifilm-gf-110mm-f-5-6-tilt-shift-macro-lens","title":"FUJIFILM GF 110mm f\/5.6 Tilt Shift Macro Lens","description":"\u003cp class=\"mText\"\u003eThe \u003cstrong class=\"h1Lit\"\u003e FUJIFILM GF 110mm f\/5.6 Tilt Shift Macro Lens \u003c\/strong\u003e is a mid-telephoto tilt shift macro lens with the focal length of 110mm (equivalent to 87mm in the 35mm film format) and maximum reproduction rate of 0.5x. It suppresses various types of aberration including distortion, lateral chromatic aberration, and axial chromatic aberration to achieve an advanced level of image resolution. The focal position of a subject in close-up can be controlled freely to meet the needs of commercial photography for still life.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003eKey Features of the FUJIFILM GF 110mm f\/5.6 Tilt Shift Macro Lens\u003c\/h2\u003e\n\u003cul\u003e\n \u003cli\u003eLong awaited Tilt Shift lens for the GFX Series\u003c\/li\u003e\n \u003cli\u003eEquivalent to 87mm in 35mm format\u003c\/li\u003e\n \u003cli\u003e0.5x maximum magnification ratio\u003c\/li\u003e\n \u003cli\u003eTilting of ±10°, shifting of up to ±15mm and revolving up to ±90°\u003c\/li\u003e\n \u003cli\u003eBuilt in sensor that detects the degree of shifting and revolving movements\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"mpn\"\u003e\n \u003cli\u003eMPN - 74472\u003c\/li\u003e\n \u003cli\u003eGTIN - 4547410522099\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":46838230483129,"sku":"155168","price":5070.43,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/gf110mm_f5_6_ts_front_maintate_1.jpg?v=1775356460"},{"product_id":"fujifilm-gf-250mm-f-4-r-lm-ois-wr-lens","title":"FUJIFILM GF 250mm f\/4 R LM OIS WR Lens","description":"\u003cp class=\"mText\"\u003eA medium telephoto prime characterized by its sophisticated optical design, the \u003cstrong class=\"h1Lit\"\u003eFUJIFILM GF 250mm f\/4 R LM OIS WR Lens\u003c\/strong\u003e is a 197.5mm-equivalent lens for the G-mount GFX camera system. Offering a mixture of long reach and a relatively bright f\/4 maximum aperture, this lens is well-suited to isolating subject matter and working with shallow depth of field techniques. Complementing the visual compression of the telephoto focal length is an advanced optical layout, which uses one Super ED element and two extra-low dispersion elements to control color fringing and chromatic aberrations for a high degree of clarity and color accuracy.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eIn addition to its optical assets, this lens is also distinguished by its five stop-effective image stabilization system that minimizes the appearance of camera shake for sharper handheld imagery. It also features a linear autofocus motor that is both quick and quiet, and an internal focusing mechanism limits the overall lens length during use as well as maintains consistent image quality throughout the focusing range. The lens's magnesium-alloy build is also dust-, freeze-, and weather-resistant.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003eKey Features of the FUJIFILM GF 250mm f\/4 R LM OIS WR Lens\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eFujifilm G Mount\u003c\/li\u003e\n\u003cli\u003e197.5mm (35mm Equivalent)\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/4 to f\/32\u003c\/li\u003e\n\u003cli\u003eOne Super ED Element, Two ED Elements\u003c\/li\u003e\n\u003cli\u003eLinear AF Motor, Internal Focusing\u003c\/li\u003e\n\u003cli\u003eOptical Image Stabilization\u003c\/li\u003e\n\u003cli\u003eFocus Preset Function Button\u003c\/li\u003e\n\u003cli\u003eFluorine-Coated Front Element\u003c\/li\u003e\n\u003cli\u003eDust- and Weather-Sealed Construction\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"mpn\"\u003e\n\u003cli\u003eMPN - 74287\u003c\/li\u003e\n\u003cli\u003eGTIN - 4547410370133\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":46838230548665,"sku":"128639","price":4999.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/ezgif.com-webp-to-jpg_-_2023-07-20t150313.213.jpg?v=1775356461"},{"product_id":"fujifilm-gf-30mm-f-3-5-r-wr-lens","title":"FUJIFILM GF 30mm f\/3.5 R WR Lens","description":"\u003cp class=\"mText\"\u003eAs compact, portable and high resolution wide-angle for GFX system cameras, the \u003cstrong class=\"h1Lit\"\u003eFUJIFILM GF 30mm f\/3.5 R WR Lens\u003c\/strong\u003e is ideally suited for landscapes and street scenery. It's 24mm equivalent (35mm format) broad field of view and compact build delivers an astonishing amount of detail and excellent portability.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eThe GF 30mm F3.5 R WR is designed to be weatherproof and resistant to dust and moisture. Its through and true premium lens design incorporates FUJIFILM’s advanced optical technologies including a series of low dispersion and aspherical elements for a high degree of clarity, colour accuracy, and sharpness, along with low distortion for a distinctly realistic look.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eA manual aperture ring is featured for intuitive, tactile adjustment over exposure settings and the use of an internal focus system enables fast and silent autofocusing while minimising focus breathing down to just 0.05 percent, making it a great lens for videography.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003eKey Features of the FUJIFILM GF 30mm f\/3.5 R WR Lens\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eA wide-angle prime lens offering a 24mm equivalent focal length\u003c\/li\u003e\n\u003cli\u003eModest f\/3.5 maximum aperture helps to maintain a portable form factor.\u003c\/li\u003e\n\u003cli\u003eTwo extra-low dispersion elements reduce chromatic aberrations and colour fringing throughout the aperture and focusing ranges for notable clarity and colour fidelity.\u003c\/li\u003e\n\u003cli\u003eTwo aspherical elements control distortion and spherical aberrations in order to achieve high sharpness and accurate rendering.\u003c\/li\u003e\n\u003cli\u003eCompact focusing group promotes quick and responsive autofocus performance.\u003c\/li\u003e\n\u003cli\u003eA physical aperture ring allows for intuitive adjustment over exposure settings and incorporates a C (Command) position to permit camera-based aperture setting.\u003c\/li\u003e\n\u003cli\u003eDust- and weather-sealed physical construction.\u003c\/li\u003e\n\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003eSophisticated Optical Design\u003c\/h2\u003e\n\u003cp\u003eThe Fujifilm GF 30mm F3.5 R WR consists of 13 lens elements in ten groups, including two aspherical elements and two ED elements. The high-performance lens groups are positioned to control various aberrations, especially distortion that wide-angle lenses are prone to, to achieve excellent, edge-to-edge sharpness. The lens delivers an impressive amount of detail and is compatible with 100MP sensors. This enables the photographer to capture images that appear realistic and authentic, whether it be landscape, architecture or casual snapshots.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e13 Elements in 10 Groups\u003c\/li\u003e\n\u003cli\u003e2 Aspherical Elements\u003c\/li\u003e\n\u003cli\u003e2 Extra-low dispersion Elements (ED)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"gText\"\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit lh1\"\u003ePremium Autofocus Performance\u003c\/h2\u003e\n\u003cp\u003eInternal focusing system offers fast and silent autofocus. Photographers won’t miss a photo opportunity with this autofocus performance. The autofocus system can also track and focus on moving subjects from a constant viewpoint.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eLow Focus Breathing\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe use of the internal focus system enables fast and silent autofocusing and also reduce the effects of focus breathing down to just 0.05 percent, making it a great lens for videography.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"gText\"\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit lh1\"\u003eA Durable, Compact and Lightweight Wide-Angle Lens for Fujifilm GFX Cameras\u003c\/h2\u003e\n\u003cp\u003eThis compact lens weighs just 510g and measures 99.4mm with a maximum diameter of 84mm. Its slimline design balances well on a GFX camera, making it a perfect lens to carry and walk around with. The lens hood can also be reverse-attached to the lens to reduce any unnecessary bulk.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eWeather-sealed in 9 Locations for Dust and Weather Resistance\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe Fujifilm GF 30mm F3.5 R WR is weather-sealed at nine locations, making it dust and weather resistant. It can also be used in temperatures as low as -10°C, so photographers can shoot with peace of mind in extreme weather conditions and dusty environments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"dDh\"\u003e\n\u003ch3 class=\"uLit\"\u003eBuy Fujifilm GF 30mm F3.5 R WR Lens with FujiFilm Australia Warranty from digiDirect\u003c\/h3\u003e\n\u003cp\u003eAll our \u003ca href=\"https:\/\/www.digidirect.com.au\/cameras\/fujifilm\"\u003eFujiFilm\u003c\/a\u003e products come with FujiFilm Australia Warranty. \u003cbr\u003eBuy with confidence from a reputable seller. digiDirect does not sell grey-import or grey-market stock. \u003cbr\u003eFor more on our warranty policy please see \u003ca href=\"https:\/\/www.digidirect.com.au\/faq\/warranty\/\"\u003e digiDirect FAQ Warranty\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"mpn\"\u003e\n\u003cli\u003eMPN - 74374\u003c\/li\u003e\n\u003cli\u003eGTIN - 4547410429091\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":46838230581433,"sku":"136089","price":2599.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/gf30mm_front.jpg?v=1775356462"},{"product_id":"fujifilm-gf-32-64mm-f-4-r-lm-wr-lens","title":"FUJIFILM GF 32-64mm f\/4 R LM WR Lens","description":"\u003cp class=\"mText\"\u003eDesigned for the Fujifilm G-mount GFX camera system, this \u003cstrong class=\"h1Lit\"\u003eFUJIFILM GF 32-64mm f\/4 R LM WR Lens\u003c\/strong\u003e is a wide-angle zoom offering a 25-51mm equivalent focal length range. Covering wide-angle to normal-length perspectives, this zoom is well-suited to everyday shooting applications, and the constant f\/4 maximum aperture maintains consistent performance throughout the zoom range. A sophisticated optical design pairs a trio of aspherical elements with one super ED element and one ED element to control both spherical and chromatic aberrations for improved sharpness, clarity, and color accuracy. Balancing the optical assets is an internal focusing mechanism that utilizes a linear AF motor to deliver quick, quiet, and precise focusing performance. A fluorine coating has also been added to the front element to repel moisture and the lens also features a dust-, freeze-, and weather-resistant construction for use in inclement conditions. Additionally, a manual aperture ring is featured for intuitive, tactile adjustment over exposure settings, and a Command position can also be set for camera-based control over the aperture.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003eKey Features of the FUJIFILM GF 32-64mm f\/4 R LM WR Lens\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eFujifilm G Mount\u003c\/li\u003e\n\u003cli\u003e25-51mm (35mm Equivalent)\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/4 to f\/32\u003c\/li\u003e\n\u003cli\u003eThree Aspherical Elements\u003c\/li\u003e\n\u003cli\u003eOne Super ED Element, One ED Element\u003c\/li\u003e\n\u003cli\u003eLinear AF Motor and Internal Focusing\u003c\/li\u003e\n\u003cli\u003eFluorine-Coated Front Element\u003c\/li\u003e\n\u003cli\u003eDust- and Weather-Sealed Construction\u003c\/li\u003e\n\u003cli\u003eCommand Position on Aperture Ring\u003c\/li\u003e\n\u003cli\u003eRounded Nine-Blade Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"mpn\"\u003e\n\u003cli\u003eMPN - 74222\u003c\/li\u003e\n\u003cli\u003eGTIN - 0074101032093\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":46838230614201,"sku":"125590","price":3599.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/155169-01-new.jpg?v=1775356464"},{"product_id":"fujifilm-gf-32-90mm-t3-5-pz-ois-wr-lens","title":"FUJIFILM GF 32-90mm T3.5 PZ OIS WR Lens","description":"\u003cp class=\"mText\"\u003eThe \u003cstrong class=\"h1Lit\"\u003eFUJIFILM GF 32-90mm T3.5 PZ OIS WR Lens \u003c\/strong\u003emelds a cine-style form with several functions handy for single-operator capture, like optical image stabilization, autofocus, auto iris, and servo and manual zoom. Designed for large-format sensors, this FUJIFILM G-mount lens provides a 35mm equivalent of 25-71mm.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003eKey Features of the FUJIFILM GF 32-90mm T3.5 PZ OIS WR Lens\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eCovers Large Format | T3.5-32 Aperture\u003c\/li\u003e\n\u003cli\u003e35mm Equivalent: 25-71mm\u003c\/li\u003e\n\u003cli\u003eInternal Focus, Iris, and Zoom Motors\u003c\/li\u003e\n\u003cli\u003e0.8 MOD Focus, Iris, and Zoom Gears\u003c\/li\u003e\n\u003cli\u003eAutofocus and Auto Iris Functions\u003c\/li\u003e\n\u003cli\u003eOptical Image Stabilization\u003c\/li\u003e\n\u003cli\u003eManual and Servo Control Switch\u003c\/li\u003e\n\u003cli\u003e13-Blade Iris, 25 Elements in 19 Groups\u003c\/li\u003e\n\u003cli\u003e114mm Front Outside Diameter\u003c\/li\u003e\n\u003cli\u003eFocus Marks in Feet and Meters\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"gText\"\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eCine-Style and Run-and-Gun Features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThis zoom lens melds cine-style features like 0.8 MOD gearing for compatibility with lens control systems with selectable run-and-gun functions like OIS (optical image stabilization), autofocus, auto iris, and servo and manual zoom control. The focus, iris, and zoom motors are built in, maintaining a sleek form.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eAspherical and ED Elements\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThis GF32-90mm lens incorporates three aspherical and three ED (extra-low dispersion) elements, which reduce chromatic aberrations and color fringing for increased clarity and color accuracy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eConstant T3.5 Aperture\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe T3.5 maximum aperture remains constant across the 32 to 90mm focal length range.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003e13-Blade Aperture\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe rounded 13-blade aperture contributes to a pleasing bokeh quality when working with selective focus techniques.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eWeather Resistant\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eA weather-resistant design protects the lens against moisture, dust, and select temperatures.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eFocus Marks\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eFocus marks are provided in both feet and meters for worldwide use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"mpn\"\u003e\n\u003cli\u003eMPN - 74506\u003c\/li\u003e\n\u003cli\u003eGTIN - 4547410559835\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":46838230679737,"sku":"172828","price":8499.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/1758128599_1861871.jpg?v=1775356465"},{"product_id":"fujifilm-gf-45-100mm-f-4-r-lm-ois-wr-lens","title":"FUJIFILM GF 45-100mm f\/4 R LM OIS WR Lens","description":"\u003cp class=\"mText\"\u003eThe versatile standard zoom \u003cspan class=\"h1Lit\"\u003eFUJIFILM GF 45-100mm f\/4 R LM OIS WR Lens\u003c\/span\u003e from Fujifilm covers some of the most used range by photographers. The GF45-100mmF4 R LM OIS WR lens has an equivalent focal length range of 36mm and 79mm on a smaller 35mm format system, a maximum aperture of F4 and is a natural fit with two other GF Zoom Lenses, \u003ca href=\"https:\/\/www.digidirect.com.au\/fujifilm-gf-32-64mm-f-4-r-lm-wr-lens\"\u003eGF 32-64mm F4 R LM WR\u003c\/a\u003e and \u003ca href=\"https:\/\/www.digidirect.com.au\/fujifilm-gf100-200mmf5-6-r-lm-wr-lens-for-gfx\"\u003eGF 100-200mm F5.6 R LM OIS WR.\u003c\/a\u003e Together, these three lenses provide photographers with a broad range of focal lengths suitable for a wide range of shooting styles for maximum creativity.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eCombining rugged construction with high-performance optics, GF 45-100mm F4 R LM OIS WR is an incredibly versatile lens that is perfect for capturing nature, landscapes or portraits. Featuring powerful 5-axis image stabilisation, one super ED lens and a near-silent and high speed autofocus motor, this is the perfect tool for creating images in challenging and unpredictable situations. Its dust and weather-resistant construction allows the lens to operate in temperatures down to -10 degrees Celsius. Accompanying its high-resolution performance with smooth bokeh will capture the atmosphere of any scene or subject.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003eKey Features of the FUJIFILM GF 45-100mm f\/4 R LM OIS WR Lens\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eFast, quiet and highly accurate AF\u003c\/li\u003e\n\u003cli\u003e36-79mm (35mm Equivalent)\u003c\/li\u003e\n\u003cli\u003eCompact and lightweight Large Format standard zoom\u003c\/li\u003e\n\u003cli\u003eThree Aspherical Elements\u003c\/li\u003e\n\u003cli\u003eAstonishing image resolving power and wide tonal reproduction\u003c\/li\u003e\n\u003cli\u003eHighly robust design that withstands various shooting conditions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eAstonishing image resolving power and wide tonal reproduction\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe FUJINON GF 45-100mm F4 R LM OIS WR consists of 16 elements in 12 groups, including three aspherical elements, one Super ED element and one ED element to effectively control spherical aberration, field curvature and chromatic aberration. This minimises the negative effects of luminance shift and colour bleeding, to deliver astonishing image sharpness.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eCompact and lightweight Large Format standard zoom\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eWeighing 1,005g, measuring 144.5mm long, and having a diameter of 93mm, the lens is portable and compact despite being a 2.2x zoom for a Large Format camera system.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eFast, quiet and highly accurate AF\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe use of an Internal Focusing system has reduced the size and weight of the focusing group, which is driven by a linear motor to achieve fast, quiet and highly accurate AF.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003ePowerful image stabilisation\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe lens is equipped with five stop image stabilisation (CIPA guidelines), allowing photographers to make the most of the high-resolution sensors found in GFX System Cameras, especially when making images hand-held.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eHighly robust design that withstands various shooting conditions\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe FUJIFILM GF 45-100mm f4 R LM OIS WR has 11 seals for dust and weather resistance to ensure resilience to tough environments. This also allows for operation at temperatures down to -10 degrees Celsius.\u003c\/p\u003e\n\u003ch3 class=\"uLit\"\u003eBuy the FUJINON GF 45-100mm f4 R LM OIS WR Lens with FujiFilm Australia Warranty from digiDirect\u003c\/h3\u003e\n\u003cp\u003eAll our \u003ca href=\"https:\/\/www.digidirect.com.au\/cameras\/fujifilm\"\u003eFujiFilm\u003c\/a\u003e products come with FujiFilm Australia Warranty. \u003cbr\u003eBuy with confidence from a reputable seller. digiDirect does not sell grey-import or grey-market stock. \u003cbr\u003eFor more on our warranty policy please see \u003ca href=\"https:\/\/www.digidirect.com.au\/faq\/warranty\/\"\u003e digiDirect FAQ Warranty\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"mpn\"\u003e\n\u003cli\u003eMPN - 74252\u003c\/li\u003e\n\u003cli\u003eGTIN - 4547410420333\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":46838230745273,"sku":"134446","price":3199.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/134446-01-new.jpg?v=1775356468"},{"product_id":"fujifilm-gf-50mm-f-3-5-r-lm-wr-lens","title":"FUJIFILM GF 50mm f\/3.5 R LM WR Lens","description":"\u003cp class=\"mText\"\u003eCharacterized by its especially slim design, the \u003cstrong class=\"h1Lit\"\u003eFUJIFILM GF 50mm f\/3.5 R LM WR Lens\u003c\/strong\u003e is a compact 40mm-equivalent prime designed for the medium format G-mount GFX camera system. Its sleek profile makes it ideal for walkaround and everyday shooting and completes a truly portable medium format system. The optical design incorporates one aspherical element, which controls distortion and spherical aberrations in order to realize a high degree of sharpness and clarity. Balancing the optical attributes, the lens also utilizes a linear AF motor for quick and quiet focusing performance, while a manual aperture ring also avails intuitive exposure adjustment, and a Command position permits making camera-based aperture selections. Additionally, the lens is also dust, freeze, and weather-resistant for use in trying environmental conditions.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eOffers outstanding image quality in a compact, lightweight and durable lens. Sealed in ten places this lens is dust and weather resistant and capable of operating in temperatures down to -10 degrees.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eThe GF Series of lenses are FUJIFILM’s highest quality lenses that deliver astonishing image resolving performance and rich tonal reproduction, made possible thanks to the outstanding optical design and production technologies that polish lens surfaces with sub-micron level precision.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003eKey Features of the FUJIFILM GF 50mm f\/3.5 R LM WR Lens\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eFUJIFILM G Mount\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/3.5 to f\/32\u003c\/li\u003e\n\u003cli\u003e40mm (35mm Equivalent)\u003c\/li\u003e\n\u003cli\u003eOne Aspherical Element\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"gText\"\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003ePrime 50mm lens\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003ePrime 50mm lens offers a 40mm equivalent focal length to realize a normal field of view for working with a variety of subjects\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eCompact \"pancake\" design\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eImpressively compact \"pancake\" design makes this lens especially portable and ideal for everyday shooting. With a weight of only 0.33kg, this is truly an ideal lens for street and travel photography. Paired with a camera like the FujiFilm GFX 50R this comes in at only 1.1 kg total.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eOutstanding Image Quality\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe nine-element, six-group optical design including one aspherical lens element, ensures optimal image quality. This configuration minimizes spherical aberration and distortion allowing excellent image resolving performance and rich tonal reproduction. This lens has low breathing which makes it suitable for movie shooting\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eHigh Performance\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eA linear AF motor is used for especially quick and quiet focusing performance and is well-suited to both photo and video applications\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003ePhysical aperture ring\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eA physical aperture ring allows for intuitive adjustment over exposure settings and incorporates a C (Command) position to permit camera-based aperture setting\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eDust- and weather-sealed physical construction\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eDust- and weather-sealed physical construction enables working in harsh climates and temperatures as low as 14°F\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eRounded nine-blade diaphragm\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"mpn\"\u003e\n\u003cli\u003eMPN - 74251\u003c\/li\u003e\n\u003cli\u003eGTIN - 4547410413045\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":46838230843577,"sku":"132567","price":1699.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/gf50mm_highangle.jpg?v=1775356472"},{"product_id":"fujifilm-gf-55mm-f-1-7-r-wr-lens","title":"FUJIFILM GF 55mm f\/1.7 R WR","description":"\u003cp class=\"mText\"\u003eThe \u003cstrong class=\"h1Lit\"\u003eFUJIFILM GF 55mm f\/1.7 R WR Lens\u003c\/strong\u003e is a large-aperture prime lens with the standard focal length of 55mm (equivalent to 44mm in the 35mm film format). The Large Format’s enriched descriptive capability is combined with the creamy bokeh characteristic of the large maximum aperture, making the main subject stand out against blurred background.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003e\n \u003cbr\u003e\n The lens’ focal length gives the field of view close to that of human vision to create a natural perspective. This makes it ideal for information dense snapshots to capture how the main subject relates to the background, as well as portraiture with a tack-sharp subject against beautiful bokeh.\n\u003c\/p\u003e\n\u003cp\u003e     \u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003eKey Features of the FUJIFILM GF 55mm f\/1.7 R WR Lens \u003c\/h2\u003e\n\u003cul\u003e\n \u003cli\u003eHighly anticipated standard focal length prime lens for GFX System\u003c\/li\u003e\n \u003cli\u003eLarge aperture prime lens that is equivalent to 44mm in 35mm format\u003c\/li\u003e\n \u003cli\u003eAutofocus driven by an evolved DC motor for fast and accurate autofocus\u003c\/li\u003e\n \u003cli\u003e11 diaphragm blades for a near perfect circle aperture\u003c\/li\u003e\n \u003cli\u003eIdeal for high end enthusiast and professionals looking for a fast prime lens suitable for\u003c\/li\u003e\n \u003cli\u003eportraiture and street photography\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"mpn\"\u003e\n \u003cli\u003eMPN - 74473\u003c\/li\u003e\n \u003cli\u003eGTIN - 4547410486803\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"FUJIFILM","offers":[{"title":"Default Title","offer_id":46838230876345,"sku":"155169","price":3599.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/155169-01new.jpg?v=1775356474"},{"product_id":"fujifilm-gf-80mm-f-1-7-r-wr-lens","title":"Fujifilm GF 80mm f\/1.7 R WR Lens","description":"\u003cp class=\"mText\"\u003eDistinguished by its impressive speed, the \u003cstrong class=\"h1Lit\"\u003eFujifilm GF 80mm f\/1.7 R WR Lens\u003c\/strong\u003e is a short portrait-length prime for the G-mount GFX mirrorless medium format system. The bright f\/1.7 maximum aperture excels in low-light conditions and also benefits depth of field control for precise selective focus applications. Optically, the lens uses a pair of low dispersion elements and one aspherical element, which correct a variety of aberrations and help to achieve high sharpness and clarity. Additionally, despite its fast design, this lens is also relatively compact and lightweight for handheld use and sports a weather-sealed design for working in trying weather conditions.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003eKey Features of the Fujifilm GF 80mm f\/1.7 R WR Lens\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eThe short portrait-length prime lens offers a 63mm equivalent focal length to realize a slightly narrower field of view for isolating subject matter.\u003c\/li\u003e\n\u003cli\u003eImpressively bright f\/1.7 maximum aperture offers great control over depth of field for working with selective focus techniques and also suits working in low-light conditions.\u003c\/li\u003e\n\u003cli\u003eTwo Super ED elements greatly reduce chromatic aberrations and colour fringing throughout the aperture and focusing ranges for notable clarity and colour fidelity.\u003c\/li\u003e\n\u003cli\u003eOne aspherical element controls distortion and spherical aberrations in order to achieve high sharpness and accurate rendering.\u003c\/li\u003e\n\u003cli\u003eA physical aperture ring allows for intuitive adjustment over exposure settings and incorporates a C (Command) position to permit a camera-based aperture setting.\u003c\/li\u003e\n\u003cli\u003eDust- and weather-sealed physical construction enables working in harsh climates and temperatures as low as 14°F. Also, the front element features a fluorine coating to repel dust, dirt, and moisture and to aid in cleaning.\u003c\/li\u003e\n\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"mpn\"\u003e\n\u003cli\u003eMPN - 74404\u003c\/li\u003e\n\u003cli\u003eGTIN - 4547410437775\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":46838230941881,"sku":"138756","price":3599.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/138756-01-new.jpg?v=1775356477"},{"product_id":"hasselblad-xcd-135mm-f-2-8-lens-and-x-convertor-1-7x","title":"Hasselblad XCD 135mm f\/2.8 lens and X Convertor 1.7x","description":"\u003cp class=\"mText\"\u003eIdeally suited for portraiture and landscape, the \u003cstrong class=\"h1Lit\"\u003eHasselblad XCD 135mm f\/2.8 Lens with X Converter 1.7x\u003c\/strong\u003e is a short telephoto prime bundled with a dedicated 1.7x teleconverter. With X-series mirrorless medium format cameras, the lens itself offers a 105mm equivalent focal length, and when the teleconverter is in place, this equivalent focal length is increased to 178mm. The flattering perspective of the short-tele pairs with the close 1 m minimum focusing distance to suit photographing close-up subjects, and an advanced optical design helps to realize high clarity and sharpness throughout the focusing range. Like other XCD lenses, the 135mm f\/2.8 has an integrated Central Lens Shutter that is capable of shutter speeds up to 1\/2000 sec with flash sync at all speeds, and its internal autofocus design can be manually overridden for precise manual focusing control.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eIncluded with the 135mm f\/2.8 lens is the dedicated X Converter 1.7x; a 1.7x teleconverter that offers an effective focal length of 226mm, or 178mm equivalent to full-frame sensors. The converter has a six elements, four groups optical design and maintains the autofocus, central shutter, and optical performance of the 135mm f\/2.8 lens.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003eKey Features of the Hasselblad XCD 135mm f\/2.8 Lens with X Converter 1.7x\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eHasselblad X System\u003c\/li\u003e\n\u003cli\u003e105mm (35mm Equivalent)\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/2.8 to f\/32\u003c\/li\u003e\n\u003cli\u003eCentral Lens Shutter, 1\/2000 Sec Sync\u003c\/li\u003e\n\u003cli\u003eMinimum Focus Distance: 1m\u003c\/li\u003e\n\u003cli\u003eInternal Focusing with MF Override\u003c\/li\u003e\n\u003cli\u003eFront Filter Thread: 77mm\u003c\/li\u003e\n\u003cli\u003eIncluded Dedicated 1.7x Teleconverter\u003c\/li\u003e\n\u003cli\u003e178mm Equivalent Focal Length\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"mpn\"\u003e\n\u003cli\u003eMPN - CPHB.00000383.01\u003c\/li\u003e\n\u003cli\u003eGTIN - 7392544003832\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hasselblad","offers":[{"title":"Default Title","offer_id":46838323642553,"sku":"129532","price":7599.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/17652_hasselblad-xcd-135mm-f2_8-lens-and-x-convertor-1_7x-2_1.jpg?v=1775359818"},{"product_id":"hasselblad-xcd-2-5-25mm-f-2-5-v-lens","title":"Hasselblad XCD 2.5\/25mm f 2.5 V Lens","description":"\u003cp class=\"mText\"\u003eA bright and distinguished wide-angle prime with a 20mm full-frame equivalence, the\u003cstrong class=\"h1Lit\"\u003e Hasselblad XCD 2.5\/25mm f 2.5 V Lens \u003c\/strong\u003e provides a field of view that caters to nightscape and street photography as well as astrophotography and indoor portraits. Offering a 9.8\" minimum focusing distance, users can effortlessly take sharp and detailed close-up shots. Featured in the lens's design is a powerful leaf shutter that reaches speeds up to 1\/4000 sec with flash sync at all speeds. Additionally, its internal autofocus design can be overridden for manual focusing control.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003eKey Features of the Hasselblad XCD 2.5\/25mm f 2.5 V Lens\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMedium Format | f\/2.5 to f\/32\u003c\/li\u003e\n\u003cli\u003e20mm (Full-Frame Equivalent)\u003c\/li\u003e\n\u003cli\u003eUltrawide-Angle Prime\u003c\/li\u003e\n\u003cli\u003eLeaf Shutter with 1\/4000 sec Sync Speed\u003c\/li\u003e\n\u003cli\u003eLinear Stepping Autofocus Motor\u003c\/li\u003e\n\u003cli\u003e4 Aspherical Elements, 3 ELD Elements\u003c\/li\u003e\n\u003cli\u003e72mm Filter Thread\u003c\/li\u003e\n\u003cli\u003eMinimum Focus Distance: 9.8\"\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"gText\"\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003e Compact Optical Design \u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe optical design includes four aspherical elements and three extra-low dispersion elements, producing impressive image sharpness as well as reduced spherical aberrations and distortion. As with other V-system lenses, the XCD 25mm f\/2.5 V pairs a large aperture with a balanced size and weight, resulting in wide versatility.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003e Fast Linear Stepping Motor\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe light and small focusing lens group works with a linear stepping motor to reduce recoil from the lens group moving. When used with the PDAF technology of the X2D 100C or CFV 100C, accurate and responsive focusing is ensured.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003e Additional Benefits \u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e72mm filter thread\u003c\/li\u003e\n\u003cli\u003eMinimum focus distance: 9.8\"\u003c\/li\u003e\n\u003cli\u003e13 lens elements in 10 groups\u003c\/li\u003e\n\u003cli\u003eSwitch between AF\/MF via push-pull focusing ring\u003c\/li\u003e\n\u003cli\u003eCustomizable control ring\u003c\/li\u003e\n\u003cli\u003eEngraved Hasselblad \"H\" patterns on focusing ring and control ring\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"mpn\"\u003e\n\u003cli\u003eMPN - CPHB.00000882.01\u003c\/li\u003e\n\u003cli\u003eGTIN - 7392544118826\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hasselblad","offers":[{"title":"Default Title","offer_id":46838323675321,"sku":"171306","price":6489.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/1715071559_1819850.jpg?v=1775359819"},{"product_id":"hasselblad-xcd-2-5-38mm-f2-5-v-lens","title":"Hasselblad XCD 2.5\/38mm f2.5 V Lens","description":"\u003cp class=\"mText\"\u003eEquivalent to a full-frame 30mm focal length, the \u003cstrong class=\"h1Lit\"\u003e Hasselblad XCD 2.5\/38mm f2.5 V Lens \u003c\/strong\u003e low-distortion wide-angle lens is suitable for shooting documentary, street, or landscape photography. Include more environmental details when shooting in portrait or have the soft bokeh effect from the large f\/2.5 aperture highlight the subject against the background. When using the XCD 2,5\/38V lens, the narrow aperture and leaf shutter blades can create Hasselblad's hallmark eight-point starburst effect on bright light sources. The minimum focusing distance of XCD 2,5\/38V is only 30cm, perfect for capturing cuisine, products, and other still subjects. With its compact optical design, small and lightweight focusing module, and optimised leaf shutter, XCD 2,5\/38V weighs only 350g but delivers top-class optical performance..\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003eKey Features of the Hasselblad XCD 2.5\/38mm f2.5 V Lense\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eHasselblad X System\u003c\/li\u003e\n\u003cli\u003e30mm (35mm Equivalent)\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/2.5 to f\/32\u003c\/li\u003e\n\u003cli\u003eCentral Lens Shutter, 1\/2000 sec Sync\u003c\/li\u003e\n\u003cli\u003eMinimum Focus Distance: 11.8\"\u003c\/li\u003e\n\u003cli\u003eThree Aspherical Elements\u003c\/li\u003e\n\u003cli\u003eInternal Focusing with MF Override\u003c\/li\u003e\n\u003cli\u003eFront Filter Thread: 72mm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"gText\"\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003e Precision Optics, Outstanding Imagery\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eCapturing the most subtle nuances of light and shadow begins with the lens. Only with excellent resolution and colour reproduction can it provide a solid foundation for imaging. A medium format sensor has a large area and a high pixel density, posing stringent requirements for the precision of the lens. Starting with the selection of high-quality glass, Hasselblad engineers carefully grind each lens to perfect its optical quality and meet the resolution requirements of 100 million pixels.\u003c\/p\u003e\n\u003cp\u003eThe XCD 2,5\/38V lens features ten elements in nine groups, including three aspherical elements and three ED elements. With a thoughtfully crafted arrangement, the lens has not only a compact size but also improves light transmittance and suppresses chromatic dispersion. Combining XCD 2,5\/38V with a Hasselblad mirrorless medium format camera yields stunning results.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003e New Focusing Module: Fast, Light, Accurate \u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe upgraded focusing module adopts a linear stepping motor and a lighter, smaller focusing lens group. These changes effectively eliminate any backlash from the lens group moving and, coupled with the PDAF technology of the X2D 100C, mean the focusing lens group can quickly reach the focusing position and achieve a precise stop. Resulting in fast, flexible, and accurate focusing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003e Smaller Leaf Shutter, Powerful and Professional Assistance \u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe leaf shutter is a powerful component in Hasselblad's medium format system. The XCD 2,5\/38V lens is equipped with an upgraded leaf shutter that, while smaller, maintains the same precision performance as its predecessors and is fast and quiet to avoid disturbance when shooting. In addition, this ultra-small shutter captures at up to 1\/2000s and delivers flash synchronisation at all speeds.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003e A Familiar Yet New Industrial Aesthetic \u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eXCD 2,5\/38V is a precision-crafted metal lens with a focus ring and a newly added control ring.\u003c\/p\u003e\n\u003cp\u003eBoth rings are delicately engraved with a Hasselblad \"H\" logo print. The design is created using a precise 0.3mm drill bit and is a nod to the memorable look of the HC\/HCD lenses. Whether paired with X-system or 907X cameras, this new lens is both a homage to the past while standing on its own as a unique, elegant statement.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003e Convenient and Intuitive Control \u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe lens is designed to feel comfortable and intuitive in hand to fully support and not distract from the creative process. The tactile mechanics of the focus and control rings are fine-tuned for a smooth and satisfying experience. A simple push and pull of the focus ring changes from AF to MF mode, where intuitive scale marks keep focus distance and DOF clear at a glance. The control ring can be customised for quick access to preferred functions, making shooting more convenient and efficient.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"mpn\"\u003e\n\u003cli\u003eMPN - CPHB.00000719.01\u003c\/li\u003e\n\u003cli\u003eGTIN - 7392544117195\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hasselblad","offers":[{"title":"Default Title","offer_id":46838323740857,"sku":"171288","price":6439.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/1662541543_1725355.jpg?v=1775359821"},{"product_id":"hasselblad-xcd-2-5-55mm-f-2-5-v-lens","title":"Hasselblad XCD 2.5\/55mm f 2.5 V Lens","description":"\u003cp class=\"mText\"\u003eEquivalent to a full-frame 43mm focal length, the \u003cstrong class=\"h1Lit\"\u003e Hasselblad XCD 2.5\/55mm f 2.5 V Lens \u003c\/strong\u003e standard lens produces a viewpoint similar to the human eye. This perspective, combined with the soft bokeh effect from the large f\/2.5 aperture, makes this lens an outstanding option for full or half-length portraits and ideal for shooting documentary, still life, or daily photography. When using the XCD 2,5\/55V lens, the narrow aperture and leaf shutter blades can create Hasselblad's hallmark eight-point starburst effect on bright light sources. With its compact optical design, small and lightweight focusing module, and optimised leaf shutter, XCD 2,5\/55V weighs only 372g but delivers top-class optical performance.\u003c\/p\u003e\n\u003cp\u003e     \u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003eKey Features of the Hasselblad XCD 2.5\/55mm f 2.5 V Lens\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eHasselblad X System\u003c\/li\u003e\n\u003cli\u003e43mm (35mm Equivalent)\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/2.5 to f\/32\u003c\/li\u003e\n\u003cli\u003eCentral Lens Shutter, 1\/2000 sec Sync\u003c\/li\u003e\n\u003cli\u003eMinimum Focus Distance: 17.7\"\u003c\/li\u003e\n\u003cli\u003eThree Aspherical Elements\u003c\/li\u003e\n\u003cli\u003eInternal Focusing with MF Override\u003c\/li\u003e\n\u003cli\u003eFront Filter Thread: 72mm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"gText\"\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003ePrecision Optics, Outstanding Imagery \u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eCapturing the most subtle nuances of light and shadow begins with the lens. Only with excellent resolution and colour reproduction can it provide a solid foundation for imaging. A medium format sensor has a large area and a high pixel density, posing stringent requirements for the precision of the lens. Starting with the selection of high-quality glass, Hasselblad engineers carefully grind each lens to perfect its optical quality and meet the resolution requirements of 100 million pixels.\u003c\/p\u003e\n\u003cp\u003eThe XCD 2,5\/55V lens features nine elements in eight groups, including two aspherical elements, one ED element, and one specially made large-diameteraspherical element. With a thoughtfully crafted arrangement, the lens has not only a compact size but also improves light transmittance and suppresses chromatic dispersion. Combining the XCD 2,5\/55V with a Hasselblad mirrorless medium format camera yields stunning results.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003e New Focusing Module: Fast, Light, Accurate \u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe upgraded focusing module adopts a linear stepping motor and a lighter, smaller focusing lens group. These changes effectively eliminate any backlash from the lens group moving and, coupled with the PDAF technology of the X2D 100C, mean the focusing lens group can quickly reach the focusing position and achieve a precise stop. Resulting in fast, flexible, and accurate focusing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eSmaller Leaf Shutter, Powerful and Professional Assistance\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe leaf shutter is a powerful component in Hasselblad's medium format system. The XCD 2,5\/55V lens is equipped with an upgraded leaf shutter that, while smaller, maintains the same precision performance as its predecessors and is fast and quiet to avoid disturbance when shooting. In addition, this ultra-small shutter captures at up to 1\/2000s and delivers flash synchronisation at all speeds.\u003c\/p\u003e\n\u003cp\u003eBoth rings are delicately engraved with a Hasselblad \"H\" logo print. The design is created using a precise 0.3mm drill bit and is a nod to the memorable look of the HC\/HCD lenses. Whether paired with X-system or 907X cameras, this new lens is both a homage to the past while standing on its own as a unique, elegant statement.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003e A Familiar Yet New Industrial Aesthetic \u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eXCD 2,5\/55V is a precision-crafted metal lens with a focus ring and a newly added control ring.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003e Convenient and Intuitive Control \u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe lens is designed to feel comfortable and intuitive in hand to fully support and not distract from the creative process. The tactile mechanics of the focus and control rings are fine-tuned for a smooth and satisfying experience. A simple push and pull of the focus ring changes from AF to MF mode, where intuitive scale marks keep focus distance and DOF clear at a glance. The control ring can be customised for quick access to preferred functions, making shooting more convenient and efficient.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"mpn\"\u003e\n\u003cli\u003eMPN - CPHB.00000718.01\u003c\/li\u003e\n\u003cli\u003eGTIN - 7392544117188\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hasselblad","offers":[{"title":"Default Title","offer_id":46838323773625,"sku":"171287","price":6439.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/1662541543_1725354.jpg?v=1775359822"},{"product_id":"hasselblad-xcd-20-35mm-f-4-5","title":"Hasselblad XCD 20-35mm f\/4.5","description":"\u003cp class=\"mText\"\u003eAmong the widest lenses available for the Hasselblad X system, the\u003cstrong class=\"h1Lit\"\u003e Hasselblad XCD 20-35mm f\/4.5 \u003c\/strong\u003eis an ultra-wide zoom offering a powerful field of view well-suited to landscape, cityscape, and architectural subjects. Equivalent to a 16-27mm zoom on full-frame, this lens is balanced by a relatively bright f\/3.2-4.5 maximum aperture range, high-performance autofocus, and a leaf shutter for flash sync at all shutter speeds.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003eKey Features of the Hasselblad XCD 20-35mm f\/4.5\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMedium Format | f\/3.2-4.5 to f\/32\u003c\/li\u003e\n\u003cli\u003e16-27mm (Full-Frame Equivalent)\u003c\/li\u003e\n\u003cli\u003eUltra-Wide-Angle Zoom\u003c\/li\u003e\n\u003cli\u003eCentral Lens Shutter, 1\/2000 sec Sync\u003c\/li\u003e\n\u003cli\u003eLinear Stepping Autofocus Motor\u003c\/li\u003e\n\u003cli\u003eMinimum Focus Distance: 1'\u003c\/li\u003e\n\u003cli\u003eFront Filter Thread: 77mm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"gText\"\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eImmense Field of View\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eFeaturing a truly broad zoom range, this lens is ideal for photographing natural landscapes, expansive cityscapes, and vast interior spaces. The optical design includes a trio of aspherical elements, too, that reduce distortion and ensure high sharpness and accurate rendering to match the demands of 100MP medium format sensors.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003e Fast and Intuitive Operation\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eAn upgraded focus system utilizes both a stepping motor and a small, lightweight focusing group to realize fast and responsive autofocus performance. This internal focusing design also benefits manual focus operation for smoother, more predictable handling.\u003c\/p\u003e\n\u003cp\u003eA small-but-powerful leaf shutter system offers a range of shutter speeds from 1\/2000 sec to 68 min with flash sync possible at all speeds.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003e Elegant and Reliable Design\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eStreamlined metal lens barrel includes dual control rings to adjust both focus and zoom; the rings are engraved with the 'H' logo for improved feel. The lens also features a 'Hasselblad V' insignia nameplate and the lens's name is engraved on top of the barrel.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"mpn\"\u003e\n\u003cli\u003eMPN - CPHB.00000792.01\u003c\/li\u003e\n\u003cli\u003eGTIN - 6941565947819\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hasselblad","offers":[{"title":"Default Title","offer_id":46838324134073,"sku":"171303","price":10389.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/1725958299_img_2327037.jpg?v=1775359824"},{"product_id":"hasselblad-xcd-28mm-f4-compact-p-lens","title":"Hasselblad XCD 28mm f4 Compact P Lens","description":"\u003cp class=\"mText\"\u003eThe \u003cstrong class=\"h1Lit\"\u003e Hasselblad XCD 28mm f4 Compact P Lens \u003c\/strong\u003e is the lightest and smallest of the Hasselblad X System lenses and has been optically designed for outstanding image quality and precise focusing technology for instant shots.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eCapturing a classic concerto of light and shadow begins with the lens. The XCD 28mm f\/4 P adopts an optical structure of nine elements in eight groups, including two aspherical elements and one ED element, which ensures excellent imaging while effectively suppressing chromatic dispersion. This wide-angle lens has a 22mm full-frame equivalent focal length and an f\/4 aperture that makes it easy to capture nature, street culture, and urban architecture.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eWith a thoughtfully crafted design, the lens has a compact size and a powerful performance to meet the resolution requirements of 100 million pixels. The lens yields sharp images with precision and high resolution from the center to the edges, achieving stunning image quality across the entire image area. It offers a 3.5\" minimum focusing distance and 1:6 magnification ratio, rich close-ups of flowers, cuisine, and much more are effortlessly captured.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eA linear stepping motor is combined with a lighter, smaller focusing lens group in this compact lens. When used with the PDAF technology of the X2D 100C, the lens can quickly reach the focusing position and achieve a precise stop. This results in fast, accurate, and responsive focusing, so your scene is captured before the click of the shutter. Full-time manual focus override is also available.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eA compact yet powerful leaf shutter supports shooting with flash synchronization at all shutter speeds and with a maximum flash synch speed of up to 1\/4000s. Shoot with flash in strong sunlight to capture dynamic subject juxtaposition, highlighting your subject while darkening the background.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003eKey Features of the Hasselblad XCD 28mm f4 Compact P Lens\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMedium Format | f\/4 to 22\u003c\/li\u003e\n\u003cli\u003e22mm Full-Frame Equivalent\u003c\/li\u003e\n\u003cli\u003eLeaf Shutter with 1\/4000 sec Sync Speed\u003c\/li\u003e\n\u003cli\u003eLinear Stepping Autofocus Motor\u003c\/li\u003e\n\u003cli\u003e2 Aspherical Elements, 1 ED Element\u003c\/li\u003e\n\u003cli\u003eMinimum Focusing Distance: 8.7\"\u003c\/li\u003e\n\u003cli\u003eMetal Body, Manual Focus Ring\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"mpn\"\u003e\n\u003cli\u003eMPN -  CPHB.00000830.01\u003c\/li\u003e\n\u003cli\u003eGTIN - 7392544118307\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hasselblad","offers":[{"title":"Default Title","offer_id":46838324166841,"sku":"171304","price":3079.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/1692780344_1780427.jpg?v=1775359826"},{"product_id":"hasselblad-xcd-35-100mm-f-2-8-4-lens","title":"Hasselblad XCD 35-100mm f\/2.8-4 Lens","description":"\u003cp class=\"mText\"\u003e\u003cstrong class=\"h1Lit\"\u003eHasselblad XCD 35-100mm f\/2.8-4 Lens\u003c\/strong\u003e is a versatile standard zoom lens that seamlessly bridges wide-angle to medium telephoto focal lengths. Featuring approximately 3x optical zoom 1 and flagship E Series optical excellence, this single lens master's an extraordinary range of photographic disciplines from sweeping landscapes and intimate portraits to dynamic street photography and spontaneous travel moments. With its remarkable f\/2.8 maximum aperture at the wide end, capture life's fleeting moments in challenging light whilst creating exquisite bokeh that draws viewers into your visual narrative. \u003c\/p\u003e\n\u003ch2\u003eKey Features of the Hasselblad XCD 35-100mm f\/2.8-4 Lens\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eCountless scenes in a single lens\u003c\/li\u003e\n\u003cli\u003eExceptional Light Gathering Power\u003c\/li\u003e\n\u003cli\u003eFlagship Optical Excellence, Revealed in every frame\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eCountless scenes in a single lens\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe XCD 2,8-4\/35-100E offers 28-76mm equivalent focal length with approximately 3x optical zoom 1, spanning essential wide-angle, standard and medium telephoto ranges. Whether capturing sweeping landscapes, candid street scenes or intimate portraits, it delivers with confidence. Compared to the XCD 3,5-4,5\/35-75, its extended telephoto reach provides greater compositional flexibility, excelling in the dynamic demands of street and travel photography.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eExceptional Light Gathering Power\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe XCD 2,8-4\/35-100E's expansive f\/2.8 maximum aperture at the wide end significantly brighter than the XCD 3,5-4,5\/35-75's f\/3.5 transforms your creative possibilities. Shoot confidently in dim environments with faster shutter speeds whilst achieving beautifully rendered bokeh that makes your subjects truly shine.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eFlagship Optical Excellence, Revealed in every frame\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eE Series flagship optical performance reaches new heights in XCD 2,8-4\/35-100E. Its sophisticated optical structure of 16 elements in 13 groups, incorporating 3 aspherical elements and 5 ED elements, delivers exceptional resolution that meets the demands of the 100-megapixel sensor. From centre to edge, at every focal length and aperture setting, experience unwavering sharpness paired with smooth, creamy bokeh that meets Hasselblad's exacting standards. Every detail is preserved with stunning clarity, every colour rendered with authentic brilliance.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"mpn\"\u003e\n\u003cli\u003eMPN - CPHB.00000949.01\u003c\/li\u003e\n\u003cli\u003eGTIN - TBA\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hasselblad","offers":[{"title":"Default Title","offer_id":46838324232377,"sku":"171858","price":7726.19,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/cphb.00000949.01_1.png?v=1775359827"},{"product_id":"hasselblad-xcd-35-75mm-lens","title":"Hasselblad XCD 35-75mm lens","description":"\u003cp class=\"mText\"\u003eContinuing to take medium format out of the studio, the \u003cstrong class=\"h1Lit\"\u003eHasselblad X1D II 50c Body\u003c\/strong\u003e is a sleek and exceptionally capable mirrorless camera, characterized by its thoughtful design and powerful imaging capabilities. This second-generation X System camera shows a revised and enhanced feature-set designed to quicken performance and make overall operation even more intuitive and streamlined. At the core of the X1D II remains the large 43.8 x 32.9mm 50MP CMOS sensor, which yields high-resolution imagery with a wide 14-stop dynamic range, 16-bit color depth, and an ISO 100-25600 sensitivity range. This sensor utilizes Hasselblad's Natural Color Solution, too, which delivers realistic, pleasing color tones for great consistency and smooth tonal transitions. An updated electronic platform also enables a faster 2.7 fps continuous shooting rate as well as a faster startup time, reduced shutter lag and blackout times, and more responsive autofocus performance.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eBalancing the imaging capabilities, the X1D II is also distinguished by an updated body with a larger 3.6\" 2.36m-dot touchscreen LCD and a 0.87x-magnification 3.39m-dot OLED electronic viewfinder. These work in concert to provide more comfortable and easy viewing means for shooting in a variety of conditions. The X1D II also retains the signature physical design, with an especially deep right-hand grip and smooth aluminum alloy body. The svelte overall form factor is due in part to the leaf shutter design of the XCD lenses, which obviates the need for a camera-based shutter system and affords full flash sync throughout the shutter speed range up to 1\/2000 sec. Additionally, built-in Wi-Fi permits wireless remote control and file transferring via Phocus Mobile 2 and an integrated GPS module enables recording location data for geotagging.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003eKey Features of the Hasselblad X1D II 50c Body\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e50MP 43.8 x 32.9mm CMOS Sensor\u003c\/li\u003e\n\u003cli\u003e16-Bit Color, 14-Stop Dynamic Range\u003c\/li\u003e\n\u003cli\u003eHasselblad Natural Color Solution\u003c\/li\u003e\n\u003cli\u003e0.87x 3.69m-Dot Electronic Viewfinder\u003c\/li\u003e\n\u003cli\u003e3.6\" 2.36m-Dot Touchscreen LCD\u003c\/li\u003e\n\u003cli\u003eLeaf Shutter System, 1\/2000 sec Sync\u003c\/li\u003e\n\u003cli\u003eISO 100-25600, Up to 2.7 fps Shooting\u003c\/li\u003e\n\u003cli\u003eDual SD UHS-II Memory Card Slots\u003c\/li\u003e\n\u003cli\u003eBuilt-In Wi-Fi, USB 3.0 Type-C\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003e50MP CMOS Sensor and Hasselblad Natural Color Solution\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eRevolving around a large 50MP CMOS sensor, measuring 43.8 x 32.9mm, the X1D-50c is capable of capturing an extremely wide dynamic range of up to 14 stops along with vivid 16-bit color depth. When combined with the Hasselblad Natural Color Solution, tonal transitions and skin tones show immense depth, detail, and clarity for lifelike image quality, even in dark shadow and bright highlight regions. To suit working in a variety of lighting conditions, a sensitivity range of ISO 100-25600 is available, and still files are saved in the Hasselblad 3FR raw file format or as JPEGs.\u003c\/p\u003e\n\u003cp\u003eWorking with the spectacular image quality of the 50MP CMOS sensor, the Hasselblad Natural Color Solution is designed to deliver images with the most natural color without needing to delve into a variety of presets. This system is also capable of creating imagery with exceptionally smooth tonal transitions that are reminiscent of analog film capture, which is thanks in part to the X1D II's 16-bit color depth.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eBody Design\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLarge 3.6\" 2.36m-dot (1024 x 768) rear LCD features a touchscreen design for intuitive control, menu navigation, and playback. The updated screen also has a fast 60 fps refresh rate for more fluid playback and the screen also supports autofocus point drag and drop placement and autofocus point size changes with pinch\/spread finger movement.\u003c\/li\u003e\n\u003cli\u003eEnhanced 3.69m-dot (1280 x 960) OLED electronic viewfinder features a high 0.87x magnification for bright and clear eye-level viewing. The increased resolution benefits manual focus accuracy and the menu system can also be viewed through the EVF for more intuitive adjustment when working in bright conditions.\u003c\/li\u003e\n\u003cli\u003eDual SD memory card slots both support the UHS-II protocol for faster read\/write speeds.\u003c\/li\u003e\n\u003cli\u003eBuilt-in Wi-Fi permits wireless sharing of files as well as remote camera control. Additionally, Phocus Mobile 2 allows for a rich tethered shooting experience from an iPad Pro or iPad Air (2019).\u003c\/li\u003e\n\u003cli\u003eUSB 3.0 Type-C connector can be used for file transfer, tethered shooting from an iPad, or for in-camera battery charging via a computer, charger, or power bank.\u003c\/li\u003e\n\u003cli\u003eIntegrated GPS module can be used for recording location details to image files for geotagging applications.\u003c\/li\u003e\n\u003cli\u003eDistinctly ergonomic and stylish body design uses a milled aluminum alloy chassis with a clean surface finish and minimal number of buttons and dials for a more streamlined user interface. Additionally, due to the inclusion leaf shutters within the lenses, the overall body's design can be significantly reduced for a more compact and lightweight form factor.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eOther Camera Features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eUpdated electronic platform realizes faster overall performance, including a 46% faster startup time, reduced shutter lag and blackout times, as well as more responsive autofocus compared to the first generation X1D.\u003c\/li\u003e\n\u003cli\u003eOptimized for use with XCD series of lenses, which offer an integrated central shutter system, capable of sync speeds up to 1\/2000 sec.\u003c\/li\u003e\n\u003cli\u003ePhocus Mobile 2, available for iPad Pro and iPad Air (2019), permits importing, editing, and rating of raw images as well as importing and rating full-resolution JPEG images directly on a tablet. Additionally, Phocus Mobile 2 supports full-resolution image export, tethered shooting, and direct camera control.\u003c\/li\u003e\n\u003cli\u003eConventional computer-based tethered shooting is supported via the desktop version of Phocus.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"mpn\"\u003e\n\u003cli\u003eMPN - CPHB.00000424.01\u003c\/li\u003e\n\u003cli\u003eGTIN - 7392544114248\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hasselblad","offers":[{"title":"Default Title","offer_id":46838324265145,"sku":"132250","price":8899.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/hasselblad_xcd_35-75mm_lens-01.jpg?v=1775359828"},{"product_id":"hasselblad-xcd-45mm-compact-f-4-lens","title":"Hasselblad XCD 45mm Compact f\/4 Lens","description":"\u003cp class=\"mText\"\u003eThe \u003cspan class=\"h1Lit\"\u003eHasselblad XCD 45mm Compact f\/4 Lens\u003c\/span\u003e is the world’s lightest digital medium format autofocus lens on the market today, weighing in at 320g*. Its compact, lightweight build combined with world class optics makes it the perfect lens for travel, exploration, and documentary.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eDesigned for X-series medium format mirrorless cameras, this lens offers a familiar 36mm equivalent focal length to benefit working in a wide variety of situations. Two aspherical elements are featured in the optical design, which reduce a variety of aberrations and distortion for improved sharpness and clarity. Its close 35cm minimum focusing distance also suits working with close-up subjects and a mechanical focusing system lends a more tactile feel when manually focusing. Autofocus is quick and quiet, too, and this lens also incorporates a revised Central Lens Shutter for notably quiet performance along with support for shutter speeds up to 1\/2000 sec with flash sync at all speeds.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eDesigned for the utmost in portability, the 45P stands as the most lightweight and compact member of the XCD lens family. Weighing in at only 320g, about the same as a professional hot-shoe flash, this makes it the world’s lightest digital medium format autofocus lens on the market today. The XCD 45P allows photographers to bring high quality optics on any adventure, ranging from travel photography across deserts and up mountains to urban exploration and documentary. Minimal weight combined with superior image quality, the XCD 45P coupled with the X1D II and Phocus Mobile 2 lets creatives go physically further with their creative visions with lighter gear in their kit and a highly portable workflow.\u003c\/p\u003e\n\u003ch2\u003eKey Features of the Hasselblad XCD 45mm Compact f\/4 Lens\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eHasselblad X System\u003c\/li\u003e\n\u003cli\u003e36mm (35mm Equivalent)\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/4 to f\/32\u003c\/li\u003e\n\u003cli\u003eTwo Aspherical Elements\u003c\/li\u003e\n\u003cli\u003eCentral Lens Shutter, 1\/2000 sec Sync\u003c\/li\u003e\n\u003cli\u003eMinimum Focus Distance: 1.1'\u003c\/li\u003e\n\u003cli\u003eMechanical Manual Focus\u003c\/li\u003e\n\u003cli\u003eFront Filter Thread: 62mm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eHIGH QUALITY OPTICS IN COMPACT DESIGN\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe XCD 45P features an optical design incorporating two aspherical elements, resulting in state-of-the art optical performance within compact dimensions. With a minimum focus distance of 35cm and a maximum image scale of 1:5.2, the XCD 45P is even suitable for food or still life photography. Its mechanically connected focus ring gives the lens a responsive and accurate manual focus experience. Just as the other XCD lenses, the XCD 45P is uncompromising in its build quality, technical excellence, optical performance, and balance in handheld use in addition to its built-in leaf shutter that allows for flash sync up to 1\/2000s.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eMINIMAL SOUND | DISCREET PORTABILITY\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe XCD 45P has been designed with discreet portability in mind and thanks to evolved designs, both the autofocus motor and leaf shutter have been reduced in audible noise. Photographers will find that the new XCD 45P leaf shutter is less audible than many focal plane mechanical shutters.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"mpn\"\u003e\n\u003cli\u003eMPN - CPHB.00000457.01\u003c\/li\u003e\n\u003cli\u003eGTIN - 6958265191992\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hasselblad","offers":[{"title":"Default Title","offer_id":46838324297913,"sku":"134403","price":1799.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/1579117605_1539994.jpg?v=1775359830"},{"product_id":"hasselblad-xcd-65mm-f-2-8-lens","title":"Hasselblad XCD 65mm f\/2.8 lens","description":"\u003cp class=\"mText\"\u003eAn all-arounder for the Hasselblad X-series of medium format mirrorless cameras, the \u003cstrong class=\"h1Lit\"\u003eHasselblad XCD 65mm f\/2.8\u003c\/strong\u003e is a 50mm-equivalent prime offering a natural field of view to suit working in a broad variety of shooting situations. The f\/2.8 maximum aperture strikes a balance between a sleek form factor and being adept in difficult lighting conditions. For working with close-up subjects, a minimum focusing distance of 0.5 m is possible and a 10-elements-in-six-groups optical design helps to realize high sharpness and clarity. Like other XCD lenses, the 65mm f\/2.8 has an integrated Central Lens Shutter that is capable of shutter speeds up to 1\/2000 sec with flash sync at all speeds, and its internal autofocus design can be manually overridden for precise manual focusing control.\u003c\/p\u003e\n\u003cbr\u003e\n\u003ch2 class=\"h2Lit\"\u003eKey Features of the Hasselblad XCD 65mm f\/2.8 Lens\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eHasselblad X System\u003c\/li\u003e\n\u003cli\u003e50mm (35mm Equivalent)\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/2.8 to f\/32\u003c\/li\u003e\n\u003cli\u003eCentral Lens Shutter, 1\/2000 Sec Sync\u003c\/li\u003e\n\u003cli\u003eMinimum Focus Distance: 0.5m\u003c\/li\u003e\n\u003cli\u003eInternal Focusing with MF Override\u003c\/li\u003e\n\u003cli\u003eFront Filter Thread: 67mm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\n\u003cul class=\"mpn\"\u003e\n\u003cli\u003eMPN - CPHB.00000252.01\u003c\/li\u003e\n\u003cli\u003eGTIN - 7392544002521\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hasselblad","offers":[{"title":"Default Title","offer_id":46838324363449,"sku":"129531","price":4639.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/cphb.00000252.01_05.jpg?v=1775359831"},{"product_id":"hasselblad-xcd-90mm-f2-5-mkii-v-lens","title":"Hasselblad XCD 90mm f2.5 MKII V Lens","description":"\u003cp class=\"mText\"\u003eEquivalent to a full-frame 71mm focal length, the  \u003cstrong class=\"h1Lit\"\u003e Hasselblad XCD 90mm f2.5 MKII V Lens \u003c\/strong\u003e moderate telephoto lens is perfect for close-up portraits or still lifes. Its focal length coupled with a large f\/2.5 aperture creates a beautiful soft bokeh effect that highlights the subject. When using the XCD 2,5\/90V lens, the narrow aperture and leaf shutter blades can create Hasselblad's hallmark eight-point starburst effect on bright light sources. With its compact optical design, small and lightweight focusing module, and optimised leaf shutter, XCD 2,5\/90V weighs only 551g, 11 percent lighter than XCD 3,2\/90.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003eKey Features of the Hasselblad XCD 90mm f2.5 MKII V Lens\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMedium Format 44 x 33mm | f\/2.5 to f\/32\u003c\/li\u003e\n\u003cli\u003e71mm (Full-Frame Equivalent)\u003c\/li\u003e\n\u003cli\u003eBright Portrait-Length Prime Lens\u003c\/li\u003e\n\u003cli\u003e11% Lighter than Previous Version\u003c\/li\u003e\n\u003cli\u003eNew AF Module, Push-Pull Focusing Ring\u003c\/li\u003e\n\u003cli\u003eCustomizable Control Ring\u003c\/li\u003e\n\u003cli\u003eUpgraded Leaf Shutter, 1\/4000-Sec Sync\u003c\/li\u003e\n\u003cli\u003eApochromatic Optical Design, ED Element\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"gText\"\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003e Precision Optics, Outstanding Imagery \u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eCapturing the most subtle nuances of light and shadow begins with the lens. Only with excellent resolution and colour reproduction can it provide a solid foundation for imaging. A medium format sensor has a large area and a high pixel density, posing stringent requirements for the precision of the lens. Starting with the selection of high-quality glass, Hasselblad engineers carefully grind each lens to perfect its optical quality and meet the resolution requirements of 100 million pixels.\u003c\/p\u003e\n\u003cp\u003eThe XCD 2,5\/90V lens features nine elements in six groups, including one ED element and one specially made large-diameter aspherical element. With a thoughtfully crafted arrangement, the lens has not only a compact size but is also able to deliver an apochromatic effect for accurate colour correction. Combining XCD 2,5\/90V with a Hasselblad mirrorless medium format camera yields stunning results.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003e New Focusing Module: Fast, Light, Accurate \u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe upgraded focusing module adopts a linear stepping motor and a lighter, smaller focusing lens group. These changes effectively eliminate any backlash from the lens group moving and, coupled with the PDAF technology of the X2D 100C, mean the focusing lens group can quickly reach the focusing position and achieve a precise stop. Resulting in fast, flexible, and accurate focusing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003e Smaller Leaf Shutter, Powerful and Professional Assistance \u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe leaf shutter is a powerful component in Hasselblad's medium format system. The XCD 2,5\/90V lens is equipped with an upgraded large aperture leaf shutter that, while smaller, maintains the same precision performance as its predecessors and is fast and quiet to avoid disturbance when shooting. In addition, it captures at up to 1\/4000s, the fastest among medium format lenses,1 and delivers flash synchronisation at all speeds.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003e A Familiar Yet New Industrial Aesthetic \u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eXCD 2,5\/90V is a precision-crafted metal lens with a focus ring and a newly added control ring.\u003c\/p\u003e\n\u003cp\u003eBoth rings are delicately engraved with a Hasselblad \"H\" logo print. The design is created using a precise 0.3mm drill bit and is a nod to the memorable look of the HC\/HCD lenses. Whether paired with X-system or 907X cameras, this new lens is both a homage to the past while standing on its own as a unique, elegant statement.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003e Convenient and Intuitive Control \u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe lens is designed to feel comfortable and intuitive in hand to fully support and not distract from the creative process. The tactile mechanics of the focus and control rings are fine-tuned for a smooth and satisfying experience. A simple push and pull of the focus ring changes from AF to MF mode, where intuitive scale marks keep focus distance and DOF clear at a glance. The control ring can be customised for quick access to preferred functions, making shooting more convenient and efficient.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"mpn\"\u003e\n\u003cli\u003eMPN - CPHB.00000746.01\u003c\/li\u003e\n\u003cli\u003eGTIN - 6941565927675\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hasselblad","offers":[{"title":"Default Title","offer_id":46838324527289,"sku":"171289","price":7389.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/1662541543_1725357.jpg?v=1775359841"},{"product_id":"hasselblad-xcd-75mm-f-3-4-compact-p-lens","title":"Hasselblad XCD 75mm f 3.4 compact P Lens","description":"\u003cp class=\"mText\"\u003ePairing a flattering focal length with an especially compact, lightweight design, the\u003cstrong class=\"h1Lit\"\u003e Hasselblad XCD 75mm f 3.4 compact P Lens \u003c\/strong\u003e is a short portrait-length prime that's ideal for full-length shoots and group portraits, as well as street, landscape, and other general applications. As an XCD P-series lens, this lens prioritizes portability and nimbleness and this 75mm option sports a faster-than-usual f\/3.4 maximum aperture for improved depth of field control and handheld use in available lighting.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003eKey Features of the Hasselblad XCD 75mm f 3.4 compact P Lens\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMedium Format | f\/3.4 to f\/32\u003c\/li\u003e\n\u003cli\u003e59mm (Full-Frame Equivalent)\u003c\/li\u003e\n\u003cli\u003eCompact, Lightweight Portrait Prime\u003c\/li\u003e\n\u003cli\u003eCentral Lens Shutter, 1\/2000 sec Sync\u003c\/li\u003e\n\u003cli\u003eLinear Stepping Autofocus Motor\u003c\/li\u003e\n\u003cli\u003eMinimum Focus Distance: 1.8'\u003c\/li\u003e\n\u003cli\u003eFront Filter Thread: 72mm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"gText\"\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eFlattering Field of View\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eEquivalent to a 59mm lens on full-frame, this slightly long normal\/slightly short portrait-length lens offers a versatile field of view that suits full-length solo portraits and group shots, as well as offering a more selective perspective with street, landscape, and still life subjects.\u003c\/li\u003e\n\u003cli\u003eThe maximum f\/3.4 aperture is slightly faster than other P-series lenses, suiting the portrait nature of this lens and affording more control over depth of field.\u003c\/li\u003e\n\u003cli\u003eThe optical design include aspherical and extra-low dispersion elements, which contribute to sharp and color-correct image quality that matches the high-resolution demands of 100MP medium format sensors.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eFast and Intuitive Operation\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eThe autofocus system utilizes both a stepping motor and a small, lightweight focusing group to realize fast and responsive autofocus performance with high precision. This internal focusing design also benefits manual focus operation for smoother, more predictable handling.\u003c\/li\u003e\n\u003cli\u003eA small-but-powerful leaf shutter system offers a range of shutter speeds from 1\/2000 sec to 68 min with flash sync possible at all speeds.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eElegant and Reliable Design\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eDesigned to be as small and portable as possible, this lens weighs 14 oz and measures 2.8\"-long when attached to the camera body. Compared to the XCD 65mm f\/2.8, this lens is 45% lighter and 24% shorter, making it better suited to street, travel, and on-location photography.\u003c\/li\u003e\n\u003cli\u003eStreamlined metal lens barrel includes a single focusing ring, which is engraved with the 'H' logo for improved feel. The lens also has its name engraved on top of the barrel.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"mpn\"\u003e\n\u003cli\u003eMPN - CPHB.00000894.01\u003c\/li\u003e\n\u003cli\u003eGTIN - 7392544118949\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hasselblad","offers":[{"title":"Default Title","offer_id":46838324560057,"sku":"171307","price":3919.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/1730969149_1858763.jpg?v=1775359843"},{"product_id":"laowa-15mm-f-4-5-r-series-zero-d-shift-lens-fujifilm-gfx-mount","title":"Laowa 15mm f\/4.5 R-Series Zero-D Shift Lens - Fujifilm GFX Mount","description":"\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e \u003cp class=\"mText\"\u003ePairing an exceptionally wide field of view with the ability to correct for perspective distortion, the FUJIFILM G-mount \u003cstrong class=\"h1Lit\"\u003eLaowa 15mm f\/4.5 R-Series Zero-D Shift Lens - Fujifilm GFX Mount\u003c\/strong\u003e is an ideal lens for architecture and interior applications. The broad 110° angle of view is complemented by an impressive +\/- 8mm shift range to compensate for unwanted converging lines and keystone distortion. This shift control is further complemented by a 360° rotation mechanism applying the movements in various directions to suit both horizontal and vertical orientation shooting. Additionally, as part of the Zero-D lens series, this 15mm f\/4.5 also renders scenes with a high degree of accuracy and very low distortion.\u003c\/p\u003e \u003cp class=\"mText\"\u003eIn terms of optics, two aspherical elements and three extra-low dispersion elements are featured, which reduce both spherical and chromatic aberrations for high sharpness and clarity. An anti-reflective coating also helps to control flare and ghosting for heightened contrast and color rendering. The lens uses a manual focus design for working with subjects as close a 20cm away and has a fourteen-blade diaphragm for producing subtle 14-point sun stars..\u003c\/p\u003e \u003ch2 class=\"h2Lit\"\u003eKey Features of the Laowa 15mm f\/4.5 R-Series Zero-D Shift Lens - Fujifilm GFX Mount\u003c\/h2\u003e \u003cul\u003e \u003cli\u003eFUJIFILM G Mount\u003c\/li\u003e \u003cli\u003eAperture Range: f\/4.5 to f\/22\u003c\/li\u003e \u003cli\u003eTwo Aspherical Elements\u003c\/li\u003e \u003cli\u003eAnti-Reflection Coating\u003c\/li\u003e \u003cli\u003eManual Focus Design, 20cm Min. Focus\u003c\/li\u003e \u003cli\u003eMedium Format Lens\u003c\/li\u003e \u003cli\u003e+\/- 8mm of Shift, 360° Rotation\u003c\/li\u003e \u003cli\u003eThree Extra-Low Dispersion Elements\u003c\/li\u003e \u003cli\u003e65mm-Diameter Image Circle\u003c\/li\u003e \u003cli\u003e14-Blade Diaphragm\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cul class=\"mpn\"\u003e \u003cli\u003eMPN - VE1545GFXR\u003c\/li\u003e \u003cli\u003eGTIN - 6940486703702\u003c\/li\u003e \u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Laowa","offers":[{"title":"Default Title","offer_id":46838432432313,"sku":"151587","price":2089.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/1658408728_1717018.jpg?v=1775362525"},{"product_id":"laowa-17mm-f-4-zero-d-shift-hasselblad-xcd","title":"Laowa 17mm f\/4 Zero-D Shift - Hasselblad XCD","description":"\u003cp class=\"mText\"\u003eCombining an ultrawide 17mm focal length with precise perspective and focus plane control, the \u003cstrong class=\"h1Lit\"\u003e Laowa 17mm f\/4 Zero-D Shift - Hasselblad XCD\u003c\/strong\u003e is designed for medium format Hasselblad X-mount cameras and applications that demand architectural accuracy. Its ±8mm shift capability allows photographers to correct converging vertical lines directly in-camera, while the ±10° tilt adjustment enables manipulation of the focus plane for expanded depth-of-field control or creative miniature-style effects. The lens provides a broad 104° angle of view while Laowa's Zero-D optical design minimizes distortion at the source, producing clean, natural geometry across the frame.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eThe optical system incorporates 18 elements in 12 groups, including extra-low dispersion, ultrahigh refraction, and aspherical elements to maintain sharpness and clarity across wide compositions. A 14-blade iris renders smooth out-of-focus areas, while the manual focus design allows precise control down to a close focusing distance of 9.8\". Designed for professional workflows, the lens includes a built-in 360° rotating tripod support with an integrated Arca-type plate and sports a standard 86mm front filter thread.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003eKey Features of the Laowa 17mm f\/4 Zero-D Shift - Hasselblad XCD\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMedium Format | f\/4 to f\/22 Aperture\u003c\/li\u003e\n\u003cli\u003eWide-Angle Perspective Shifting Prime\u003c\/li\u003e\n\u003cli\u003e±8mm Shift for Distortion Correction\u003c\/li\u003e\n\u003cli\u003e±10° Tilt for Focus Plane Control\u003c\/li\u003e\n\u003cli\u003eManual Focus Design | 9.8\" Close Focus\u003c\/li\u003e\n\u003cli\u003eBuilt-In Support with Arca-Swiss Plate\u003c\/li\u003e\n\u003cli\u003e14-Blade Iris | 104° FOV\u003c\/li\u003e\n\u003cli\u003eFive UHR and Four ED Optical Elements\u003c\/li\u003e\n\u003cli\u003e86mm Front Filter Thread\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"gText\"\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003e Perspective and Focus Control \u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e±8mm shift capability for correcting converging vertical lines in architectural and interior photography\u003c\/li\u003e\n\u003cli\u003e±10° tilt adjustment allows manipulation of the focus plane for expanded depth of field or miniature-style effects\u003c\/li\u003e\n\u003cli\u003eWide 104° field of view provides expansive coverage for landscapes, real estate, and tight interior spaces\u003c\/li\u003e\n\u003cli\u003e360° rotating lens body enables quick orientation changes between vertical and horizontal compositions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003e Optical Performance\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eZero-D optical design minimizes distortion for accurate geometry straight out of camera\u003c\/li\u003e\n\u003cli\u003e18-element, 12-group optical structure with four extra-low dispersion, five ultra-high refraction, and two aspherical elements\u003c\/li\u003e\n\u003cli\u003ef\/4 to f\/22 aperture range enables depth control while maintaining edge-to-edge sharpness\u003c\/li\u003e\n\u003cli\u003e14-blade diaphragm contributes smooth bokeh and natural highlight rendering\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003e Professional Design \u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eManual focus mechanism with a minimum focus distance of 9.8” for detailed close-up compositions\u003c\/li\u003e\n\u003cli\u003eIntegrated tripod support with Arca-Swiss plate for stable mounting and streamlined workflow\u003c\/li\u003e\n\u003cli\u003e86mm front filter thread allows direct use of screw-in filters without external holders\u003c\/li\u003e\n\u003cli\u003eCompact design measuring 3.7 x 4.4” and weighing 1.8 lb for maneuverability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"mpn\"\u003e\n\u003cli\u003eMPN - VE1740TS-XCD\u003c\/li\u003e\n\u003cli\u003eGTIN - 6940486799415\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Laowa","offers":[{"title":"Default Title","offer_id":46838433939641,"sku":"177085","price":1749.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/1773136588_1958222.jpg?v=1775362565"},{"product_id":"laowa-17mm-f-4-zero-d-shift-fuji-gfx","title":"Laowa 17mm f\/4 Zero-D Shift - Fuji GFX","description":"\u003cp class=\"mText\"\u003eCombining an ultrawide 17mm focal length with precise perspective and focus plane control, the\u003cstrong class=\"h1Lit\"\u003e Laowa 17mm f\/4 Zero-D Shift - Fuji GFX\u003c\/strong\u003e is designed for medium format FUJIFILM G-mount cameras and applications that demand architectural accuracy. Its ±8mm shift capability allows photographers to correct converging vertical lines directly in-camera, while the ±10° tilt adjustment enables manipulation of the focus plane for expanded depth-of-field control or creative miniature-style effects. The lens provides a broad 104° angle of view while Laowa's Zero-D optical design minimizes distortion at the source, producing clean, natural geometry across the frame.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eThe optical system incorporates 18 elements in 12 groups, including extra-low dispersion, ultrahigh refraction, and aspherical elements to maintain sharpness and clarity across wide compositions. A 14-blade iris renders smooth out-of-focus areas, while the manual focus design allows precise control down to a close focusing distance of 9.8\". Designed for professional workflows, the lens includes a built-in 360° rotating tripod support with an integrated Arca-type plate and sports a standard 86mm front filter thread.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003eKey Features of the Laowa 17mm f\/4 Zero-D Shift - Fuji GFX\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMedium Format | f\/4 to f\/22 Aperture\u003c\/li\u003e\n\u003cli\u003eWide-Angle Perspective Shifting Prime\u003c\/li\u003e\n\u003cli\u003e±8mm Shift for Distortion Correction\u003c\/li\u003e\n\u003cli\u003e±10° Tilt for Focus Plane Control\u003c\/li\u003e\n\u003cli\u003eManual Focus Design | 9.8\" Close Focus\u003c\/li\u003e\n\u003cli\u003eBuilt-In Support with Arca-Swiss Plate\u003c\/li\u003e\n\u003cli\u003e14-Blade Iris | 104° FOV\u003c\/li\u003e\n\u003cli\u003eFive UHR and Four ED Optical Elements\u003c\/li\u003e\n\u003cli\u003e86mm Front Filter Thread\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"gText\"\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003ePerspective and Focus Control\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e±8mm shift capability for correcting converging vertical lines in architectural and interior photography\u003c\/li\u003e\n\u003cli\u003e±10° tilt adjustment allows manipulation of the focus plane for expanded depth of field or miniature-style effects\u003c\/li\u003e\n\u003cli\u003eWide 104° field of view provides expansive coverage for landscapes, real estate, and tight interior spaces\u003c\/li\u003e\n\u003cli\u003e360° rotating lens body enables quick orientation changes between vertical and horizontal compositions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eOptical Performance\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eZero-D optical design minimizes distortion for accurate geometry straight out of camera\u003c\/li\u003e\n\u003cli\u003e18-element, 12-group optical structure with four extra-low dispersion, five ultra-high refraction, and two aspherical elements\u003c\/li\u003e\n\u003cli\u003ef\/4 to f\/22 aperture range enables depth control while maintaining edge-to-edge sharpness\u003c\/li\u003e\n\u003cli\u003e14-blade diaphragm contributes smooth bokeh and natural highlight rendering\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003e Professional Design\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eManual focus mechanism with a minimum focus distance of 9.8” for detailed close-up compositions\u003c\/li\u003e\n\u003cli\u003eIntegrated tripod support with Arca-Swiss plate for stable mounting and streamlined workflow\u003c\/li\u003e\n\u003cli\u003e86mm front filter thread allows direct use of screw-in filters without external holders\u003c\/li\u003e\n\u003cli\u003eCompact design measuring 3.7 x 4.4” and weighing 1.8 lb for maneuverability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"mpn\"\u003e\n\u003cli\u003eMPN - VE1740TS-GFX\u003c\/li\u003e\n\u003cli\u003eGTIN - 6940486799422\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Laowa","offers":[{"title":"Default Title","offer_id":46838434037945,"sku":"177081","price":1749.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/1773136459_1958218.jpg?v=1775362567"},{"product_id":"laowa-17mm-f-4-zero-d-lens-fujifilm-gfx-mount","title":"Laowa 17mm f\/4 Zero-D Lens - Fujifilm GFX Mount","description":"\u003cp class=\"mText\"\u003eGo ultra-wide with the \u003cspan class=\"h1Lit\"\u003eLaowa 17mm f\/4 Zero-D Lens - Fujifilm GFX Mount\u003c\/span\u003e lens from Laowa. One of the widest lenses for the GFX Medium Format system. This impressive ultra-wide sports Close-to-Zero distortion (Zero-D) and produces a exceptionally 113° angle of view, making it well-suited to a range of photography from landscape, architecture, interiors and astrophotography.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eThe optical design incorporates a series of extra-low dispersion and aspherical elements, which correct a variety of aberrations in order to produce high sharpness, clarity, and colour accuracy.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eAdditionally Frog Eye coating has been applied to the front element to protect the lens from dust and moisture. Its manual focus design permits working with subjects as close as 20cm away and a five-blade diaphragm contributes to producing 10-point sun stars.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eOptics\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eTwo aspherical elements and three extra-low dispersion elements are featured to minimize spherical and chromatic aberrations for sharper, clearer, and more colour-accurate imagery.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003e113° Ultra Wide\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eOne of the widest native lens for Fujifilm GFX cameras with a 113° angle of view, the lens is ideal for various types of photography including landscape, interior, architecture and astrophotography.\u003c\/p\u003e\n\u003cp\u003eDue to the 0.79x “crop” factor of the medium format-sized sensor of GFX cameras, the angle of view is equivalent to a 13mm lens on a 35mm format sensor. It is extremely helpful when shooting interiors or in tight spaces. More information and details can now be included in the frame, compared to any other wide angle lens on the market.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eAlmost no distortion with Zero-D\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eComprised of 21 elements in 14 groups, the new 17mm f\/4 lens is the 4th member of the Laowa “Zero-D” product line-up, which exhibits close-to-zero optical distortion. This particular feature is extremely useful for architecture and interior photographers as all the straight lines can now be retained.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eResolving Power\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe Laowa 17mm f\/4 can achieve amazing high resolution results at both the centre and edge of the frame. Details at the edges are well preserved even on the 102MP sensor of GFX 100 cameras.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003eConstruction\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eFrog Eye Coating has been applied to the front element to help repel water and dust.\u003c\/li\u003e\n\u003cli\u003eManual focus design permits working with subjects as close as 20cm away.\u003c\/li\u003e\n\u003cli\u003eFive-blade diaphragm produces clean 10-point sun stars when photography point light sources and specular highlights.\u003c\/li\u003e\n\u003cli\u003eFront 86mm filter thread accepts screw-in filters.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eFilters\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eDespite the ultra-wide angle of view, LAOWA has managed to incorporate an 86mm front filter thread. Photographers can quickly attach screw-on filters for maximum control and creativity under different lighting conditions.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eMove Closer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eSimilar to other Laowa wide angle lenses, the new 17mm f\/4 has impressive close-focusing capabilities! It can focus only 7.9”\/ 20cm from the sensor. This allows photographers to get extremely close to the subject while still being able to include the background information in the scene.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003e5- blade Aperture\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe 5-blade aperture system produces a pleasing sunstar rendering. By stopping down the aperture, a photographer can easily create perfect 10-point sunstars.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cul class=\"mpn\"\u003e\n\u003cli\u003eMPN - VE1740GFX\u003c\/li\u003e\n\u003cli\u003eGTIN - 6940486700763\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/ul\u003e","brand":"Laowa","offers":[{"title":"Default Title","offer_id":46838434070713,"sku":"133367","price":1669.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/1564741283_1497906.jpg?v=1775362569"},{"product_id":"laowa-17mm-f-4-zero-d-tilt-shift-hasselblad-xcd","title":"Laowa 17mm f\/4 Zero-D Tilt-Shift - Hasselblad XCD","description":"\u003cp class=\"mText\"\u003eCombining an ultrawide 17mm focal length with precise perspective control, the\u003cstrong class=\"h1Lit\"\u003e Laowa 17mm f\/4 Zero-D Tilt-Shift - Hasselblad XCD\u003c\/strong\u003e is designed for medium format Hasselblad X-mount cameras and applications that demand architectural accuracy. Its ±8mm shift capability allows photographers to correct converging vertical lines directly in-camera, making it particularly well-suited for architectural, interior, real estate, and landscape photography. The lens provides a broad 104° angle of view while Laowa's Zero-D optical design minimizes distortion at the source, producing clean, natural geometry across the frame.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eThe optical system incorporates 18 elements in 12 groups, including extra-low dispersion, ultrahigh refraction, and aspherical elements to maintain sharpness and clarity across wide compositions. A 14-blade iris renders smooth out-of-focus areas, while the manual focus design allows precise control down to a close focusing distance of 9.8\". Designed for professional workflows, the lens includes a built-in 360° rotating tripod support with an integrated Arca-type plate and sports a standard 86mm front filter thread.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003eKey Features of the Laowa 17mm f\/4 Zero-D Tilt-Shift - Hasselblad XCD\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMedium Format | f\/4 to f\/22 Aperture\u003c\/li\u003e\n\u003cli\u003eWide-Angle Perspective Shifting Prime\u003c\/li\u003e\n\u003cli\u003e±8mm Shift for Distortion Correction\u003c\/li\u003e\n\u003cli\u003eManual Focus Design | 9.8\" Close Focus\u003c\/li\u003e\n\u003cli\u003eBuilt-In Support with Arca-Swiss Plate\u003c\/li\u003e\n\u003cli\u003e14-Blade Iris | 104° FOV\u003c\/li\u003e\n\u003cli\u003eFive UHR and Four ED Optical Elements\u003c\/li\u003e\n\u003cli\u003e86mm Front Filter Thread \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"gText\"\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003e Perspective Control\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e±8mm shift capability for correcting converging vertical lines in architectural and interior photography\u003c\/li\u003e\n\u003cli\u003eWide 104° field of view provides expansive coverage for landscapes, real estate, and tight interior spaces\u003c\/li\u003e\n\u003cli\u003e360° rotating lens body enables quick orientation changes between vertical and horizontal compositions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eOptical Performance \u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eZero-D optical design minimizes distortion for accurate geometry straight out of camera\u003c\/li\u003e\n\u003cli\u003e18-element, 12-group optical structure with four extra-low dispersion, five ultra-high refraction, and two aspherical elements\u003c\/li\u003e\n\u003cli\u003ef\/4 to f\/22 aperture range enables depth control while maintaining edge-to-edge sharpness\u003c\/li\u003e\n\u003cli\u003e14-blade diaphragm contributes smooth bokeh and natural highlight rendering\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003e Professional Design \u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eManual focus mechanism with a minimum focus distance of 9.8” for detailed close-up compositions\u003c\/li\u003e\n\u003cli\u003eIntegrated tripod support with Arca-Swiss plate for stable mounting and streamlined workflow\u003c\/li\u003e\n\u003cli\u003e86mm front filter thread allows direct use of screw-in filters without external holders\u003c\/li\u003e\n\u003cli\u003eCompact design measuring 3.7 x 4.4” and weighing 1.7 lb for maneuverability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"mpn\"\u003e\n\u003cli\u003eMPN - VE1740S-XCD\u003c\/li\u003e\n\u003cli\u003eGTIN - 6940486798562\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Laowa","offers":[{"title":"Default Title","offer_id":46838434201785,"sku":"177079","price":2199.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/1773136035_1958216.jpg?v=1775362573"},{"product_id":"laowa-17mm-f-4-zero-d-tilt-shift-fuji-gfx","title":"Laowa 17mm f\/4 Zero-D Tilt-Shift - Fuji GFX","description":"\u003cp class=\"mText\"\u003eCombining an ultrawide 17mm focal length with precise perspective control, the \u003cstrong class=\"h1Lit\"\u003e Laowa 17mm f\/4 Zero-D Tilt-Shift - Fuji GFX\u003c\/strong\u003e is designed for medium format FUJIFILM G-mount cameras and applications that demand architectural accuracy. Its ±8mm shift capability allows photographers to correct converging vertical lines directly in-camera, making it particularly well-suited for architectural, interior, real estate, and landscape photography. The lens provides a broad 104° angle of view while Laowa's Zero-D optical design minimizes distortion at the source, producing clean, natural geometry across the frame.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eThe optical system incorporates 18 elements in 12 groups, including extra-low dispersion, ultrahigh refraction, and aspherical elements to maintain sharpness and clarity across wide compositions. A 14-blade iris renders smooth out-of-focus areas, while the manual focus design allows precise control down to a close focusing distance of 9.8\". Designed for professional workflows, the lens includes a built-in 360° rotating tripod support with an integrated Arca-type plate and sports a standard 86mm front filter thread.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003eKey Features of the Laowa 17mm f\/4 Zero-D Tilt-Shift - Fuji GFX\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMedium Format | f\/4 to f\/22 Aperture\u003c\/li\u003e\n\u003cli\u003eWide-Angle Perspective Shifting Prime\u003c\/li\u003e\n\u003cli\u003e±8mm Shift for Distortion Correction\u003c\/li\u003e\n\u003cli\u003eManual Focus Design | 9.8\" Close Focus\u003c\/li\u003e\n\u003cli\u003eBuilt-In Support with Arca-Swiss Plate\u003c\/li\u003e\n\u003cli\u003e14-Blade Iris | 104° FOV\u003c\/li\u003e\n\u003cli\u003eFive UHR and Four ED Optical Elements\u003c\/li\u003e\n\u003cli\u003e86mm Front Filter Thread\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"gText\"\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003e Perspective Control \u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e±8mm shift capability for correcting converging vertical lines in architectural and interior photography\u003c\/li\u003e\n\u003cli\u003eWide 104° field of view provides expansive coverage for landscapes, real estate, and tight interior spaces\u003c\/li\u003e\n\u003cli\u003e360° rotating lens body enables quick orientation changes between vertical and horizontal compositions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003e Optical Performance \u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eZero-D optical design minimizes distortion for accurate geometry straight out of camera\u003c\/li\u003e\n\u003cli\u003e18-element, 12-group optical structure with four extra-low dispersion, five ultra-high refraction, and two aspherical elements\u003c\/li\u003e\n\u003cli\u003ef\/4 to f\/22 aperture range enables depth control while maintaining edge-to-edge sharpness\u003c\/li\u003e\n\u003cli\u003e14-blade diaphragm contributes smooth bokeh and natural highlight rendering\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eProfessional Design\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eManual focus mechanism with a minimum focus distance of 9.8” for detailed close-up compositions\u003c\/li\u003e\n\u003cli\u003eIntegrated tripod support with Arca-Swiss plate for stable mounting and streamlined workflow\u003c\/li\u003e\n\u003cli\u003e86mm front filter thread allows direct use of screw-in filters without external holders\u003c\/li\u003e\n\u003cli\u003eCompact design measuring 3.7 x 4.4” and weighing 1.7 lb for maneuverability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"mpn\"\u003e\n\u003cli\u003eMPN - VE1740S-GFX\u003c\/li\u003e\n\u003cli\u003eGTIN - 6940486798555\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Laowa","offers":[{"title":"Default Title","offer_id":46838434267321,"sku":"177075","price":2199.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/1773135975_1958212_1.jpg?v=1775362574"},{"product_id":"laowa-20mm-f-4-zero-d-shift-lens-fujifilm-gfx-mount","title":"Laowa 20mm f\/4 Zero-D Shift Lens - Fujifilm GFX Mount","description":"\u003cp class=\"mText\"\u003eThe\u003cstrong class=\"h1Lit\"\u003e Laowa 20mm f\/4 Zero-D Shift Lens - Fujifilm GFX Mount \u003c\/strong\u003eis an ultra-wide-angle shift lens that you cannot resist. On top of the high image sharpness and nearly no distortion (Zero-D), the lens also comes with a rotatable lens hood for avoiding flares and protecting the front lens element. The amount of shift is ±11mm for full-frame cameras and ±8mm for medium format cameras, making it super easy to capture architectural and interior photography in a corrected perspective. Laowa 20mm f\/4 Zero-D Shift expands Laowa’s Shift Lens line-up giving you an additional option for distinct needs.\u003c\/p\u003e\n\u003cp\u003e    \u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003eKey Features of the  Laowa 20mm f\/4 Zero-D Shift Lens - Fujifilm GFX Mount\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e20mm Ultra-Wide-Angle Lens\u003c\/li\u003e\n\u003cli\u003e±11mm Shift Amount\u003c\/li\u003e\n\u003cli\u003eOutstanding Optical Performance\u003c\/li\u003e\n\u003cli\u003e“Zero” Distortion\u003c\/li\u003e\n\u003cli\u003e14-blade Aperture\u003c\/li\u003e\n\u003cli\u003eClose Focusing Distance\u003c\/li\u003e\n\u003cli\u003eRotatable Lens hood\u003c\/li\u003e\n\u003cli\u003e82mm Filter Thread\u003c\/li\u003e\n\u003cli\u003eSpecial Designed Lens Support\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"gText\"\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003e Perspective Control: \u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe lens offers a shift function that allows you to control perspective distortion. This is especially useful in architectural and interior photography, as it helps to keep vertical lines straight and parallel.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eZero-Distortion Design \u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe lens features a Zero-D (Zero-Distortion) optical design, which aims to minimize distortion, ensuring straight lines and accurate representation of subjects. This feature is particularly beneficial for architectural and product photography.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003e Wide-Angle Perspective \u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eWith a focal length of 20mm, the lens provides a wide-angle perspective, allowing you to capture expansive landscapes and include more elements in your frame.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003e High-Quality Optics \u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe lens incorporates high-quality optics to deliver sharpness, clarity, and detail in your images. The optical construction is designed to minimize chromatic aberrations, fringing, and other optical imperfections.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003e Manual Focus \u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe lens operates with manual focus, allowing for precise control over focusing. This can be advantageous in certain photography scenarios, such as when shooting with a tripod or for achieving specific creative effects.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003e Robust Build Quality \u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe lens is built with a sturdy and durable construction, ensuring its longevity and reliability. It is designed to withstand the demands of professional use and is suitable for outdoor photography.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eFuji GFX Mount \u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe lens is specifically designed for cameras with the Fuji GFX mount, providing seamless compatibility with Fuji GFX medium format cameras\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003e Lightweight and Portable \u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eDespite its robust construction, the lens is designed to be lightweight and portable, making it convenient to carry and use for various photography needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003e Aperture Control \u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe lens features an aperture range of f\/4 to ensure flexibility in controlling the depth of field and exposure settings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"mpn\"\u003e\n\u003cli\u003eMPN - VE2040GFX\u003c\/li\u003e\n\u003cli\u003eGTIN - 6940486703122\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Laowa","offers":[{"title":"Default Title","offer_id":46838434922681,"sku":"145256","price":1825.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/laowa_20mmf4zerodshift_0_2_1.jpg?v=1775362592"},{"product_id":"laowa-19mm-f-2-8-zero-d-lens-fujifilm-gfx-mount","title":"Laowa 19mm f\/2.8 Zero-D Lens - Fujifilm GFX Mount","description":"\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e \u003cp class=\"mText\"\u003eAs a medium format Ultra-wide-angle lens, the \u003cstrong class=\"h1Lit\"\u003eLaowa 19mm f\/2.8 Zero-D Lens - Fujifilm GFX Mount\u003c\/strong\u003e is one of the smallest in its class. Despite the compact size, the lens can capture an incredible AoV of 110° with Zero Distortion. The lens also has an f\/2.8 large aperture, helping photographers to shoot in darker environments or create a pleasing out-of-focus background. Or they can stop down the aperture to get the beautiful 10-point Sunstar from its 5-blade aperture. Also, photographers can get extremely close to their subjects due to a minimum focusing distance of 18cm.\u003c\/p\u003e \u003cbr\u003e\u003ch2 class=\"h2Lit\"\u003eKey Features of the Laowa 19mm f\/2.8 Zero-D Lens - Fujifilm GFX Mount\u003c\/h2\u003e \u003cul\u003e \u003cli\u003eExceptionally Light \u0026amp; Compact\u003c\/li\u003e \u003cli\u003e110° Ultra-Wide Angle of View\u003c\/li\u003e \u003cli\u003eAn f\/2.8 Fast Aperture\u003c\/li\u003e \u003cli\u003eZero Distortion\u003c\/li\u003e \u003cli\u003e18cm Minimum Focusing Distance\u003c\/li\u003e \u003cli\u003e77mm Filter Thread\u003c\/li\u003e \u003cli\u003e10-point Sunstar\u003c\/li\u003e \u003cli\u003eFocusing scale adjustment system\u003c\/li\u003e \u003c\/ul\u003e \u003cbr\u003e \u003cul class=\"mpn\"\u003e \u003cli\u003eMPN - VE1928GFX\u003c\/li\u003e \u003cli\u003eGTIN - 6940486702811\u003c\/li\u003e \u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Laowa","offers":[{"title":"Default Title","offer_id":46838434955449,"sku":"150172","price":1799.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/laowa_19mm_f2.8_zero-d_-_gfx_0001_1928-gfx-06.jpg?v=1775362592"},{"product_id":"leica-summarit-s-35mm-f-2-5-asph","title":"LEICA - SUMMARIT-S 35mm \/f2.5","description":"\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cstyle\u003e\u003c!--\n        h2.h2Lit {padding-block-start: 0.6rem;margin-block-end: 0.5rem;}\n        .gText h2, .gText3 h2, .gText4 h2, .gText5 h2 {line-height:0.7;}\n        h2.lh1 {line-height: 1;}\n        h3.uLit {padding-top: 1rem; margin-bottom: -0.2rem;}\n        span.h2Lit, .h1Lit {color: #ff6600; font-weight: bold;}\n        .h1Lit {font-size: large;}\n        span.h2Lit, p.mText, blockquote.descQ {font-size: medium;}\n        blockquote.descQ footer {font-size: small; }\n        blockquote.descQ {background-color: rgb(237, 237, 237); padding: 0.5rem; width: 80%;}\n        blockquote.descQ p{padding: 0.5rem 0.5rem 0 0.5rem;}\n        Ul.mpn {color: #888888;}\n        span.ind{padding-left: 1rem;}\n        table.descTable tr {vertical-align: top;}\n        table.descTable th, table.descTable td {width: 50%; text-align: left; padding: 0 1rem 0 1rem;}\n        table.descTable th {padding-top:1.5rem;}\n        table.bTable {width: auto;}\n        table.bTable th {text-align: left; padding-top:1rem; padding-bottom: 1rem; width: auto; font-size: 1vw;}\n            .bDs {padding:0.5rem; box-shadow: 0rem 0.2rem 0.5rem  rgba(0,0,0,0.6); border-radius:0.5rem; border}\n            @media only screen and (min-width:200px) and (max-width:1000px) {\n                table.bTable th {font-size:3vw;}\n            }\n        .gText div, .gText3 div, .gText4 div, .gText5 div {padding:1rem;}\n        .gText {display:grid; grid-template-columns: repeat(auto-fill,minmax(50%, 1fr));}\n        .gText3 {display:grid; grid-template-columns: repeat(auto-fill,minmax(33.33%, 1fr));}\n        .gText4 {display:grid; grid-template-columns: repeat(auto-fill,minmax(25%, 1fr));}\n        .gText5 {display:grid; grid-template-columns: repeat(auto-fill,minmax(20%, 1fr));}\n                @media only screen and (min-width:200px) and (max-width:1000px) {\n                        .gText, .gText3, .gText4, .gText5 {display:grid; grid-template-columns: repeat(auto-fill,minmax(100%, 1fr));}\n            }\n        .bDs1 {width:fit-content; box-shadow: 0rem 0.2rem 0.5rem  rgba(0,0,0,0.6); border-radius:0.5rem; border}\n        .iDs1 {padding: 0.7rem;}\n        .l1div {border-bottom: 0.1rem solid #000;}\n        .dBor {padding:1rem;border:0.1rem solid #000;}\n            .dMobile {border-top: solid .3rem #000; border-radius: 1rem; box-shadow: #000 0.1rem 0.1rem 0.3rem;}\n            .dMobi {padding-left: 1rem; padding-right: 1rem;}\n            u.h1Lit {font-size: large;}\n    \n--\u003e\u003c\/style\u003e\n\u003cp class=\"mText\"\u003eAn especially compact lens, the \u003cstrong class=\"h1Lit\"\u003eLeica Summarit-S 35mm f\/2.5 ASPH Lens\u003c\/strong\u003e is a classical wide-angle lens with the high optical performance. Two aspherical lenses together with special highly refractive glass with atypical partial dispersion yield excellent sharpness and contrast throughout the image field. This reference-class lens displays consistently high image performance utilizing an inner focusing system with a floating element.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eThis lens displays maximum performance across the entire image field at all apertures. With a broad effective range of focus (minimum distance of 55cm), it is possible to produce unusual and attractive compositions. With Leica's high-degree of lens precision, there are almost no discernable vignetting, distortion and chromatic aberrations. Thus, images don't require a large number of post-production corrections.\u003c\/p\u003e\n\u003cp class=\"mText\"\u003eThe Summarit-S 35mm f\/2.5 ASPH is equipped with a Leica-designed microprocessor for precise autofocus and iris diaphragm control with silent gearing and it has a focus ring with enough drag to let the user override the autofocus at any time.\u003c\/p\u003e\n\u003cbr\u003e\n\u003ch2 class=\"h2Lit\"\u003eKey Features of the Leica Summarit-S 35mm f\/2.5 ASPH Lens\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eL Mount Lens\/APS-C Format\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/2.8 to f\/16\u003c\/li\u003e\n\u003cli\u003e27mm (35mm Equivalent)\u003c\/li\u003e\n\u003cli\u003eFour Aspherical Surfaces\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"gText\"\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eS-bayonet mount \u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eS-bayonet mount ensures the rapid and precise digital exchange of data and commands between the camera and lens\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eHas its own Leica-designed microprocessor\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eLens has its own Leica-designed microprocessor for precise autofocus and iris diaphragm control\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eGenerous focus ring\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eGenerous focus ring with just the right amount of drag, letting the photographer override the autofocus at any time\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eProduced to extremely narrow tolerances\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe lens is produced to extremely narrow tolerances, with each lens centred by hand, guaranteeing superior quality and optical performance\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eTwo aspherical lenses\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eTwo aspherical lenses together with special highly refractive glass with anomalous partial dispersion guarantee excellent sharpness and high contrasts even at the extreme edges of the image\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\n\u003cul class=\"mpn\"\u003e\n\u003cli\u003eMPN - 11064\u003c\/li\u003e\n\u003cli\u003eGTIN - 4022243110649\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"LEICA","offers":[{"title":"Default Title","offer_id":47110993346745,"sku":"111822","price":5399.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/1252508590_642609.jpg?v=1778106434"},{"product_id":"laowa-magic-format-convertor-nikon-f-to-fujifilm-gfx-mount","title":"Laowa Magic Format Convertor - Nikon F to Fujifilm GFX Mount","description":"\u003cp class=\"mText\"\u003eExpanding your choice of lenses when working with the Fujifilm GFX mirrorless camera, this \u003cspan class=\"h1Lit\"\u003eLaowa Magic Format Convertor - Nikon F to Fujifilm GFX Mount\u003c\/span\u003e enables you to use Nikon F-mount full-frame lenses with the Fujifilm G-mount medium format camera. Differing from a conventional, simple adapter, this sophisticated manual lens adapter employs an optical system to expand the image circle and magnification by 1.4x in order for the full-frame lens to cover the larger 44 x 33mm sensor of the GFX system. This optical system also helps to effectively prevent vignetting and maintains the optical clarity and sharpness of the original lens.\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003eKey Features of the Laowa Magic Format Convertor - Nikon F to Fujifilm GFX Mount\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eEnables the use of a full-frame Nikon F-mount lens on a Fujifilm G-mount (GFX) medium format mirrorless camera.\u003c\/li\u003e\n\u003cli\u003eExpands the image circle and increases the magnification of the lens by 1.4x in order to cover the larger 44 x 33mm ensor without vignetting.\u003c\/li\u003e\n\u003cli\u003eThe increased 1.4x image magnification requires one additional stop of exposure for normal results.\u003c\/li\u003e\n\u003cli\u003eManual adapter does not transfer electronic signals from the lens to the camera and requires the use of manual focus and manual aperture selection.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003eIMAGE QUALITY\u003c\/h2\u003e\n\u003cp\u003eTaking advantage of the short flange distance of mirrorless cameras, LAOWA incorporated a patented optics system to expand the image circle of the lens without compromising the image quality. The enlarged image also corrects the vignetting and maintains the optical performance of your lens in the medium format system.\u003c\/p\u003e\n\u003cp\u003eThe patented 5 elements in 4 groups optics system (with 2 Extra Refractive glasses) inside the MFC can enlarge the image circle of your Nikon full frame lens and allow it to use with Fujifilm GFX cameras without vignetting.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"mpn\"\u003e\n\u003cli\u003eMPN - VEMFCN\u003c\/li\u003e\n\u003cli\u003eGTIN - 6940486700435\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Laowa","offers":[{"title":"Default Title","offer_id":47111264010425,"sku":"134279","price":539.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/1514984816_1383046.jpg?v=1778107793"},{"product_id":"laowa-magic-format-convertor-canon-ef-to-fujifilm-gfx-mount","title":"Laowa Magic Format Convertor - Canon EF to Fujifilm GFX Mount","description":"\u003cp class=\"mText\"\u003eExpanding your choice of lenses when working with the Fujifilm GFX mirrorless camera, this \u003cstrong class=\"h1Lit\"\u003eLaowa Magic Format Convertor - Canon EF to Fujifilm GFX Mount\u003c\/strong\u003e enables you to use Canon EF full-frame lenses with the Fujifilm G-mount medium format camera. Differing from a conventional, simple adapter, this sophisticated manual lens adapter employs an optical system to expand the image circle and magnification by 1.4x in order for the full-frame lens to cover the larger 44 x 33mm sensor of the GFX system. This optical system also helps to effectively prevent vignetting and maintains the optical clarity and sharpness of the original lens.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e Manual adapter does not transfer electronic signals from the lens to the camera and requires the use of manual focus and manual aperture selection.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003eKey Features of the Laowa Magic Format Convertor - Canon EF to Fujifilm GFX Mount\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eEnables the use of a full-frame Canon EF lens on a Fujifilm G-mount (GFX) medium format mirrorless camera.\u003c\/li\u003e\n\u003cli\u003eExpands the image circle and increases the magnification of the lens by 1.4x in order to cover the larger 44 x 33mm ensor without vignetting.\u003c\/li\u003e\n\u003cli\u003eThe increased 1.4x image magnification requires one additional stop of exposure for normal results.\u003c\/li\u003e\n\u003cli\u003eManual adapter does not transfer electronic signals from the lens to the camera and requires the use of manual focus and manual aperture selection.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 class=\"h2Lit\"\u003e\u003cspan class=\"h2Lit\"\u003eIMAGE QUALITY\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eTaking advantage of the short flange distance of mirrorless cameras, LAOWA incorporated a patented optics system to expand the image circle of the lens without compromising the image quality. The enlarged image also corrects the vignetting and maintains the optical performance of your lens in the medium format system.\u003c\/p\u003e\n\u003cp\u003eThe patented 5 elements in 4 groups optics system (with 2 Extra Refractive glasses) inside the MFC can enlarge the image circle of your Canon full frame lens and allow it to use with Fujifilm GFX cameras without vignetting.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"mpn\"\u003e\n\u003cli\u003eMPN - VEMFCEF\u003c\/li\u003e\n\u003cli\u003eGTIN - 6940486700428\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Laowa","offers":[{"title":"Default Title","offer_id":47111267909817,"sku":"134278","price":539.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/8897\/7337\/files\/134278.jpg?v=1778107804"}],"url":"https:\/\/www.digidirect.com.au\/collections\/c1f0.oembed","provider":"digiDirect","version":"1.0","type":"link"}