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The SONY ALPHA DSLR A350 TWIN LENS KIT is the new 14.2 megapixel camera with responsive AF Live View. The A350 has Twin lens kit with Standard Zoom (DT 18-70mm F3.5-5.6) and Telephoto Zoom (55-200mm F4-5.6) for better quality of images. Using the Sony Alpha A350 everyone can shoot and enjoy better looking pictures. Explore limitless new creative possibilities with the full range of a cameras, lenses and accessories. You’ll appreciate breathtaking imaging quality, endless creative options, razor-sharp responses and easier, more comfortable shooting whether you’re an experienced photo enthusiast or picking up a digital SLR camera for the first time. Sony is bringing live-view shooting to its digital SLR camera line with the 14.2-megapixel Alpha A350 DSLR camera. The new Sony A350 features new technologies that make picture taking faster, easier, and more familiar for first-time DSLR users. The Alpha 350 offers Sony’s new “Quick AF Live View” technology so you can frame photos on the camera’s LCD without sacrificing auto-focusing speed common to other live-view systems. Sony’s innovative Pentamirror Tilt mechanism directs light to a dedicated live view image sensor, enabling fast and responsive TTL phase-detection auto-focusing, even during live view. Eliminating the focus delay of other systems, the new Sony A350 is equally responsive whether using live view or optical viewfinder. Sony A350 - Clear Photo LCD screen With its two sensor design, Quick AF Live View can even continuously focus-track the subject and provide live view during burst shooting, helping you capture that special moment. Taking further advantage of Quick AF Live View is the models’ variable angle 2.7-inch Clear Photo LCD screen. This makes it easy to frame scenes from high or low positions difficult to reach when using an eye-level viewfinder. With Live View and an adjustable LCD, the Sony Alpha A350 camera does not need to be in front of the user’s face, allowing parents, for example, to maintain eye-contact when photographing their children. “Mainstream users stepping up to DSLRs are looking for a similar experience to their point and shoot cameras, but without compromise in speed or performance” said Phil Lubell, director of marketing for digital cameras at Sony Electronics. “Quick AF Live View gives the new Sony A350 model a familiar shooting style without compromising speed – ideal for the growing market of first-time SLR users.” Sony Alpha 350 - Exceptional image quality The Sony Alpha 350 produces images with fine detail, rich tonality and vibrant color due to their APS-C CCD image sensors and BIONZ processing engine. To aid shooting in low light, Super SteadyShot image stabilization enables shutter speeds 2.5 to 3.5 steps slower than otherwise possible, with every compatible Minolta Maxxum and Sony ? (Alpha) lens (sold separately) attached to the camera. High sensitivity operation at ISO 1600 and 3200 and very low noise are made possible by the user-selectable high-ISO noise reduction features. Sony’s D-Range Optimizer delivers suitable tonality and exposures with rich shadow and highlight detail, even under high contrast situations. Sony A350 digital SLR - InfoLithium battery The DSLR-A350 model can shoot up to two-and-a-half continuous frames per second, when using the optical viewfinder. The Sony A350 is powered by the Bionz processing engine and supplied InfoLithium battery for fast start-up times, quick response and long battery life – up to 730 shots per full charge when using the optical viewfinder and up to 410 shots per full charge in live-view mode. The Sony Alpha 350 features a lighter, slimmer body for easy handling; an improved user interface; an automatic pop-up flash; a comfortable camera grip with an easily accessible mode dial; an anti-dust system to keep the CCD image sensor clean for spot-free pictures; and JPEG and RAW file format support. The Sony A350 further features a slot for CompactFlash Type I/II media cards. Sony Alpha DLSR-A350 - Accessories An adaptor for Memory Stick Duo media cards is also available for the Sony A350 camera and sold separately. The new DSLR-A350 camera is compatible with a range of accessories, including the ergonomic Sony VG-B30AM vertical grip. Also available as an option is the new Sony HVL-F42AM flash unit. It offers advanced features such as automatic white balance adjustment with color temperature information, adjustable bounce angles, ADI metering and wireless remote operation to suit the needs of most photographers. ALPHA A350 details: • Extremely high resolution 14.2 effective megapixel CCD sensor for superbly detailed images with rich tones and vibrant color
• Large, high-resolution 2.7-inch LCD with 2-way tilt adjustment for shooting freedom and comfort at any angle
• Quick AF Live View for fast, accurate autofocus and responsive AF performance even with fast-moving objects
• Optimised BIONZ processor for enhanced picture quality, reduced image noise and responsive operation
• High sensitivity up to ISO3200 with selectable high-ISO noise reduction for successful handheld shooting in low light without flash
• Evolved D-Range Optimiser adjusts brightness and contrast for beautifully-exposed backlit scenes
• Enhanced Super SteadyShot image stabilisation offers 2.5-3.5 steps anti-shake performance with all a-mount lenses or Konica Minolta a-mount lenses
• Large 2.7-inch Clear Photo LCD with easy-to-use function display and percentage battery life indicator
• Improved 9-point centre cross AF with EyeStart activation for fast, accurate focusing
• Bright, clear optical viewfinder with wide field of view
• Smart Teleconverter gives instant zoom of 1.4x or 2x with no reduction in image quality
• Continuous shooting at up to 2.5 fps with optical viewfinder/up to 2 fps in live view mode
• High-capacity InfoLITHIUM battery allows up to 730 shots between charges (using viewfinder) with % display of power remaining (CIPA measurement)
• Dual anti-dust system protects sensor during lens exchange • General • Lens Used: All Sony lenses, Konica Minolta Maxxum/Dynax Alpha Lenses
• Camera Type: Digital SLR camera with built-in flash and interchangeable lenses • Image Capture • Sensitivity: Auto, 100, 200, 400, 800, 1600, Lo 80, Hi 200
• Dust reduction: Static-resistant anti-dust coating (Indium Tin Oxide) with Anti-Dust Vibration mechanism
• Aspect ratio: 3:2
• No. of pixels: Total: 14.9 megapixels; Effective: 14.2 megapixels
• Sensor: 23.5 x 15.7mm (APS-C size) interlace scan CCD with primary colour filter • Recording • D-Range Optimiser: Off, Standard/Advanced
• Delete function: Single, multiple or all frames in a folder / memory card can be deleted. Folders can be deleted in the File Browser.
• Noise reduction: Available at shutter speeds longer than 1 sec
• Image quality modes: Standard, Fine, RAW, RAW+JPEG (fine)
• Colour modes: sRGB, Adobe RGB
• No. of recorded pixels: L (14MP): 4,592 x 3,056; M (7.7MP): 3,408 x 2,272; S (3.5MP): 2,288 x 1,520
• File Format: JPEG, RAW, RAW+JPEG (DCF 2.0 compliant, Exif 2.21 supported)
• A/D conversion: 12 bit
• Format function: FAT 12, 16, 32
• Recording media: Memory Stick Duo, Memory Stick PRO Duo, Memory Stick PRO-HG Duo, Compact Flash Type I & II (MicroDrive) • White Balance • Settings: Auto, Daylight, Shade, Cloudy, Tungsten, Fluorescent, Flash, Colour Temperature/Colour Filter, Custom • Super SteadyShot • Compensation: Approx. 2.5EV - 3.5EV decrease in shutter speed (varies according to shooting conditions and lens used)
• Display: Indicator inside viewfinder
• System: CCD-shift mechanism • Display • Information display: Navigation display functions, enlarged text view, camera orientation adjustment
• LCD monitor: 2.7-inch low temperature polysilicon TFT display, 230,400 total pixels
• Other display functions: Enlarged view (maximum zoom : L size -12x, M size - 9x, S size - 6x), overexposure / underexposure warning, slideshow, image orientation (automatic rotation mode on/off)
• Image display modes: Single image (image only, image + information, image + information + histogram), index (4 / 9 / 25 images), tabbed browsing • AF System • AF illuminator: Built-in, Flash type, range: 1 - 5m
• Sensitivity range: 0EV to +18EV, ISO 100 equivalent
• Sensor: CCD line sensors (9 points)
• Type: TTL phase-detection system
• Eye-start AF: Selectable via main menu
• Main functions: Focus areas selection (wide area / 9-point local frame selection / fixed centre spot focus), predictive focus for moving subjects, auto-tracking focus point, focus lock (by half pressing shutter button or via the spot AF button)
• Focus modes: Single-shot, Automatic, Continuous, Manual • AE System • AE lock: Automatically activated with AF lock, available with AE lock button
• Exposure compensation: +/- 2.0EV (0.3EV/0.7EV steps selectable)
• Metering range: EV2 - EV20 (+4EV to +20EV with spot metering), ISO 100 equivalent with F1.4 lens
• Metering sensor: 40-segment honeycomb-pattern SPC
• Metering type: Direct TTL metering (40- segment honeycomb-pattern metering, multi-segment metering, center-weighted metering, spot metering)
• Scene selector: Portrait, Landscape, Macro, Sports Action, Sunset, Night View/ Portrait
• Exposure modes: Program AE (Auto mode / P-Mode, with program shift), aperture-priority AE (A-Mode), shutter-priority AE (S-Mode), manual (M-Mode) • Built-In Flash • Flash compensation: +/- 2.0EV (0.3EV / 0.7 EV increments)
• Guide no.: GN 12 (in meters at ISO 100)
• Flash modes: Automatic, Fill flash, Rear sync, Slow sync, Red-eye reduction, High-speed sync
• Effective area: 18mm lens coverage equivalent (same focal length)
• Flash metering and control: ADI/ Pre- flash TTL flash metering • Shutter • Flash sync speed: 1/160 sec.
• Speed range: 1/4000 sec. -30 sec., bulb
• Type: Electronically-controlled, vertical-traverse, focal-plane shutter • Viewfinder • Diopter control: -3.0 to +1.0m-1
• Pentaprism: Quick return mirror
• Type: Fixed eye-level, penta-Dach mirror • Shooting • Other functions: After-view, depth-of-field preview, zone-matching
• Digital effect control modes: Adjustment functions: 8 modes (standard, Vivid, Portrait, Landscape, Evening, Night / Night Portrait, Monochrome, Adobe RGB), contrast, saturation and sharpness settings (+/- 2 steps) are also possible
• Self-timer: 10 sec., 2 sec.
• Continuous shooting limit: JPEG: unlimited (depending on media write speed and capacity), RAW: 4 frames, RAW+JPEG 3 frames
• Continuous shooting rate: Max.2.5 fps with viewfinder, max. 2 fps in live view mode (approx.)
• White balance bracketing: 3 frames, H/L selectable
• Exposure bracketing: Single or continuous shot (3 frames), 0.3EV / 0.7EV increments • Others • Printing output control: Exif Print, Print Image Matching III, PictBridge, DPOF Setting • Power • Battery performance: Approx. 730 images with viewfinder, approx. 410 images in live view mode (CIPA standard)
• External power source: AC adaptor - ACVQ900AM (optional)
• Power display: 5 levels
• Battery: NPFM500H • Connectivity • PC interface: USB2.0 Hi-Speed (mass storage mode / PTP mode)
• Video output: NTSC / PAL selectable
• Compatible OS: Microsoft Windows 2000 Professional, Windows XP*SP2, Windows Vista, Macintosh Mac OS X (v.10.1.3 and later) • Size • Weight Approx.: 582g (not including battery or accessories)
• Dimensions (WxHxD): Approx. 130.8 x 98.5 x 74.7mm
