The Sony Alpha DSLR A350 14.2 MP Single Lens Kit sets the Benchmark for DSLR Camera in this pricepoint. The Alpha A350 features new technologies that make picture taking faster, easier, and more familiar for first-time DSLR users

With incredible 14.2 MP detail, Sony's α (alpha) DSLR-A350 raises the bar. This model pushes the envelope, setting a new standard of excellence for step-up digital photographers shooting both family memories and fine-art photos.

14.2 MP Super HAD CCD is the highest pixel resolution in its class (as of January 2008), for spectacular image detail for making big prints and tight crops. An advanced APS-size CCD imager developed by Sony expands dynamic range and minimizes noise more effectively for clear, sharp photos even at high sensitivity setting (up to ISO 3200).
The DSLR-A350’s Live Preview mode links you and your subject on a large 2.7” LCD screen, for a familiar point-and-shoot style -- with super-quick AF response and accurate exposure control to help you catch the perfect moment. In Live Preview mode, the camera bypasses the optical pentaprism mirror to create a live “eye-to-eye” view on the LCD of loved ones, children, pets and fast-changing scenes.

A large built-in tiltable 2.7” clear photo LCD plus screen with 2-way angle tilt provides a sharp, clear view of your subject and tilts up or down for low-angle or high-angle monitoring in situations where you want a child-level or overhead shot.The DSLR-A350 lets you shoot continuously at up to 2 frames per second while you see your subject in the large 2.7" LCD viewfinder, so you never lose track of the action. In JPEG mode, you can shoot up to the limit of your flash memory card; in RAW Burst Mode you can capture up to 4 shots, with intelligent buffer management to allow more shots to be captured without waiting for the buffer to clear.

A broad sensitivity range from ISO 100 to ISO 3200 enables the DSLR-A350 to capture beautiful color images even in very dim light  with High ISO Noise Reduction technology that reduces picture noise artifacts at high-sensitivity ISO 1600 and ISO 3200 settings by eliminating noise from RAW data after analog-to-digital conversion.

Because image stabilization is built into the DSLR-A350, every lens benefits by an advantage of from 2.5 to 3.5 exposure steps. This allows you to shoot effectively with minimum blur even in low light without flash or adjust exposure control for smaller lens aperture to increase depth of field and bring both foreground and background into sharp focus.

The “brain” of the α (alpha) DSLR-A350 is the advanced Sony Bionz Image Processor, using hardware-based Large Scale Integrated (LSI) circuitry to enhance images with rich tonal reproduction, improved white balance and exposure control, and expanded D-Range Optimizer capabilities.
With 2-channel data transfer from CCD to processor, your camera can also respond faster.Information from the image sensor dedicated to Live View is divided into 1200 zones of luminance and RGB color information. In addition D-Range Optimizer technology contributes to judge the scene and then determine the optimum exposure to reproduce images with a more natural look.

In optical viewfinder mode, you can take up to 730 shots on a fully charged NP-FM500H InfoLITHIUM battery and you’ll be able to see about how much power remains in percentage increments, so you can keep shooting in confidence.

For conveniently storing and sharing your images, the DSLR-A350 accepts CompactFlash Type I/II media and optional Memory Stick PRO Duo media. Sony’s α (alpha) system gives you everything you need to expand your creativity in DSLR photography: precision Sony DT zoom lenses and specialty lenses, Sony “G” Series lenses with advanced motorized autofocusing, amazingly bright Carl Zeiss lens designs, professional-quality flash units, and over 16 million Minolta a-mount lenses sold worldwide.

Specifications:

- Imaging Device: 14.2 (effective) APS CCD Sensor; 23.6 x 15.8 mm; RGB primary color filter
- Megapixels: 14.2MP
- Bionz Engine: Yes (LSI with Dynamic Range Optimizer (DRO/DRO+))
- LCD: Tiltable 2.7" TFT (230k pixels) LCD with Clear Photo design
- Microphone: n/a
- Viewfinder: Optical: TTL, 0.74x magification with 50mm lens at infinity; 95% coverage
- Self-Timer: Yes (10 seconds, 2 seconds, Off)
- Burst Mode: Max 2.5 fps with viewfinder. 2 fps in live view mode.
- Burst Mode 2: Shooting Capacity: JPEG (L size, Fine): Until memory card is full. RAW: 4 frames.
  RAW + - JPEG: 3 frames.
- Colour Mode(s): Standard, Vivid, Portrait, Landscape, Night view, Sunset, Black & White,
  Adobe RGB (Except for Adobe RGB, all other color modes use the sRGB color space)
- Red Eye Reduction: Yes: On/ Off
- Direct via Spherical Acute Matte Screen
- Battery Type: NP-FM500H Lithium-ion rechargeable battery
- Battery Capacity: 7.2V, 1600 mAh; CIPA standard: approx. 730 pictures
- Weight (approx.): 1 lb., 4.5 oz (582 g) body, not including battery, lens and media

Sony SAL-1870 DT 18-70mm f3.5-5.6 Standard zoom Lens:
- Focal Length: APS: 27-105mm (35mm Equivalent: 18-70mm)
- Filter Diameter: 55mm
- Minimum Focus Distance: 1' 2.4" (38cm)
- Magnification: x 0.25 Lens-Groups Elements: 9 groups, 11 elements
- Distance Encoder: Yes
- Maximum Aperture: f/3.5 - 5.6
- Minimum Aperture: f/22 - 36
- Blades: 7 aperture blades
- Aspheric Elements: 1 aspheric
- Lens Type: Standard Zoom
- Weight (approx.): 8oz (235g)
- Dimensions (approx.): 2 5/8 x 3 1/8” (66 x 77mm)