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Digital Camera Reviews - Fujifilm X-S1 Superzoom Review
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Digital Camera Reviews - Fujifilm X10 Review
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Thursday, November 17, 2011
Digital Camera Reviews - Sony Alpha SLT A77 Review
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News

Wednesday, September 21, 2011
Sony launches the Sony Alpha SLT-A65
Sony has launched the Sony Alpha SLT-A65, the latest in translucent mirror consumer-level digital S...
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Thursday, September 01, 2011
The latest in Waterproof/Shockproof digital cameras, the Nikon CoolPix AW100
Nikon has released the latest in Waterproof/Shockproof digital cameras, the CoolPix AW100....
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Thursday, August 11, 2011
Olympus introduces the new PEN EP-3
DigiDIRECT and Olympus are proud to introduce the latest in Micro Four Thirds Cameras, the Olympus P...
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Digital Camera News

Home » News » Nikon launches AF-S DX Micro NIKKOR 40mm f/2.8G Lens
Nikon launches AF-S DX Micro NIKKOR 40mm f/2.8G LensThursday, July 14, 2011

Nikon has announced a new inexpensive 40mm macro lens aimed at entry-level DSLR users. The AF-S DX Micro Nikkor 40mm f/2.8G offers true 1:1 macro in a compact, lightweight package.

Nikon and digiDIRECT are pleased to announce the new lightweight and versatile Nikon AF-S NIKKOR 40mm f/2.8G lens aimed at entry-level DSLR users. The NIKKOR 40mm f/2.8G, a DX-format Micro lens provides DX-format users macro capabilities at an affordable price. The 40mm f/2.8G offers true 1:1 macro, a built-in Silent Wave Motor and is compatible with all Nikon DSLRs including those that lack in-built AF motors such as the Nikon D3100 and D5100.

The bright and fast 40mm f/2.8 enables shooting as close as 0.163m to allow users to capture life-size images in incredible detail as well as High Definition video with a life-size 1:1 reproduction ratio. The lens offers a number of convenient features such as the built-in Silent Wave Motor that enables the quick and whisper quiet autofocus operation - vital for close-up photography of flowers and insects - and two focus modes - M/A (auto-focus with manual override) and M (manual).

Nikon’s Super Integrated Coatings are applied to help reduce the instances of lens flare and ghosting. The seven blade diaphragm also helps to create a more natural out of focus component. To help ensure amazing lens performance at close distances, the Nikon 40mm employs the new Close-Range Correction System whereby each lens group moves independently to help achieve critical focus.

The compact and lightweight 40mm lens is the latest addition to Nikon’s line-up of affordable consumer lenses. It is the perfect accessory lens for those ready to experiment with Micro photography. The versatile and compact nature of the NIKKOR 40mm f/2.8G combined with its affordability, makes it a great travel companion for any DX-format DSLR user.

The Nikon AF-S NIKKOR 40mm f/2.8G lens will start at a retail price of $377.00

Call us now to reserve your very own 40mm lens.