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The Sony Cyber-shot DSC-T70 fits your lifestyle to a T with a giant, 3-inch widescreen touch-panel LCD display for shooting and sharing, simple icon control and touch-and-zoom capability, Face Detection technology and Smile Shutter mode to help you capture more smiles
The slim little camera with a big widescreen. In sleek silver, pure black, porcelain white, or pearly pink, the Sony Cyber-shot DSC-T70 fits your lifestyle to a T -- with a giant, 3-inch widescreen touch-panel LCD display for shooting and sharing, simple icon control and touch-and-zoom capability, Face Detection technology and Smile Shutter mode to help you capture more smiles. Carl Zeiss 3x optical and the Sony Double Anti-Blur Solution gives you great shots in low light -- and HD output lets you share memories in spectacular high definition on your Sony Bravia HDTV and other compatible HDTV models.
Produce clear, crisp portraits every time with Face Detection
Whenever you shoot portraits of family members and friends, you can count on clear reproduction of faces whether subjects are perfectly still or moving slightly. Sony’s advanced Face Detection technology synergizes with Bionz to deliver highly precise, high-speed auto-focusing of up to 8 subjects’ faces when shooting portraits. This synergy ensures quick camera tracking of subjects, even when faces are slightly in motion, and significantly improves the performance of various camera features. For example, it enhances Sony’s original auto white balance and skin color control to prevent mistaken estimates of the luminous source (resulting in a reddish image) and mistaken correction of face color. It also improves exposure (including AE) and flash adjustment to prevent under/over exposure of your subject’s face and ensure suitable brightness. These improvements in turn help prevent blackout and whiteout in the subject’s face caused by exposure and flash settings optimised for the background. Moreover, red-eye reduction automatically activates when Face Detection is ON. Together, these advances enable instant analysis of image data and optimization of exposure and tone according to the scene. All Face Detection features work together to deliver ideal portraits every time.
Meet Smile Shutter the first photo feature that knows how to capture smiles
For the first time in digital still camera history, you can capture joyous moments that used to get away! Whenever Face Detection finds a face, the unique new Smile Shutter mode spots a smile. Simply activate Smile Shutter, and the camera takes a picture -- automatically! Using Sony’s proprietary algorithm, this innovative intelligent auto shutter system responds actively to smiling faces. To start, just choose Smile Shutter from Scene Selection, then press the shutter fully on the subject to be taken; the camera automatically detects the smiling face and closes the shutter. To detect the different degrees of smiles by your subject, you can set Smile Level sensitivity to "high" (to detect a faint smile), "medium" (for a normal smile), or "low" (for a hearty laugh). If there are several subjects in the frame, you can use the Touch Screen to specify the smiling face you want to take as the main subject -- or let the Smile Shutter choose the main subject and take the picture. Moreover, the Smile Shutter is great for taking horizontal as well as vertical pictures -- including group pictures where everybody is smiling, and self-portrait shots that automatically catch spontaneous smiles at the right moment. Think of the countless smiles you never want to miss -- a child’s innocent grin, joyful faces of family and friends, your own happy face in travel photos -- and use Smile Shutter to turn good times and good feelings into treasured shots. Time after time, you’ll smile at the results!
Enjoy 8.1 megapixels of exquisite detail
Sony's acclaimed 8.1 megapixel Super HAD CCD offers high-resolution performance in compact dimensions, as well as numerous advances available only from the world’s leading CCD manufacturer. For example, an advanced sensor configuration reduces the gaps between microlenses so that each sensor captures more light for brighter, more accurate images with less noise. Clear, faithful image reproduction is now yours to enjoy.
Sharpen your edge with the Carl Zeiss Vario-Tessar lens
The DSC-T70 gives your images the startling accuracy and extra emotional impact of a highly renowned Carl Zeiss Vario-Tessar lens. Originally designed in Germany, this high-contrast lens delivers natural clarity without distortion or noise. It’s just the right complement to Sony’s high-resolution CCD and 3x optical zoom. The DSC-T70’s 3x optical zoom, together with smooth, seamless zooming from 1x to 15x, expands your photographic possibilities. You can capture magnificent scenes at the 1x setting, zoom closer with perfect clarity using 3x optical zoom, attain 5.1x zooming at high-definition quality with HD Smart Zoom (16:9), or focus on minute details like faraway flowers with 15x Smart Zoom (VGA). Whether you’re photographing natural scenes or capturing the facial expressions of distant loved ones, the DSC-T70’s powerful zooming capabilities let you make the most of memorable shutter opportunities.
Sony boosts your photographic potential with Bionz
The cutting-edge Bionz imaging processor, first introduced on the Sony a digital single-lens reflex camera, is now available on a Cyber-shot. Bionz takes advantage of Sony’s accumulated imaging technology to digitally process the high-resolution image data from the 8.1-megapixel CCD at high speeds and deliver dynamically
Optimize the dynamic range of your images automatically
D-Range optimization employs a sophisticated image analysis algorithm originally developed by Sony to automatically determine the best exposure and contrast settings for optimal dynamic range in almost any shooting environment. In this way, the DRO gives your images a natural look with clearer details that match what you see with your naked eye. This is especially effective when shooting backlit portraits or any scene with dramatic contrast between background and foreground lighting. For example, the details of stained glass in a high-rise cathedral can be captured along with the deep blue sky.
