Sony Cyber-shot DSC-W690 Compact Digital Camera - Silver


IN STOCK (999 left)
16.1MP Resolution
10x Optical Zoom
720p HD Video
3.0" LCD

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In addition to capturing stills, the Sony DSC-W690 also records 720p HD video. A host of auto functions also come in handy by taking the guesswork out of image making. Functions like iSCN, Natural Flash, Picture Effect, and more do all the hard work while you enjoy the memory in-progress.

Key Features

- 16.1Mp 1/2.3" Super HAD CCD Sensor
- 25-275mm Sony G Lens
- 3.0" LCD Clear Photo LCD
- 10x Optical Zoom
- 3200 ISO Sensitivity
- Optical SteadyShot with Active Mode
- Built-In Flash
- 720p HD Video Capture
- Sweep Panorama Mode
- MS Duo/SD/SDHC/SDXC Compatible

Compact Camera with 10x Zoom
The Sony 10x optical zoom G lens brings distant subjects super close for great outdoors, sports, and travel photos. The compact size makes it easy to take with you in a pocket, purse, or backpack

720p MP4 HD Movie Mode
In 720p MP4 movie mode the camera shoots 1280 x 720 high definition movies at 30 fps, a standard format when working with a PC. Users will create high quality movies with full use of optical zoom in files small enough to transfer to compatible PC or Mac computer. Once transferred to your computer and connected to the Internet, you can effortlessly upload your media to popular photo and video-sharing web sites such as Photobucket and YouTube

Sweep Panorama Mode - Up to 360 Degrees
Reach beyond the traditional wide angle lens, and capture more breathtaking shots with Sweep Panorama mode. Simply press the shutter button and sweep the camera in the desired direction and the camera continuously shoots at a high speed, then seamlessly stitches the images together with automatic position adjustment to create one stunning panoramic image. Available in wide and up to 360° full circle, the camera can take a variety of panoramic shots. Now capturing wide landscapes is an easy as press and sweep

16.1Mp Super HAD CCD Image Sensor
A powerful 16.1 megapixel 1/2.3" Super HAD CCD image sensor helps you capture gorgeous images with superb contrast and clarity down to the finest detail. With 16.1 megapixels, you can create stunning, photo-quality prints up to A3+ (13 x 19") size, or crop your images and still come away with high resolution shots

3.0" Clear Photo LCD Display

Large 3.0" (230K dots) Clear Photo LCD display features sharp, natural color that makes it easy to compose shots, read menus, and view photos, even in bright sunlight

Optical SteadyShot Image Stabilization
Optical SteadyShot image stabilization uses a built-in gyro sensor to detect camera shake and automatically shifts the lens to help prevent blur without sacrificing image quality

Picture Effect
Picture Effect adds a new level of expression to photos, making ordinary landscapes and portraits come to life by heightening mood and emphasizing certain attributes. Select camera models have up to nine different effects

Intelligent Auto Mode
Unlike traditional auto mode, intelligent Auto (iAuto) mode thinks for you, recognizing scenes, lighting conditions, faces, and adjusts settings resulting in clear images, faces with natural skin tone and less blur. Take advantage of all the technology without leaving Auto mode. Kids on the playground, landscape shots, a beautiful flower, or an indoor birthday party result in clear images without leaving auto mode

Face Detection Technology

Face detection technology detects up to eight individual faces and adjusts focus, exposure, and white balance to help deliver crisp, properly lit images of family and friends

Smile Shutter Technology

Smile Shutter technology captures a smile the moment it happens. Simply press the Smile Shutter button and the camera does the rest. You can also select adult and child priority and indicate the degree of Smile Detection sensitivity. Intelligent Scene Recognition can be used together with Smile Shutter mode when the intelligent Auto mode is on. This means that beautiful smiles can be captured with settings optimized for the particular scene, even in difficult conditions such as twilight and back-lighting

Anti-Blink Function
It's frustrating to capture the perfect shot, only to review it later and discover subjects blinked during the photo. The Anti-blink function works to help counter blinking and squinting. When the camera is set to Soft Snap, the Anti-blink function captures two images, recording only the photo with less squinting. If a blink is detected in other shooting modes, a warning will be displayed after you take the shot

Soft Skin Mode
Portrait subject will love the results. Soft Skin mode recognizes skin tones and reduces the appearance of blemishes and wrinkles without affecting the rest of the shot

Intelligent Scene Recognition Mode
Intelligent Scene Recognition mode (iSCN) automatically detects 33 different types of scenes and selects the appropriate camera settings. iSCN has two modes: Auto and Advanced. In Auto Mode, the camera takes a single shot using the optimal settings. In Advanced Mode, the camera takes a photo with the optimal settings and, if in difficult lighting (low-light or back light) immediately takes a second photo with another optimized setting so you can choose which to keep

Natural Flash
Conventional point-and-shoot camera flash shots just don't capture colors the way the eye sees them. Natural Flash controls the white balance of both the background and main subjects

Dynamic Range Optimizer
Dynamic Range Optimizer (DRO) Standard and Plus uses a sophisticated algorithm to help recover shadows and highlights. The result is more natural images with clearer details that more closely match what your naked eye sees. DRO is particularly effective when shooting backlit portraits on any scene with a dramatic contrast between background and foreground lighting. DRO Plus allows for even greater optimization by analyzing each region of an image and performing additional image processing

Self-Portrait Timer

Self-Portrait Timer helps to take the guesswork out of self-portraits by utilizing Face Detection technology to recognize when your face enters the frame. Once the camera detects your face, it triggers a 2-second timer, and then snaps a picture


Brand: Sony
Body Type: Compact
Maximum Resolution: 4608 x 3456
Megapixels: 16MP
Sensor Size: 1/2.3"
Sensor Type: CCD
Processor: Bionz
Max ISO: 3200
White Balance Presets: 6
Image Stabilization: Optical
Focal Length: 25 - 250 mm
Optical Zoom: 10x
Macro Focus Range: 5 cm
LCD: Fixed
Screen Size: 3.0"
Screen Dots: 230,400
Screen Type: ClearFoto TFT LCD
Maximum Aperture: F3.3 - F5.9
Max Shutter Speed: 1/1600 sec
Continuous drive: 1 fps
Exposure compensation: ±2 EV (at 1/3 EV steps)
Format: MPEG-4
Max Video Resolution: 1280 x 720 (30 fps)
Storage Type: SD/SDHC/SDXC/Memory Stick Pro Duo/Pro-HG Duo
USB: USB 2.0 (480 Mbit/sec)
Battery: Sony Lithium-Ion NP-BN1 rechargeable battery
Battery Life: 220
Weight (inc. batteries): 142 g
Dimensions: 94 x 56 x 22 mm
Sony Cyber-shot DSC W690 Digital Camera
Lithium Ion Battery (NP-BN1)
Battery Charger (BC-CSN)
Multi USB Cable
Wrist Strap
Software Suite (install file in-camera) - PlayMemories Lite - Windows only
Instruction Manual
1 Year Sony Australia Warranty

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