Sony alpha SLT A55 Digital Camera now available at digiDIRECT
Mr. DigiDirect | Wednesday, September 01, 2010
For the first time, the Sony SLT A55 offers a high-resolution live image preview with rapid, accurate phase detection autofocus available at all times via the LCD or the electronic viewfinder. This means that even moving objects stay in sharp focus at all times, whether you're shooting full HD video or still photography.
This unique camera offers a high resolution 16.2MP APS-C size HD CMOS image sensor, built-in GPS, an incredibly sharp, bright 3" tiltable LCD screen with 921,000 dots, built-in flash, full HD 1080/60i video, a fabulous 3D panorama mode that combines 3 pictures into a 3D image, and up to 10 frames per second continuous shooting.
With the Super SteadyShot image stabilization, Hand-held Night Shot mode, Multi-frame NR mode (which takes 6 photos in rapid succession and uses the best data from each to create 1 stunning picture), and sensitivity up to ISO 25600, you won't ever have to miss a picture due to lack of light.
The Sony alpha SLT A55 includes other handy features such as Face Detection that recognizes faces and optimizes exposure and focus for them; Smile Shutter takes the picture only when it detects the subject smiling. An automatic HDR mode which take 3 photos of a high-contrast situation, and combines the highlight, shadow and mid-tone data together to create 1 optimal photo. The A55 also has creative modes such as Standard, Vivid, Portrait, Landscape, Sunset, B/W (Contrast, Saturation, Sharpness adjustable in +/-3 steps), Macro, Sports Action, Night Portrait, and many more.
Canon
Firstly, when Sony Australia placed their initial orders for the Sony Alpha SLT cameras, they did so when the Australian dollar was significantly lower than it is now. If the Australian dollar remains high for some time, I suspect we will experience price drops. Secondly, Sony Inc. North America will purchase many more cameras than Sony Australia therefore securing a larger slice of the pie and better wholesale buy prices. We haven't even touched on Australian Tax legislation on imported goods...