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Canon says the Canon EOS 550D digital SLR camera "redefines the entry level DSLR category".
"Digital SLR photography has captured the imagination of consumers globally," Canon Europe's Director of Product Planning said in a press release last month.
"Every year, more and more individuals are looking to record key life events with unrivalled quality or to test and explore their creativity.
"The EOS 550D redefines the entry level DSLR category, putting technologies and features previously the preserve of the professional into the hands of the consumer - allowing them to achieve outstanding results. With the EOS 550D, consumers are free to explore the limits of their own creative vision."
The following is a video review of the Canon EOS 550D digital SLR cam+era: